Natalie Sisson is an Amazon #1 bestselling author of The Suitcase Entrepreneur, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. She’s grown a loyal following who jumps at the opportunity to engage with whatever her next project is. Her latest book was exactly what they wanted.
The Freedom Plan started out as an idea. And then developed into a solution for entrepreneurs, and basically anyone who wants to earn more, work less and be free. It only took one conversation with Natalie to understand her vision for the idea, and that it spans in scope to consume everything she stands for. Not just a book title, but every project she’s built her business and life around.
Natalie focused her efforts on selling her online course to new clients, her Freedom retreat in Portugal, and inviting influencers to be guests on her podcast. Every one of these perks included a bunch of copies of her book. These bigger perks also brought her the most funds. Then she focused on her community, her email list. This boosted the number of copies well over her minimum goal. And the most satisfying result: her message is getting into more way hands than she imagined.
“I received a fantastic response. My community and friends helped me crush the fundraising goal. And I got a lot of attention for my book.” — Natalie Sisson
Here’s what Natalie had to say:
Working with the team at Publishizer was really fun and enjoyable and insightful. I say that because I think being able to use the book proposal template on the platform was an excellent and easy way to be guided and supported the entire way through the process.
Because I crowdfunded my previous book on Kickstarter and it was really successful. I like crowdfunding because it’s a fantastic marketing tool and great way to reach out to a community who otherwise may not have known about it.
I always try to do cool projects around my birthday, like an online course launch or a retreat, because people buy into it more. So those were my incentives to get this book campaign started and get it out there. It was a great lead generation magnet for The Freedom Plan program. No better time than the present.
I probably would have gone back to Kickstarter or directly to a publisher. I was really happy that Publishizer has a really nice intersection between crowdfunding and Tinder match-making with publishers.
I received a fantastic response. So many people preordered and I crushed the fundraising goal. I got a lot of attention for my book. It’s great to be able to talk with interested publishers and show my own crowd the results. PLUS, it allowed me to get additional upfront funding before I finished the book.
Very much like I did with Kickstarter. It was through having well planned and interesting incentives to get people to pledge and preorder my book. I hit up my social media community, my email list and a couple key influencers to help spread the word.
And then also messaging people and keeping them up to date at all times. I created videos, appeared on podcasts and shared my message and my book in any way possible. I always followed through on my incentives and perks.
Prepping the campaign took a few weeks. The ongoing promotion on a weekly basis was just a couple of hours. Then reaching my goal took less than 30 days.
I didn’t have a sample chapter during my campaign. I’m sure it would have helped.
Outreach to my existing community who were very responsive and were already supporters of my first book. I asked them to actively spread the word even if they couldn’t contribute directly to my campaign.
I am working with an agent, which I’m very excited about. Editing copy and changing story direction before approaching Penguin Random House again, who were initially interested but wanted more.
Yes. I will be smarter with the pledges next time and leverage them in a more specific way.
They have a little. I still want to go with a traditional publisher, but that’s for my next book. I have an agent working with me for that. For this book I’m self-publishing and want to be true to my word to have this out early in 2017 for all those that supported me.
If this resonates with you and the book you’re writing (or thinking of writing), we’d love to have you apply .