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Jacqueline Jensen, Tech writer

Topic: Lifestyle > Travel

Book title: Travel Isn’t The Answer

Publisher: Summersdale (Hachette)



Unique strategy: Private webinar invitation + unique topic

Jacqueline knew she had a compelling book idea and with her previous success as a female founder, tech writer and world traveler she knew now was the time to push it out there. She created various bundles and packages that all included an exclusive webinar for these supporters. It was this personal touch that more than doubled her preorders to 145 total copies and earned her $3,387 in funds. But what really got interest was her unique topic that she promoted with enthusiasm in her video. Some major publishers had to agree.