Strength coach and corporate wellness consultant.
Owner of Do it at your Desk wellness.
Do It At Your Desk founder, strength coach, and wellness consultant.
With a decade of experience personal training, and three years as a published fitness writer, Jake has dedicated his life to helping people live healthier, stronger, and pain free lives.
Jake has built his career by cutting through the bullshit in the health and fitness industry and presenting the actual science in an easily digestible manner. He has written hundreds of fitness articles and countless strength and nutrition programs.
Jake believes that there is no one size fits all solution and that when it comes to diet and exercise you have to find out what works best for you.
Most coaches have a certain dogma and attempt to force their clients to fit their lives into the coach's doctrine. Jake offers his clients a range of strategies and manages to build programs that fit into their individual lifestyles.
Recently Jake has started a new venture speaking to accounting and law firms about ways to relieve pain from prolonged desk work. His goal is to help as many people as possible live happy and healthy lives.
Education
B.S. in Kinesiology, University of Illinois at Urbana-Champaign
Certifications
NASM-CPT, CPR American Heart association, MovNat Level II, TRX certified trainer, FMS certified trainer, Hardstyle Kettlebell certified.
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$20 Early Bird Super Special
144 readers
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- PDF workout library
- The special part is that there is free shipping and if you don't buy it now it may never get picked up by a publisher. In which case this would be the only opportunity to ever make this purchase
- It also includes good vibes being sent from my mind directly to yours
- Free access to the membership area of Do it at your Desk.com until the book is published!
1 copy + ebook included
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$27 Signed and Acknowledgment
23 readers
-First edition paperback copy of the book
- Digital copy
- PDF workout library
- I will write you an incredibly cute and sincere thank you note
- Free access to the membership area of Do it at your Desk.com until the book is published!
- Your name will be in the book under Acknowledgments :)
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$37 Friendship Bonus + Acknowledgement
16 readers
- 2 paperback first edition copies of the book
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- You'll have a copy for a friend and instantly become a rockstar in their
eyes as well
- I will be eternally grateful
- Free access to the membership area of Do it at your Desk.com until the book is published!
- An Acknowledgment in the book!
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$171 Office MVP
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- 10 paperback first edition copies of the book
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- You'll have a copy for everyone in your office and truly become the office's most valuable player.
- Free access to the membership area of Do it at your Desk.com for you and your coworkers until the book is published!
- You'll have holiday gifts :)
- An Acknowledgment in the book!
- I know what you are thinking, "$171 for an entire wellness program for my office, what a bargain!"
- You'll be considered an MVP and I will attempt to draft you in fantasy sports leagues.
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$249 Custom Strength and Nutrition Program
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- Seven Paper back First edition copies!
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- 30 minute phone consultation
- A one month custom strength and nutrition program written by me
- Free access to the membership area of Do it at your Desk.com until the book is published!
We will set up a half hour phone consultation and I will write a custom workout and nutrition program designed specifically for your goals!
I say "one month program" because while you'll be able to follow this program as long as you'd like, but after a month or so it is good practice to vary your workouts a bit.
7 copies + ebook included
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$271 Office Hero
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- You'll have a copy for everyone in your office and truly become the office hero. Six months from now everyone will know you as the one who changed their work lives forever.
- Free access to the membership area of Do it at your Desk.com for you and your coworkers until the book is published!
- You'll have holiday gifts :)
- You will be a card carrying member of the Do it at your Desk justice league, membership comes with the location of the fortress of solitude.
- An Acknowledgment in the book!
Disclaimer: The fortress of solitude is a fictional place.
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$497 Live Presentation at your office
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- A custom live presentation for your office! (Normally valued at $500 by itself)
- 20 lacrosse balls for self myofascial release
- 20 paperback first edition copies of the book
- Digital copy
- PDF workout library
- Free access to the membership area of Do it at your Desk.com for you and your co-workers until the book is published!
- An Acknowledgment in the book!
(Bonus does not include travel expenses for live presentation)
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The health and fitness industry can be broken down into three categories: fat loss, strength gain, and pain relief. This book will help you achieve all three without wasting words.
Share Post on X Threads LinkedIn Embed| Health, Fitness & Dieting Diet, Fitness, Corporate Wellness, Pain Relief, | |
| 37,000 words | |
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| 23 publishers interested |
An efficient, no bullshit guide to health and wellness fueled by science and experience.
In the modern world, the average white-collar worker spends around seven hours a day at a computer. Whether you work from home, in an office, or on the go, chances are you spend the majority of that time in the seated position.
The problem is sitting at a desk can have some serious effects on your health and your wallet. Three of the most costly health conditions in America today are perpetuated by a life spent behind a desk: diabetes, obesity, and chronic back pain.
Do it at your Desk will provide you with the tools necessary to prevent both the monetary and physical costs of siting at a desk without forcing you to dramatically change your lifestyle.
How’s this possible?
Do it at your Desk will give you the tools you need to develop your health and wellness program not somebody else’s.
By the end of this book you'll learn four things:
1) To build a custom diet plan that fits your lifestyle
2) The concrete steps to go from sedentary to strong without risk of injury.
3) A host of strategies to prevent and relieve the chronic back and neck pain caused by working a desk job.
4) How to cut through all the fitness industry nonsense and focus on what actually works in order to reach your health and fitness goals.
Do it at your Desk Outline- (Every section will begin with a "fit tip" or quote)
1) Don’t buy into the B.S.
2) Diet: choose your own adventure
3) Flexible dieting, how to win at eating
4) Paleo Smart, non-processed foods and low insulin levels
5) Intermittent Feasting, The subtle mix of self-discipline and gluttony
6) Diet Wrap up
7) Strength: the only reason to exercise
8) Strength: fundamental movements
9) Strength: Are you strong enough to run?
10) Strength: Sex
11) Sleep expanded
12) Podium Posture
13) Depression
14) Strength: Bodyweight first
15) Don’t let slip ups ruin your progress
16) Conclusion
17) Workouts- Extras
My primary audience are people who work desk jobs and would like to either lose weight, gain muscle, or relieve pain caused by prolonged use of technology.
The book is aimed at the busy individual who doesn't have time or doesn't want to go to the gym everyday but still cares about their health and appearance. He or she has a job that involves lots of sitting.
The specific jobs are the bottom half of this chart- mechanical engineers, HR managers, lawyers, insurance sales agents, accountants, drivers, and software developers/coders.
Additionally this book could be paired well with any corporate wellness initiative making customers out of companies.
When starting a job at a new company often time the HR department will give you a book that reflects the culture of your new workplace. Imagine if there was a book you could give to every new employee that could save you money long term?
Three of the most costly health conditions in America today are perpetuated by a life spent behind a desk: diabetes, obesity, and chronic back pain.
Diabetes
Diabetes is the most expensive disease in America today. Each year over $186 billion is spent combating it. Diabetes costs not only insurance companies, but also any individuals with a diagnosis can expect their out of pocket insurance expenses to more than double.
Additionally, according to the American Diabetes Association, 84 million Americans are prediabetic, and 90 percent of them don’t know about it.
An average employee with diabetes will miss at least one more week of work per year than a healthy peer.
Silver lining:
Exercising just a half hour every day can reduce your risk of diabetes by 24 percent.(1) Beyond that, type 2 diabetes is largely influenced by your diet, and prediabetes can be reversed with diet and exercise alone.
Obesity
Obesity in and of itself doesn’t damage your wallet, unless you count larger meal portions as a major expense. However, all the negative health issues that come along with obesity can leave your pockets feeling lighter. As a person’s BMI (body mass index) increases beyond healthy levels, so do the number of sick days, medical claims, and healthcare costs. An obese adult spends 42 percent more on direct healthcare than the average healthy individual.(2) In addition, an obese individual is twice as likely to be on prescribed medication. (3)
Silver lining:
While an improved diet is the fastest way to improve body composition, adding daily cardiovascular exercise can greatly lower your risk of these aforementioned costs.
The beginning part of any weight loss program is always the easiest. Even small changes like removing sugary beverages, getting a good night’s sleep, and eating vegetables can have a huge impact on your weight!
Chronic Pain
It should come as no surprise that the human body is not meant to be seated in the same position for 8-12 hours every day. Chronic back pain has become a $41 billion industry in America today, and business is still growing.
Chronic back and neck pain are exacerbated by spending your day bent over a computer or struggling to read tiny messages on your phone. Unfortunately, visiting the chiropractor and getting massages every other week is not a cost-effective form of pain management.
Silver lining:
The good news is that chronic pain can be prevented! Probably the most important thing you can do to prevent chronic pain is to bring consciousness to your posture.
Start by thinking about how you are sitting, and make a mental note to sit with your chest up and back straight, take breaks during the work day, and walk around as much as possible.
No matter what you do for a living, being active and dedicating 30 minutes a day to personal maintenance will save you money!
(1)http://www.diabetes.org/diabet...
(2)The Robert Wood Johnson Foundation, the American Stroke Association, and the American Heart Association. A Nation at Risk: Obesity in the United States, A Statistical Sourcebook. Dallas, TX: American Heart Association, 2005. (accessed April 14, 2008).
(3) Finkelstein EA, Trogdon JG, Cohen JW, Dietz W. Annual Medical Spending Attributable to Obesity: Payer-and Service-Specific Estimates. Health Affairs, 28(5): w822-831, 2009
I have two blogs jakedermer.com which gets between 850-1000 unique visitors a month and a new website called doitatyourdesk.com. I intend to promote the book on both. Also I regularly post "Daily Fit Tips" on facebook(2495 friends, and 142 business followers) and linkedin (1200 followers).
Additionally my largest following is on instagram(15,000) and will share stories constantly leading up to the launch.
Action steps:
1) Deskbound- Kelly Starrett; 2016.
It focuses primarily on the negative effects of sitting and how to fix it. In my opinion it is far too long for someone not in the industry to read and enjoy. The target audience appears to be fitness professionals.
2) Burn the Fat, Feed the Muscle: Transform Your Body Forever Using the Secrets of the Leanest People in the World- Tom Venuto 2013.
Tom focuses on how to apply the secrets of body builders to the average joe. Which is great for certain types of people with certain body types but cannot be applied with broad strokes to the general public. Additionally when it comes to leaning out the strategies used by body builders are not necessarily ideal for someone with very little lean muscle mass.
3) Man 2.0 Engineering the Alpha: A Real World Guide to an Unreal Life: Build More Muscle. Burn More Fat. Have More Sex
John Romaniello, Adam Bornstein- 2013
This is a great book that touches on some of the same topics as "Do it at your Desk" written more for the "fitness bro" than the adult general population. Aimed at someone currently doing a fitness routine. While Do it at your Desk is aimed at the more sedentary individual.
4) The Obesity Code- Jason Fung 2016
Jason target audience is the overweight individual and he teaches you how to reverse the symptoms of pre diabetes. He gives people with the goal of improving their health and body composition a guide to starting from scratch. That's it though, his goal is to take you from at risk, to no longer at risk, and it takes 250 pages for him to tell you to eat more vegetables and intermittent fast.
5) Move Your DNA: Restore Your Health Through Natural Movement-Katy Bowman, 2014
Katy is a brilliant biomechanist who focuses on healing the body through movement. Her and I agree on the a lot of the ways a sedentary individual should go about starting a fitness journey. Her book focuses only on movement, that's the subject of the book. However body composition is mostly influenced by diet and my book's focus is to get you looking and feeling good.
6) Starting Strength- Mark Rippetoe 2007
Mark's book focuses on taking a beginner weightlifter from ignorant with a barbell to an expert on barbell exercises. His book is a straight forward guide on how to get strong with the single best piece of equipment ever made. It is all about barbells. I would like to do what he did but with body weight workouts and for someone just starting to workout.
7) The Naked Warrior- Pavel Tsatsouline 2003
The naked warrior is a an intro to body weight workouts for the incredibly fit person. Pavel teaches the two body weight workouts that he claims are the most challenging. The single arm push-up and the pistol squat. The format of this book is great and the instruction on how to do certain exercises in unparalleled. However the audience is the super fit individual.
8) The New Rules of Lifting: Six Basic Moves for Maximum Muscle- Lou Shuler and Alwyn Cosgrove
Arguable the best book on strength training for a beginner out there. They attempt to take a beginner from no experience training to an expert by having them drill the only six movement patterns that matter. Alwyn Cosgrove had a big influence on me as a trainer when I first started. His book teach strength training in a very efficient way.
9) Eat to live- Joel Fuhrman 2003
In this book Joel Fuhrman will convince you to turn almost vegan based on the amazing health benefits. It seems specifically aimed at someone at risk of cardiovascular diseases. He makes a great case for almost vegan living. He gives great examples on how and why to live a primarily plant based existence. The express focus of this book is dieting for cardiovascular health. Very similar to the obesity code (#4) except with a more vegan tone to it and less intermittent fasting.
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Happy Self Publishing
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ShieldCrest Publishing
ShieldCrest are book publishers based in the UK who fill that vital gap for talented authors where mainstream publishers are unwilling to give them that chance. We strive for excellence and invest in our authors and are listed in FreeIndex as the number one independent publisher in the UK for price quality and service rated author satisfaction. We publish books of all genres including; fiction, historical, biographies and children's books. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide |
Here are links to my blogs for samples of my writing: www.jakedermer.com
Hey friends,
Thank you so much for your support and patience. The written portion of the book is almost completely done we are nearing the …
Thank you to everyone who has bought a book and/or shared this book with their friends. It is thanks to you we are 40% of the way to our …
Thanks to you we have reached 20% of our goal in the first day! Although we still have a long way to go.
I would …
Looking forward to my personalized picture!
Really looking forward to reading your book Jake!
Jake,
You give the Best advice for healthy eating and exercises. Can’t wait.
Maybe you can get WGN morning show to feature you. Why not. They’ll love your common sense approach and humor.
Best,
Paula
Good luck Jake! Happy to support a great man with a great idea!
Hey buddy, keep up the good work man!
This is a good idea for a book. I look forward to reading it and sharing it with my co-workers!
Wishing you the best of success! That is incredible. I am really happy for you, I hope that doesn't sound too hokey.
I can’t wait to get your book. You cover so many areas I want to learn more about or have a better understanding and improve myself.
Looking forward to the book Jake! Congratulations buddy!
-Yaakov
Can’t wait to read the book!
congratulations!
Jake, congratulations on your achievement!! I can’t wait to read this book and live a healthier life style in the office. I know you are going to continue to do great things.
Chana
I have been training with Jake for 8 years and he has more knowledge than anyone else! I do not do well being stuck behind a desk, so his office regimen is a life saver!
Congrats Jake!!! Can't wait to receive my books :)
Great initiative
Way to go 👍
lit fam!
When there is an audio book version, please send it my way.
very impressed you're publishing a book, my friend!!
I cannot wait to get this!!
COngrats Jake! Can’t wait to read it!
How about dinner sometime? ;-)
Go Jake! So excited to get a hold of my copy of the book!
Can't wait to read!!
Can't wait to read the book once it's published! Congrats on all of your hard work so far!
Jen & Chris
HI Jake I’m
So excited for you💫🎉🧚♀️
Here’s a hug 🤗
Love
Alissa
Good Luck!
Way to go, Jake!! Congratulations!
Congrats on the book!
I pre-ordered the book. I know it's good.
Good luck with the book
Congratulations Jake. Thrilled to have a copy of your book.
I want my book now!
So excited to read it!
Jason DiNovi recommended your book on FB, so I
Decided to order. :-)
Good Luck Jake. This is a much overlooked concept and one that will benefit a countless number of people who suffer from ailments not understanding that a few proactive measures will result in a much preferred lifestyle...one without pain and discomfort.
I wish you all the best of the universe for your future, you are amazing!!
Good luck!
looking forward to your wisdom!
So, excited for you, my Jake. Wishing you well!! Lots of love, Nancy
Is there a section of “do it at your Rhino stall”? I’m fresh out of desks.
Good luck to you Jake
This is so exciting Jake! Congrats!
Great work on getting this written. Now let's see you hit your target and get it viewed for a successful publishing deal!
We are so proud of you!
Good Luck
Buy on BookShop
on Aug. 1, 2018, 2:05 p.m.
Fit tip - Sell a lot of books 📚