As a first time author, Audrey has been working on Generation Nanny for the last 3 years. The release of this book stands as a major personal accomplishment, and writing it has given her the purpose she is in fact searching for throughout her book. Audrey has always been a floater, jumping from job to job and place to place. As she bounces from one thing to the next, she considers every experience as research; meeting people is her way of collecting data and writing is her outlet to share her findings.
As she approaches her 30th birthday this year, she hopes publishing her work will help her to put her 20's to rest and allow her to embrace the next decade. She hopes her book will help other 20-somethings embrace the mundane service jobs that are often done to pass the time as purposeful moments meant to teach and lead us closer to our destinations.
She is originally from Colorado, where she earned her Bachelors in Anthropology and Ethnic Studies from the University of Colorado Boulder and earned a Masters degree in 2017 for Teaching and Learning with a focus in Organizational Leadership and Change Management. Today, Audrey is living in Austin Texas with her Fiancé where she currently works for a school and continues her pursuit to land a career enhancing position in education.
$21 1 copy - EARLY BIRD!
1 Copy of the autographed limited edition of the book "Generation Nanny" + Free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my community.
1 copy + ebook included
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$39 2 copies - Double Trouble
2 Copies (One for you and one for a friend) of the autographed limited edition of the book "Generation Nanny" + Free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my community.
2 copies + ebook included
$67 3 copies - SHOUTOUT to my HOMIES!
3 copies of the autographed limited edition of the book "Generation Nanny" + Free invitation to the book launch + A Big Thank You mention in the book.
3 copies + ebook included
$117 5 Copies- It's Official, Rep a Generation Nanny Custom T!
5 copies of the autographed limited edition of the book "Generation Nanny" + Free invitation to the book launch + Your name mentioned in the book + GENERATION NANNY custom T-shirt
5 copies + ebook included
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$497 Be a Sponsor - Spread the GENERATION NANNY LOVE
25 copies of the autographed limited edition of the book "Generation Nanny" for you and your team + Free invitation to the book launch for you and 2 members of your team + Your company's name mentioned in the book as a Sponsor + 3 GENERATION NANNY custom T-Shirts, and a personalized 2 hour workshop and keynote for 30 people that Audrey will shape just for you and your team to energize, empower, inspire, and thank for their hard work as nanny or caregiving staff.
25 copies + ebook included
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A millennials' story about self-discovery and adventure, Audrey stumbles upon the real meaning of life while spending her 20's nannying for 7 families across 3 states.Share Tweet LinkedIn Embed pszr.co/BQgEq 2917 views
|18 publishers interested|
Generation Nanny is the true story of a Millennial woman’s journey as she searches for her life’s purpose.
Audrey began writing this book as a therapeutic journal assigned by a counselor. As she tries to grapple with life’s disappointments and tries to navigate the arduous journey of her 20's, her reflective practice morphed into a series of narrative stories about human connection, recognition and privilege, perseverance, and the strength of women.
Like every other Millennial, Audrey just wanted to make an impact. As a social-science degree graduate, she could care less about making a living but was focused on changing the world. While everyone was nannying, busing tables, and going back for a second degree, Audrey was working for nonprofits. But feel-good work comes with financial sacrifice and the strain of sustaining the “do good” lifestyle started to create a bitter taste in her mouth (and her father's, since he was footing most of her bills).
So like any good Millennial does, when the going got tough... she ran the other way.
Quitting all her impactful jobs, she turned to nannying as her income-placeholder while pursuing her getaway plan. Running from decision making, disappointment, and adulting, her nannying back-up plan began to transform into her lifestyle, spending the following 3 years subsequently nannying for 7 families in a row, traveling across the country, all while channeling the spirit of her mother’s nanny.
People spend their lives trying to find their purpose. We search for purpose through our career choices, our relationships, religion, family, art or hobbies. Growing up in the digital age, Millennials have been bombarded with examples of ultimate success and thus they have created a romanticized idea of what it means to make an impact. Not everyone can become the CEO of a company and not everyone can start their own NGO to solve world hunger. We have come to believe that if we are not making a notable, shareable, recognizable impact, our life somehow lacks meaning.
Generation Nanny redefines what it means to make an impact in today’s world. As Audrey discovers the importance of simply caring for others, she confronts and analyzes her own privilege, race, culture, and class while shining a light on the generations of nannies that have come before her.
In an age where women are using their voice to ignite change, this book reveals a universal truth that when women bind together to support each other’s families, careers, and lives, anything is possible.
This book seeks to contextualize the current state of the American childcare system and the intersectionality of women's careers, family planning, and women's pursuit for equality in the worldplace. Readers will take away relatable stories of self-discovery and purpose that recognize privilege and ignite pride in every role we have as women; even if you are "just a nanny".
For Tine (Preface)
As an ode to her mother's Nanny who raised her in the Deep South in the ‘60’s, Audrey explains the reason she is compelled to write her story.
Chapter 1: “Just a Nanny”
Audrey throws caution to the wind and heads to the Golden Coast where she find that there is simply no such thing as being “Just a Nanny”; especially when the future success of American families lies in your hands.
Chapter 2: Santa Barbara
After being rejected by numerous jobs, a failed relationship, and an avoidance of financial responsibility, Audrey runs away to California where she spends a summer working for a 6-year-old Chinese boy and caring for her first baby.
Chapter 3: The long way home
Making tough decisions and confronting the privilege she has, Audrey returns to her childhood home with her tail between her legs and stumbles upon her third nannying opportunity in less than a year.
Chapter 4: The Nyman’s and me
Jumping in to rescue a family in need, Audrey dives head first into what it means to care for a family that is not her own. Witnessing the challenges of having a child with special needs, and the value of partnership and support, she is dumbfounded by the strength and willpower of a mother's determination to love her family.
Chapter 5: Whiteness-Check!
Contextualizing race, class, gender, and culture, Audrey spends some time analyzing her experiences and choices in relation to those of the past and the present.
Chapter 6: Mississippi
On another adventure across the country, Audrey goes to the Deep South with a family she is nannying for.
Chapter 7: It’s all relative
Processing the end of her time nannying, she is ready to start another chapter, but first has to say goodbye.
Chapter 8: On the road again
Audrey processes why she was led to nanny in the first place, attempting to identify what her experience means for her future.
Chapter 9: Back to Denver
Audrey needs to know what’s next for her as she starts her journey back to Colorado.
Chapter 10: The business of nannying
Audrey falls back into old habits as she resorts back to nannying to survive.
Chapter 11: A woman’s predicament
Populating the world isn’t easy. Audrey finds herself living, and observing, a life full of predicaments. It’s time to surrender and channel a little bit of magic.
Chapter 12: Summer of the baby
Nannying as a survival technique to avoid another #metoo in the workplace.
Over the course of only 2 years I now follow over 1000 Nanny or childcare Instagram accounts and #Nannylife has been used over 1.2 million times on Instagram.
With this said, where there is a family, there is a nanny. Where there is a nanny, there is a Millennial mother. Where there’s a Millennial mother, there is #GenerationNanny .
Nannying has been a survival strategy for uneducated and educated women to survive in a male-dominated society for hundreds of years, reaching back to domestic servanthood and slavery. Now, in the 21st century, the demand for a nanny is so high that it has created a market in and of itself. Nanny agencies, AuPair exchange programs, Nanny merchandise, Nanny support groups, and even Nanny-organized cruises!
Social media has enabled nannies to promote themselves as childcare professionals, highlighting their work through social networking and strategically capitalizing on the market by creating their own businesses around the topic as well.
The target reader is the Millennial woman. These women likely work in childcare, education, social sciences, or as a nanny or a former nanny. As more and more women are nannying to get themselves through college or to finance their dreams, it is one of the only jobs that seems to be exclusively for women. Teaching is a predominantly female position and as we see teachers going on strike in Denver and more cities around the country, female educators often consider nannying as an alternative to replace or supplement their income.
This market and reader is a politically and culturally conscious woman who seeks out resources to learn more about feminism and women’s rights, and to stay on the forefront of the conversation, whether that's in their personal or professional circles. These women listen to podcasts, enjoy learning more about women’s history, are proud to be a #nastywoman and enjoy applying a critical analysis to better understand our lives as women in the 21st century.
In addition, this reader seeks out sources of strength by following self-affirming social media accounts, she believes in being her authentic self, supports unapologetically telling the truth, and enjoys a satirical and sassy comedian like Chelsea handler, Amy Schumer, and Trevor Noah.
They may have nannied to finance their education or when they were in between jobs, but the reader is searching for meaning and purpose while navigating her 20s and 30s; #GenerationNanny hits many of them at home as it touches on other topics such as privilege, race, history, relationships, and dealing with life’s shortcomings.
In response to the Trump presidency, the #metoo movement and #timesup, women are organizing and conversing about equality in the world and at work, or as I would like to call, the worldplace. Austin, TX is one of the youngest and fastest-growing cities in America chock full of women’s empowerment networking groups, media outlets, and organizations all covening around women’s issues on a scheduled, regular basis.These groups create awareness and call attention to the institutionalized barriers we experience in our professional lives and how we can educate ourselves and band together to create a better tomorrow.
Women active in such groups are called to action to inform themselves and this book is meant to add to the conversation. The ideal reader can be found in this women’s empowerment demographic and all of them are a nanny, have been a nanny, know a nanny, were cared for by a nanny, or will need a nanny themselves one day.
As women are increasingly staying in the workforce after having children, and our public education system continues to struggle to accommodate the childcare needs that we have today, there is an ever-present demand for nannies. Based on studies from the Institute for Women’s Policy Research, women make 77-78 cents on the dollar to that of men, requiring two incomes to become the norm for families who hope to live a middle-class lifestyle. This requirement creates a predicament because by the time the mother needs to return to work after her average 3 months maternity leave, there are not many options for affordable childcare (especially if she does not qualify for government assistance). As for the few affordable childcare options, most daycares are at capacity and families have to wait for the waitlist to dwindle down and their child’s name to be called. They can wait weeks or months for this to happen, and most families just don’t have that flexibility to wait around. This is in fact the moment where families are left with the question: do we need to hire a nanny? Studies say that is is more expensive to have a nanny, but when push comes to shove, sometimes you have to hire a nanny even if it’s just for the interim. This is not a just a trend, it is real life, and it will likely continue to happen until more women are able to make the changes we need as a society to support working mothers and fathers.
This book speaks directly to the Millennial woman’s experience, and helps to contextualize her time as a nanny and give an optimistic approach to her journey of self-exploration. Generation Nanny sees the woman who is nannying as she is typically the woman in the background doing domestic work that the outside world sees as simplistic, maternal, and easy. Knowing that this position is one that is overshadowed by our patriarchal world, those who nanny tend to feel that they are overshadowed as well.
With social media platforms to share our voices, the Millennial woman is one who is active on- and off-line when it comes to sharing insights about a podcast they like (shoutout to the Unladylike Podcast on “How to Nanny up”) and intentionally chooses to retweet Alexandria Ocasio-Cortez, youngest female congresswoman in U.S. history, who has 32.6 million followers, why? Because she too, is a Millennial.
Feminist hashtags take off like wildfire on social media, and women are finally being praised for their accomplishments in history, math, science, and politics. With 110 women in Congress, and now 6 women confirming that they are running for president in 2020, a fire has been ignited and women are feeling more and more empowered—they want to be heard.
“Millennials make up nearly a quarter of the total U.S. population, 30 percent of the voting age population, and almost two-fifths of the working age population”. Millennials are people born between 1981-1996; currently they are 22-37 years old, and reported in 2018 by PEW Research center “Some 1.2 million Millennial women gave birth for the first time in 2016, according to National Center for Health Statistics data, raising the total number of U.S. women in this generation who have become mothers to more than 17 million”. This is a generation that has experienced much of their professional careers after the 2009 economic crisis, experiencing higher unemployment than their parent’s generation, and now they are reaching the years of marriage and family planning all while looking at the next 20-30 years of paying off their student loans.
This book focuses on the impact nannies have made in the past and are making now to support each other’s families and careers. These words are meant to help to give a voice to someone like myself who has struggled on the job front to find my place and nannied as a part of a survival plan. This book gives an entire generation of women a voice, it gives generations of nannies, a voice.
OUTREACH & Communication
Email list of 75+ - Email Marketing strategy includes personal and professional contacts from years of working in Education, non-profit, and leading local women’s empowerment events in Austin plus family and friends. I plan to send 1 email every Sunday during the campaign updating everyone of the progress and adding in a few announcements and personal shares.
Social Media Outreach Plan
600 Personal Instagram followers
600 GenerationNanny Instagram followers - this account is only 2 years old and is solely connected to all other nanny, childcare, and women’s empowerment accounts that are my audience and reader market.
1000 Friends on personal FB Page and GenerationNanny page - Doing page optimization and adding in connections from Facebook groups for local nannies, travel nannies, and more.
LinkedIn- large circle of local Austin entrepreneurs, plan to post a few blog posts that are connect to my website and my LInkedIn for promotion as the month ensues.
Strategic and steady promotion throughout the month with thematic posts on Women’s history month, promoting the campaign and my journey and progression as it goes. I will also be featuring 15 nannies (mutual friends) and their stories on Instagram and FB.This is an opportunity for their followers and audiences to plug into what I am doing and help me to promote to their audiences as well.
March 1-17th - Podcast appearance on ChroniclesofNannya, which has 100+ subscribers
Empowering a Billion Women Meeting and Young Women's Alliance - two local women's networking events in March
March 23 I will have a bridal shower and will be able to promote my campaign to more family and friends who would lend their support.
April 7th, Writers Roulette - reading at a group event in Austin at local bookstore for local writers followed by a birthday party for myself which will be shared via SM and used to make a last push for the remaining books that I will need to meet my goal or surpass it!
Co-promotion by Amy Collette/Unleash Your Inner Author/Positively Powered Authors on FB (1,250+ followers), LinkedIn (1,400 + followers) and Instagram (500 followers)
Potential Partners for Sponsorship:
National Domestic Workers Alliance is an advocacy organization promoting the rights of domestic workers in the United States.
International Nanny Association: INA’s mission is to serve as the umbrella association for the in-home child care industry by providing information, education and guidance to the public and to industry professionals (Milwaukee, WI)
Care.com Community - blog posts and engaging with the company. (Care.com is the world's largest online destination for care. We connect families with caregivers and caring companies to help you be there for the ones you love.)
Video Strategy: 4 min video will be made to highlight Audrey, the theme and mission of her book, and how people should get involved in her campaign. It will feature some footage from when she was a nanny to now, allowing people to understand what is inspiring her to write this book. The video will be shared widely throughout campaign on various platforms
Becoming a nanny is very common despite the underrepresentation in the popular media and in literature today. Sure, we have seen Fran Drescher as the leopard wearing Nanny from New Jersey, the wholesome Governess in the Sound of Music, and The Help provided one of the first historical narratives to the history of nannying in the Jim Crow South- but when have we seen a real story of the Millennial Nanny?
After searching “Nanny Memoir” on Amazon books, I reviewed 96 results comprised of tell-all celebrity nanny stories written by anonymous writers, murder mysteries, and trashy novels that sexualize the nanny position and paint a picture of the nanny as a seducing temptress. In this list, a few simplistic and enjoyable beach-reads of fictional Au Pair adventures and babysitters club style quick-reads, yet nothing can be found that intentionally uses Nannying as a caveat for political and cultural dialogue regarding 21st century women’s issues and feminist hot topics.
There are academic audiences that focus on nannying and motherhood. For example, I stumbled upon Shadow Mothers: Nannies, Au pairs, and the Micropolitics of Mothering by Cameron Lynne Macdonald (2010) published by Berkeley, University of California Press. But, unless people are enrolling in a Sociology of Women/ Sociology of Work / Labor Women & Work course in college, this book will not reach the masses who consume popular culture.
People want a quick and easy read with a little bit of analytical seriousness which is why the books listed below have not only influenced Generation Nanny as it was being written, but also allows it to compete with them by appealing directly to their reader market. This book is not merely a Nanny Memoir, as it also infuses points regarding privilege and whiteness, and an honest conversation about the historical evolution of the nanny position while highlighting the challenges young people face in finding their life’s purpose.
Through funny stories that point out the pain, the irony, the pointlessness, and the lightness of being young, this memoir bleeds over into the arenas of personal development, serious and comedic self-discovery memoirs, women’s issues, history, and feminism while adding women and nannying as a point of discussion on the current dialogue around millennials and leadership.
4. Not That Kind of Girl: A Young Woman Tells You What She's "Learned" by Lena Dunham, published in 2015 by Random House. Also written by a Millennial, this book and Generation Nanny both tell of the experience as a privileged, white, Millennial woman with a familiar, yet uniquely experienced, mental health journey. Making use of an introspective method, both writers use reflective narrative writing to process life’s hardest moments. The reader is clued into what small moments in life have an effect on the greater picture affecting how she values herself, her family, other people, and the world at large.
6. Hidden Figures: The Untold True Story of Four African-American Women Who Helped Launch Our Nation into Space written by Margot Lee Shetterly, published by Harper Collins in 2016 put four, otherwise anonymous, African American Women and their work on the map. This book shares the stories of Dorothy Vaughan, Mary Jackson, Katherine Johnson, and Christine Darden, who lived through the Civil Rights and fought for race and gender equality by working with NASA. Similarly, Generation Nanny is also about a story of a woman that would have otherwise been forgotten, and that is her mother’s nanny, Tine. Popular culture has been presented with a simplified, fictional, version of this history through The Help, and Brazeel’s goal is to let Generation Nanny add to the narrative of the history of Nannying in America.
7. Text Me When You Get Home: The Evolution and Triumph of Modern Female Friendship by Kaylene Schaefer, published in 2018 by Penguin Random House takes on a personal and sociological perspective to female friendship, its evolution through pop culture, and its importance. Both Brazeel and Schaefer use interviews and experiences as data to support some of the main ideas. The writers include popular culture, trends, and fads which make the read a relatable and digestible process as readers laugh and roll their eyes to the ridiculousness of life as woman while nodding along, agreeing that female partnership is key to surviving and thriving.
CURRENT DIALOGUE ON MILLENNIAL LEADERSHIP
I am a Millennial redefining what it means to be a leader and how we can all be a leader and make an impact even if we are “just a nanny”. This book will add to the current conversation around Millennial Leadership, how to lead us, and how we will become leaders. The readers of the following books would read my book to better understand what Millennial Women have experienced which would further support their findings that courage and bravery create good leaders, and focusing on the empowerment approach to management and encouraging female mentorship will aid in forming leaders for tomorrow.
7. Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. Written by Brene Brown in 2018, published by Random House. Approaching bravery, courage, and leadership through a holistic understanding of the human brain and emotions is what Brown uses to provide her take on what leaders of today and tomorrow should dare to start doing, thinking, and saying. Generation Nanny gives a narrative to how complicated this process is for people to learn, and those in the Millennial generation, are often faced with opposing ideals creating complex identities that desire to make an impact sometimes greater than themselves while being met with adversity and glass ceilings.
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Katy Perry’s California Gurls is blaring on the radio in my 2005 Ford Focus. I’ve called her Black Beauty, yes like the horse, for the past 10 years but have decided to upgrade her to Black Betty. Yes like the ACDC song. Why? Because she’s a fucking bad ass now. This is no longer a sad depressing story of a domesticated horse, she’s earning her street cred by driving across the country to a new, though ironically more domesticated, life in the sunshine state.
It wasn’t but 3 months prior I had been dealt a few crappy tarot cards. By crappy I mean, I had lost, and still hadn’t earned, things that once were assumed to be awarded at this stage of my life. I am 25 with two college degrees and I am living with my parents. Also I am single, though that can probably be inferred.
Albeit, I do have two degrees which is two more than Suzy Lou from high school who still lives in my hometown with two kids at this point. But what I have are social science degrees from a liberal arts college which basically equals jack shit in job-land. So Suzy Lou might be sitting a bit prettier than me right now. With a balance of $34.61 in my savings account, driving the car I’ve driven since I was 15, I was not at the point in my life that I had expected I would be.
An aura of parental disappointment followed me around like a peter-pan shadow still connected at my feet. I had drug this feeling around with me for the previous 5 months and I had had enough!
My job with the public school district had me gridlocked from advancement. I was only making $10.15 an hour, I had been through a trillion interviews and none of them had panned out. My morale was low and waves of irrational thoughts and impulsivity were influencing my decisions.
The rational decision would have been to stick it out. Wait for as long as it has to take to get my feet on the ground. That’s what most people did my age. A lot of us 20 somethings were living at home, why couldn’t I just be patient?
But adventure is so fun! I had bounced around so much the last few years. Chasing cheap rent and jobs that paid me just enough to get by. Living in a transitional home for young adults, exchanging house-mom duties for cheap rent in Boulder, Colorado. I even chose to stay with a friend’s Mom over my own. Willing to do what it was going to take to prove I could make it in the big bad world of rising Denver property values and stagnant wages.
I wasn’t the only one trying to prove to my parents that I could make it post-grad. Tons of millennials were without work, or making close to minimum wage, struggling to make ends meet while paying off their debt and trying to figure out how to use their BA in the real world.
Where are the scissors? I’m breaking free of this Peter Pan shadow.
Have you ever thought of what “throw caution to the wind” really means? According to Wikipedia, the extremely reliable and absolutely reputable source for absolute truths, it means “to do something despite the risk”. “My parents didn’t send their daughter to college so I could become a nanny. None of my Anthropology degree required changing diapers, folding laundry, or how to navigate awkward conversations with Dads, but if I want to move out of my parents house before I turn 30, I have to get creative.
I had heard of girls traveling the world, living with rich families for free and taking care of their babies. Like Angelia Jolie’s nanny, how the hell do I score a gig like that?
Unfortunately for me there is no beAnannyforaMillionaire.com, but there are a few free versions. On my lunch breaks from my dead end job with the school district I picked a destination and made it my mission to get myself, at the very minimum, a summer nannying gig.
Location, I type in: San-ta Bar-bar-a, Cali-fornia in the Position box, I select “Full Time, Summer” from the dropdown menu of predefined positions
“So how would you feel about sharing a room with our 8 year old twin girls?”
“Well we really only need someone to drive our kids to and from camp. We don’t need someone full time, but just available all the time to help us in case the kids need to be picked up from camp or one of them is sick one day
“I just need someone to cook, clean, and take my 6 year old son to camp”
“When is his camp?” I inquire.
“Every day from 9am-3pm”
Though it was not the most ideal situation, I had found a family that fit my criteria enough to pack up Black Betty and head to the beach for my summer nannying adventure. Throwing caution to the wind. I didn’t care what the recruiters would ask me when they saw the 3 month gap on my resume. I didn’t care that I would likely come back just as poor and unqualified as I was currently.
I needed a break. Some space between me and that ever lurking parental disappointment that was following me around waiting for me to fail again. I wanted a space to find myself, to explore the world, to live my life, even just for the summer.
I was on my way to Sunny Santa Barbara, California to live with a Chinese family as their live-in domestic servant... I mean nanny. Because that is obviously what any 25 year old, college educated woman would do of course. I may not be nannying for Brad Pitt and Angelina in Africa or Paris, but a Chinese family in California is close enough.
“You could travel the world but nothing comes close to the golden coast” - Katy Perry, California Gurls.
I change the dial on the radio.
Now that’s much better.
*Thrashes hair *
Whoa, Black Betty (Bam-ba-Lam)Whoa, Black Betty (Bam-ba-Lam)Black Betty had a child (Bam-ba-Lam)
Whoa, Black Betty (Bam-ba-Lam)
*Throws in a little head bang and flitters fingers on the steering wheel*
Cue the air guitar solo, I'm headed West.
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