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Sinan Kanatsiz

Sinan Kanatsiz

California, United States

Chairman, Internet Marketing Association (IMA)

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About the author

Sinan Kanatsiz is chairman and CEO of KCOMM, an internet marketing company founded by Kanatsiz in 1998. He is chairman and co-founder of the Anaheim International Film Festival, and the Internet Marketing Association, which boasts 1.7 million members. In 2010, he was appointed by Governor Arnold Schwarzenegger to serve on the State Assistance Fund for Enterprise, Business and Industrial Development Corporation. 

Previously, he was appointed by President George W. Bush to serve on the U.S. small business administration's National Advisory Council. He is one of the leading innovators in tapping the new medium of the internet to the marketing and promotional needs of consumer and business-to-business clients. Sinan has shown clients how taking advantage of the new media can make their marketing, promotional and public relation efforts, not only exponentially more effective, but also dramatically more cost effective.

Sinan has taken his expertise in technology and the internet and overlaid it with traditional marketing strategies and goals. The result is a marketing and communications framework that does everything that traditional marketing and advertising has not been doing. Sinan holds a B.A in Communications, with an emphasis in Computer Science and Public Relations as well as a dual Master’s degree in Human Resources and Organizational Leadership from Chapman University. He is also Founder of Generation NeXt, Chairman of the Internet Marketing Association (IMA) and member of the New Majority.

Sinan Kanatsiz is truly gifted in the art of giving and receiving introductions, and intends to teach others how to prosper in life and business with his practices.

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Gifted

The Art of Giving and Receiving Meaningful Introductions

Become a rockstar at asking for introductions and build a network of influential people who give the gift as often as you want.

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Personal Growth & Self-Improvement Networking
50,000 words
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Synopsis

Earning trust and authority come by hard work, empathy and a bit of hustle. With the continued rise of internet marketing and super-connected online communities, the opportunity to create and build relationships with people all over the world has never been more ideal. 

Developing connections is a give-and-take endeavor, and receiving the gift of an introduction can change everything. The only problem is that most people don’t receive enough of them.

In Gifted: The Art of Giving and Receiving Meaningful Introductions, Sinan Kanatsiz one of the leading innovators in organizational leadership and internet marketing, explains that there are no secrets behind building a powerful network of people. 

Instead, it is the obvious aftermath of receiving as many meaningful and fruitful introductions as possible, one by one. It’s about taking risks and earning reward. Because you’re not going to achieve the impossible without asking for it. 

Combining the new medium paradigm of internet marketing and communications with captivating stories, this book shows the essential people skills that Sinan has spent his entire life grooming.

It explains why one of the leading online ticketing companies has spent the past decade flourishing in a crowded market, how an internet marketing association grew to more than two million members with advocates that span around the globe, and how powerful networking techniques will not only help you become a rockstar at asking for introductions it will help you build a network of influential people who give the gift as often as you want. 

Outline

This book is divided into chapters that fill three distinct and interworking sections. Internet marketing has elevated society, and we are seeing effects on almost all facets of life and business. The first section is risk, being bold in your actions and understanding that success truly is a mindset. The second section is relationships, taking chances and building a strong network of friends, colleagues and mentors. The third section is reward, which ties in the first two in a unique and dynamic way, in that staying nimble and evolving with relationships, technology and personal growth is how thought leaders and influencers of the 20th became public icons with a lasting legacy.

I. Introduction.

Internet Marketing: you can building relationships using data and technology. What people already know, and what they should know but don’t.

II. Risk

Risk Taking: when the benefits drastically outweigh the costs, and when they don’t. Technology: people are curious creatures to explore and meet. Purpose: opportunity presents itself by showing up and happiness comes down to a decision about being satisfied with life. Rejection: keeping your mind right in that someday you will get there and failure allows you to keep climbing up the ladder.

III. Relationships

Mentorship: thinking habits will allow people to achieve what they really want. Organizational Leadership: people don't’ want to sit in a cubicle anymore and tomorrow’s business doesn’t fit the traditional mold. Doers: we know this trend already but are we doing anything about it? Communications: search new catalysts for change and earn relationship outside your inner circle.

IV: Reward

Relationships: you’re not going to get the impossible without asking. Reward: there’s material success and then there’s emotional success. Legacy: substance that has potential to have a lasting impact. Influencer Marketing: name dropping Mark Zuckerberg only works if you can prove there’s a mutual relationship.

*This book is intended to be interactive. Visuals with a website and AR tied to chapters for experiential reading.

Audience

Sinan Kanatsiz will leverage his network of over 2.1M connections to market his debut book. During his 20 years in business leadership, Sinan Kanatsiz has established strong relationships with many companies, other best-selling authors, entrepreneurs, affiliates, and public.

This book is for business leaders and executives, first and foremost–an area of businesses where more money is spent on leadership development than any other area of corporate training, yet 71% of organizations do not feel their leaders are able to lead their organization into the future. 

At a time when generations of entrepreneurs in the workforce tie themselves to freedom and view going out on their as a rite of passage to a fulfilling life, organizational and leadership development are becoming more relevant, and necessary, than ever. And internet marketing is the medium by which we will see the future of business become more reliable upon. 

According to Brandon Hall’s State of Leadership Development 2015: Time to Act is Now, 10,000 baby boomers are retiring each day and by 2020 48% of the workforce will be millennials. And while developing leaders at every level of an organization remains a top priority, 84% anticipate a shortfall of leaders in the next 5 years. Worse yet, only 5% have fully implemented development.  

Why internet marketing is key in organizational and leadership development:

1. 1 in 4 people don’t network at all. That needs to change. Yet almost have would like to network more, stating that time is the bigger barrier.

2. Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means (Deloitte).

3. As per Adobe’s 2013 survey of marketers, 76% of respondents believed that marketing has changed more in the past two years than in the last 50. A small business must have a digital marketing platform to expect to compete. But, only 9% believed that their digital marketing is working.

4. Over one-third of CMOs believe that digital will account for 75% of marketing spend in the next five years (Source: AdWeek)

5. Since 85% of critical jobs are filled via networking of some sort, being highly networked is essential for both the job seekers and for those seeking them.

For entrepreneurs, business leaders and executives, networking is absolutely essential. Getting to know people–what they do and what they need–is the fastest way to build connections, and by extension your potential customer base. The good news is, thanks to a wealth of communication technologies, traditional networking events aren’t the only way to get to know someone. As we grow closer as community of online inhabitants, there are more reasons to refer work, collaborate and connect than ever before–and with a medium that’s effortless and efficient.

Promotion

Sinan is a gifted promoter and networker. He is also backed by several of his businesses, partnerships and organization including KCOMM, IMA and others. This book is for this audience of readers, which include executives, business leaders, clients and colleagues directly.

Combined social media following of Sinan Kanatsiz, his companies and partners equals 2.1 million+, with 100 new IMA membership per day, including its annual conference IMPACT17, which hosts 100+ high-level executives and guests each year. We will establish awareness and relationships on these platforms to push this book into our extended network.

• Sinan Kanatsiz social media following (Direct Access) - 100,000+

• Internet Marketing Association Facebook page (Direct Access) - 15,000+

• KCOMM clients and independent contractors (Direct Access) - 1,200+ 

• IMPACT Conference attendees and partners (Direct Access) - 1,000+/-

• Email database (Direct Access) - 2,100,000+

Larger orders and corporate sponsors have come from pre-existing relationships and new ventures. These have also acted as distribution points for the book during preorders. Sinan's speaking engagements, international conferences, as host and keynotes, clients and direct partnerships are the main platforms with thousands of new and existing potential readers for this book.

Competition

1. Give and Take: Why Helping Others Drives Our Success by Adam M. Grant Ph.D.

Publisher: Penguin Books (April 9, 2013)

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But today, success is increasingly dependent on how we interact with others. It turns out that at work, most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return.

Using his own pioneering research as Wharton's youngest tenured professor, Grant shows that these styles have a surprising impact on success. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries. Combining cutting-edge evidence with captivating stories, this landmark book shows how one of America's best networkers developed his connections, why the creative genius behind one of the most popular shows in television history toiled for years in anonymity, how a basketball executive responsible for multiple draft busts transformed his franchise into a winner, and how we could have anticipated Enron's demise four years before the company collapsed--without ever looking at a single number.

2. Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level by Ryan Levesque

Publisher: Dunham Books (April 21, 2015)

Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process. You‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

3. The Art of People: 11 Simple People Skills That Will Get You Everything You Want by Dave Kerpen

Publisher: Crown Business (March 15, 2016)

Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire.

  In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life.

4. The Thank You Economy by Gary Vaynerchuk 

Publisher: HarperCollins e-books (March 8, 2011)

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

5. The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success by Brian Wong

Publisher: Crown Business (September 6, 2016)

Have you ever noticed that there are certain people who seem to get ahead just a bit faster than everyone else? You know, the types who always seem to be a bit ahead of the curve, to get noticed a bit more, and to achieve their goals a bit more quickly than the rest of the pack? And have you ever noticed how much this small edge can matter, and the outsized impact it can have on the trajectory of their careers?  

Wong believes that most people -- even creative people -- have a tendency to follow a script; to do things the way others do them simply because that way works. But therein lies the secret at the heart of the Cheat Code: anyone can easily shortcut his or her way to success, simply by going slightly off script; by doing things just a little differently from everyone else.   Here, Wong unlocks the power of the Cheat Code through 71 bite-sized and virtually effortless short-cuts to get a leg up on the competition, garner attention for ourselves and our ideas, and accelerate our success.

6. Click: Ten Truths for Building Extraordinary Relationships by George C. Fraser

Publisher: McGraw-Hill Education; Reprint edition (1 Jun. 2009)

How you can connect with other people to realize business and life goals. Personal growth guru Stephen Covey calls George Fraser a “masterful teacher.” TV host and journalist Tony Brown calls him a “visionary with the rare combination of leadership and management skills.” And each year, tens of thousands of people attend his seminars and conferences to learn how to move beyond networking and start truly connecting to take their relationships to the next level. Fraser shares the insider secrets that will help you to tap into the richest resource on the planet―other people―to achieve goals and share your talents in business and in life.

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