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Lidewij Wiersma

Lidewij Wiersma

Bracciano, Italy

Lidewij Wiersma is a veterinary specialist with a PhD in emerging coronaviruses. She is the CEO of the European Board of Veterinary Specialisation and consults for the United Nations.

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About the author

As an introverted veterinarian with a PhD in emerging coronaviruses, Lidewij's friends sometimes jokingly ask whether she had any involvement in the release of COVID-19. To be clear, she did not but it is undeniable that some good things came out of COVID-19 for her, including her renewed interest in writing. Writing about gender issues might not seem the most obvious topic for someone with her background; she is not a gender specialist by any stretch of the imagination. However, she does have some experience with being a female (about 38 years), being in the workplace (about 13 years), being in leadership positions (about 4 years) and being a working mother (about 2 years). From this experience she can only conclude that we can, and must, do better if we want a more balanced workforce. Lidewij's contribution to this process is by writing and, hopefully, by leading by example. The veterinary profession is young and female. She writes for them and for everyone else who starts out juggling frantically and barely keeping all balls in the air.

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Chantal Korteweg

Chantal was originally trained as a lawyer and therefore feels strongly about social justice. She currently works as the Director Inclusive Banking at Dutch bank ABN AMRO and initiated the Fempower Your Growth partnership, a Dutch Financial Sector initiative, connecting the worlds of bankers and female entrepreneurs. She has been appointed as the Dutch Women's Representative 2023 and will provide a statement to the UN General Assembly in 2023.

Trained as a lawyer, Chantal feels strongly about social justice. She is a strategic executor and contributes to making our world a better, inclusive and sustainable place. She is a proud mother of a son and daughter and has become an all-round professional as an attorney-at-law, a development banker, and now she is the director for Inclusive Banking at ABN AMRO. She grew up in England and the Netherlands, sparking her love for travel, culture, and different perspectives. She enjoys getting the best out of herself and others and always wants to learn. She initiated the Fempower Your Growth program, a Dutch Financial Sector initiative, connecting the worlds of bankers and female entrepreneurs. She pays it forward by being a mentor and an advisory board member. She has been appointed as the Women’s Representative for the Netherlands in 2023.

Tessel van Willigen

Tessel is a management trainee at Hieroo Amsterdam where she works on different social projects to create positive impact in the region. She has a Master Human Geography and is specialised in International Development Studies. As a connector, Tessel excels in bringing together different cultures, disciplines, and points of view. Tessel interned for Incredible impact, a company founded with the aim to unlock the potential of female entrepreneurs and female leaders in service of a better world.

Tessel is continuously in search of new insights, has a passion to learn and does not shy away from challenging situations. As part of her bachelor’s degree, she spent one semester studying at the University of Cape Town, South Africa. There she found her strength as a connector: bringing together different cultures, disciplines and points of view, to make a positive difference. Tessel couples her strong analytical mind with an enthusiastic and hands-on mentality to create positive impact. She was an intern at Incredible Impact, a company founded with the aim to unlock the potential of female entrepreneurs and female leaders in service of a better world.

Marijn Wiersma

Marijn is the founder of Incredible Impact and currently works as Director of Partnership and Innovation at the 2X Collaborative. She is the co-author of the book “Banking for a Better World,” and is an expert on diversity & financial inclusion. As a visionary, multi-linguist, and free thinker, she is creative, curious, and innovative. She’s lived on three continents, worked in over 35 countries, and is a mother of four.

As a corporate anthropologist, Marijn likes to inspire people with her vision: unlocking potential of women in service of a better world. She is an ESG and gender expert, executive coach, has co-authored the book ‘Banking for a Better World’, loves storytelling, organized TEDxLeiden and Future of Finance events, facilitated female leadership programs, and has made a docuseries on female rolemodels in the financial sector. Her twenty plus years of sustainable development experience led her to Africa, Latin America, Asia and Europe. As the founder of my company Incredible Impact and of Zambia’s first private nursing school, I know what it takes to do good and make money. Her husband, their four children and Marijn have lived on three continents.

Pre-orders

580

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$7,704.00
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Success! SOS: A Survival Guide for Women at Work has already sold 580 pre-orders , was pitched to 33 publishers , and is in discussions with publishers .

$24 24 € One Copy of our book

302 readers

Pre-order 1 book and as a thank you, we will provide part of the proceeds of the book to XOCO Unlimited (https://xocounlimited.org) on your behalf.

If you would like to pay with Ideal: please select euros as your preferred currency.

Available until March 17, 2023

1 copy + ebook included

Free shipping

$72 72 € Three Signed copies of our book

36 readers

Pre-order three books and as a thank you, we will
- provide you with three first run signed copies of our book
- provide you with a free e-book included (PDF, ePUB, MOBI)
- donate part of the proceeds of the book to XOCO Unlimited (https://xocounlimited.org) on your behalf.

If you would like to pay with Ideal: please select euros as your preferred currency.

Available until March 17, 2023

3 copies + ebook included

Free shipping

$120 120 € Five Signed copies of our book

18 readers

Pre-order five books and as a thank you, we will
- provide you with five first run signed copies of our SOS guide
- provide you with a free e-book included (PDF, ePUB, MOBI)
- donate part of the proceeds of the book to XOCO Unlimited (https://xocounlimited.org) on your behalf
- Upon request, include your name in the special acknowledgments section of our book and you will be recognized as an involved contributor.

If you would like to pay with Ideal: please select euros as your preferred currency.

Available until March 17, 2023

5 copies + ebook included

Free shipping

$240 240 € Ten Signed copies of our book

8 readers

Pre-order ten books and as a thank you, we will
- provide you with ten first run signed copies of our SOS guide
- provide you with a free e-book included (PDF, ePUB, MOBI)
- donate part of the proceeds of the book to XOCO Unlimited (https://xocounlimited.org) on your behalf
- Upon request, include your name in the special acknowledgments section of our book and you will be recognized as an involved contributor.

If you would like to pay with Ideal: please select euros as your preferred currency.

Available until March 17, 2023

10 copies + ebook included

Free shipping

$1800 1800 € 75 Signed copies of our book

0 readers

Pre-order 75 books and as a HUGE thank you, we will
- provide you with 75 first run signed copies of our SOS guide
- provide you with a free e-book included (PDF, ePUB, MOBI)
- donate part of the proceeds of the book to XOCO Unlimited (https://xocounlimited.org) on your behalf
- Upon request, include your name in the special acknowledgments section of our book and you will be recognized as an involved contributor.
- provide an exclusive 2 hours dialogue session (with max 8 people) on a chapter of the book of your choice with some of the authors that will provide new insights or will deepen existing ones.

If you would like to pay with Ideal: please select euros as your preferred currency.

Available until March 17, 2023

75 copies + ebook included

Free shipping

$3600 3600 € 150 copies of our book

0 readers

Pre-order 150 books and as a HUGE thank you, we will
- provide you with 150 first run signed copies of our book
- provide you with a free e-book (PDF, ePUB, MOBI)
- donate part of the proceeds of the book to XOCO Unlimited (https://xocounlimited.org) on your behalf
- Upon request, include your name in the special acknowledgments section of our book and you will be recognized as an involved contributor.
- provide an exclusive half day 'courageous conversation' (with max 20 people) on a chapter of the book of your choice with some of the authors to apply the suggestions of our SOS framework into your daily leadership.

If you would like to pay with Ideal: please select euros as your preferred currency.

Available until March 17, 2023

150 copies + ebook included

Free shipping

SOS: A Survival Guide for Women at Work

SOS: A Survival Guide for Women at Work is an accessible and practical guide for women and men to improve gender equality, embrace diversity and rewrite the unwritten rules of the workplace.

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Management & Leadership
37,500 words
50% complete
6 publishers interested

Synopsis

Guilt. It’s a pervasive emotion that many women have in common: regardless of age, nationality, ethnicity, economic level, sexuality, or profession. When we’re working, we feel guilty for not spending time with our children (or pets!). When we’re spending time with others, we feel guilty about everything we haven’t done at work. We feel guilty about not calling our friends; we feel guilty when we hang out with our friends instead of visiting our mother. During the COVID-19 lockdown, even as we worked full-time from home, taught our children how to read and write and cope with isolation, helped family members recover from COVID, recovered from COVID ourselves, we felt guilty because we weren’t also writing a book and learning three new languages.

We believe we must always be visibly progressing, and when we’re not, we should be doing more.

At the same time, we also recognize the deck is still systemically stacked against us. Although we have made progress over the last decades, many challenges regarding workplace equality remain. There’s a gender leadership gap, a gender pay gap, a gender promotion gap, a gender recruitment gap, a gender networking gap, a gender role modelling gap, a gender conflict gap, a gender working hours gap, a gender confidence gap, and we can go on and on. As a result, many women across the globe don’t feel they can achieve their full potential at work. And to make matters worse, the COVID-19 pandemic could reverse some of the progress made on gender equality and women’s rights over the past decades, with more women than men staying home to care for family members during the pandemic, and a documented increase in home violence.

To add to the list, women are expected to parent as if they don’t work, and work as if they are not a parent. No wonder women are overwhelmed!

But the solution is not simply to try harder, nor is it to wait for the system to change. Believing the problem is one or the other just leads to frustration and burnout.

We need an SOS: a empowering, multifaceted approach addressing self, others, and system.

As four professional intergenerational women, together we are a CEO, entrepreneur, board member, intern, ex-colleagues, friends, complete strangers, sisters, gender specialist, director of inclusive banking, and a former executive committee member. We have a total of 8 children, aged 0 to 25 years. Between us, we have lived, worked, studied in over 25 countries in 5 continents and visited many, many more. Our personalities are as diverse as our professions: introvert, extrovert, sweet, edgy, empathic, driven, chaotic, precise, creative, each with our own stories, strengths, weaknesses, and fears. We have a variety of work experiences, ranging from soaring success to flat-on-your-face failure, and everything in between. We all share this sense of pressure as women, and together we began seeking a solution.

As varied as our experiences are, we are also aware of their limitations and the lens of our privileged Dutch background, so we reached out to interview 20 global leaders (women and men from four continents with different professional backgrounds) to learn from their experience. We went on to validate our findings and insights with many more professionals through focus groups. And although our list of professions does not include organizational psychologist, writer, or editor, we decided to overcome our own sense of imposter syndrome and share what we have learned from our (undoubtedly flawed and incomplete) experience, research, interviews with global role models, focus groups and lively discussions on common workplace challenges facing professional women around the globe—and real solutions.

SOS: A Survival Guide for Women at Work addresses 18 common challenges faced by women, including productivity, parenting, the pay gap—and, of course, guilt. These multifaceted issues need multifaceted solutions, so for each topic we offer the SOS framework: (1) Self: what can you do yourself, (2) Others: how can others help you and how can you help others, and (3) System: how the system and the (unwritten) rules should change—and what you can do to support this change.

If this book helps you address even one small part of one obstacle or help you improve, we will have achieved what we set out
to do. Hopefully all the tiny incremental changes will eventually contribute to a shift in our work culture to reflect a more diverse, balanced, happier and more productive workforce.

Sales arguments

  • As four intergenerational authors, we have a large platform from which to market our book. Our networks include different organizations focused on female leadership, finance, and entrepreneurship, such as the 2X Challenge, GenderSmart, XOCO Unlimited, and Fempower your Growth, as well as the European Board of Veterinary Specialisation. These organizations are willing to share our book with their members. Their outreach is cumulatively an audience of 8500+ people.
  • The 20 global role models featured in this book are incredible, successful leaders with large audiences and networks. They are also willing to share this book with their communities. Examples include: Professor George Kohlrieser, IMD professor; Ingrid Thijssen, CEO, employers association of the Netherlands; Suzanne Biegel, Chief Catalyst, Catalyst at Large and co-founder GenderSmart; Peter van Mierlo, former chairman, PWC Europe and Kshama Fernandez, CEO, Indian fintech company, mentioned in Forbes women.
  • Marijn has appeared in NRC.Handselsblad (for our non-Dutch readers, this is the New York Times of the Netherlands) and has published the book Banking for a Better World.
  • Chantal has appeared in the Opzij, a Dutch feminist magazine; was nominated as one of the fifty leading women in sustainable finance in 2022 by LOF and WIFS (Women in Financial Services); nominated as one of the thirty most inclusive leaders in the Netherlands in 2022 in SPROUT (a Dutch management magazine) and was appointed as the Women’s Representative for the Netherlands to address the UN Assembly in New York in 2023.
  • An edited chapter of our book has been published in Harvard Business Review: https://hbr.org/2021/09/do-you-feel-guilty-all-the-time.

Similar titles

  • 'Women and Leadership: Real Lives, Real Lessons' by Julia Gillard and Ngozi Okonjo-Iweala. Published by MIT Press (2021). Gillard and Okonjo-Iweala offer real-life advice and tips for female leaders in the workplace. But rather than solely focusing on gender equality in leadership positions, 'SOS: A Survival Guide for Women at Work' addresses challenges women of all positions within a company face, both at work and at home.
  • 'What Works for Women at Work: Four Patterns Working Women Need to Know', by Joan C. Williams and Rachel Dempsey. Published by New York University Press (2014). What Works for Women at Work is an insightful guide for mastering office politics as a woman. The authors cite four patterns of behavior that women must overcome in order to advance: 1) prove it again, 2) the tightrope, 3) the maternal wall, and 4) tug of war. But rather than imply women’s obstacles to advancement are solely based on their own behav
  • 'How Women Rise: Break the 12 Habits of Holding You Back from Your Next Raise, Next Promotion or Job', by Sally Helgesen and Marshall Goldsmith. Published by Hachette Books (2018). Much like What Works for Women at Work, Helgesen and Goldsmith identify twelve personal habits that hold women back as they seek to advance. However, 'SOS: A Survival Guide for Women at Work' does not solely focus on individual habits but includes practical advice for organizational and societal changes as well.

Audience

The primary audience for 'SOS: A Survival Guide for Women at Work' are professional women of any age, cultural background and industry who have tried changing themselves, or advocating for change, but neither approach alone has worked and they've gotten discouraged in the process. The secondary audience includes HR directors or any organizational leaders of all genders in charge of training programs for companies who want to invest in making their organization more equitable but without compromising productivity or profitability. And the tertiary audience includes professionals of all genders who want to be an ally in creating a more equitable workplace and world for all.

Advance praise

Advance praise on our chapter about Guilt:

"It’s such a wonderfully and empathically written chapter—it’s brilliant. I hope more people will read the chapter and eventually the book. It gave me a huge exhale moment. Reading it was a cathartic experience. Have shared widely."

- Dr. Khetsiwe Dlamini, Executive Director of Triple C Advisory, an Africa-originated, female-owned, global gender lens advisory firm

"Amazing chapter! So fun to read. Love the witty tone and important insights. Can’t wait to get the book!"

- Jen Braswell, Managing Director and Head of Impact, Private Capital at EQT

"An amazing book written with wit and humor and filled with inspiration, insights, and solutions as to what it takes to be a woman at work. THIS IS A MUST-READ BOOK FOR WOMEN AND FOR MEN!"

- George A. Kohlrieser, Hostage negotiator, distinguished Professor of Leadership and Organizational Behaviour at IMD Business School in Switzerland and author of “Care to Dare” and "Hostage at the Table"

6 publishers interested Express interest
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Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building. We help our authors sell more books, secure more keynotes, do more consulting, earn more customers, and book more media appearances.

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Morgan James logo Morgan James

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Morgan James Publishing has revolutionized book publishing—from the author’s standpoint, earning 29 NY Times and over 100 USA Today and Wall Street Journal best sellers. We teach authors strategies to leverage their books and grow their businesses—adding value while staying out of the way. Evidenced by more Major Media best sellers than most publishers our size. Regularly ranked by Publishers Weekly as the most recognized and one of the fastest-growing publishers in the nation, Morgan James is reported to be “the future of publishing.”

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1106 Design provides book design, production, and publishing services for independent authors seeking all the quality of traditional publishing without forfeiting their rights and royalties. 1106 Design offers traditional publisher quality with one-stop, end-to-end services from copyediting to worldwide distribution. We operate just like a publisher with one difference: YOU maintain complete control of your book, your schedule, and, most importantly, your payments.

In our model, distribution accounts are set up in your name. When a book is sold, the retailer takes a cut, the printing cost is deducted, and the balance is deposited directly into your bank account, never ours first. In most cases, you'll make several more dollars for each book sold, plus you'll keep complete control of your book, your revenue stream, and your book files.

I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com.

We’ll customize a package to suit your exact needs at affordable prices that range from $4,000 to $10,000, depending on the services ordered, the word count, and the content.

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Bright Communications LLC logo Bright Communications LLC

Looking for all types of books, including fiction, children's books, health, memoir, business books, and cookbooks
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  • Jenni Chamberlain
    on Dec. 1, 2022, 9:48 a.m.

    This really resonates with me, looking forward to reading, learning and improving, not only myself but our society! Thank you for taking the time to action this initiative!

  • Robert Vos
    on Dec. 1, 2022, 9:56 a.m.

    Great! Lots of success! Make sure that your book will be read by male leaders. They are the ones who have got to change. Women are already good as they are. SOSystem!
    Grtz Robert Vos

  • Sonja Vinken
    on Dec. 1, 2022, 2:38 p.m.

    Succes!

    Ik hoop de eerste 5 snel kwijt te raken en er meer te bestellen

    Groet
    Sonja Vinken

  • Sana Kapadia
    on Dec. 1, 2022, 3:40 p.m.

    Congrats to you all and so excited for this to come out! Well done all,
    Sana

  • Jen Braswell
    on Dec. 1, 2022, 7:12 p.m.

    Can’t wait to receive my copies!!
    Here’s to a speedy fundraise 💪
    Jen

  • Suzan Bos
    on Dec. 2, 2022, 8:05 a.m.

    Succes met de crowdfunding! Ik kijk uit naar het boek. En Tess: SU-PER TROTS op jou!
    Suzan

  • Petra Agthe
    on Dec. 2, 2022, 8:23 a.m.

    Well done for getting the book out and I am looking forward to reading it!

    • Anonymous
      on Dec. 10, 2022, 9:47 a.m.

      Thank you Petra, can’t wait to work with you on this and other topics!!

      • Anonymous
        on Dec. 11, 2022, 1:48 p.m.

        Very happy to hear this☺️ I am looking forward to it as well- there is a lot of work to do!

  • Suzanne Biegel
    on Dec. 2, 2022, 10:57 a.m.

    Happy to support. Great to get 2 copies and e-book, and donate the rest of any proceeds to XOCO.

    • Marijn Wiersma
      on Dec. 12, 2022, 5:57 a.m.

      Thanks Suzanne for always being suppoetive and generous and recognizing that proceeds go to Xoco

  • Peter Van Mierlo
    on Dec. 5, 2022, 2:28 p.m.

    Succes met het einde vh proces, heb goede hetinneringen aan het begin 😉

    • Marijn Wiersma
      on Dec. 12, 2022, 6:01 a.m.

      Dank voor je genereuze bijdrage en ons gesprek in Kaapstad heeft imderdaad dit proces in gang gezet

  • Ton Korteweg
    on Dec. 5, 2022, 4:21 p.m.

    Succes with the last steps to complete the book and the preparations to get it published.
    Look forward to the advices and suggestions of the three authors.

  • Jessica Robinson
    on Dec. 6, 2022, 9:23 a.m.

    Very much looking forward to reading this! Well done on getting it out there

    • Marijn Wiersma
      on Dec. 12, 2022, 6:02 a.m.

      Thanks dear Jessica - we’ve learned from the best!

  • Michelle Espinach
    on Dec. 7, 2022, 2:11 p.m.

    Excited and hoping you finish soon!

    All my best, greetings from sunny Costa Rica!

    Michelle

    • Marijn Wiersma
      on Dec. 12, 2022, 6:03 a.m.

      Gracias Michelle for your always generous support and belief in the books i am co- authoring!!

  • Nina Strus
    on Dec. 10, 2022, 5:08 a.m.

    Lidewij amazing, congratulations!
    I very much look forward to reading it, just pre-ordered!
    Best wishes
    Nina

    • Anonymous
      on Dec. 10, 2022, 9:47 a.m.

      Thank you so much 😊 I hope you enjoy it! ❤️

  • Karla Icaza
    on Dec. 13, 2022, 9:09 p.m.

    Best wishes on the book publishing, I’m sure it will be a jewel

  • Mohni Kesarlal
    on Dec. 15, 2022, 4:47 p.m.

    Heel veel succes en kijk enorm uit naar jullie boek🍀🫶🏽

  • Azra Zyada
    on Dec. 16, 2022, 7:31 a.m.

    Dear Dr Wiersma, I am very excited to be receiving your book. As an animal lover myself, I have often found great joy in observing our species in their unnatural environment, so I very much look forward to reading your observations!

  • Maya Kobalia
    on Dec. 16, 2022, 5:33 p.m.

    Dear Lidewij,
    Thank you! Soooo much looking forward to it!
    Love and warm regards from Tbilisi/Georgia <3
    Maya

  • Matthias Qasim
    on Dec. 23, 2022, 1:58 p.m.

    Kijk ernaar uit om het te lezen, groetjes Matthias Qasim

  • Egbe Osifo-Dawodu
    on Dec. 29, 2022, 12:29 p.m.

    Good Luck!! Such an interesting topic - hope you make it to publishing.
    Best
    E

    Saw this on the open doors platform
    .

  • Barbara Martin
    on Dec. 29, 2022, 7:05 p.m.

    I am so excited for you! And for me and the friends I’ll give the other copies to!

  • Johanna Baily
    on Dec. 29, 2022, 7:37 p.m.

    Inspiring, my friend
    Xxx
    The sisterhood is something special!

  • giovanni lenguito
    on Dec. 29, 2022, 9:54 p.m.

    we want a very nice dedica:
    Clarisse and Giovanni

    the other 4 are for
    Ange Soubirous
    Delphine and PJ
    Bella
    Julie and Sam

  • Jean-Marc Rams
    on Dec. 29, 2022, 10:02 p.m.

    Hy Lidewij
    Looking forward to reading you
    Grand Schmarc

  • Manon Swaving
    on Dec. 30, 2022, 7:48 a.m.

    Thank you for writing this book and getting this important message out there. Wishing you lots of fun in the proces. Much love, Manon

  • Liza Glesener
    on Dec. 30, 2022, 9:08 a.m.

    Hiya, hope you get to the 500 and I’m looking forward to reading it! How are you? Let’s chat one of these days - I’m still on maternal leave and am available almost anytime 🙂 Muah! Liza

  • Malti Bhojwani
    on Dec. 30, 2022, 9:27 a.m.

    Congratulations Lidewij, I had the privilege of meeting Marlijn and am super excited to experience the shift that this book is going to bring!
    Happy New Year!
    Malti

  • Kiki Horstmeier
    on Dec. 30, 2022, 9:40 a.m.

    Ben heeeeeel benieuwd!
    Wens jou en je familie een gelukkig, mooi en boekverkoopvol 2023!
    Nieuw jaars groet,
    Kiki

  • Sigrid Deters
    on Dec. 30, 2022, 10:28 a.m.

    hi liedewij 3 besteld, 1 voor mezelluf 2 voor vriendinnen. ik hoop dat t lukt

  • Joanne Taylor
    on Dec. 30, 2022, 12:10 p.m.

    Can’t wait to have the signed copy when you’re all famous!

  • Romain Diaz
    on Dec. 30, 2022, 1:36 p.m.

    All the very best to you and Marijn in this important work

  • tara collier
    on Dec. 30, 2022, 2:14 p.m.

    can't wait to receive my copy and its so lovely that some proceeds will go to XOCO!

  • Reinet Maas
    on Dec. 31, 2022, 8:26 a.m.

    Heel cool initiatief!!!
    En veel zin om het boek te lezen!!

  • Marius van der Ploeg
    on Dec. 31, 2022, 8:48 a.m.

    We hebben 5 boeken besteld. Hopelijk lukt het vandaag nog om de 500 vol te krijgen.
    Lieve groet
    Jacqueline en Marius

  • Lidewij Wiersma
    on Dec. 31, 2022, 9:42 a.m.

    on behalf of Harmen Holtrop / Loyens & Loeff thank you!

  • Paul Crone
    on Dec. 31, 2022, 10:25 a.m.

    Ben heel benieuwd Sisters Wiersma en co 👊🏻

  • Raya Papp
    on Dec. 31, 2022, 2:25 p.m.

    Can't wait to read this. Thank you for sharing your deep insights and experience. Raya