close

Search

Your search term isn't long enough.

close
Marcus Kirsch

Marcus Kirsch

London, United Kingdom

An award-winning innovation & transformation consultant for over 20 years, his combination of strategic thinking and end-to-end pragmatism represents a fresh angle on today's business challenges and innovation opportunities.

Subscribe 72 subscribers

About the author

Marcus is a .com veteran with nearly two decades of award-winning, international and integrated strategy and technology project experience. A Royal College of Art alumni and ex-MIT Europe researcher, he has accumulated an eclectic mix of technology projects in the area of education, luxury, automotive, advertising, smart networks & IoT, telecoms, entertainment, healthcare and fintech.
Through work for clients such as BMW, Natural History Museum, Nissan, Science Museum, Leo Burnett, Mitsubishi, P&G, Kraft, McDonald's, GSK, Guide Dogs, Telekom Italia, Patek Philippe and a variety of startups and SMEs, he has created a very holistic understanding about the change people and businesses need.
He his now consulting both global corporations and startups on innovation processes, service design and end-to-end strategies to elevate business benefits and capabilities.
He believes that the future is deconstructed, horizontal and inclusive.

He has been a speaker at international events and conferences and organised and facilitated workshops for various industries and company levels.

He is the author of dozens of articles for both online and offline publications: e.g. Guardian Media, Wired Insight, Campaign magazine, NY Arts Magazine, etc.

Some of his achievements include:
- leading an award shortlisted (pending win :) transformation project for BT
- an AD&D and Cannes Lion for Mitsubishi
- the winning digital pitch for Telekom Italia’s 2015 €100 million re-branding campaign
- creating an electric bike and its business model for Nissan
- managing a Kickstarter campaign that reached 200% of its pledge value for startup The Things Network which reached 36 countries in 30 days
- building the Science Museum’s first social media and real-time content gallery named Antenna Gallery
- making McDonald’s Piccadilly sign interactive
- creating the first phone with a mobile LoRaWAN gateway
- building art projects with anything from RFID tags to live pigeons
- owning a self-built DL-44 blaster replica

Profile verified
http://www.thedeconstructionparadigm.com
View profile
Buy on Amazon

Pre-orders

182

Funded

$3,748.00

Days left

0

182copies
0 250 500 1000
Success! The Deconstruction Paradigm has already sold 182 pre-orders , was pitched to 82 publishers , and will be published by Koehler Books .
Koehler Books logo

$20 EARLY BIRD!

56 readers

1 Copy of the autographed limited edition of the book + Free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my community.

1 copy + ebook included

Free shipping

34 of 90 left

$40 Double It

7 readers

2 Copies (One for you and one for a friend) of the autographed limited edition of the book + Free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my community.

2 copies + ebook included

Free shipping

$60 FREE SPIRIT

4 readers

3 copies of the autographed limited edition of the book + Free invitation to the book launch + Your name mentioned in the book + Drinks with the author at the place I wrote the book (Local Bar in London, UK) ) (travel excluded)

3 copies + ebook included

Free shipping

16 of 20 left

$227 VIP Pack!

4 readers

10 copies of the autographed limited edition of the book + invitation to the book launch + Your name mentioned in the book + FREE talk at your UK location (excluding travel)

10 copies + ebook included

Free shipping

1 of 5 left

$400 Global VIP Pack!

3 readers

20 copies of the autographed limited edition of the book + invitation to the book launch + Your name mentioned in the book + FREE talk at your global location (excluding travel)

20 copies + ebook included

Free shipping

27 of 30 left

$1000 Be a Corporate Sponsor

0 readers

40 copies of the autographed limited edition of the book for you and your team + Free invitation to the book launch for you and 2 members of your team + Your company's name mentioned in the book as a Sponsor + FREE deep dive workshop for up to 5 people at your location (excluding travel)

40 copies + ebook included

Free shipping

20 of 20 left

The Deconstruction Paradigm

Forget digital and connectivity, invest in your deconstruction mindset!

We believe technology means success. Since the industrial revolution, we had this simple paradigm. Today industries are failing because of this ignorance. Thinking deconstructed and building deconstructed companies solves this.

 Share  Post on X  Threads  LinkedIn  Embed
 pszr.co/KiZGO 11133 views
Business & Money design
55,000 words
75% complete
8 publishers interested

Synopsis

“We become what we behold. We shape our tools and then our tools shape us.” - Father John Culkin (not Marshal McLuhan)

“We shape our tools the way we see reality. When the tools shape us, they define how we can see the future.”  - That guy who wrote this book

Why are modern companies so much more successful than classic ones? Why is technology not a silver bullet, but people keep investing as if it is?
 
The answer is a mindset that is inherently different and independent from technology. It has impacted both life and business. This book will explain this mindset through real-world examples and through interviews with business leaders who have adopted this way of understanding the world. Deconstructive thinking will enable you to focus on mindset-tool-world feedback loop needed. It will help you avoid using Agile and Design Thinking as mindless tools that won't bring different results. It will help you get over the innovation blocker the industrial revolution has deeply planted in most businesses.

“I have no special talent.
I am only passionately curious.”
- Albert Einstein.

When Marcus was asked why to write this book his answer was simple: "Some ideas are so stubborn, that they keep popping up and eventually get confirmed by reality. Through positive feedback from friends, peers and in projects, I wanted to get the concept of deconstructive thinking out there to make it available to everyone who wants to understand the future."

Marcus looks back at 20 years of working between design and technology. He has seen many ill-conceived projects and bad investments not because the tools or money weren't there, but because the mindset was not right. It might sound theoretical, but a speedboat won't make much of an impact in a pond and a ferrari alone won't make you win a race. This needs to change. If we understand the mindset that drives the change, we can be part of every opportunity change brings to us.

The book should make it easier for you, to:

- understand what Agile or Design Thinking can drive for your business and what the underlying trend is

- know the difference between old and new ways of structuring what a business does and why and see what old aspects are causing innovation not to happen

- have the ability to use deconstructive thinking to get to the real potential a modern company can have

Outline

Part 1 - Don’t look back in anger - Before the paradigm

The frog in the boiling water
How a modern narrative has helped in hiding the disruption.

Death of a travelling Craftswoman
How we lost constant learning and why.

You have been de-skilled!
Why Henry Ford is a problem today.

Just add silo
About the effects of silos on progress in companies and thinking.

Zero Friction
The simple principle that every company needs.


Part 2 - OOPs I did it again - What's new and why

Mind - Tool - World
The critical feedback loop that everyone gets wrong and why that makes projects fail.

OOP your brain in 1000 nutshells
How engineers and designers think alike and how it has affected you when you talk to your mom.

It’s the internet, stupid
How the internet succeeded because of deconstruction, no connectivity.

Sean Parker is the Devil
Why Sean Parker is a big deconstructive thinker.

Pirate Bay is the most Awesome Cancer
Why Pirate Bay is underrated and why Popcorn Time is the better Netflix.
 
Illegal! This time: Bitcoin
Why new ideas have a habit of running into legal trouble.

IFTTT, Twilio and the APIs
Why APIs are deconstructed tools.

Don’t get me startup-ed
Why startups are not full of geniuses.

Deconstruction is not
How decentralising, outsourcing and collaboration are different.


Part 3 - Things to come - Real-world examples

The biggest show on earth
Why some seasonal trends are likely failing.

Innovation is trivial
Why you should not try to innovate.

How I learned to hate specialists
About the forgotten alternative of the polymath.

1000 Faces of Innovation
How your teams and the people in it need to change or be enabled.

Budgets - a combination of people & opportunities
Here is how budgets need to change.

Tower of Bable
Why we need a particular common language to succeed.

Value Change
Some thoughts on a new way to evaluate or measure.

The Silverback Gorilla
Change has nothing to do with intellect. Here is why.

Business Jiu-Jitsu
Have businesses entered a new era of flexible modelling?

Zero Friction again
Examples and thoughts.

Prototyping Mindsets
Real world examples, I used to trigger deconstructive thinking.

Government is next
Why the government is just another industry.

Epilogue
The conclusion and your next steps.

Audience

In companies, CEOs, CIOs, COOs and Managing Directors are looking for new ways to be more competitive and improve their companies. Creative technologists and strategists in various industries are looking for better teamm dynamics and ways if creating innovation. Transformation consultants and service design professionals are looking for how to drive change in their client's companies.

Students, who want to go into starting their own companies, having a future for their learning or want to go into business management and team management should read this.



Promotion

Personal Email List: 3.000+
LinkedIn: 2,300+
Associate Partner Network: 15,000+
Speaking at London Festival
Shortlisted for award mid-campaign
Planned video blog interview
Commercial partner opportunities to email to another 5,000+ people within target audience
Planned LinkedIn articles and other activities
Printed Marketing to use at the conference and speaker events across the month

Competition

Everything Bad is Good for You
Author: Steven Johnson
Publisher: Penguin
How referential TV culture is making us smarter.
Comparison:
Also describes a shift in mindset. Similar in tone, similar to defining a phenomenon based on real-world examples.
It is focussed on culture, not business or the way technology structures our lives. More mainstream due to TV theme.

The Inevitable
Author: Kevin Kelly
Publisher: Penguin Books
(A New York Times Bestseller)
Interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning are Kelly's way to re-label future trends.
Comparison:
Similar audience, style, subject matter regarding technology.
Outdated ideas, just new words to describe the old.
My book is giving actual examples of what to do next, not just new metaphors.

Zero to One
Author: Peter Thiel
Publisher: Virgin Books
Says that companies better have a purpose.
Comparison:
Similar audience but startup focussed. The book does not provide a lot of insight, just opinion or anecdotes that don't offer appropriate steps.
My book shows clear examples what differences in structure and approach a company should take. My book also has a broader audience than just startups.

Outliers
Author: Malcolm Gladwell
Publisher: Penguin
Malcolm Gladwell looks at everyone from rock stars to scientific geniuses to show that the story of success is more based on context than talent alone.
Comparison:
More mainstream but similar in anecdotal and historical evidencing. More academic with data points. Does not offer steps for action.
My book offers a way to reveal an essence of thought that can be applied to everyone.

Future Shock
Author: Alvin Toffler
Publisher: Bantam USA - original ca.1973
Future Shock is about what is happening today to people and groups who are overwhelmed by change.
Comparison:
My most significant reference in ambition and ability to capture the current paradigm. He is essentially the 50 years older version of my book.
His book is more focused on general culture, where my book is slightly more business leaning.

8 publishers interested
Koehler Books logo Koehler Books

250 copies • Completed manuscript.
Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration, and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors. Our titles are broad-based and include nearly every major non-fiction and fiction genre.

Hybrid publisher

Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Communication Skills, Corporate Culture, Management & Leadership, Marketing & Sales, Personal Growth & Self-Improvement, Sex & Relationships, Sports & Outdoors, Science Fiction & Humour

Worldwide

Mascot Books logo Mascot Books

Mascot Books is a full-service hybrid publisher dedicated to helping authors at all stages of their publishing journey create a high-quality printed or digital book that matches their vision. With comprehensive editorial, design, marketing, production, and distribution services, our authors have the support of an experienced publishing team while still retaining one of the highest royalty percentages in the business.

Hybrid publisher

All categories

1106 Design, LLC logo 1106 Design, LLC

Dear Author,

You worked hard to write your manuscript; finally, it's ready to release. You know that expert assistance is needed, but perhaps you didn’t know that it’s no longer necessary to work with a publisher—especially publishers who charge fees to produce your book upfront and deduct more costs on the back end whenever a book is sold.

1106 Design is an author services company. We provide all the editorial and design services you’d expect from a publisher to turn your manuscript into a market-ready book—editing, cover design, interior layout, proofreading, eBook formatting, and more—at the traditional publisher level. Unlike a publisher, we’ll help you obtain print-on-demand printing and worldwide distribution in your name so that you earn, in most cases, several dollars more for every book sold instead of a measly “royalty.”

We’ll customize a package of services to suit your exact needs at affordable prices ranging from $4,000 to $10,000, depending on your manuscript's word count and complexity. And we’ll manage all the intricacies of book production, so you don’t have to. After this one-time investment, every penny of net revenue from book sales goes directly to you, never to us.

If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com.

1106 Design has been in business since 2001 and is rated A+ by the Better Business Bureau. We are a “Highly Recommended Expert” at IngramSpark.com and rated "Excellent" at Alli, The Alliance for Independent Authors, at SelfPublishingAdvice.org.

How can we serve you today?

Sincerely,
Michele DeFilippo, owner

Service publisher

Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour

Worldwide

Atmosphere Press logo Atmosphere Press

250 copies • Partial manuscript.
Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Authors Unite logo Authors Unite

250 copies • Partial manuscript.
Authors Unite helps you become a profitable author and make an impact. We take care of printing and distribution through major online retailers, developmental editing, and proofreading with unlimited revisions. We take care of the entire process for you from book cover design all the way to set up your backend so all your book royalties go straight to your bank account. We can also help with ghostwriting if you prefer not to have to figure out all the steps on how to write a book yourself.

With our book marketing services, you don’t need to worry about figuring out all the steps on how to market a book or how to become a bestselling author. We’ve helped hundreds of authors become bestselling authors on Amazon, USA Today, and The Wall Street Journal. We take care of the entire book launch process for you to help you sell thousands of copies of your book and become a bestselling author.


View case studies here: https://authorsunite.com

Service publisher

Children Fiction, Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour

Worldwide

Bookmobile logo Bookmobile

100 copies • Partial manuscript.
Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more. In addition, we manage eBook conversions and produce galleys, and regularly provide short-run reprints of 750 copies or fewer for major publishers such as Graywolf Press.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Crescendo Publishing logo Crescendo Publishing

100 copies • Completed manuscript • Looking for novels, memoirs, fantasy, and other fiction.
Crescendo Publishing is a boutique-style, concierge VIP publishing company assisting entrepreneur authors with writing, publishing, and promoting their books for the purposes of lead-generation and achieving global platform growth, then monetizing it for even more income opportunities.

Service publisher

Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture, Travel

Worldwide

Happy Self Publishing logo Happy Self Publishing

100 copies • Completed manuscript.
Happy Self Publishing has helped 500+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts, and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Let's schedule a call to discuss the next steps in your book project: www.meetme.so/jyotsnaramachandran

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Book is written and edited by an english editor (I am german) 25,000 words into the currently 51,000. Part 3 of the book (remaining needs some rewriting and 2 CEO interviews are pending)

  • Update #7 - All books sent Dec. 15, 2019

    Hello all,

    all international books have been sent as well and should arrive as xmas post traffic allows. Few exceptions on a few direct London …

  • Update #6 - First UK batch sent Dec. 2, 2019

    Managed to get first batch out. International next but will have to wait til I am back from Hong Kong. 

  • Update #5 - Boxed and wrapped! Dec. 2, 2019

    Hello everyone, apologies for the long silence, which was due to travelling to saudi, slovenia, portugal, the Barbican book event and now finally hong kong …

  • Update #4 - Crowdfunding versions have arrived. Ready to ship to you! Oct. 1, 2019
    After some confusion, I managed to chase a UPS van down the street to catch my delivery.
  • Update #3 - Publisher signed June 10, 2019

    Hello all, long time no news, but that was good news.
    it was a hard decision but I finally signed up with Koehler Books for …

  • Update #2 - Manuscript done! Dec. 17, 2018

    It has been a while and I have not been lazy. Major re-writing, a title change and a finished manuscript to potentially get some ARC …

  • Update #1 - Successful Campaign! Oct. 9, 2018

    Thank you so much to everyone who supported me. We hit 170 pre-orders and that means I will have 79 potential publishers looking at the …

Please log in to comment.

  • Steve Furminger
    on Oct. 3, 2018, 10:55 a.m.

    Good luck! I hope this does well for you, I'm looking forwards to reading it.

  • Catherine Shovlin
    on Oct. 3, 2018, 10:57 a.m.

    From post-its to posted. Well done! Looking forward to the read

  • Petrus Boonman
    on Oct. 3, 2018, 12:10 p.m.

    Looking forward to reading your book. Best of luck with the sales! Kind regards, Peter and Elizabeth

  • Andres Monsalve
    on Oct. 3, 2018, 3:51 p.m.

    Fantastic endeavour! Can’t wait for my autographed copy to arrive!

  • Sudha Jamthe
    on Oct. 3, 2018, 5:49 p.m.

    Congratulations Marcus. Thanks for writing this much needed book. I can't wait to read it.

  • Simon Payne
    on Oct. 3, 2018, 5:59 p.m.

    Good luck, looking forward to reading it.

  • Elena Prousalidou
    on Oct. 3, 2018, 9:41 p.m.

    Always in favour of the polymath approach. Can’t wait to read it! Good luck!!!

  • Kirsten Osolind
    on Oct. 4, 2018, 1:24 a.m.

    The time has come -- Marcus is finally sharing his business transformation insider secrets and insights with the world in a book. Get ready to learn from one of the best!

  • Scott Mortimore
    on Oct. 4, 2018, 12:09 p.m.

    Looking forward to adding these to our growing book library. Good luck with the campaign Marcus

  • Erik van der Zee
    on Oct. 4, 2018, 12:18 p.m.

    We met few years ago (I think it was in London or at EU in Brussels), and at that time you inspired me with your thoughts. I am looking forward to seeing your book and hope for new inspiration

  • Alex Lampe
    on Oct. 4, 2018, 9:47 p.m.

    Way to go Marcus. This looks really interesting and I look forward to reading!!

  • Aneela Chaudhri
    on Oct. 4, 2018, 11:28 p.m.

    Excellent work Marcus! We need leaders and true leadership has to do with a vison of the future. Something new has to be created. It’s a sign that something greater has to happen. Innovation, creation and invention is our future.

  • Philip Phelan
    on Oct. 5, 2018, 10:18 a.m.

    Can't wait to read this work Marcus, good luck!

  • Troy Norcross
    on Oct. 9, 2018, 11:11 a.m.

    Looking forward to reading and sharing the book!

  • Praveen Singh
    on Oct. 12, 2018, 12:23 p.m.

    Well done Marcus! Looking forward to reading the book! Best wishes!

  • M. den dunnen
    on Oct. 19, 2018, 2:20 p.m.

    Good luck Marcus, was great & inspiring to hear your talk @SensemakersA last year!

  • Miles Green
    on Oct. 23, 2018, 7:02 p.m.

    Best of luck Marcus. Looking forward to having a read if it all. Cheers. Miles.

  • Neal Schaffer
    on Oct. 24, 2018, 12:55 a.m.

    REALLY looking forward to this book Marcus - and for collaborating together on an event in London sometime!

  • David Gardner
    on Nov. 1, 2018, 3:27 a.m.

    Your book is going to be a huge success. I can feel it and look forward to reading it. I'll be able to share copies with organizations that have the potential to engage your services. Good fortune!

  • Alex Gluhak
    on Nov. 1, 2018, 3:55 p.m.

    deadline is tight - hope you can raise enough support. Looking forward to your read! Viel Glueck
    Alex

  • Alex Sergent
    on Nov. 1, 2018, 9:09 p.m.

    Can't wait! Will be VEETastic I'm sure ;-)

  • Rui Silva
    on Nov. 3, 2018, 10:54 a.m.

    Hey Marcus! It´s been a long time since Madeira. I wish you success with this book.