Synopsis

Advance Praise 

"Not just a book – it’s your blueprint for creating extraordinary relationships. Packed with actionable wisdom, it replaces judgment with curiosity and transforms defensiveness into understanding. This guide takes you from fear to freedom, from ego to "we go," and from good to great. Don’t just read it – live it. Your lasting connection starts here.”

"A masterpiece of transformative exercises and illuminating insights that guide couples toward deeper intimacy and harmony. From the Curiosity Challenge to the Difference Appreciation Practice, this book turns challenges into opportunities for connection. If you’re ready to co-create a relationship built on trust, growth, and enduring joy, this is your essential guide."

"Larry Michel and Michele Rooney present a roadmap to what I call ‘sovereign unity’—true freedom in committed partnerships. Their 11 Illuminations offer profound insights and practical tools for building love that thrives in an increasingly disconnected world. This book is an urgent call to co-create conscious, lasting relationships that honor individuality while fostering unity."

"Lasting" surprised me—in the best way. It’s a refreshingly real take on relationships, packed with wisdom and practical tools. The chapter on Inquiry is a game-changer, inviting you to swap assumptions for curiosity and rediscover your partner. This isn’t just a book; it’s a guide to the adventure of the heart. Dive in—you won’t regret it."

"In a world full of relationship noise, "Lasting" stands out as a guide to clarity and connection. It helps couples crystallize shared values and uncover their deepest selves, paving the way for joyful, regenerative partnerships. This book is for anyone ready to build relationships grounded in integrity, growth, and true co-creation.”

"A transformative guide for anyone seeking to create meaningful, thriving, and enduring relationships. Each illumination serves as a beacon, offering profound insights and practical tools to build connections rooted in shared values and understanding. Inspiring and empowering, this book is a must-read for those ready to embrace the journey of love, connection, and lasting harmony. Prepare to be illuminated!”

“Brilliant. Comprehensive. Implementable. Transformative. Bravo! and Well Done!”

The relationship world is overrun by therapists, coaches, sex therapists and consultants called on to repair crippled and at-risk partnerships. This fix-it-when-it’s-broken trend is similar to western medicine being called in to set a broken arm, prescribe drugs to patients, and bid farewell to the un-savable.

Lasting is a commitment to change this trend so that we are not predominately putting out fires and treating damaged or dying relationships. Instead, we are providing life-changing insights for couples to step into committed relationships where each partner has their eyes wide open and aren't just enthusiastic and passionate. They are well informed of the potential of their partnership, committed, super grateful, and enthusiastic for their lives ahead.

How do we know if a relationship will thrive and survive the test of time? This is the question every partner asks themselves when deciding to make a commitment to another.  Couples that have already experienced the collapse of at least one relationship rarely escape concerns fueled by their past choices. It's natural for us to seek truth and certainty, even while surrendering to the allure and potential of a new partner. Where do we find such truth and gain such certainty?

We can never absolutely predict the future of any relationship. But we can gauge our commitment to find out.

Religious organizations have provided questions and tests for centuries. Some cultures have strict methods used to determine the best pairings. Many professional matchmakers claim to possess the "looking-glass" that assures a match. And we all have friends and relative with and abundance of opinions.

Yet, nowhere in history has there been a tool that fully prepares us to clearly see, hear, feel and act consciously enough to make our own wisely informed decisions. Until now!  

In two transformational volumes, Lasting sets the foundation with 11 groundbreaking Illuminations to guide us on a journey of discovery free from false assumptions, judgment, conclusion, labelling, diversity, chemistry, exclusion, and miss-communication. Through revealing examples, stories, and exercises we rediscover our innate abilities to be truly curious, authentically expressed, courageously intimate, recognize our genetic energetic qualities, and the expansive and contagious joy of co-creation.  

This is followed by a showcase of questions assembled around the "Flower of Life" to guide partners deep into discovery of the three entities of their relationship: The 'You', 'Me,' and 'We'. This becomes a precious reveal of the values, passions, characteristics, beliefs, and lifestyles they individually and together follow. Whether they are a great match for committed partnership longevity or a sign of an un-partnered treasured friendship, readers discover a heart-centered connection and gratitude to celebrate their new insights and informed choices.

Most importantly, the stage is set to move into a lasting partnership with tools, understanding, and awareness which vastly reduces the assumed trends, questionable stages, painful resets, easy release from commitment and casual uncoupling previously accepted as the norm.

It's time for a major relationship upgrade and Lasting delivers this with reverence, grace, discovery, and joy.

In summary

How Lasting Stands Out

• Comprehensive Preparation: Unlike the other books, Lasting is uniquely tailored for couples at the start of their journey, offering 11 foundational "Illuminations" to build a lasting partnership.
• Interactive and Co-Creative: Provides over 100 engaging questions designed to explore compatibility deeply and foster a co-creative, evolutionary relationship.
• Inclusive and Modern: Integrates insights into emotional chemistry, neurodiversity, and evolving relationship dynamics to resonate with today’s couples.
• Proactive Focus: While the other books offer useful tools, Lasting is specifically designed to prevent future challenges by addressing core values, communication styles, and shared visions upfront.

This positions Lasting as a uniquely proactive, interactive, and modern guide that fills a gap in relationship literature.

Primary Audience

1. Newly Committed Couples:
   
   • Couples who have recently decided to deepen their commitment and want to ensure they are fully prepared for a lasting partnership.
   • This group includes those who may be considering marriage or other forms of long-term commitment but are not yet married.
2. Couples Seeking Proactive Relationship Guidance:
   
   • Individuals who value personal growth and want to explore compatibility deeply before challenges arise.
   • These couples are eager to strengthen their bond through inquiry, understanding, and co-creative practices.
3. Millennials and Gen Z Couples:
   
   • Younger generations who prioritize self-awareness, emotional compatibility, and shared values in their relationships.
   • Many of these individuals may be delaying marriage or choosing alternative forms of commitment.

Secondary Audience

1. Couples in Blended or Diverse Partnerships:
   
   • Those entering relationships with complex dynamics, such as blended families or differing cultural, ethical, or personal backgrounds.
   • Lasting provides tools to navigate these challenges with clarity and co-creation.
2. Therapists, Coaches, and Counselors:
   
   • Professionals looking for innovative resources to support their clients in building strong foundations for committed relationships.
3. Individuals Preparing for Partnership:
   
   • Singles or individuals in the early stages of dating who want to be intentional about finding the right partner and preparing for a lasting relationship.

Shared Demographics and Values

• Demographics:
  
  • Age: 25–45 (primarily Millennials and early Gen Z).
  • Education: College-educated or those engaged in personal development.
  • Relationship Status: Newly committed couples, couples living together, and those contemplating commitment.
  • Cultural Relevance: Inclusive of diverse backgrounds, neurodiverse individuals, and blended families.
• Values:
  
  • Self-discovery and emotional growth.
  • Interest in communication, co-creation, and compatibility.
  • Desire for tools to build a lasting, fulfilling partnership.

By targeting this audience, Lasting appeals to those who are intentional about their relationships and proactive about avoiding common pitfalls. This ensures the book resonates deeply with a growing demographic of thoughtful, growth-oriented couples.

Promotion

Email List, social media, podcasts, summits, interviews, articles in online publications, and promotions, affiliations, and cross-promotion with colleagues

 We have an email list of 105,000, active users of Genetic Energetic profiles of 14,000, and a Social Media following of 6,000.  The majority of this list has been following Larry Michel and using the profiling products of his Institute of Genetic Energetics for up to 19 years. The demographic of these followers are 70% single women between 32 to 75 years of age, 10% women in relationships and 20% single, and coupled men over the age of 25. There is an immediate B2C campaign already in the making, and a B2B campaign expected shortly after publishing to the military, insurance industry, and religious organizations focused on the best health and longevity of their members/consumers.

Larry Michel has appeared on more than 300 interviews, summits, and podcasts, and has taught or spoken in front of 100s of live audiences ranging in size from 8 to 35,000.  We will be utilizing Facebook, Instagram, and TikTok reels, landing pages on our website, and multiple automated email marketing campaigns to build up the momentum for the upcoming release of the book. In addition, we will run a new B2B campaign focusing on large preorders combined with more speaking and training engagements.

The Social Media Marketing Plan:

It is expected that 99% of my preorder campaign will come from a very long list of personal and industry supporters, and direct messages.

Our social media strategy will be the tip of the B2C spear for book sales. This will begin with live streaming relationship skills and relationship training and interviews.

Larry will also be taking his Love Matters Podcast live to the general audience. Presently 18 interviews are already completed and standing-bye to be made ready for release. An Illuminations Summit is planned for the top 30 relationship experts who have potent messages for those wanting to discover and commit fully to their relationships.

As a contributing writer and summit host for YourTango. com, the online publication has offered their support to promote the book to their millions of readers.

As a decades-long contributor in the relationship and dating industry, the host of The Larry Love Show (143 episodes), we have hundreds of supportive colleagues who will help promote the book and accompanying services and retreats.

Podcast, TV and Radio Interviews:

Upon publication, we expect:

- A minimum of 5 national or international podcasts per week, a

- 3-month long book signing tour,

- 2 Illumination Retreats

- 2 TV and news interviews per week

In addition to these engagements, we expect to secure endorsements and speaking engagements with:

Life Insurance companies

U.S. Military

Educational Institutions

In Bookstores and On-line:

Lasting will debut as a 2 Volume set, and the sale of a compendium Lasting Journal, Illumination Cards, and The Illumination Game. Within the first year, there will be Lasting Questions released in separate publications for the business world, religious groups, education, sexual health, and wellness.

Summary of Platform and Marketing Strengths

1. Social Media Reach:
   
   • Strong social media network with followers across platforms, engaging regularly on topics of relationships, personal growth, and co-creation.
   • Content resonates with your target audience of Millennials and Gen Z couples, amplifying visibility and engagement.
2. Media History:
   
   • Featured on prominent platforms. These highlight your expertise in relationship counseling and your innovative approach to emotional chemistry.
3. Real-Life Network:
   
   • Long-standing relationships with well-placed individuals in the relationship and self-help industry who can champion your book.
   • Connections with influential therapists, counselors, and thought leaders who can provide endorsements and visibility.
4. Proven Success with Clients:
   
   • Over 20 years of helping couples through Genetic Energetics sessions, with transformational results reported by hundreds of clients.
   • A network of previous clients and students eager to share and promote Lasting.
5. Uniqueness of Your Perspective:
   
   • As the world’s foremost expert in Genetic Energetics and the author of a system that merges science, emotional chemistry, and practical tools, we bring unparalleled authority to the topic of preparing for partnerships.
6. Educational Workshops and Speaking Engagements:
   
   • Regularly host workshops and webinars, reaching thousands of attendees. These events will serve as a powerful platform to promote the book.

Charitable Contributions

The Lasting team will be pledging 10% of all book sales to charities focused on preparing partners for longevity in their relationships. We are presently interviewing 8 domestic and international organizations to be recipients of these dollars along with our support in teaching and providing distance learning programs to new families.

We also expect to be partnering/supporting organizations like the Kindr Foundation and Love 146.

Endorsements:

Acclaimed author of 12 books and a number of best-sellers, Brian Biro has written the Forward for Lasting.  In addition, we have compelling endorsements from many celebrated authors, such as Dr. Ava Cadel, Shawn Roop, Derek Rydall, Carol Allen, Destin Gerek, Gerald Rogers and Allison Maya Rose Rogers, and more; and anticipate endorsements from Dr. Laura Berman, John Gray, Harville Hendrix and Helen Lakelly Hunt, John Assaraf, Barry Selby, Melissa Minnich, and at least a dozen more.

Sales arguments

• Filling a Crucial Gap in the Market: While many relationship books focus on improving or repairing partnerships, Lasting uniquely addresses the preparation phase for committed relationships, equipping couples with tools to build a solid foundation from the start. Unlike reactive solutions, Lasting offers a proactive approach, designed to prevent common pitfalls and cultivate co-creative, lasting partnerships. There are only 4 known books other than Lasting serving this huge market.
• Alignment with Current Trends in Relationship Success: The rise of delayed marriages (median age now 30 for men and 28 for women) means couples are spending more time assessing compatibility and shared values before commitment. Lasting provides an essential resource for this demographic, helping them make informed decisions. Premarital counseling is on the rise, with 31% of couples engaging in it, showing a growing demand for resources tailored to couples exploring compatibility before marriage.
• Addressing Pain Points in Modern Relationships: With divorce rates decreasing (from 4.0 per 1,000 in 2000 to 2.4 per 1,000 in 2022), more couples are seeking guidance on how to build and sustain successful partnerships. The prevalence of blended families and cohabitation highlights the need for a resource that helps couples navigate complex dynamics early on.
• Appealing to a Self-Aware Audience: Millennials and Gen Z value personal growth and compatibility in relationships, with 63% believing cohabitation improves the chances of a successful marriage. Lasting speaks directly to this audience by integrating modern values with timeless relationship wisdom. There are no other known books in the marketplace with this offering.
• Proven Framework Backed by Experience: The tools and insights in Lasting are drawn from decades of experience with couples, including the proven effectiveness of Genetic Energetics system and our deep understanding of emotional chemistry and co-creation.

Similar titles

• Before "I Do" by Elizabeth Schwartz. Focus is Legal and financial preparation for marriage, especially for diverse couples. There approach is Practical guide addressing contracts, finances, and legal considerations. Differentiation from Lasting: Focuses on logistical aspects of marriage rather than emotional and relational compatibility.
• The Hard Questions by Susan Piver. Focus is Prompts couples to explore compatibility through structured questions. Approach: Question-based framework exploring values, lifestyle, and goals. Differentiation from Lasting: Lacks emotional depth and co-creative focus; does not guide couples in deep discovery processes.
• 8 Dates by John & Julie Gottman. Focus is Essential conversations to strengthen relationships, whether new or established. approach" Research-based topics for meaningful discussions across eight dates. Differentiation from Lasting: More suitable for established couples; lacks emphasis on foundational preparation for partnership. And here is a forth book: Things I Wish I'd Known Before Marriage by Gary Chapman, Focus is: Practical advice on marriage preparation through personal anecdotes. Approach is:....

Audience

Primary Audience Newly Committed Couples: Couples who have recently decided to deepen their commitment and want to ensure they are fully prepared for a lasting partnership. This group includes those who may be considering marriage or other forms of long-term commitment but are not yet married. Couples Seeking Proactive Relationship Guidance: Individuals who value personal growth and want to explore compatibility deeply before challenges arise. These couples are eager to strengthen their bond through inquiry, understanding, and co-creative practices. Millennials and Gen Z Couples: Younger generations who prioritize self-awareness, emotional compatibility, and shared values in their relationships. Many of these individuals may be delaying marriage or choosing alternative forms of commitment.
Secondary Audience Couples in Blended or Diverse Partnerships: Those entering relationships with complex dynamics, such as blended families or differing cultural, ethical, or personal backgrounds. Lasting provides tools to navigate these challenges with clarity and co-creation.
Therapists, Coaches, and Counselors: Professionals looking for innovative resources to support their clients in building strong foundations for committed relationships.
Individuals Preparing for Partnership: Singles or individuals in the early stages of dating who want to be intentional about finding the right partner and preparing for a lasting relationship.
Shared Demographics and Values Demographics: Age: 25–45 (primarily Millennials and early Gen Z).
Education: College-educated or those engaged in personal development.
Relationship Status: Newly committed couples, couples living together, and those contemplating commitment. Cultural Relevance: Inclusive of diverse backgrounds, neurodiverse individuals, and blended families. Values: Self-discovery and emotional growth. Interest in communication, co-creation, and compatibility. Desire for tools to build a lasting, fulfilling partnership. By targeting this audience, Lasting appeals to those who are intentional about their relationships and proactive about avoiding common pitfalls. This ensures the book resonates deeply with a growing demographic of thoughtful, growth-oriented couples.