Synopsis

Ferdinand Foy is a mid-twenties Silicon Valley success story. Very successful, in fact. ‘On the fast-track to becoming a billionaire’ kind of successful. He assumes he knows what he wants and wakes up each day as an in-demand CEO everyone wants a piece of: girls, investors, the media…

One morning, as he fights a hangover, he appears on a podcast. Interviews like this are common for Ferdinand, yet this one is different. The devil's-advocate-of-a-host makes Ferdinand think. He makes him feel human, and that maybe he doesn’t have it all figured out. He forces him to ask: why do I want to become a billionaire?

This marks the beginning of Ferdinand’s new life. Yet, before he can live it, he must first discover what he wants to do with it. He takes a sabbatical from his successful tech company to go and find himself.

His journey takes him across the USA and further adrift to Spain, England, Cambodia, Bali and South America. Along the way he meets fellow entrepreneurs, authors and investors (AJ Leon, Kamal Ravikant, Ishita Gupta, Hollis Carter and Scott Oldford, to name a few).

Each person seems to have an answer to a question Ferdinand never thought to ask, beginning with what money and success mean to him. He ventures down a rabbit hole of self-reflection, mindset, limiting beliefs, self-acceptance, trust, spirituality, philosophy and flow.

At first, he’s more confused and frustrated than ever. He wants answers, but nobody seems to have the one he wants. In time, he realises the only person who has that is himself. He must slow down and reflect. He must escape the hustle and stop his self-sabotage.

On his return to America, he experiments with new ideas. From meditation to an ayahuasca retreat, he begins to build a new definition of what success and happiness means to him.

His journey ends in Toronto, at an event arranged by Sol Orwell. During a simple conversation, it sparks a thought inside Ferdinand’s mind. An ‘ah-ha’ moment. He realises the question he needs to ask, and in an instant he has the answer on what he should do next (and how).

Sales arguments

• Beyond The Pale is a business parable / fable, meaning it blends the inspiration and escapism of fiction with the practicality and relevance of non-fiction.
• This book is written for those who have started to build some success, but are worried it’s at the expense of their health, wellbeing and relationships. We live in a world that glorifies the hustle, but Beyond The Pale questions whether this is actually what you want.
• I’ve interviewed real world thought leaders and woven their characters into the main story of the book. My aim is to blur the lines between reality and fiction, so as you read the book expect to meet some very familiar faces.
• As well as practical insights into the world of mindset, philosophy and how to find flow, Beyond The Pale inspires you to question your own beliefs, vision, success and life as a whole.
• Beyond The Pale is the first book of a trilogy. I’ve already mapped out books two and three, so by getting involved now you will join this transformational journey from the very beginning.

Audience

Beyond The Pale is a business parable written for today’s fast-paced millennial stuck in hustle-mode. Set in a similar style to Paulo Coelho’s ‘The Alchemist’, I’ve written this book to trigger the ever-growing market of those turning their back on traditional employment, and getting lost in the online hustle and grind that’s fueling burnout, stress and mental health issues amongst this talented generation. It’s written for those who have already read dozens of Business, How to and Self Help Books, and are beginning to question how helpful they are. Beyond The Pale not only offers insight and inspiration, but an escape into a fictional story so your mind can finally switch-off and escape the hustle and grind.

Advance praise

Since leaving traditional employment, I’ve written and published four books (three novels and one business non-fiction), as well as ghostwriting for more than a dozen six-and-seven-figure entrepreneurs.

During this time I’ve interviewed well over 250+ business owners and written for dozens of publications including Forbes, Entrepreneur and Business Insider.

My core focus in marketing is (and always has been) building 1-1 relationships with those I admire. This is why I included 10+ thought leaders within Beyond The Pale’s story, and this network I’ve built is what helps me create word of mouth, partnerships and media opportunities.

I also have a significant audience / reach, including:

Facebook: 2,000+
Twitter: 1,500+
Linkedin: 1,300+
Instagram: 1,300+
Email List: 2,000+

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To summarize: this book is a novel I believe most people can relate to but is specifically written for millennial business owners struggling to keep their heads above the water in this hustle-centric world.

As a parable / fable, it compares to the likes of The Alchemist, Rebirth, The Go Giver, The Monk Who Sold His Ferrari and The Celestine Prophecy. Most of these books have sold in the tens-of-millions and considered true perennial sellers. It’s clear there is a market for this kind of book, but too few are written for today’s driven millennial.

This is where Beyond The Pale differs. It provides the reader with a much-needed escape from their hustle while introducing them to transformational aspects such as flow, mindset and the ancient stoic philosophy.

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