Synopsis

A health conscious guidebook to take your health and performance to the next level. 

There has never been a more important time in human history to focus on your health.  The world is changing right before our eyes and matching that with the way we approach our health can be very challenging.

• Our healthcare system is broken, requiring us to become more personally responsible for our own health.
  
• The internet and emerging technologies are changing the way we make decisions that influence our health.
• Plus, there are more scientific studies and information available than ever before, simultaneously creating a culture of opportunity, awareness and overwhelm.
  

The Art of Health Hacking book will address the foundational principles to help you achieve the health and performance you desire and become more personally responsible for your own health. 

Topics include:

• Why We Need to Redefine Our Definition of ‘Health’ and Become “Health Hackers”
  
• How to Approach Goal Setting, Habit Formation, and Daily Routines
  
• Understanding the Why (and How) of Measuring and Celebrating Our Progress
  
• Asking Yourself Powerful Questions To Learn What You and Your Body Truly Need
  
• Learning to Leverage Technology to Empower (and not Limit) Your Health & Humanness
  
• How to Keep Track of the Latest and Greatest Health and Scientific Advancements
  
• How to Navigate the New Consumer Driven Health Care System
  

"We don’t lack the science, information or technology to live healthy. We lack the Art to know how use it." -TJ Anderson

Outline

Acknowledgements

Start Here- Da Vinci, Our Stories, The Artist in All of Us
How to Use This Book

Act 1:  Setting the Stage: The Future of Health is Already Here

1. Goodbye Sickcare; Hello Self-Care: Your Health is in Your Hands
   
2. Beyond The Physical: “Health” Redefined
   
3. Hacking & Tracking Changes Everything
   

Act 2: The Rise of The Optimized: Health Hackers Unite!

1. What is Health Hacking?
   
2. Behavior Change 101: Health Coaching to Self Coaching, It Starts With A Question
   
3. What’s Your Story? How to Approve Thy Self and Improve Thy Health
   

Act 3: Behind The Scenes: The Inner Game of Health and Healing

1. The Circle of Clarity: Get Real with How You Feel
   
2. You’re Not Alone: The Power of “God” and Close Relationships
   
3. Define Your Why: Why Your Motive Means Everything
   

Act 4: Getting Started: Take Inventory and Take Action!

1. Take a Break & Take a Breath: How to Assess and Express This Thing We Call Stress
   
2. Measure What Matters: Advanced Blood Testing and Hacking Your Genetics
   
3. How to Build Your Healthcare Team: Functional Medicine and Clear Direction, and Evolving Health Insurance
   

Act 5: Putting it All Together: The Health Hacker Process and Gameplan

1. The Paradox of Goals: Habits, Routines, and Feedback Loops 101  
   
2. The Daily Routine: Nutrition, Sleep, Supplements and Movement
   
1. Bonus: TJ’s Personal Daily and Weekly Routines
   
3. Get Off the Grid: Disconnect with Tech & Reconnect with Nature
   
1. Keep Learning & Growing

Audience

• % of people unhappy with healthcare system
  
• # of people attending biohacking, quantified self, and health conferences

Promotion

• Book Launch Team
  
• “Health Hackers Unite” Facebook Community
  
• Email List
  
• Social Media Following- Facebook & Instagram,
  
• Gust Blog Posting and Book Interviews with Key Channel Partners
  
• Clinical Health Coach
  
• Bulletproof
  
• Natural Stacks
  
• Ben Greenfield Fitness
  
• JJ Virgin
  
• NeuroHacker Collective
  
• ErisFit
  
• BioCBD
  
• FounderHealth contacts
  
• Industry Journals/articles