Synopsis

The Book of WHY (and HOW)

A Synopsis

"Passion is what you do, Purpose is why you do it."

Corey Poirier

More than 10 years ago, Corey Poirier set out to interview some of the world's highest achievers. As a result of more than 5,000 interviews, he has discovered the common secrets of these highly influential thought leaders.

Whether it was a leader like the late great Zig Ziglar, Chicken Soup Co-creators Jack Canfield and Mark Victor Hansen, Turbo Jam Creator Chalene Johnson, Author Marianne Williamson, speaker Lisa Nichols, authors John Gray and James Redfield or Facebook Expert Mari Smith, the most common secret among these giants was glaring once Corey had the luxury of reflection and review.

They had all discover their WHY and are living THEIR purpose. 

Once he discovered this secret, he knew he had to find the best way to share this with others.

Enter the Book of WHY and HOW.

In the Book of WHY (and HOW), Corey not only reveals the shortest path to discovering one's WHY, he also reveals the importance of the HOW, and proven strategy for both (discovering one's WHY and implementing the HOW). 

Further, the reader is also introduced to other secrets Poirier discovered during his research, personal stories of Poirier applying personally what he learned during his interviews to achieve an abnormal level of success himself, and the reader is treated to insights by some of the world's top thought leaders in the bonus section of the book.

Outline

Act 1: Table of Contents

Step 1:    (Determining Your Why?................................... 16

Step 2:    Why Not? (The Question You Might Ask)....... 25

Step 3:    Why Not You? (You Might Wonder)................ 41

Step 4:    Why Not Now? (Rather Than Tomorrow)..... 46

Step 5:    Creating Your Invisible Impact!.................. 51

Step 6:    How (Can You Take Action)?.............................. 54

Act # 2: Table of Contents

Success Trait # 1:       Practicing The law of Action... 68

Success Trait # 2:       Expanding Your Comfort Zone...75

Success Trait # 3:       Learning The Power of Focus and Being "All-In"......................... 82

Success Trait # 4:       Understanding Applied Knowledge is Power.................... 90

Success Trait # 5:      Choosing Your Learning Sources............................................. 90

Bonus Success Key:   Practicing Makes Perfect......... 94

Act # 3: Table of Contents

Step 1:    Have You Been Taking Your Vitamin P (Passion)?............................................. 100

Step 2: :   Self-Care................................................................. 106

Step 3:    If You Want More, Give More........................... 114

Step 4:    The Better-Life Formula Revealed............... 123

Step 5:    What Do The Leaders of yesterday Have In Common?.................................................. 129

Step 6:    It's Not About What People Say When You're Around: It's What They Say When You Are Not Around.................................. 138

Audience

SALES POINTS / BENEFITS OF BOOK TO TARGET AUDIENCE: 

The audience for this book ranges from Solo-Preneurs, Entrepreneurs and people who believe in the important of (their personal) Health, Success and Well-Being. 

Nearly 14% of Americans are currently Entrepreneurs (Source: https://www.inc.com/leigh-buch...)   

Solo-Preneurs (Home Based Business Owners) are also on the rise. Estimates show that 79 million people are going to open a home based business in just the next 5 years alone = Source: (Forbes via Linked-in: https://www.linkedin.com/pulse...)

Well-Being and Health is one of the fastest growing industries and people within this audience believe in the importance of growth and feeding their mind.  (http://www.womensmarketing.com...)

ADDITIONAL POINTS:

• The book industry globally in 2018 is expected to be 119 billion (with a year over year increase) – source: https://www.statista.com/statistics/307299/global-book-publishing-revenue/and self-help is one of the fastest growing genre of the book business

• The US Self-Improvement / Self-Help Industry was valued at 9.9 billion in 2016 and is expected to be worth over 13 billion by 2022 (source: https://blog.marketresearch.com/whats-next-for-the-9-9-billion-personal-development-industry) – and it continues to grow. Self-help book sales continue to rise as well at a faster rate than most genres here is a piece from publishers weekly discussing the actual numbers - Self-help had the largest unit gain within adult nonfiction; sales were 18% higher than in 2016. You Are a Badass had another good year of sales, selling more than 648,000 copies, and The Subtle Art of Not Giving a F*ck followed, with 557,000 copies sold. Source: (https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/75877-nonfiction-categories-continued-to-grow-in-2017.html)

• In Canada, Booknet Canada released their findings that 73% of self-help readers tend to be under the age of 45 (which is similar to the audience at my regular talks). They also found that the majority of self-help book buyers in Canada buy their books in either a chain store or online and it is typically a planned purchase – which is also good for someone like Corey who is on media regularly and can drive readers in those directions. Corey also speaks in cities frequently which have more access to chain stores. (Source: https://www.booknetcanada.ca/blog/2014/5/26/whos-buying-self-help-books.html)

• Podcast listeners are a perfect audience for this book and Corey is heavily immersed in the podcasting industry (where the average listener typically earns more than radio listeners and invests in self-improvement on a bigger scale). Corey spoke at the large Podcast Movement conference (2000 podcasters attending) two years back and they revealed the average podcast listener earns in the 100,000 per year range and yet, only 15% of north Americans listen to podcast regularly so there is tremendous growth happening and securing podcast spots (including with colleagues who have large listenership) will be a fantastic way to share the message about this book.

• Over 68 million Americans listen to podcasts on a monthly basis and Corey has a unique access to this market as a podcast host with many influential podcasters in his network (Podcast #’s Source: https://www.entrepreneur.com/article/306174)

• Corey has two top rated podcasts and is a frequent guest on media outlets and podcast that target the exact audience for this book

• These communities (podcasters / solopreneurs / self-help readers) are passionate about exclusive insight and finding out the latest best of the best strategies – this book serves that need well. 

• This book makes an excellent pass along book and also a great book for corporate CEO’s to purchase for their staff and events to offer as an event give-away. It also makes for a great book signing at the end of Corey’s frequent talks. 

• Email campaign: Corey has over 15,000 people on his active email list that can be leveraged to both purchase a copy of the book and also actively help spread the word. Corey will utilize his email and social reach while also leveraging many of the 5000 leaders he has interviewed and insight contributors from past books to to help ignite a massive email word-of-mouth campaign. 

• Corporate Clients / Organizations / Associations—non-profits may be interested in book sales as a fundraising opportunity and Corey speaks to 20,000-40,000 people on a yearly basis and often works with 100+ associations and/or corporation each year and they may be interested in purchasing multiple copies for their staff and/or members

• TV channels/shows that focus on, are produced by, directed or owned by thought leaders and magazine circulations are well over 100 million. Success Magazine has a readership of 2 million not that long ago and this book could even fit for a publication like O’ Magazine with a readership of 18 million. 

Even though the target audience listed above may seem like a broad range audience, this audience has helped with the success of many of the world's top self-help books (Think and Grow Rich, The Celestine Prophecy, How to Win Friends, the 4 Agreements) and has some very specific traits and habits. i.e. they invest in their self-improvement, they believe in the importance of growth, they want to be on the cutting edge and they want to be part of a community or tribe.

Promotion

Corey is well established in the influencer sphere, having interviewed thousands of the world's top leaders and then having worked on joint venture projects with many of those leaders afterward. 

- His email list is currently just above 15,000

- His social media following (across Facebook, Linked-in, Twitter, and Instagram) is roughly 25,000

- He hosts two top rated radio shows which each bring in thousands of listeners on a monthly basis

- He has appeared on and continues to appear on / in popular media platforms such as CBS radio, CTV, CBC, Forbes Books Radio, Entrepreneurs on Fire (over 1 million unique listeners each month) , The Leadership and Loyalty Show, and popular podcasts like Earn Your Happy, The One Thing, Life is a Marathon and more. 

- He is also a Forbes and Entrepreneur Columnist. His article writing also reaches thousands upon thousands each year.

- This book (The Book of WHY and HOW) has already been endorsed by the likes of James Redfield (the 20 million+ selling Celestine Prophecy) and the popular book website BookHub where the book was compared in potential impact to The Secret and The Celestine Prophecy and these kinds of endorsements can be leveraged throughout book promotion. James Redfield (Celestine Prophecy) is open to writing the forward.

- Corey's work has been praised by leaders like T. Harv Eker (Secrets of the Millionaire Mind), John Lee Dumas (Entrepreneurs On Fire), Michael E. Gerber (The E-Myth), Dan Sullivan (Strategic Coach), Lisa Nichols, Chalene Johnson (PUSH), Tony Horton (P90x) and many more.

- A big promotional strategy will include leveraging many of the influencer relationships built in recent years for a joint venture launch. 

- Corey is also a busy, sought after, Keynote Speaker and his talks can also be leveraged in promoting the book. 

- Corey's YouTube account is about to reach 100,000 views and he has thousands of views (upwards of 100,000) across other YouTube channels

- He speaks upwards of 100 times at events each year and recent events have included the CPBC's large HR conference, the National Funeral Director's Conference, a multi-city tour with the Ontario Real Estate Association, The Home Furnishing's Association Conference, TEDxUAlberta and many more. As an example of potential, he is scheduled to speak at 12 events in the next 5 weeks. He reaches thousands of people each year at these events and almost all of these events offer author signing booths / opportunities.

OVERVIEW OF MARKETING/PR PLAN: 

• The goal is for the book to be a New York Times bestselling book, on most other notable bestseller lists, and a book that begins and builds a strong momentum so that it can become a long-term classic like its peers, and endorsed heavily by Corey’s peers. We estimate that in order to do this we have to sell thousands upon thousands of copies in the first year while also leveraging the endorsements of many of the thought leaders in Corey’s network. Many of those thought leaders reach hundreds of thousands (and in some cases over a million) through single social media channels. 

• If we begin a Press Release campaign six months out from release, we will be well positioned to receive coverage in many of the long-lead national media outlets. 

• Corey is also prepared to attend Steve Harrison’s National Publicity Summit which will put him in front of over 100 national media outlets / producers in time to position and market the book for launch (source: http://nationalpublicitysummit.com/getinfo/?rs=sirmQlikUF)

• Corey is an extremely dynamic speaker. He provides a great radio interview and has listeners calling in and/or providing feedback almost immediately following his appearances. He is a powerful spokesperson for this book. 

• Corey also has an email list of just over 15,000 people (and growing) who can be actively engaged during the release of this book.

• Corey has two top-rated shows (a podcast and an online radio show) that both allow him to reach thousands of listeners each month and they can be engaged during the release / launch of this book.

• Corey is connected to close to 5,000 influential leaders and has done joint partnerships with 100’s of leaders over the years – this group can also be engaged during the launch.

• Corey also does regular engaged Facebook LIVES to his community.

• Corey is booked as an Icon of Influence as part of the New Media Summit which means he will be part of the summit with 39 other Icons of the new media world (with 200+ attendees seeking to be on our shows) – this also means he will be able to secure spots on 39 other top podcasts to leverage during the book launch. (these shows would have a combined listenership well into the millions of business listeners)

• Corey has access to a list of 12,000 libraries across North America (including email addresses) and plans to hire someone to email each library on the list to make them aware of the release of the book

WORD OF MOUTH:

·We currently have nearly 15,000 community members in our newsletter (list) and thousands of top-level influencers in our network who will be interested in seeing the success of this book and reveling in its impact in the self-help and thought leadership community. 

Corey’s web presence is perfectly positioned to market this book. 

RADIO: 

·Corey would also fund a listing in the popular RadioTVInterview Report as this is a great way to reach both media and potential readers.

·Corey has a listing on Interview Guest Directory and can bump that to bring in more radio interviews and podcast interviews on very short notice.

·Corey is interviewed on Radio Shows or Podcasts at least twice each week and this could be leveraged to help with the success of this book.

·Radio is a great medium for sharing the exclusive insights Corey has discovered during his interviews on the air and having readers call in their response. We have already utilized this means with great success in the past and can continue to do so. 

SPEAKING / OTHER—organizations 

·This area is HUGE. with Corey’s ability to deliver a POWERFUL message around the Timeless Secrets, this will be a constant infusion for book sales.

·Corey has already spoken at conferences with a cumulative attendance of over 250,000. Conferences will be a huge sales market.

Many organizations regularly ask Corey to speak at their annual conferences. Additional organizations that will be approached to secure Corey are as listed: 

·The HRPA (The Human Resources Professional Association) – this association has over 24,000 members and Corey has already spoken at the conference in the past.

·The Canadian Professional Sales Association – this association has over 20,000 members

·The National Funeral Director’s Association – thousands of members – Corey has spoken here in the past

·Florida REALTORS – this association has over 180,000 members – Corey has spoken here in the past

·The California Association of REALTORS – this association has over 170,000 members

·The Ontario Association of REALTORS – this association has over 70,000 members Corey is currently on a multi City tour with this association

·The Society for Human Resource – this association has over 250,000 members and Corey recently spoke at their large BC Conference

Note: The plan would be for Corey to also approach each of these organizations above (and similar past and future clients) with an opportunity for them to offer bulk purchase discounts for their membership

GROUPS / INFLUENCERS COREY IS A MEMBER OF / OR AFFILIATED WITH:

Clever Talks – 890 members

EBC (Evolutionary Business Council) – 180 high level members

Forbes Coaches Council – 500 members

The High Level Mastermind Group

The Wellness Show – 500 members

Heartpreneurs – 2600 members

Anna Pereira – 800,000 followers

The Wellness Universe – 43,000 + over 1 million views on their site each month that Corey writes a blog post for

Speaker Express London

Champions of Influence – 500 members

The Coaching Jungle – 15,200 members

Podcaster’s Home Group – 1000 members

The Freedompreneurs Group

The Akchaic Academy – 9,500 Facebook Members

The TEDx Program

The Speaking Program

The Public Speaker’s Association – 6,500 members

The Successful Speaker

Podcasters Paradise – 2,500 Members

Badass Facebook Marketing Group – 3,000 members

Freedom – 1000 members

ClickFunnels

Bruce Van Horn – Twitter Following 524,000 / 30,000 Instagram / 17,000 Facebook

Marc Guberti – Twitter Following 452,000

Gary Loper – 214,000 + 92,000 Twitter following combined (two accounts)

James Redfield – large email subscribers list / 5000 Instagram Followers / Facebook 78,000 / 19,000 twitter followers

Dov Baron – 15,000 Twitter Followers

JV Crum – 28,000 Twitter Followers

Simonetta Lein – twitter 229,000 / 99,000 Facebook / 958,000 Instagram Followers

Tom Ziglar – 121,000 Twitter Followers

The Zig Ziglar – 514,000 Instagram followers / 257,000 Twitter followers / 4.6 million Facebook Followers

Bif Naked – 31,000 Instagram

Dan Smith – 184,000 Instagram Followers / 89,000 twitter followers

Wellness Universe ones

The E-Z Way Group / Ezway Fam / Hollywood The EZ Way / Eric Zuley / EZ Supporters / eZWay events) – 8100 members (Hollywood Group) / 3600 members (EZ Way Family) / 2300 Members (eZWay events) / 1200 members (Eric Zuley / EZ Supporters) 

Corey’s own Social Media / other following is broken down as follows:

Facebook = 4500 through Fan Page, 5000 Personal Page

Linked-in = 4300 

Twitter = 3500 across accounts

Instagram = 1500

Newsletter = 15,000

MEDIA OPPORTUNITIES ON BOOK’S RELEASE:

Corey has connections with the following media outlets (and has appeared in most of them) that be approached during the book launch to help with the book:

SHIFT Magazine (Publisher: Rob Garcia)

My Authentic Life Magazine (Publisher: Maria Rae)

Entrepreneurs On Fire (Host/ Entrepreneurs On Fire)

Podcaster’s Paradise (community with over 2500 members – many of which host their own podcast) – Corey is a legacy member

CBC Radio (has appeared various times, various contacts)

CTV Television (has appeared various times, various contacts)

CBC Television

The Chronicle Herald (various front cover spots, various contacts)

The Journal Pioneer (has appeared various times)

The Guardian (has appeared various times)

CKDU Radio

Pride In The Morning (radio) (Host: Chris Pride)

Life is a Marathon (Host: Bruce Van Horn)

Earn Your happy (Host: Lori Harder)

The Relaunch Show (Host: Joel Boggess)

Everything Church Related (Host: Robert)

Eastlink TV

TeleTelevision

Forbes Books Radio (Co-Host: Kate Delaney)

America Tonight (Host: Kate Delaney)

Kim Seltzer’s show

Christina’s show

Ernest Barbaric’s show

Tallal Gondell’s Hustle For Life Show (Host: Tallal Gondell)

EBC 

Conscious Millionaire (Host: JV CRUM III)

Leadership and Loyalty (Host: Dov Baron)

My Seven Chakras

Elite Man Podcast (Host: Justin Stolstrum)

James’ Redfield Facebook LIVE (Host: James Redfield)

Debbi Dachinger’s Show

Best You Ever (Host: Elizabeth Hamilton Garino) 

The Productivitist Podcast (Host: Mike Vardy)

Mike Saunder’s Show

Marc Guberti’s show

The Sales Podcast (Host: Wes Shaeffer)

Marketing Mentor Podcast 

Nicole Holland’s show

Creative Warrior’s Podcast 

Mentorz (Host: Ava Wettrick)

Start-Up Ed (Host: Don Wettrick)

Natural Born Coaches (Host: Marc Mawhinney)

Reach or Miss

Online Genius Podcast

Be Bold, Think Bold Radio

The One Thing Podcast

The Mentee Podcast

Greatest Possible Self (Host: Chris Burns)

Talking Business Now

That Business Show

Money With Melanie 

Business Innovators Show (Host: Daryl Urbanski)

Tim Allison’s Screw The Naysayer’s Show

Zaheen Nanji’s Resilience show

The Over a Pint Show Show

Out of the Cube Podcast 

The Doctor Paul Show (Host: Paul Beasant)

Publish Position Profit (Host: John Tighe) 

Join Up Dots (Host: David Ralph)

The Be The Talk Podcast

The Lifestyle Show (Host: Tyler Basu)

The Authority Podcast

The Unstoppable Coach Podcast 

The Roger Edwards Show (Host: Roger Edwards)

The Walter Sterling (Host: Walter Sterling)

Big Blend Radio and Media

Life Unscripted (Host: Betsy Chasse)

That Business Show 

Allana Pratt’s Intimacy Podcast

Monday Morning Radio

The Carol Matthews Show

19 Shows on the Aksahic Network 

The Massive Abundance Show (Host: Chris Stafford)

The Master Your Life Show

A couple of Writer’s Show

Real Talk With Lee

The Selling in a Skirt Show

Fearless and Healthy Show

The This Moved me Show

Breakthrough Play

The Wellness Show (Host: Tyhson Banighen)

The Drew Carson Show

Legal Marketing Launch

Robert Plank’s Show

The Entrepreneur Way

Mojo Global

9Month Drive

Michelle Ngomes Show

Informed Choice Radio (Host: Mike Saunders)

The Meron Bareket show

Content Creation Hacks

Work at Home Rockstar 

The Coast

The Champion Entrepreneur (Host: Tyler Basu)

Voice America

The Voice of Influence Show 

The Motivation Show

The Health Alternatives Show

The Best Business Podcast

The Heart-Preneur Show 

Tough Talk Radio Network (Host: Tony Gambone)

The 12 minute Convos Show

The Step Into Leadership Show

The 4 Principles of Success Podcast

The Wil Strayhorn Show

The Authority Factory

The John Lagoudaskis Show

The Unscripted Honesty Show

Corey also writes articles for / has written for:

Forbes

Entrepreneur

The Wellness Universe

Lifestyle Business Magazine

The Popular Side Hustle Blog

Quora

Shift Magazine

HotFrog Magazine

Stannals

Motivating Minutes

MoMondays 

The Popular Wishwall Blog

Emily Harrison’s magazine

Home Furnishings Magazine

Florida Realtor Magazine

Social Media Posts / Articles

Competition

Current Popular books that ours will be competing with include: 

- The Healing Self: A Revolutionary New Plan To Supercharge by Deepak Chopra and Rudolph E. Tanzi Ph.D. / Publisher: Potter/Ten Speed/Harmony/Rodale (January 30, 2018)

This book is a competing book simply from the perspective that it targets a similar audience but our books are completely difference in that ours is designed to help readers discover their purpose and as a result many find they actual feel better, sleep better, are more productive, are happy and people want to be around them more BUT it is designed to help get to the root of their health in general. 

It's designed more-so to help people discover the thing that makes their heart sing, figure out how to do it more often and at the same time understand what makes the highest of achievers different and unique so that the reader can begin to practice in the way those high achievers are - for improved personal fulfillment and professional success.

- The Subtle Art of not Giving a F**k: A Counterintuitive Approach to Living a Good Life by Mark Manson / Publisher: Harper (Sept. 13 2016)

This book is designed to help people in a similar way to our book but it's completely different content. It's very raw and the author doesn't sugar-coat things and instead makes the case that we have to accept things as they are (rather than practice just positive thinking) if we want to become truly happy. 

Our book is different in the extent that although we also don't sugarcoat things in the book either, we provide proven strategies (i.e. exercise for determining how many positive people vs. negative people you have in your life and the impact that is having, the importance of practicing The Law of ACTION - which was left out in The Secret, etc.) that we have learned after studying thousands of thought leaders who have uncovered their purpose and leveraged it for highly abnormal levels of success and fulfillment. 

- Rewire: A Bold New Approach To Addiction and Recovery by Erica Spiegelman / Publisher: Hatherleigh Press (April 28 2015)

Rewired is a book designed to help people recover from addiction. It is based on a break-through approach.

Our book isn't focused on helping people through addiction but many addicts who have read the early version of the book have suggested it should be in treatment centres and required reading for those looking to build of their lives (through self-care, discovering your purpose, the surround yourself exercises, the adding positive energy and reducing negative energy strategies) up to help them counter addictions. And so the books are completely different but again can serve similar audiences - including those who are focused on self-care and wellness.

- YOU are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life  by Jen Sincero / Publisher: Running Press Adult; 1 edition (April 23 2013)

This book is a humorous, raw book that includes exercises and great and humorous life lessons as learned by the author.

The only real similarities is that our book does include humor and real, powerful stories and exercises but outside of that, our book is a bit more serious in tone and closer to say Think and Grow Rich (i.e. stories built around true research and experiences) than this book. Again, similar readers (people who believe in self-help and self-care, life-lessons and improvement) but the books are both quite different in content and scope.

- UnF**k Yourself: Get Out of Your Head and into Your Life by Gary John Bishop / Publisher: HarperOne (Aug. 1 2017)

This book is also a no BS, raw book designed to help you with that kick in the butt to move passed your self-imposed limitations. It is built around assertions that you need to tell yourself (i.e. affirmations) - it's basically a guide designed to help you take responsibility for what is and has been going on. 

Again, some similarities but also very different than our book. Our book does require the reader take an honest look at themselves and what part they play in the situation that are in BUT it's not a kick you in the face for the decisions you made approach. 

It is designed to share the life lessons, strategies and methods we have learned by studying the top achievers and then presenting them in stories you can relate to and learn from. You will laugh, you may cry, and it just might be the book that changes your life forever. But we don't kick you in the face and butt over decisions you made at a different time in your life.

- Present over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living by Shauna Niequist / Publisher: Zondervan (Aug. 9 2016)

This book is designed, as the title implies to help you focus on the now, the present (i.e. The Power of NOW by Eckhart Tolle) rather than beating yourself up over not being perfect.

The idea being that if you can live in the moment, you can perhaps allow yourself a break from being perfect.

Again, our book is similar in one way - we teach you how to be present so that you don't have to be perfect but otherwise, ours is completely different. Ours is based on our interviews and research but told in a story-telling format and broken down by various exercises and strategies that could in fact change your life.

- The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins / Publisher: Harvard Business Review Press; Updated, Expanded edition (April 23 2013)

This book is about what you do in the first 90 days of leading (i.e. a company) and how that is the most important timeline. It helps you determine what you should do in those 90 days, and why and provides the how. It's mostly focused on your transition into a new role. I really enjoyed this book but it is completely different in scope, format and content then our book. 

The only similarly is it is based on time tested and best of the best practises.

Classic Comparable books that ours will be competing with include:

The 7 Habits of Highly Effective People by Stephen R. Covey / Publisher: Free Press; Revised edition (1989)

This book, by Stephen R. Covey, is considered a timeless classic and has sold well over 25 million copies and continues to sell year over year. 

This book reveals the habits of the highly effective, and highly successful, people. The book is similar in terms of the readership audience and that in fact helps our book. The fact that readers are still quoting, talking about and buying this book after all these years because they want to understand the habits of high achievers speaks for how big the market and demand is for this type of book.

At the same time, The Book of WHY (and HOW) is different as it is based on 5,000 personal interviews with modern day thought leaders. The secrets we share in the book are different than what Covey shares as The 7 Habits is more geared towards productivity where The Book of WHY (and HOW) reveals habits surrounding success, leadership, productivity and more.

The Alchemist by Paulo Coelho / Publisher: HarperTorch (1988)

The Alchemist is another classic that continues to sell well and continues to be a pass along book. This book also reveals elements of what the best of the best do and also how to find one's purpose but is a fable style format and fictional but surrounding proven life lessons and best practices that you would find in a non-fiction book but simply weaved into the fabric of the story.

The Book of WHY (and HOW) is only similar in that both books share best practices and life lessons.

How to Win Friends and Influence People by Dale Carnegie / Publisher: Simon and Schuster (1936) 

With over 15 million copies sold, this too is another classic. Based on Dale Carnegie’s findings around building relationships with people and influencing people while training and working with over 1 million people through his popular program, this book also reveals the strategies used by some of the top performers of their time and hints about finding your purpose and passion.

There hasn’t really been a modern equivalent other than revisions by the publisher and/or Carnegie family. 

Where this book is completely different from The Book of WHY (and HOW) is this book is focused on how to build strong relationships with people and how to have influence with them. 

The 7 Spiritual Laws of Success by Deepak Chopra / Publisher: New World Library (1994)

This book is yet another fantastic book that teaches 7 time tested principles the author learned by studying what has worked for many leaders (this time from a spiritual perspective) and what it takes to live on purpose and to live a happy life.

The book is completely different from our book in that the 7 laws are more spiritual in nature and in the book Chopra doesn’t share where he specifically learned them and the book doesn’t include the names and stories of various thought leaders like The Book of WHY (and HOW) and also doesn't specially reveal a defining approach to discovering one's WHY / Purpose.

The Secret by Rhonda Byrne / Publisher: Atria Books / Beyond Words Publishing (2006)

This book was a world wide phenomenon and sparked a world wide interest in the self-help and thought leadership world. Interestingly the book leverages concepts introduced in books like Think and Growth Rich (i.e. The Law of Attraction). 

This book features the wisdom of some of the world’s most known thought leaders and insight learned by studying some of the masters in thought leadership from over the years.

To that end, it appeals to a similar audience to our book and at the same time, both books reveal secrets discovered after thousands of hours of research.

The continued popularly of this book, at 30 millions copies sold and counting, also demonstrates the interest in a book like The Book of WHY (and HOW).