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Corey Poirier

Corey Poirier

Corey Poirier is a Multiple-Time Tedx Speaker, Bestselling Author, Radio Show Host and a Forbes and Entrepreneur Columnist.

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If The Book of WHY (and HOW) hits 500 pre-orders by Friday 7 December 2018 4 A.M. UTC, then it will be pitched to 11 traditional publishers when the campaign ends. If The Book of WHY (and HOW) hits 250 pre-orders by Friday 7 December 2018 4 A.M. UTC, then it will be pitched to 28 independent publishers when the campaign ends. If The Book of WHY (and HOW) hits 100 pre-orders by Friday 7 December 2018 4 A.M. UTC, then it will be pitched to 44 hybrid publishers when the campaign ends. If The Book of WHY (and HOW) hits 50 pre-orders by Friday 7 December 2018 4 A.M. UTC, then it will be pitched to 24 service publishers when the campaign ends. If The Book of WHY (and HOW) hits 500 pre-orders by Friday 7 December 2018 4 A.M. UTC, then it will be pitched to 107 publishers when the campaign ends.
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Publishizer is a crowdfunding literacy agent. If 500 pre-orders is reached, then we pitch this proposal to traditional publishers. If not reached, then it gets pitched to non-traditional publishers.


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$20 PRINTED BOOK LEVEL

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THE PRINTED BOOK LEVEL

December (ETA) delivery of your SECOND (REVISED) EDITION of The Book of WHY (and HOW). Video Interview of Corey discussing the book and helping you make the most of it.

PLUS access to the Champions of Influence Facebook community!

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PLUS TWO COPIES of The Book of WHY (and HOW) AUDIOBOOK

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$95 The 5-PACK PRINTED BOOK

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FIVE Copies of THE BOOK OF WHY (AND HOW)

You'll receive four EXTRA copies for your mastermind or accountability group and A UNIQUE reward!

Unique Reward: You'll also receive access to Coach Kay Saunders Manifest Your Desire 11 day program and 1 of YUM's Ilyse Rothman's Flip Your Switch Bands. (the Flip Your Switch Bands are available to a total 100 people from across all levels)

PLUS five copies of ALL the digital goods from THE NO BRAINER LEVEL (access for five to our Facebook community, five PDFs, five audiobooks, etc.)

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THE 10-PACK PRINTED BOOK

TEN of everything from THE NO-BRAINER LEVEL

With this 10-PACK you'll have the PERFECT tool to help your clients CRUSH their goals in and/or copies for friends, family (and potential clients)!

This LIMITED pledge level (10) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique flip your switch band (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

PLUS ten copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for ten to our Facebook community, ten PDFs, ten audiobooks, etc.)

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$285 Business Pack!

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THE 15-PACK

FIFTEEN of everything from THE NO-BRAINER LEVEL

This LIMITED pledge level (15) also includes Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being (first 100 across all categories), AND you receive access to a pre-recorded interview with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks, or TBA.

PLUS, PLUS, PLUS

A LIVE Q&A with Corey Poirier where he discusses the book business and answers your pressing questions

A Sponsor Spot on our Top Rated Online Radio Show / Podcast

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THE 20-PACK

TWENTY of everything from THE NO-BRAINER LEVEL

This LIMITED pledge level (20) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey.

If YOU want books to give away to clients and to learn from the best of the best, this level is for you!

PLUS 20 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 20 to our Facebook community, 20 PDFs, 20 audiobooks, etc.)

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THE 30-PACK

THIRTY of everything from THE NO-BRAINER LEVEL

This LIMITED pledge level (30) also includes a Access to a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being (first 100 across all categories).

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey.

PLUS, PLUS, PLUS

Access to a video interview with James Redfield (seller of the 20 million Celestine Prophecy) revealing how he launched that book.

Access to a video interview with John Tighe of Crush It With Kindle and Amazon Bestseller talking about how to crush it during your launch.

A LIVE Q&A with Corey Poirier where he discussed the book business and answers your pressing questions

A Sponsor Spot on our Top Rated Online Radio Show

If YOU want books to give away to clients and to learn from the best of the best, this level is for you!

PLUS 30 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 20 to our Facebook community, 20 PDFs, 20 audiobooks, etc.)

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(Must be shipped to one single address.)

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$640 40 COPIES AND WEBINAR

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FORTY COPIES AND WEBINAR

FORTY Copies of everything from THE NO-BRAINER LEVEL for your STAFF or CLIENTS

Personally reward your top fans, followers, or community members with the ultimate gift.

This LIMITED pledge level (40) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being. (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey.

At this level you would also receive a customized webinar spot for your staff or clients with Corey Poirier.

If YOU want books to give away to clients or your staff and other gifts they'll so appreciate, this level is for you!

PLUS 40 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 40 to our Facebook community, 40 PDFs, 40 audiobooks, etc.)

PLUS, PLUS, PLUS:

The person making the purchase will receive access to Corey's popular Speaking Program (including everything you need to know to crush it as a speaker at the highest level, how to find paying leads, how speakers like Corey can get booked weekly at thousands per talk, and more), an hour of exclusive one on one speaking coaching with Corey. This access will just be for one person and not 40.

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$750 50 COPIES, MASTERMIND, BE A CORPORATE SPONSOR

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FIFTY COPIES AND WEBINAR

FIFTY Copies of everything from THE NO-BRAINER LEVEL for your STAFF or CLIENTS

Personally reward your top fans, followers, or community members with the ultimate gift.

This LIMITED pledge level (50) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being. (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey and a webinar of the 4 steps to securing and delivering your TEDx Talk.

At this level you would also receive a customized webinar spot for your staff or clients with Corey Poirier.

If YOU want books to give away to clients or your staff and other gifts they'll so appreciate, this level is for you!

PLUS 50 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 50 to our Facebook community, 50 PDFs, 50 audiobooks, etc.)

PLUS, PLUS, PLUS - be listed as a corporate sponsor on Corey's top rated Radio Show. This will be available to the person purchasing the books or who they transfer the sponsor spot to, and therefore be available to one organization.

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$3500 Corey Speaks at Your Event / 200 Copies

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COREY SPEAKS AT YOUR EVENT

COREY POIRIER WILL KEYNOTE YOUR EVENT + SIGNED 200-PACK

Corey will create a WOW for your audience as a keynote speaker at your event.

PLUS, you'll receive 200 personally signed copies of The Book of WHY (and HOW)

PLUS 200 copies of ALL the digital goods from THE NO BRAINER LEVEL (access for 200 to our Facebook community, 200 PDFs, 200 audiobook links, etc.)

(Travel and lodging not included and must be covered by event host)

FREE WORLDWIDE SHIPPING

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$200 shipping

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The Book of WHY (and HOW)

Discover the Timeless Secrets to Meaning, Success and Abundance

What would your life look like if you were fully living YOUR purpose? The Book of WHY (and HOW) answers that question and shows you how to get there.

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Self-Help Business
Alberta, Canada
58,945 words
100% complete
4 publishers interested

Synopsis

The Book of WHY (and HOW)

A Synopsis

"Passion is what you do, Purpose is why you do it."

Corey Poirier

More than 10 years ago, Corey Poirier set out to interview some of the world's highest achievers. As a result of more than 5,000 interviews, he has discovered the common secrets of these highly influential thought leaders.

Whether it was a leader like the late great Zig Ziglar, Chicken Soup Co-creators Jack Canfield and Mark Victor Hansen, Turbo Jam Creator Chalene Johnson, Author Marianne Williamson, speaker Lisa Nichols, authors John Gray and James Redfield or Facebook Expert Mari Smith, the most common secret among these giants was glaring once Corey had the luxury of reflection and review.

They had all discover their WHY and are living THEIR purpose. 

Once he discovered this secret, he knew he had to find the best way to share this with others.

Enter the Book of WHY and HOW.

In the Book of WHY (and HOW), Corey not only reveals the shortest path to discovering one's WHY, he also reveals the importance of the HOW, and proven strategy for both (discovering one's WHY and implementing the HOW). 

Further, the reader is also introduced to other secrets Poirier discovered during his research, personal stories of Poirier applying personally what he learned during his interviews to achieve an abnormal level of success himself, and the reader is treated to insights by some of the world's top thought leaders in the bonus section of the book.



Outline

Act 1: Table of Contents

Step 1:    (Determining Your Why?................................... 16

Step 2:    Why Not? (The Question You Might Ask)....... 25

Step 3:    Why Not You? (You Might Wonder)................ 41

Step 4:    Why Not Now? (Rather Than Tomorrow)..... 46

Step 5:    Creating Your Invisible Impact!.................. 51

Step 6:    How (Can You Take Action)?.............................. 54

Act # 2: Table of Contents

Success Trait # 1:       Practicing The law of Action... 68

Success Trait # 2:       Expanding Your Comfort Zone...75

Success Trait # 3:       Learning The Power of Focus and Being "All-In"......................... 82

Success Trait # 4:       Understanding Applied Knowledge is Power.................... 90

Success Trait # 5:      Choosing Your Learning Sources............................................. 90

Bonus Success Key:   Practicing Makes Perfect......... 94

Act # 3: Table of Contents

Step 1:    Have You Been Taking Your Vitamin P (Passion)?............................................. 100

Step 2: :   Self-Care................................................................. 106

Step 3:    If You Want More, Give More........................... 114

Step 4:    The Better-Life Formula Revealed............... 123

Step 5:    What Do The Leaders of yesterday Have In Common?.................................................. 129

Step 6:    It's Not About What People Say When You're Around: It's What They Say When You Are Not Around.................................. 138

Audience

The audience for this book ranges from Solo-Preneurs, Entrepreneurs and people who believe in the important of (their personal) Health, Success and Well-Being. 

Nearly 14% of Americans are currently Entrepreneurs (Source: https://www.inc.com/leigh-buch...)   

Solo-Preneurs (Home Based Business Owners) are also on the rise. Estimates show that 79 million people are going to open a home based business in just the next 5 years alone = Source: (Forbes via Linked-in: https://www.linkedin.com/pulse...)

Well-Being and Health is one of the fastest growing industries and people within this audience believe in the importance of growth and feeding their mind.  (http://www.womensmarketing.com...)

Even though this may seem like a broad range audience, this audience has helped with the success of many of the world's top self-help books (Think and Grow Rich, The Celestine Prophecy, How to Win Friends, the 4 Agreements) and has some very specific traits and habits. i.e. they invest in their self-improvement, they believe in the importance of growth, they want to be on the cutting edge and they want to be part of a community or tribe.


Author

Corey Poirier is a TEDx Speaker, and a multiple-time bestselling author, with 8 self-published books and two published compilation books in print. 

His books Share Your Message With The World, his Conversations With Series, and The Book of Public Speaking are all bestselling books.

He is also the host of the top rated ‘Conversations with PASSION’ Radio Show, founder of The Speaking Program, and he has been featured in multiple television specials. 

A columnist with Entrepreneur and Forbes, he has featured in/on CBS, CTV, CBC, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. 

He has also interviewed over 5,000 of the world’s top leaders. 

Promotion

Corey is well established in the influencer sphere, having interviewed thousands of the world's top leaders and then having worked on joint venture projects with many of those leaders afterward. 

- His email list is currently just above 15,000

- His social media following (across Facebook, Linked-in, Twitter, and Instagram) is roughly 25,000

- He hosts two top rated radio shows which each bring in thousands of listeners on a monthly basis

- He has appeared on and continues to appear on / in popular media platforms such as CBS radio, CTV, CBC, Forbes Books Radio, Entrepreneurs on Fire (over 1 million unique listeners each month) , The Leadership and Loyalty Show, and popular podcasts like Earn Your Happy, The One Thing, Life is a Marathon and more. 

- He is also a Forbes and Entrepreneur Columnist. His article writing also reaches thousands upon thousands each year.

- This book (The Book of WHY and HOW) has already been endorsed by the likes of James Redfield (the 20 million+ selling Celestine Prophecy) and the popular book website BookHub where the book was compared in potential impact to The Secret and The Celestine Prophecy and these kinds of endorsements can be leveraged throughout book promotion. James Redfield (Celestine Prophecy) is open to writing the forward.

- Corey's work has been praised by leaders like T. Harv Eker (Secrets of the Millionaire Mind), John Lee Dumas (Entrepreneurs On Fire), Michael E. Gerber (The E-Myth), Dan Sullivan (Strategic Coach), Lisa Nichols, Chalene Johnson (PUSH), Tony Horton (P90x) and many more.

- A big promotional strategy will include leveraging many of the influencer relationships built in recent years for a joint venture launch. 

- Corey is also a busy, sought after, Keynote Speaker and his talks can also be leveraged in promoting the book. 

- Corey's YouTube account is about to reach 100,000 views and he has thousands of views (upwards of 100,000) across other YouTube channels

- He speaks upwards of 100 times at events each year and recent events have included the CPBC's large HR conference, the National Funeral Director's Conference, a multi-city tour with the Ontario Real Estate Association, The Home Furnishing's Association Conference, TEDxUAlberta and many more. As an example of potential, he is scheduled to speak at 12 events in the next 5 weeks. He reaches thousands of people each year at these events and almost all of these events offer author signing booths / opportunities.


Competition

Current Popular books that ours will be competing with include: 

- The Healing Self: A Revolutionary New Plan To Supercharge by Deepak Chopra and Rudolph E. Tanzi Ph.D. / Publisher: Potter/Ten Speed/Harmony/Rodale (January 30, 2018)

This book is a competing book simply from the perspective that it targets a similar audience but our books are completely difference in that ours is designed to help readers discover their purpose and as a result many find they actual feel better, sleep better, are more productive, are happy and people want to be around them more BUT it is designed to help get to the root of their health in general. 

It's designed more-so to help people discover the thing that makes their heart sing, figure out how to do it more often and at the same time understand what makes the highest of achievers different and unique so that the reader can begin to practice in the way those high achievers are - for improved personal fulfillment and professional success.

- The Subtle Art of not Giving a F**k: A Counterintuitive Approach to Living a Good Life by Mark Manson / Publisher: Harper (Sept. 13 2016)

This book is designed to help people in a similar way to our book but it's completely different content. It's very raw and the author doesn't sugar-coat things and instead makes the case that we have to accept things as they are (rather than practice just positive thinking) if we want to become truly happy. 

Our book is different in the extent that although we also don't sugarcoat things in the book either, we provide proven strategies (i.e. exercise for determining how many positive people vs. negative people you have in your life and the impact that is having, the importance of practicing The Law of ACTION - which was left out in The Secret, etc.) that we have learned after studying thousands of thought leaders who have uncovered their purpose and leveraged it for highly abnormal levels of success and fulfillment. 

- Rewire: A Bold New Approach To Addiction and Recovery by Erica Spiegelman / Publisher: Hatherleigh Press (April 28 2015)

Rewired is a book designed to help people recover from addiction. It is based on a break-through approach.

Our book isn't focused on helping people through addiction but many addicts who have read the early version of the book have suggested it should be in treatment centres and required reading for those looking to build of their lives (through self-care, discovering your purpose, the surround yourself exercises, the adding positive energy and reducing negative energy strategies) up to help them counter addictions. And so the books are completely different but again can serve similar audiences - including those who are focused on self-care and wellness.

- YOU are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life  by Jen Sincero / Publisher: Running Press Adult; 1 edition (April 23 2013)

This book is a humorous, raw book that includes exercises and great and humorous life lessons as learned by the author.

The only real similarities is that our book does include humor and real, powerful stories and exercises but outside of that, our book is a bit more serious in tone and closer to say Think and Grow Rich (i.e. stories built around true research and experiences) than this book. Again, similar readers (people who believe in self-help and self-care, life-lessons and improvement) but the books are both quite different in content and scope.

- UnF**k Yourself: Get Out of Your Head and into Your Life by Gary John Bishop / Publisher: HarperOne (Aug. 1 2017)

This book is also a no BS, raw book designed to help you with that kick in the butt to move passed your self-imposed limitations. It is built around assertions that you need to tell yourself (i.e. affirmations) - it's basically a guide designed to help you take responsibility for what is and has been going on. 

Again, some similarities but also very different than our book. Our book does require the reader take an honest look at themselves and what part they play in the situation that are in BUT it's not a kick you in the face for the decisions you made approach. 

It is designed to share the life lessons, strategies and methods we have learned by studying the top achievers and then presenting them in stories you can relate to and learn from. You will laugh, you may cry, and it just might be the book that changes your life forever. But we don't kick you in the face and butt over decisions you made at a different time in your life.

- Present over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living by Shauna Niequist / Publisher: Zondervan (Aug. 9 2016)

This book is designed, as the title implies to help you focus on the now, the present (i.e. The Power of NOW by Eckhart Tolle) rather than beating yourself up over not being perfect.

The idea being that if you can live in the moment, you can perhaps allow yourself a break from being perfect.

Again, our book is similar in one way - we teach you how to be present so that you don't have to be perfect but otherwise, ours is completely different. Ours is based on our interviews and research but told in a story-telling format and broken down by various exercises and strategies that could in fact change your life.

- The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins / Publisher: Harvard Business Review Press; Updated, Expanded edition (April 23 2013)

This book is about what you do in the first 90 days of leading (i.e. a company) and how that is the most important timeline. It helps you determine what you should do in those 90 days, and why and provides the how. It's mostly focused on your transition into a new role. I really enjoyed this book but it is completely different in scope, format and content then our book. 

The only similarly is it is based on time tested and best of the best practises.

Classic Comparable books that ours will be competing with include:

The 7 Habits of Highly Effective People by Stephen R. Covey / Publisher: Free Press; Revised edition (1989)

This book, by Stephen R. Covey, is considered a timeless classic and has sold well over 25 million copies and continues to sell year over year. 

This book reveals the habits of the highly effective, and highly successful, people. The book is similar in terms of the readership audience and that in fact helps our book. The fact that readers are still quoting, talking about and buying this book after all these years because they want to understand the habits of high achievers speaks for how big the market and demand is for this type of book.

At the same time, The Book of WHY (and HOW) is different as it is based on 5,000 personal interviews with modern day thought leaders. The secrets we share in the book are different than what Covey shares as The 7 Habits is more geared towards productivity where The Book of WHY (and HOW) reveals habits surrounding success, leadership, productivity and more.

The Alchemist by Paulo Coelho / Publisher: HarperTorch (1988)

The Alchemist is another classic that continues to sell well and continues to be a pass along book. This book also reveals elements of what the best of the best do and also how to find one's purpose but is a fable style format and fictional but surrounding proven life lessons and best practices that you would find in a non-fiction book but simply weaved into the fabric of the story.

The Book of WHY (and HOW) is only similar in that both books share best practices and life lessons.

How to Win Friends and Influence People by Dale Carnegie / Publisher: Simon and Schuster (1936) 

With over 15 million copies sold, this too is another classic. Based on Dale Carnegie’s findings around building relationships with people and influencing people while training and working with over 1 million people through his popular program, this book also reveals the strategies used by some of the top performers of their time and hints about finding your purpose and passion.

There hasn’t really been a modern equivalent other than revisions by the publisher and/or Carnegie family. 

Where this book is completely different from The Book of WHY (and HOW) is this book is focused on how to build strong relationships with people and how to have influence with them. 

The 7 Spiritual Laws of Success by Deepak Chopra / Publisher: New World Library (1994)

This book is yet another fantastic book that teaches 7 time tested principles the author learned by studying what has worked for many leaders (this time from a spiritual perspective) and what it takes to live on purpose and to live a happy life.

The book is completely different from our book in that the 7 laws are more spiritual in nature and in the book Chopra doesn’t share where he specifically learned them and the book doesn’t include the names and stories of various thought leaders like The Book of WHY (and HOW) and also doesn't specially reveal a defining approach to discovering one's WHY / Purpose.

The Secret by Rhonda Byrne / Publisher: Atria Books / Beyond Words Publishing (2006)

This book was a world wide phenomenon and sparked a world wide interest in the self-help and thought leadership world. Interestingly the book leverages concepts introduced in books like Think and Growth Rich (i.e. The Law of Attraction). 

This book features the wisdom of some of the world’s most known thought leaders and insight learned by studying some of the masters in thought leadership from over the years.

To that end, it appeals to a similar audience to our book and at the same time, both books reveal secrets discovered after thousands of hours of research.

The continued popularly of this book, at 30 millions copies sold and counting, also demonstrates the interest in a book like The Book of WHY (and HOW).


Sample

STEP 1:

(DETERMINING YOUR) WHY

“Find your purpose — your why — and you’ll find your greatest way to make a difference.” — John C. Maxwell

If you want to have as large of an impact as possible, you need to know your why.

Your “why” is powerful. So powerful, in fact, it may be the only thing that keeps you from quitting when obstacles start piling up.

There is a great belief that says, “If you know your why, you’ll figure out your how.”

Simon Sinek’s popular TED Talk “Start With Why”makes the case that all great companies know and start with their why, rather than focusing on their what. Since most great companies know their why, I feel it’s imperative that individuals determine it as well.

Social media influencer Bruce Van Horn discovered how true this was when he was diagnosed with cancer in 2014. Some would have taken the diagnosis as a reason to give up. Conversely, Bruce saw it as an opportunity to evaluate and focus on his why — namely, his two sons. Raising his two sons alone, he wanted to see them grow up and be there for them through their formative years. Those desires became his why.

Shortly after his diagnosis, he sat his sons down and explained what the diagnosis meant. Then, he announced that they were going to beat this thing, and explained how they would beat it. The road they traveled from that point forward wasn’t easy, but with determination and complete focus on his why, Bruce was able to win the battle. As a result of his desire to beat cancer and watch his two sons grow up, within one short year, Bruce went from lying in the hospital bed pictured on the following page to running a full marathon:

- Before / After Photo of Bruce -

This recovery and journey also spawned a top-rated iTunes podcast called Lifeis aMarathon,which now impacts thousands of people each and every week. Life is a Marathonis not a podcast about running; instead, the marathon component is a metaphor for life. Bruce uses his show to share the stories of his guests, many who have faced heavy adversity during their journeys.

Bruce’s book Worry No Morebecame a bestseller. His Twitter account, with over 400,000 followers, allows him to positively impact even more people on a weekly basis.

This impact was also part of Bruce’s why, even if he didn’t know it at the time. In fact, a lot of times during adversity we discover new whys along the way.

As Napoleon Hill pointed out in his monumental work, Thinkand Grow Rich,“One of the most common causes of failure is thehabit of quitting when one is overtaken by temporary defeat.”

I believe Bruce Van Horn’s discovery of his why, and his ability to focus on it in the face of temporary defeat, was one of the things that kept him from giving up hope, at a time when it would have been easy to do so.

Don Miguel Ruiz Jr. and Don Jose Ruiz have both appeared on our show and spoken about their passion and their whys.

Together with their father, Don Miguel Ruiz, they have shared Toltec wisdom with the world through landmark books like TheFour Agreements, The Fifth Agreement and many more.

Don Miguel Ruiz Sr. has been sharing Toltec wisdom through practical concepts with a goal of helping people transform their lives for the better for the past 30 years.

His two sons, Miguel Jr. and Don Jose, have continued in their father’s footsteps, even though they travelled different paths to get there.

In describing the importance of passion (their individual whys), each son had the following to say:

“Passion is the soul’s creative force ... when you find your passion, it’s like the sun coming out. It’s pure happiness.” — DonJose Ruiz

“We may not control the world but our work of art is our own life, and even if we don’t control the world, we are the co-creators. For example, we can create an impact with a single word.” — DonMiguel Ruiz Jr.

The cool part is that even though all three took different paths, they arrived at the same why — sharing Toltec wisdom for the benefit of countless others.

Before we get to your why, how you can determine it, why you should bother, and so on, I’d like to share my why with you.

My why is the combination of my passion, my purpose, my how (how I work with passion and serve my purpose) and the reason I was called to serve this destiny.

I had to uncover my passion, determine my purpose, figure out how to serve that purpose and figure out “why me” before I could fully determine my why.

In 1997, the only real business experience I had was running a small regional business newspaper that I had started 18 months earlier. The business taught me more than I could have imagined, but the one thing it didn’t teach me was how to thrive without cash flow.

A year after I launched the regional business newspaper, I decided to close the doors. It wasn’t an easy decision, and I was proud that I had been able to sell enough ad space (after never selling anything in my life) to keep the lights on for so long.

It was my first real career, and I was working on straight commission while also paying the business bills, personal bills and more. (Interestingly, this newspaper had a big purpose in my life. I only discovered this later, mind you, but it was the reason I started interviewing business leaders, which today is a major part of my life.)

After closing the doors to my newspaper business, I accepted a position with Toshiba, then the 58th-largest company in the world.

At the time, I knew only that it was time to walk away from my newspaper business, and I wanted to move across the country.

My time with Toshiba eventually revealed the first catalyst in my why.

I had no idea what kind of training would be offered at a Fortune 500 company, one of the largest in the world.

I was surprised to discover the training would be very minimal. During my first week, I was handed a pile of blank business cards (and told to write my name on each), instructed to watch a Zig Ziglar training video and directed to a boardroom to sit until further notice.

There was no further notice — and no further training. Within days, I was sent out on sales calls and told that if I didn’t produce sales results in any given month, it could be my last.

The Ziglar training video was transformational, but the lack of any inspiration or education directly from the company was disappointing.

I didn’t know it at the time, but this lack of training would lead me to decide to positively impact people who didn’t receive the right training from their organizations.

This decision was an important part of my why, even if it didn’t seem so then.

The next step in my why was the discovery of my passion. I discovered my passion (or at least the door was opened) thanks to a series of bad nights on the stand-up comedy stage. I bombed for over a year on those stages before I finally realized my passion for speaking professionally. Nonetheless, discover it I did.

In the 3rdact of this book, I speak about my purpose statement and the importance of writing your own purpose statement. Understanding my purpose (impacting lives in a positive way) means understanding my why — the two are essentially interchangeable.

For those wondering how passion works into this, I distinguish them as follows: “Passion is what you do, and purpose is why you do it.”

So, my purpose statement (my why) now reads like this:

“I aim to be the guy who educates, donates, inspires, motivates and entertains.”

It was everything to understand that my passion was professional speaking and my purpose was educating, donating, inspiring, motivating and entertaining.

Next, I had to determine why I was the one to serve this purpose.

Then, I had to take action.

The “why me” part goes back to my desire to make sure as few people as possible experienced the lack of training I had when joining or working with a company. I was fired up by the memory of what it felt like to be left to my own devices to survive, and then thrive, in one of the toughest industries I have ever seen.

That fire would keep me going in an industry (professional speaking) in which I had no experience.

The second part of the “why me” came from my past experience. I had operated a newspaper where I had the chance to interview top leaders and gain exclusive insight I could share with others. I had also been performing stand-up comedy for over a year and gained unique insight about effectively communicating with others from the stage. Finally, I came from a business background that had offered me an opportunity to learn about communication, leadership, sales and management.

The combination of my fire for teaching others, my ability to extract and share exclusive insights with others, the lessons I learned on stand-up stages, and my business background put me in the perfect position to work and live on purpose.

My why was born. It was to make sure every audience or person I spoke to was better for the experience, and that they gained exclusive insight and wisdom they could use to become the best versions of themselves.

My “how” was through speaking and training from the stage, and one-on-one during interactions with others.

And so, I discovered my why once I:

1)     uncovered my passion

2)     decided on my purpose statement

3)     figured out the “why me”, and finally, the how…

4)     Now, it’s time to help you discover your why.

In act 3 of this book I also discuss passion and purpose in detail, even going so far as to help you create your own purpose statement. Since the first step to finding your why relates to finding your passion, directly below I have included the exercise we share in act 3, and it is one of those that I feel belongs in both sections to make the book complete.

Excerpt from act 3

You can find your passion at any age.

Why bother striving to find your passion? Well, when you have discovered your passion, you become excited to wake up and start each day, you can battle colds and flus more readily, you smile more, your heart sings, and people can’t help but feed off your passion.

You can watch one of my videos to learn how to start the journey toward finding your own passion at www.coreypoirier.ca

Now, for Step 2. Since the roughly seven-minute video above will give you access to my strategy for finding your passion quickly, I’d like to shift my attention to purpose.

So what’s the difference between passion and purpose? As noted above, they both work together very well, and in fact, I use a formula to describe the result of combining the two:

PASSION + PURPOSE = SIGNIFICANCE (profits and impact often result automatically)

From my perspective, also as noted above, the difference between the two is that passion is what you’re doing (i.e., performing stand-up comedy), and purpose is why you’re doing it (i.e., to entertain people and make them forget about their troubles).

I mentioned earlier that stand-up comedy turned out to be just an extension of my true and real passion. It took a couple of years, but I ultimately discovered that my real passion is keynote speaking.

My real purpose is to inspire, motivate, educate, donate and entertain through my speaking engagements. This is, in fact, my personal mission statement:

To be the guy who inspires, motivates, educates, donates and entertains.

Using a more well-known example, Disney’s purpose, as defined by Walt himself, was “to make people, especially children, happy.” Perhaps realizing that adults are simply big children, Disney has changed its purpose in the years since. It is now “to make people happy.”

I believe that since Disney’s cast members know their employer’s purpose, they can serve in a way that continues to make it the “happiest place on Earth.”

This is the power of knowing one’s why. It allows me to serve and make decisions that stay aligned with my purpose, and it does the same for Disney and their employees.

Let’s shift the focus to you, and discuss how you can find and work toward your why (also known as your purpose).

First, you must discover your passion, and you can use the video above to help you do so, so don’t skip that step.

Once you know what your passion is, then you can set out to create your own mission (purpose) statement.

My belief is that once you know what your passion is, writing your mission/purpose statement is a whole lot easier.

Why should you have a mission/purpose statement? Almost every successful company (ones you have worked for perhaps) has a clearly defined mission statement, and I would argue it’s even more important for each of us to have a personal mission statement. This holds true even more so for those of us who are self-employed.

Let’s begin!

This exercise is really simple, albeit profound and very powerful.

All you need to do is fill out the following statement:

My name is ______________, my passion is ______________ and, therefore, my purpose is ________________.

To make it easier, I’ll give you an example.

My name is Corey Poirier; my passion is speaking to audiences about passion, purpose, legacy and customer service; and my purpose is to inspire, motivate, donate, entertain and educate.

This may take you some time, but if you can figure out and fill out this passion + purpose statement accurately, the profits, productivity, fulfillment and other benefits will soon follow.

Here’s another demonstration of how powerful it can be to understand your why.

Steve Jobs wanted Apple to be the company that was more than just computers. Harley-Davidson eventually realized they were a lifestyle company, not a motorcycle company, and they wanted to sell experiences rather than motorcycles.

Their whys? Apple wanted to be a more innovative computer company that both put a personal computer on every desktop and offered people solutions they didn’t even know they needed. Harley wanted to create lifestyle experiences rather than just sell motorcycles. These whys are so powerful that competitors of these firms (which mostly focus on what they do, not why) have essentially played second fiddle.

I mentioned Simon Sinek’s “Start With Why” as well. You can watch his video with a quick search of Simon Sinek on YouTube, and it will explain the why of these two industry giants in more detail

So now the question is

WHAT’S YOUR WHY?

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  • Felicia Reed on Nov. 10, 2018, 2:44 a.m.

    Awesome move to get the word out! Continued success! Thanks for featuring me with many greats! Felicia

  • Nancy M Doucette on Nov. 11, 2018, 4:52 p.m.

    Exited to see this new project happening

  • Nancy M Doucette on Nov. 11, 2018, 4:55 p.m.

    Always happy to see Corey's accomplishments

  • Terri Lynn Murphy on Nov. 12, 2018, 2:55 p.m.

    I got two copies Corey! All the best to you.

  • Rich Bontrager on Nov. 17, 2018, 3:54 a.m.

    Thanks Corey, I look forward to reading the book, and sharing it as an "added bonus" to my fans and followers. Rich

  • Kim Seltzer on Nov. 18, 2018, 4:39 a.m.

    So excited for you and to read this book! You are rocking it! Thank you for all of your support and all that you do :)Kim Seltzer

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