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Corey Poirier

Corey Poirier

Alberta, Canada

Corey Poirier is a Multiple-Time Tedx Speaker, Bestselling Author, Radio Show Host and a Forbes and Entrepreneur Columnist.

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About the author

Corey Poirier is a TEDx Speaker, and a multiple-time bestselling author, with 8 self-published books and two published compilation books in print. 

His books Share Your Message With The World, his Conversations With Series, and The Book of Public Speaking are all bestselling books.

He is also the host of the top rated ‘Conversations with PASSION’ Radio Show, founder of The Speaking Program, and he has been featured in multiple television specials. 

A columnist with Entrepreneur and Forbes, he has featured in/on CBS, CTV, CBC, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. 

He has also interviewed over 5,000 of the world’s top leaders. 

AUTHOR HIGHLIGHTS: 

  • Corey Poirier is a dynamic motivational speaker and powerful advocate of personal empowerment and personal and professional development. 

  • Corey has spoken to over 250,000 people, and shared the bill with everyone from John C. Maxwell to Deepak Chopra to General Rick Hillier to Steven MR Covey 

  • His audience generally consists of educators, CEO‘s, business professionals, entrepreneurs, solopreneurs, leaders and community volunteers. 

  • Born and raised in Canada, Corey spends a great deal of time speaking and running workshops throughout the Country and also travels frequently to the US.

  • He is the Founder of The Speaking Program, The TEDx (Style) Program, is an Entrepreneur and Forbes Columnist and is the host of two top rated shows. 

  • Corey frequently speaks to sold out audiences and one of his recent books was compared to the likes of The Secret and The Celestine Prophecy in terms of potential impact. 

  • His current (remaining) 2018 speaking schedule is as follows: 


Saint John, NB, Ottawa, ON, London, ON, Winnipeg, MB, Durham, ON, Toronto, ON, Red Deer, AB, Edmonton, AB, Edmonton, AB

As listed: 

October 23rd– 25th

October 26th

November 1st

November 7ths

November 8th

November 8th

November 15th

November 17th

November 21st

November 22nd – 23rd

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Success! The Book of WHY (and HOW) sold 533 pre-orders by Dec. 8, 2018, was pitched to 102 publishers, and will be published by Morgan James.
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$20 PRINTED BOOK LEVEL

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THE PRINTED BOOK LEVEL

December (ETA) delivery of your SECOND (REVISED) EDITION of The Book of WHY (and HOW). Video Interview of Corey discussing the book and helping you make the most of it.

PLUS access to the Champions of Influence Facebook community!

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PLUS TWO COPIES of The Book of WHY (and HOW) AUDIOBOOK

PLUS TWO COPIES OF THE COMPLETE DIGITAL PACK: Complete PDF, Facebook community, ePub version!

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$95 The 5-PACK PRINTED BOOK

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FIVE Copies of THE BOOK OF WHY (AND HOW)

You'll receive four EXTRA copies for your mastermind or accountability group and A UNIQUE reward!

Unique Reward: You'll also receive access to Coach Kay Saunders Manifest Your Desire 11 day program and 1 of YUM's Ilyse Rothman's Flip Your Switch Bands. (the Flip Your Switch Bands are available to a total 100 people from across all levels)

PLUS five copies of ALL the digital goods from THE NO BRAINER LEVEL (access for five to our Facebook community, five PDFs, five audiobooks, etc.)

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$190 Optimum Package

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THE 10-PACK PRINTED BOOK

TEN of everything from THE NO-BRAINER LEVEL

With this 10-PACK you'll have the PERFECT tool to help your clients CRUSH their goals in and/or copies for friends, family (and potential clients)!

This LIMITED pledge level (10) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique flip your switch band (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

PLUS ten copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for ten to our Facebook community, ten PDFs, ten audiobooks, etc.)

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(Must be shipped to one single address.)

10 copies + ebook included

$30 shipping

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$285 Business Pack!

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THE 15-PACK

FIFTEEN of everything from THE NO-BRAINER LEVEL

This LIMITED pledge level (15) also includes Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being (first 100 across all categories), AND you receive access to a pre-recorded interview with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks, or TBA.

PLUS, PLUS, PLUS

A LIVE Q&A with Corey Poirier where he discusses the book business and answers your pressing questions

A Sponsor Spot on our Top Rated Online Radio Show / Podcast

PLUS 15 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 15 to our Facebook community, 15 PDFs, 15 audiobooks, etc.)

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$375 VIP Pack!

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THE 20-PACK

TWENTY of everything from THE NO-BRAINER LEVEL

This LIMITED pledge level (20) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey.

If YOU want books to give away to clients and to learn from the best of the best, this level is for you!

PLUS 20 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 20 to our Facebook community, 20 PDFs, 20 audiobooks, etc.)

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$510 Aspiring Writer Pack!

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THE 30-PACK

THIRTY of everything from THE NO-BRAINER LEVEL

This LIMITED pledge level (30) also includes a Access to a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being (first 100 across all categories).

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey.

PLUS, PLUS, PLUS

Access to a video interview with James Redfield (seller of the 20 million Celestine Prophecy) revealing how he launched that book.

Access to a video interview with John Tighe of Crush It With Kindle and Amazon Bestseller talking about how to crush it during your launch.

A LIVE Q&A with Corey Poirier where he discussed the book business and answers your pressing questions

A Sponsor Spot on our Top Rated Online Radio Show

If YOU want books to give away to clients and to learn from the best of the best, this level is for you!

PLUS 30 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 20 to our Facebook community, 20 PDFs, 20 audiobooks, etc.)

For shipping, select your country after backing.

(Must be shipped to one single address.)

30 copies + ebook included

30 copies + ebook included

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$640 40 COPIES AND WEBINAR

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FORTY COPIES AND WEBINAR

FORTY Copies of everything from THE NO-BRAINER LEVEL for your STAFF or CLIENTS

Personally reward your top fans, followers, or community members with the ultimate gift.

This LIMITED pledge level (40) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being. (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey.

At this level you would also receive a customized webinar spot for your staff or clients with Corey Poirier.

If YOU want books to give away to clients or your staff and other gifts they'll so appreciate, this level is for you!

PLUS 40 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 40 to our Facebook community, 40 PDFs, 40 audiobooks, etc.)

PLUS, PLUS, PLUS:

The person making the purchase will receive access to Corey's popular Speaking Program (including everything you need to know to crush it as a speaker at the highest level, how to find paying leads, how speakers like Corey can get booked weekly at thousands per talk, and more), an hour of exclusive one on one speaking coaching with Corey. This access will just be for one person and not 40.

For shipping, select your country after backing.

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$750 50 COPIES, MASTERMIND, BE A CORPORATE SPONSOR

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FIFTY COPIES AND WEBINAR

FIFTY Copies of everything from THE NO-BRAINER LEVEL for your STAFF or CLIENTS

Personally reward your top fans, followers, or community members with the ultimate gift.

This LIMITED pledge level (50) also includes a Access to a video interview with Natural Born Coaches' Marc Mawhinney, a video interview with Emily Harrison, a video interview with Authority Expert Mike Sanders where he discusses how to become the go-to authority in your industry, a video interview with Twitter Expert Gary Loper where he discusses the best ways to crush it on Twitter, a unique YUMLife's Flip Your Script Band for Well-Being. (first 100 across all categories), AND you receive access to a one hour Q&A with your choice of thought leaders like Author James Redfield (Celestine Prophecy) or former NFL player and current American Ninja Warrior, coach Anthony Trucks or a LIVE Multiple-Time TEDx Speaker and Multiple-Time Bestselling Author Corey Poirier, or TBA.

At this level, you'll also get access to a BRAND NEW video course (called Crushing It In 3 STEPS) by Corey and a webinar of the 4 steps to securing and delivering your TEDx Talk.

At this level you would also receive a customized webinar spot for your staff or clients with Corey Poirier.

If YOU want books to give away to clients or your staff and other gifts they'll so appreciate, this level is for you!

PLUS 50 copies of ALL the digital goods from THE NO-BRAINER LEVEL (access for 50 to our Facebook community, 50 PDFs, 50 audiobooks, etc.)

PLUS, PLUS, PLUS - be listed as a corporate sponsor on Corey's top rated Radio Show. This will be available to the person purchasing the books or who they transfer the sponsor spot to, and therefore be available to one organization.

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$3500 Corey Speaks at Your Event / 200 Copies

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COREY SPEAKS AT YOUR EVENT

COREY POIRIER WILL KEYNOTE YOUR EVENT + SIGNED 200-PACK

Corey will create a WOW for your audience as a keynote speaker at your event.

PLUS, you'll receive 200 personally signed copies of The Book of WHY (and HOW)

PLUS 200 copies of ALL the digital goods from THE NO BRAINER LEVEL (access for 200 to our Facebook community, 200 PDFs, 200 audiobook links, etc.)

(Travel and lodging not included and must be covered by event host)

FREE WORLDWIDE SHIPPING

Must be shipped to one single address.

200 copies + ebook included

$200 shipping

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The Book of WHY (and HOW)

Discover the Timeless Secrets to Meaning, Success and Abundance

What would your life look like if you were fully living YOUR purpose? The Book of WHY (and HOW) answers that question and shows you how to get there.

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Synopsis

The Book of WHY (and HOW)

A Synopsis

"Passion is what you do, Purpose is why you do it."

Corey Poirier

More than 10 years ago, Corey Poirier set out to interview some of the world's highest achievers. As a result of more than 5,000 interviews, he has discovered the common secrets of these highly influential thought leaders.

Whether it was a leader like the late great Zig Ziglar, Chicken Soup Co-creators Jack Canfield and Mark Victor Hansen, Turbo Jam Creator Chalene Johnson, Author Marianne Williamson, speaker Lisa Nichols, authors John Gray and James Redfield or Facebook Expert Mari Smith, the most common secret among these giants was glaring once Corey had the luxury of reflection and review.

They had all discover their WHY and are living THEIR purpose. 

Once he discovered this secret, he knew he had to find the best way to share this with others.

Enter the Book of WHY and HOW.

In the Book of WHY (and HOW), Corey not only reveals the shortest path to discovering one's WHY, he also reveals the importance of the HOW, and proven strategy for both (discovering one's WHY and implementing the HOW). 

Further, the reader is also introduced to other secrets Poirier discovered during his research, personal stories of Poirier applying personally what he learned during his interviews to achieve an abnormal level of success himself, and the reader is treated to insights by some of the world's top thought leaders in the bonus section of the book.



Outline

Act 1: Table of Contents

Step 1:    (Determining Your Why?................................... 16

Step 2:    Why Not? (The Question You Might Ask)....... 25

Step 3:    Why Not You? (You Might Wonder)................ 41

Step 4:    Why Not Now? (Rather Than Tomorrow)..... 46

Step 5:    Creating Your Invisible Impact!.................. 51

Step 6:    How (Can You Take Action)?.............................. 54

Act # 2: Table of Contents

Success Trait # 1:       Practicing The law of Action... 68

Success Trait # 2:       Expanding Your Comfort Zone...75

Success Trait # 3:       Learning The Power of Focus and Being "All-In"......................... 82

Success Trait # 4:       Understanding Applied Knowledge is Power.................... 90

Success Trait # 5:      Choosing Your Learning Sources............................................. 90

Bonus Success Key:   Practicing Makes Perfect......... 94

Act # 3: Table of Contents

Step 1:    Have You Been Taking Your Vitamin P (Passion)?............................................. 100

Step 2: :   Self-Care................................................................. 106

Step 3:    If You Want More, Give More........................... 114

Step 4:    The Better-Life Formula Revealed............... 123

Step 5:    What Do The Leaders of yesterday Have In Common?.................................................. 129

Step 6:    It's Not About What People Say When You're Around: It's What They Say When You Are Not Around.................................. 138

Audience

SALES POINTS / BENEFITS OF BOOK TO TARGET AUDIENCE: 

The audience for this book ranges from Solo-Preneurs, Entrepreneurs and people who believe in the important of (their personal) Health, Success and Well-Being. 

Nearly 14% of Americans are currently Entrepreneurs (Source: https://www.inc.com/leigh-buch...)   

Solo-Preneurs (Home Based Business Owners) are also on the rise. Estimates show that 79 million people are going to open a home based business in just the next 5 years alone = Source: (Forbes via Linked-in: https://www.linkedin.com/pulse...)

Well-Being and Health is one of the fastest growing industries and people within this audience believe in the importance of growth and feeding their mind.  (http://www.womensmarketing.com...)

ADDITIONAL POINTS:

  • The book industry globally in 2018 is expected to be 119 billion (with a year over year increase) – source: https://www.statista.com/statistics/307299/global-book-publishing-revenue/and self-help is one of the fastest growing genre of the book business

  • The US Self-Improvement / Self-Help Industry was valued at 9.9 billion in 2016 and is expected to be worth over 13 billion by 2022 (source: https://blog.marketresearch.com/whats-next-for-the-9-9-billion-personal-development-industry) – and it continues to grow. Self-help book sales continue to rise as well at a faster rate than most genres here is a piece from publishers weekly discussing the actual numbers - Self-help had the largest unit gain within adult nonfiction; sales were 18% higher than in 2016. You Are a Badass had another good year of sales, selling more than 648,000 copies, and The Subtle Art of Not Giving a F*ck followed, with 557,000 copies sold. Source: (https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/75877-nonfiction-categories-continued-to-grow-in-2017.html)

  • In Canada, Booknet Canada released their findings that 73% of self-help readers tend to be under the age of 45 (which is similar to the audience at my regular talks). They also found that the majority of self-help book buyers in Canada buy their books in either a chain store or online and it is typically a planned purchase – which is also good for someone like Corey who is on media regularly and can drive readers in those directions. Corey also speaks in cities frequently which have more access to chain stores. (Source: https://www.booknetcanada.ca/blog/2014/5/26/whos-buying-self-help-books.html)

  • Podcast listeners are a perfect audience for this book and Corey is heavily immersed in the podcasting industry (where the average listener typically earns more than radio listeners and invests in self-improvement on a bigger scale). Corey spoke at the large Podcast Movement conference (2000 podcasters attending) two years back and they revealed the average podcast listener earns in the 100,000 per year range and yet, only 15% of north Americans listen to podcast regularly so there is tremendous growth happening and securing podcast spots (including with colleagues who have large listenership) will be a fantastic way to share the message about this book.

  • Over 68 million Americans listen to podcasts on a monthly basis and Corey has a unique access to this market as a podcast host with many influential podcasters in his network (Podcast #’s Source: https://www.entrepreneur.com/article/306174)

  • Corey has two top rated podcasts and is a frequent guest on media outlets and podcast that target the exact audience for this book

  • These communities (podcasters / solopreneurs / self-help readers) are passionate about exclusive insight and finding out the latest best of the best strategies – this book serves that need well. 

  • This book makes an excellent pass along book and also a great book for corporate CEO’s to purchase for their staff and events to offer as an event give-away. It also makes for a great book signing at the end of Corey’s frequent talks. 

  • Email campaign: Corey has over 15,000 people on his active email list that can be leveraged to both purchase a copy of the book and also actively help spread the word. Corey will utilize his email and social reach while also leveraging many of the 5000 leaders he has interviewed and insight contributors from past books to to help ignite a massive email word-of-mouth campaign. 

  • Corporate Clients / Organizations / Associations—non-profits may be interested in book sales as a fundraising opportunity and Corey speaks to 20,000-40,000 people on a yearly basis and often works with 100+ associations and/or corporation each year and they may be interested in purchasing multiple copies for their staff and/or members

  • TV channels/shows that focus on, are produced by, directed or owned by thought leaders and magazine circulations are well over 100 million. Success Magazine has a readership of 2 million not that long ago and this book could even fit for a publication like O’ Magazine with a readership of 18 million. 

Even though the target audience listed above may seem like a broad range audience, this audience has helped with the success of many of the world's top self-help books (Think and Grow Rich, The Celestine Prophecy, How to Win Friends, the 4 Agreements) and has some very specific traits and habits. i.e. they invest in their self-improvement, they believe in the importance of growth, they want to be on the cutting edge and they want to be part of a community or tribe.


Promotion

Corey is well established in the influencer sphere, having interviewed thousands of the world's top leaders and then having worked on joint venture projects with many of those leaders afterward. 

- His email list is currently just above 15,000

- His social media following (across Facebook, Linked-in, Twitter, and Instagram) is roughly 25,000

- He hosts two top rated radio shows which each bring in thousands of listeners on a monthly basis

- He has appeared on and continues to appear on / in popular media platforms such as CBS radio, CTV, CBC, Forbes Books Radio, Entrepreneurs on Fire (over 1 million unique listeners each month) , The Leadership and Loyalty Show, and popular podcasts like Earn Your Happy, The One Thing, Life is a Marathon and more. 

- He is also a Forbes and Entrepreneur Columnist. His article writing also reaches thousands upon thousands each year.

- This book (The Book of WHY and HOW) has already been endorsed by the likes of James Redfield (the 20 million+ selling Celestine Prophecy) and the popular book website BookHub where the book was compared in potential impact to The Secret and The Celestine Prophecy and these kinds of endorsements can be leveraged throughout book promotion. James Redfield (Celestine Prophecy) is open to writing the forward.

- Corey's work has been praised by leaders like T. Harv Eker (Secrets of the Millionaire Mind), John Lee Dumas (Entrepreneurs On Fire), Michael E. Gerber (The E-Myth), Dan Sullivan (Strategic Coach), Lisa Nichols, Chalene Johnson (PUSH), Tony Horton (P90x) and many more.

- A big promotional strategy will include leveraging many of the influencer relationships built in recent years for a joint venture launch. 

- Corey is also a busy, sought after, Keynote Speaker and his talks can also be leveraged in promoting the book. 

- Corey's YouTube account is about to reach 100,000 views and he has thousands of views (upwards of 100,000) across other YouTube channels

- He speaks upwards of 100 times at events each year and recent events have included the CPBC's large HR conference, the National Funeral Director's Conference, a multi-city tour with the Ontario Real Estate Association, The Home Furnishing's Association Conference, TEDxUAlberta and many more. As an example of potential, he is scheduled to speak at 12 events in the next 5 weeks. He reaches thousands of people each year at these events and almost all of these events offer author signing booths / opportunities.

OVERVIEW OF MARKETING/PR PLAN: 

  • The goal is for the book to be a New York Times bestselling book, on most other notable bestseller lists, and a book that begins and builds a strong momentum so that it can become a long-term classic like its peers, and endorsed heavily by Corey’s peers. We estimate that in order to do this we have to sell thousands upon thousands of copies in the first year while also leveraging the endorsements of many of the thought leaders in Corey’s network. Many of those thought leaders reach hundreds of thousands (and in some cases over a million) through single social media channels. 

  • If we begin a Press Release campaign six months out from release, we will be well positioned to receive coverage in many of the long-lead national media outlets. 

  • Corey is also prepared to attend Steve Harrison’s National Publicity Summit which will put him in front of over 100 national media outlets / producers in time to position and market the book for launch (source: http://nationalpublicitysummit.com/getinfo/?rs=sirmQlikUF)

  • Corey is an extremely dynamic speaker. He provides a great radio interview and has listeners calling in and/or providing feedback almost immediately following his appearances. He is a powerful spokesperson for this book. 

  • Corey also has an email list of just over 15,000 people (and growing) who can be actively engaged during the release of this book.

  • Corey has two top-rated shows (a podcast and an online radio show) that both allow him to reach thousands of listeners each month and they can be engaged during the release / launch of this book.

  • Corey is connected to close to 5,000 influential leaders and has done joint partnerships with 100’s of leaders over the years – this group can also be engaged during the launch.

  • Corey also does regular engaged Facebook LIVES to his community.

  • Corey is booked as an Icon of Influence as part of the New Media Summit which means he will be part of the summit with 39 other Icons of the new media world (with 200+ attendees seeking to be on our shows) – this also means he will be able to secure spots on 39 other top podcasts to leverage during the book launch. (these shows would have a combined listenership well into the millions of business listeners)

  • Corey has access to a list of 12,000 libraries across North America (including email addresses) and plans to hire someone to email each library on the list to make them aware of the release of the book

WORD OF MOUTH:

·We currently have nearly 15,000 community members in our newsletter (list) and thousands of top-level influencers in our network who will be interested in seeing the success of this book and reveling in its impact in the self-help and thought leadership community. 

Corey’s web presence is perfectly positioned to market this book. 

RADIO: 

·Corey would also fund a listing in the popular RadioTVInterview Report as this is a great way to reach both media and potential readers.

·Corey has a listing on Interview Guest Directory and can bump that to bring in more radio interviews and podcast interviews on very short notice.

·Corey is interviewed on Radio Shows or Podcasts at least twice each week and this could be leveraged to help with the success of this book.

·Radio is a great medium for sharing the exclusive insights Corey has discovered during his interviews on the air and having readers call in their response. We have already utilized this means with great success in the past and can continue to do so. 

SPEAKING / OTHER—organizations 

·This area is HUGE. with Corey’s ability to deliver a POWERFUL message around the Timeless Secrets, this will be a constant infusion for book sales.

·Corey has already spoken at conferences with a cumulative attendance of over 250,000. Conferences will be a huge sales market.

Many organizations regularly ask Corey to speak at their annual conferences. Additional organizations that will be approached to secure Corey are as listed: 

·The HRPA (The Human Resources Professional Association) – this association has over 24,000 members and Corey has already spoken at the conference in the past.

·The Canadian Professional Sales Association – this association has over 20,000 members

·The National Funeral Director’s Association – thousands of members – Corey has spoken here in the past

·Florida REALTORS – this association has over 180,000 members – Corey has spoken here in the past

·The California Association of REALTORS – this association has over 170,000 members

·The Ontario Association of REALTORS – this association has over 70,000 members Corey is currently on a multi City tour with this association

·The Society for Human Resource – this association has over 250,000 members and Corey recently spoke at their large BC Conference

Note: The plan would be for Corey to also approach each of these organizations above (and similar past and future clients) with an opportunity for them to offer bulk purchase discounts for their membership

GROUPS / INFLUENCERS COREY IS A MEMBER OF / OR AFFILIATED WITH:

Clever Talks – 890 members

EBC (Evolutionary Business Council) – 180 high level members

Forbes Coaches Council – 500 members

The High Level Mastermind Group

The Wellness Show – 500 members

Heartpreneurs – 2600 members

Anna Pereira – 800,000 followers

The Wellness Universe – 43,000 + over 1 million views on their site each month that Corey writes a blog post for

Speaker Express London

Champions of Influence – 500 members

The Coaching Jungle – 15,200 members

Podcaster’s Home Group – 1000 members

The Freedompreneurs Group

The Akchaic Academy – 9,500 Facebook Members

The TEDx Program

The Speaking Program

The Public Speaker’s Association – 6,500 members

The Successful Speaker

Podcasters Paradise – 2,500 Members

Badass Facebook Marketing Group – 3,000 members

Freedom – 1000 members

ClickFunnels

Bruce Van Horn – Twitter Following 524,000 / 30,000 Instagram / 17,000 Facebook

Marc Guberti – Twitter Following 452,000

Gary Loper – 214,000 + 92,000 Twitter following combined (two accounts)

James Redfield – large email subscribers list / 5000 Instagram Followers / Facebook 78,000 / 19,000 twitter followers

Dov Baron – 15,000 Twitter Followers

JV Crum – 28,000 Twitter Followers

Simonetta Lein – twitter 229,000 / 99,000 Facebook / 958,000 Instagram Followers

Tom Ziglar – 121,000 Twitter Followers

The Zig Ziglar – 514,000 Instagram followers / 257,000 Twitter followers / 4.6 million Facebook Followers

Bif Naked – 31,000 Instagram

Dan Smith – 184,000 Instagram Followers / 89,000 twitter followers

Wellness Universe ones

The E-Z Way Group / Ezway Fam / Hollywood The EZ Way / Eric Zuley / EZ Supporters / eZWay events) – 8100 members (Hollywood Group) / 3600 members (EZ Way Family) / 2300 Members (eZWay events) / 1200 members (Eric Zuley / EZ Supporters) 

Corey’s own Social Media / other following is broken down as follows:

Facebook = 4500 through Fan Page, 5000 Personal Page

Linked-in = 4300 

Twitter = 3500 across accounts

Instagram = 1500

Newsletter = 15,000

MEDIA OPPORTUNITIES ON BOOK’S RELEASE:

Corey has connections with the following media outlets (and has appeared in most of them) that be approached during the book launch to help with the book:

SHIFT Magazine (Publisher: Rob Garcia)

My Authentic Life Magazine (Publisher: Maria Rae)

Entrepreneurs On Fire (Host/ Entrepreneurs On Fire)

Podcaster’s Paradise (community with over 2500 members – many of which host their own podcast) – Corey is a legacy member

CBC Radio (has appeared various times, various contacts)

CTV Television (has appeared various times, various contacts)

CBC Television

The Chronicle Herald (various front cover spots, various contacts)

The Journal Pioneer (has appeared various times)

The Guardian (has appeared various times)

CKDU Radio

Pride In The Morning (radio) (Host: Chris Pride)

Life is a Marathon (Host: Bruce Van Horn)

Earn Your happy (Host: Lori Harder)

The Relaunch Show (Host: Joel Boggess)

Everything Church Related (Host: Robert)

Eastlink TV

TeleTelevision

Forbes Books Radio (Co-Host: Kate Delaney)

America Tonight (Host: Kate Delaney)

Kim Seltzer’s show

Christina’s show

Ernest Barbaric’s show

Tallal Gondell’s Hustle For Life Show (Host: Tallal Gondell)

EBC 

Conscious Millionaire (Host: JV CRUM III)

Leadership and Loyalty (Host: Dov Baron)

My Seven Chakras

Elite Man Podcast (Host: Justin Stolstrum)

James’ Redfield Facebook LIVE (Host: James Redfield)

Debbi Dachinger’s Show

Best You Ever (Host: Elizabeth Hamilton Garino) 

The Productivitist Podcast (Host: Mike Vardy)

Mike Saunder’s Show

Marc Guberti’s show

The Sales Podcast (Host: Wes Shaeffer)

Marketing Mentor Podcast 

Nicole Holland’s show

Creative Warrior’s Podcast 

Mentorz (Host: Ava Wettrick)

Start-Up Ed (Host: Don Wettrick)

Natural Born Coaches (Host: Marc Mawhinney)

Reach or Miss

Online Genius Podcast

Be Bold, Think Bold Radio

The One Thing Podcast

The Mentee Podcast

Greatest Possible Self (Host: Chris Burns)

Talking Business Now

That Business Show

Money With Melanie 

Business Innovators Show (Host: Daryl Urbanski)

Tim Allison’s Screw The Naysayer’s Show

Zaheen Nanji’s Resilience show

The Over a Pint Show Show

Out of the Cube Podcast 

The Doctor Paul Show (Host: Paul Beasant)

Publish Position Profit (Host: John Tighe) 

Join Up Dots (Host: David Ralph)

The Be The Talk Podcast

The Lifestyle Show (Host: Tyler Basu)

The Authority Podcast

The Unstoppable Coach Podcast 

The Roger Edwards Show (Host: Roger Edwards)

The Walter Sterling (Host: Walter Sterling)

Big Blend Radio and Media

Life Unscripted (Host: Betsy Chasse)

That Business Show 

Allana Pratt’s Intimacy Podcast

Monday Morning Radio

The Carol Matthews Show

19 Shows on the Aksahic Network 

The Massive Abundance Show (Host: Chris Stafford)

The Master Your Life Show

A couple of Writer’s Show

Real Talk With Lee

The Selling in a Skirt Show

Fearless and Healthy Show

The This Moved me Show

Breakthrough Play

The Wellness Show (Host: Tyhson Banighen)

The Drew Carson Show

Legal Marketing Launch

Robert Plank’s Show

The Entrepreneur Way

Mojo Global

9Month Drive

Michelle Ngomes Show

Informed Choice Radio (Host: Mike Saunders)

The Meron Bareket show

Content Creation Hacks

Work at Home Rockstar 

The Coast

The Champion Entrepreneur (Host: Tyler Basu)

Voice America

The Voice of Influence Show 

The Motivation Show

The Health Alternatives Show

The Best Business Podcast

The Heart-Preneur Show 

Tough Talk Radio Network (Host: Tony Gambone)

The 12 minute Convos Show

The Step Into Leadership Show

The 4 Principles of Success Podcast

The Wil Strayhorn Show

The Authority Factory

The John Lagoudaskis Show

The Unscripted Honesty Show

Corey also writes articles for / has written for:

Forbes

Entrepreneur

The Wellness Universe

Lifestyle Business Magazine

The Popular Side Hustle Blog

Quora

Shift Magazine

HotFrog Magazine

Stannals

Motivating Minutes

MoMondays 

The Popular Wishwall Blog

Emily Harrison’s magazine

Home Furnishings Magazine

Florida Realtor Magazine

Social Media Posts / Articles


Competition

Current Popular books that ours will be competing with include: 

- The Healing Self: A Revolutionary New Plan To Supercharge by Deepak Chopra and Rudolph E. Tanzi Ph.D. / Publisher: Potter/Ten Speed/Harmony/Rodale (January 30, 2018)

This book is a competing book simply from the perspective that it targets a similar audience but our books are completely difference in that ours is designed to help readers discover their purpose and as a result many find they actual feel better, sleep better, are more productive, are happy and people want to be around them more BUT it is designed to help get to the root of their health in general. 

It's designed more-so to help people discover the thing that makes their heart sing, figure out how to do it more often and at the same time understand what makes the highest of achievers different and unique so that the reader can begin to practice in the way those high achievers are - for improved personal fulfillment and professional success.

- The Subtle Art of not Giving a F**k: A Counterintuitive Approach to Living a Good Life by Mark Manson / Publisher: Harper (Sept. 13 2016)

This book is designed to help people in a similar way to our book but it's completely different content. It's very raw and the author doesn't sugar-coat things and instead makes the case that we have to accept things as they are (rather than practice just positive thinking) if we want to become truly happy. 

Our book is different in the extent that although we also don't sugarcoat things in the book either, we provide proven strategies (i.e. exercise for determining how many positive people vs. negative people you have in your life and the impact that is having, the importance of practicing The Law of ACTION - which was left out in The Secret, etc.) that we have learned after studying thousands of thought leaders who have uncovered their purpose and leveraged it for highly abnormal levels of success and fulfillment. 

- Rewire: A Bold New Approach To Addiction and Recovery by Erica Spiegelman / Publisher: Hatherleigh Press (April 28 2015)

Rewired is a book designed to help people recover from addiction. It is based on a break-through approach.

Our book isn't focused on helping people through addiction but many addicts who have read the early version of the book have suggested it should be in treatment centres and required reading for those looking to build of their lives (through self-care, discovering your purpose, the surround yourself exercises, the adding positive energy and reducing negative energy strategies) up to help them counter addictions. And so the books are completely different but again can serve similar audiences - including those who are focused on self-care and wellness.

- YOU are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life  by Jen Sincero / Publisher: Running Press Adult; 1 edition (April 23 2013)

This book is a humorous, raw book that includes exercises and great and humorous life lessons as learned by the author.

The only real similarities is that our book does include humor and real, powerful stories and exercises but outside of that, our book is a bit more serious in tone and closer to say Think and Grow Rich (i.e. stories built around true research and experiences) than this book. Again, similar readers (people who believe in self-help and self-care, life-lessons and improvement) but the books are both quite different in content and scope.

- UnF**k Yourself: Get Out of Your Head and into Your Life by Gary John Bishop / Publisher: HarperOne (Aug. 1 2017)

This book is also a no BS, raw book designed to help you with that kick in the butt to move passed your self-imposed limitations. It is built around assertions that you need to tell yourself (i.e. affirmations) - it's basically a guide designed to help you take responsibility for what is and has been going on. 

Again, some similarities but also very different than our book. Our book does require the reader take an honest look at themselves and what part they play in the situation that are in BUT it's not a kick you in the face for the decisions you made approach. 

It is designed to share the life lessons, strategies and methods we have learned by studying the top achievers and then presenting them in stories you can relate to and learn from. You will laugh, you may cry, and it just might be the book that changes your life forever. But we don't kick you in the face and butt over decisions you made at a different time in your life.

- Present over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living by Shauna Niequist / Publisher: Zondervan (Aug. 9 2016)

This book is designed, as the title implies to help you focus on the now, the present (i.e. The Power of NOW by Eckhart Tolle) rather than beating yourself up over not being perfect.

The idea being that if you can live in the moment, you can perhaps allow yourself a break from being perfect.

Again, our book is similar in one way - we teach you how to be present so that you don't have to be perfect but otherwise, ours is completely different. Ours is based on our interviews and research but told in a story-telling format and broken down by various exercises and strategies that could in fact change your life.

- The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins / Publisher: Harvard Business Review Press; Updated, Expanded edition (April 23 2013)

This book is about what you do in the first 90 days of leading (i.e. a company) and how that is the most important timeline. It helps you determine what you should do in those 90 days, and why and provides the how. It's mostly focused on your transition into a new role. I really enjoyed this book but it is completely different in scope, format and content then our book. 

The only similarly is it is based on time tested and best of the best practises.

Classic Comparable books that ours will be competing with include:

The 7 Habits of Highly Effective People by Stephen R. Covey / Publisher: Free Press; Revised edition (1989)

This book, by Stephen R. Covey, is considered a timeless classic and has sold well over 25 million copies and continues to sell year over year. 

This book reveals the habits of the highly effective, and highly successful, people. The book is similar in terms of the readership audience and that in fact helps our book. The fact that readers are still quoting, talking about and buying this book after all these years because they want to understand the habits of high achievers speaks for how big the market and demand is for this type of book.

At the same time, The Book of WHY (and HOW) is different as it is based on 5,000 personal interviews with modern day thought leaders. The secrets we share in the book are different than what Covey shares as The 7 Habits is more geared towards productivity where The Book of WHY (and HOW) reveals habits surrounding success, leadership, productivity and more.

The Alchemist by Paulo Coelho / Publisher: HarperTorch (1988)

The Alchemist is another classic that continues to sell well and continues to be a pass along book. This book also reveals elements of what the best of the best do and also how to find one's purpose but is a fable style format and fictional but surrounding proven life lessons and best practices that you would find in a non-fiction book but simply weaved into the fabric of the story.

The Book of WHY (and HOW) is only similar in that both books share best practices and life lessons.

How to Win Friends and Influence People by Dale Carnegie / Publisher: Simon and Schuster (1936) 

With over 15 million copies sold, this too is another classic. Based on Dale Carnegie’s findings around building relationships with people and influencing people while training and working with over 1 million people through his popular program, this book also reveals the strategies used by some of the top performers of their time and hints about finding your purpose and passion.

There hasn’t really been a modern equivalent other than revisions by the publisher and/or Carnegie family. 

Where this book is completely different from The Book of WHY (and HOW) is this book is focused on how to build strong relationships with people and how to have influence with them. 

The 7 Spiritual Laws of Success by Deepak Chopra / Publisher: New World Library (1994)

This book is yet another fantastic book that teaches 7 time tested principles the author learned by studying what has worked for many leaders (this time from a spiritual perspective) and what it takes to live on purpose and to live a happy life.

The book is completely different from our book in that the 7 laws are more spiritual in nature and in the book Chopra doesn’t share where he specifically learned them and the book doesn’t include the names and stories of various thought leaders like The Book of WHY (and HOW) and also doesn't specially reveal a defining approach to discovering one's WHY / Purpose.

The Secret by Rhonda Byrne / Publisher: Atria Books / Beyond Words Publishing (2006)

This book was a world wide phenomenon and sparked a world wide interest in the self-help and thought leadership world. Interestingly the book leverages concepts introduced in books like Think and Growth Rich (i.e. The Law of Attraction). 

This book features the wisdom of some of the world’s most known thought leaders and insight learned by studying some of the masters in thought leadership from over the years.

To that end, it appeals to a similar audience to our book and at the same time, both books reveal secrets discovered after thousands of hours of research.

The continued popularly of this book, at 30 millions copies sold and counting, also demonstrates the interest in a book like The Book of WHY (and HOW).


13 publishers interested
Black Rose Writing logo Black Rose Writing

Innovative - Self-reliant - Nimble - Forward Thinking - Subject Experts - Entrepreneurial - Engaged

Black Rose Writing is an independent publishing house that strongly believes in developing a personal relationship with their authors. The Texas-based publishing company doesn't see authors as clients or just another number on a page, but rather as individual people... people who deserve an honest review of their material and to be paid traditional royalties without ever paying any fees to be published.

Black Rose Writing, established in 2006, features books from an array of fiction, non-fiction, and children's book genres, all having one thing in common, an individual's originality and hardship. It can take endless hours to finish a deserving manuscript, and Black Rose Writing applauds each and every author, giving them a chance at their dream. Because Black Rose Writing takes full advantage of modern printing technology, the company has an infinite print run via print-on-demand services.

Black Rose Writing's success with their authors is due mainly to their many lines of promotion, (examples: showcasing book titles at festivals, scheduling book events, flexible marketing programs, and sending out press releases and review copies, etc.) and they provide a broad distribution (Ingram, Baker & Taylor, Amazon, Barnes & Noble, and more...) that larger book publishers also reach. We are proud members of IBPA (Independent Book Publishers Association), a recognized ITW (International Thriller Writers) publisher, members of Publishers Marketplace, and currently serving on the Ingram Publisher Advisory Board.

Traditional publisher

Children Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Personal Growth & Self-Improvement, Sports & Outdoors

Canada, United Kingdom, United States

Chiado Publishing Group logo Chiado Publishing Group

Chiado Books specializes in the publication of contemporary English-language authors, from celebrated names, to the most promising emerging talents of our time.

Traditional publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

United Kingdom, United States, Portugal

Koehler Books logo Koehler Books

Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors.

Koehler Books offers you tremendous value, worldwide distribution channels and superior marketing guidance. Our authors span nearly every continent and every region and state in the US, and are consistently recognized nationally and globally for their work. Our titles are broad based and include nearly every major non-fiction and fiction genre.

For more information visit our Publishizer Author page: http://www.koehlerbooks.com/publishizer-authors/

Traditional publisher

Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Science, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Morgan James logo Morgan James

Morgan James Publishing has revolutionized book publishing—from the author’s standpoint.

Morgan James teaches authors strategies to leverage their books and grow their businesses—adding value while staying out of the way. Evidenced by more Major Media bestsellers than most publishers our size. 29 NY Times, 30 USA Today, Wall Street Journal bestsellers.

Regularly ranked by Publishers Weekly as one of the fastest growing publishers in the nation, Morgan James is reported to be “the future of publishing.”

Traditional publisher

Literary Fiction, Business & Money, Career & Success, Health, Fitness & Dieting, Journalism, Personal Growth & Self-Improvement, Religion & Spirituality, Technology & the Future

Worldwide

eBooks2go logo eBooks2go

eBooks2go, Inc., was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide.

Our Mission
eBooks2go is where dreams get published! We are devoted to grooming authors and publishers for long-term success. We strive to deliver high-quality products, sustainable marketing strategies, and a positive customer experience throughout the entire publishing process. Our experienced staff will directly work with you to help your books enthrall and entertain readers.

We Are the Catalyst for Your Writing Career
eBooks2go offers an array of simple and affordable solutions to assist self-publishing authors at every stage of the book publishing process. Our comprehensive service offering includes editing, print and eBook production, book marketing, cover designs, ISBN registration, and even website designs. We are the single source for all of your publishing needs.

Profit from Your Passion
eBooks2go is invested in your publishing goals! Follow your ambitions and contact us today to learn more about the personalized publishing experience we offer!

Hybrid publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Emerald Lake Books logo Emerald Lake Books

Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting or entertaining message to share with the world.

Using a unique, goal-oriented approach to publishing, we combine our business and publishing knowledge to help our authors set and attain goals for their readers, their brands and their books.

And many of those books have gone on to win international awards and recognition, thanks to Emerald Lake’s “Publish with Purpose” framework.

Learn more about our unique publishing process at https://emeraldlakebooks.com/brochure and https://emeraldlakebooks.com/amzpurpose.

Hybrid publisher

Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Science, Society & Culture, Technology & the Future, Travel

Worldwide

Happy About logo Happy About

Through our imprints and series, we've published over 800 books. Happy About and Super Star Press are for traditional books, 42 Rules is comprised of 42 five hundred-word articles and THiNKaha is comprised of 140 bite-sized quotes and seven blog posts. Our goal with all of our imprints and series is to make the author happy and achieve their goals.

A book is an asset that should be used by the author to drive more business. Whether that's speaking, consulting or selling more product, a book is designed to make you the recognized expert in your space...to help you be the thought leader.

Our job is to focus on the backend infrastructure and mechanics of publishing while you focus on marketing both your book and your brand. It's a partnership that we enjoy having with hundreds of authors and will share the best tools, techniques and processes we know to help you be successful. Part of publishing with us includes the creation of an AHAbook on AHAthat which is a great way to have your content amplified in social media.

Hybrid publisher

Mind & Body, Business & Money, Career & Success, Health, Fitness & Dieting, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture, Technology & the Future

Worldwide

LifeTree Media logo LifeTree Media

LifeTree Media is an award-winning, values-driven, forward-thinking hybrid publishing company specializing in books and ebooks that help, heal and inspire. We believe that authors should have access to high-quality, elegant publishing services and full-scale in-store distribution without having to give up their publishing rights or control over the timing and execution of their book.

Many of our clients are first-time authors who know a great deal about how to help make the world a better place, but who need help translating that knowledge into a compelling book. That's where we come in. Wordsmiths, idea sculptors and enthusiastic cheerleaders for the human race, we make a difference in the world by helping authors to make their difference in the world.

Hybrid publisher

Mind & Body, Biography & Memoir, Business & Money, Health, Fitness & Dieting, History, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture

Worldwide

1106 Design, LLC logo 1106 Design, LLC

Dear Author,

Congratulations on writing your book!

Options abound in today's publishing world, and it can be difficult to tell the difference between traditional publishers, hybrid publishers, subsidy publishers, and self-publishing companies.

1106 Design offers independent publishing as it was initially intended, with you, the author, as the publisher. We don't publish your book, you do, and we'll show you how with our signature hand-holding at every step.

We offer publishing-house-quality manuscript editing, cover design, interior design and layout, proofreading, eBook formatting, author websites, and book marketing assistance, to help you produce a beautiful, market-ready book. Then we'll help you obtain printing and distribution in your name, so 100% of the proceeds are paid directly to you.

Work with us, and you'll retain complete control of the creative process, your design files, and your revenue stream, and your book will be available for sale in a matter of months.

Here's a price summary of our most popular services for books 50,000 words and under:

Cover Design starting at $995
Interior Layout with Proofreading starting at $1,530
Copyediting: $36.30 per thousand words
Ebook Formatting starting at $775

You can find the prices for all our services here:

https://1106design.com/services/

Is it worth it? Click the links below to view our cover and interior design samples and customer reviews to decide for yourself:

http://1106design.com/samples/

http://1106design.com/customer-reviews/

If you would like a custom quote, please email your completed manuscript to md@1106design.com and let us know which services you need. Don't worry; we won’t share your manuscript with anyone else.

Questions? We'll be happy to talk to you!

At 1106 Design, we love helping authors create great books! We hope to hear from you soon.

Sincerely,
Michele DeFilippo
Owner

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Atmosphere Press logo Atmosphere Press

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind.

Here’s what we stand for:

Honesty: because our mission is to be author-friendly, that means always giving honest advice about the ins and outs of the authorial life. We are dedicated to sticking by one of our founding precepts: “if I were the author, what would I want to know?”

Transparency: publishing is rife with dodgy behavior, from predatory vanity presses who promise the moon to traditional presses who make book changes without the author’s permission. We’re dedicated to letting you see the wizard behind the curtain, so you can rest easy that everything’s on the up and up.

Professionalism: with decades of combined years of writing, editing, designing, and publishing experience, our staff knows the ins and outs of the industry, and will be responsive and helpful. And of course, we will only publish books that truly contribute something wonderful to the world.

Kindness: as an author-friendly press, we take the word “friendly” seriously. A good publisher shouldn’t be just a business partner, but should be full of people you’d want to invite to dinner. Whether it be making a good joke or allaying your worries about being an author, kindness is our hallmark.

Making Your Book Awesome: we really can’t settle for anything less. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Crescendo Publishing logo Crescendo Publishing

Crescendo Publishing is a boutique-style, concierge VIP publishing company assisting entrepreneur authors with writing, publishing, and promoting their books for the purposes of lead-generation and achieving global platform growth, then monetizing it for even more income opportunities.

In addition, we also support authors of novels, memoirs, fantasy and other fiction genres in the production and promotion of their books, too.

Check out some of our latest best-selling AuthorPreneurs at
http://CrescendoPublishing.com/new-authors/.

Service publisher

Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture, Travel

Worldwide

Elm Hill logo Elm Hill

Elm Hill is built upon the combined strengths of its pillars — the expertise and distribution channels of HarperCollins Christian Publishing (HCCP), a world-leading Christian publisher and the editorial, marketing, and production resources of Accurance.

Service publisher

Literary Fiction, Romantic Fiction, YA Fiction, Biography & Memoir, Business & Money, Personal Growth & Self-Improvement, Religion & Spirituality

Worldwide

Happy Self Publishing logo Happy Self Publishing

We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the next steps in your book project: www.happyselfpublishing.com/scheduler

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

STEP 1:

(DETERMINING YOUR) WHY

“Find your purpose — your why — and you’ll find your greatest way to make a difference.” — John C. Maxwell

If you want to have as large of an impact as possible, you need to know your why.

Your “why” is powerful. So powerful, in fact, it may be the only thing that keeps you from quitting when obstacles start piling up.

There is a great belief that says, “If you know your why, you’ll figure out your how.”

Simon Sinek’s popular TED Talk “Start With Why”makes the case that all great companies know and start with their why, rather than focusing on their what. Since most great companies know their why, I feel it’s imperative that individuals determine it as well.

Social media influencer Bruce Van Horn discovered how true this was when he was diagnosed with cancer in 2014. Some would have taken the diagnosis as a reason to give up. Conversely, Bruce saw it as an opportunity to evaluate and focus on his why — namely, his two sons. Raising his two sons alone, he wanted to see them grow up and be there for them through their formative years. Those desires became his why.

Shortly after his diagnosis, he sat his sons down and explained what the diagnosis meant. Then, he announced that they were going to beat this thing, and explained how they would beat it. The road they traveled from that point forward wasn’t easy, but with determination and complete focus on his why, Bruce was able to win the battle. As a result of his desire to beat cancer and watch his two sons grow up, within one short year, Bruce went from lying in the hospital bed pictured on the following page to running a full marathon:

- Before / After Photo of Bruce -

This recovery and journey also spawned a top-rated iTunes podcast called Lifeis aMarathon,which now impacts thousands of people each and every week. Life is a Marathonis not a podcast about running; instead, the marathon component is a metaphor for life. Bruce uses his show to share the stories of his guests, many who have faced heavy adversity during their journeys.

Bruce’s book Worry No Morebecame a bestseller. His Twitter account, with over 400,000 followers, allows him to positively impact even more people on a weekly basis.

This impact was also part of Bruce’s why, even if he didn’t know it at the time. In fact, a lot of times during adversity we discover new whys along the way.

As Napoleon Hill pointed out in his monumental work, Thinkand Grow Rich,“One of the most common causes of failure is thehabit of quitting when one is overtaken by temporary defeat.”

I believe Bruce Van Horn’s discovery of his why, and his ability to focus on it in the face of temporary defeat, was one of the things that kept him from giving up hope, at a time when it would have been easy to do so.

Don Miguel Ruiz Jr. and Don Jose Ruiz have both appeared on our show and spoken about their passion and their whys.

Together with their father, Don Miguel Ruiz, they have shared Toltec wisdom with the world through landmark books like TheFour Agreements, The Fifth Agreement and many more.

Don Miguel Ruiz Sr. has been sharing Toltec wisdom through practical concepts with a goal of helping people transform their lives for the better for the past 30 years.

His two sons, Miguel Jr. and Don Jose, have continued in their father’s footsteps, even though they travelled different paths to get there.

In describing the importance of passion (their individual whys), each son had the following to say:

“Passion is the soul’s creative force ... when you find your passion, it’s like the sun coming out. It’s pure happiness.” — DonJose Ruiz

“We may not control the world but our work of art is our own life, and even if we don’t control the world, we are the co-creators. For example, we can create an impact with a single word.” — DonMiguel Ruiz Jr.

The cool part is that even though all three took different paths, they arrived at the same why — sharing Toltec wisdom for the benefit of countless others.

Before we get to your why, how you can determine it, why you should bother, and so on, I’d like to share my why with you.

My why is the combination of my passion, my purpose, my how (how I work with passion and serve my purpose) and the reason I was called to serve this destiny.

I had to uncover my passion, determine my purpose, figure out how to serve that purpose and figure out “why me” before I could fully determine my why.

In 1997, the only real business experience I had was running a small regional business newspaper that I had started 18 months earlier. The business taught me more than I could have imagined, but the one thing it didn’t teach me was how to thrive without cash flow.

A year after I launched the regional business newspaper, I decided to close the doors. It wasn’t an easy decision, and I was proud that I had been able to sell enough ad space (after never selling anything in my life) to keep the lights on for so long.

It was my first real career, and I was working on straight commission while also paying the business bills, personal bills and more. (Interestingly, this newspaper had a big purpose in my life. I only discovered this later, mind you, but it was the reason I started interviewing business leaders, which today is a major part of my life.)

After closing the doors to my newspaper business, I accepted a position with Toshiba, then the 58th-largest company in the world.

At the time, I knew only that it was time to walk away from my newspaper business, and I wanted to move across the country.

My time with Toshiba eventually revealed the first catalyst in my why.

I had no idea what kind of training would be offered at a Fortune 500 company, one of the largest in the world.

I was surprised to discover the training would be very minimal. During my first week, I was handed a pile of blank business cards (and told to write my name on each), instructed to watch a Zig Ziglar training video and directed to a boardroom to sit until further notice.

There was no further notice — and no further training. Within days, I was sent out on sales calls and told that if I didn’t produce sales results in any given month, it could be my last.

The Ziglar training video was transformational, but the lack of any inspiration or education directly from the company was disappointing.

I didn’t know it at the time, but this lack of training would lead me to decide to positively impact people who didn’t receive the right training from their organizations.

This decision was an important part of my why, even if it didn’t seem so then.

The next step in my why was the discovery of my passion. I discovered my passion (or at least the door was opened) thanks to a series of bad nights on the stand-up comedy stage. I bombed for over a year on those stages before I finally realized my passion for speaking professionally. Nonetheless, discover it I did.

In the 3rdact of this book, I speak about my purpose statement and the importance of writing your own purpose statement. Understanding my purpose (impacting lives in a positive way) means understanding my why — the two are essentially interchangeable.

For those wondering how passion works into this, I distinguish them as follows: “Passion is what you do, and purpose is why you do it.”

So, my purpose statement (my why) now reads like this:

“I aim to be the guy who educates, donates, inspires, motivates and entertains.”

It was everything to understand that my passion was professional speaking and my purpose was educating, donating, inspiring, motivating and entertaining.

Next, I had to determine why I was the one to serve this purpose.

Then, I had to take action.

The “why me” part goes back to my desire to make sure as few people as possible experienced the lack of training I had when joining or working with a company. I was fired up by the memory of what it felt like to be left to my own devices to survive, and then thrive, in one of the toughest industries I have ever seen.

That fire would keep me going in an industry (professional speaking) in which I had no experience.

The second part of the “why me” came from my past experience. I had operated a newspaper where I had the chance to interview top leaders and gain exclusive insight I could share with others. I had also been performing stand-up comedy for over a year and gained unique insight about effectively communicating with others from the stage. Finally, I came from a business background that had offered me an opportunity to learn about communication, leadership, sales and management.

The combination of my fire for teaching others, my ability to extract and share exclusive insights with others, the lessons I learned on stand-up stages, and my business background put me in the perfect position to work and live on purpose.

My why was born. It was to make sure every audience or person I spoke to was better for the experience, and that they gained exclusive insight and wisdom they could use to become the best versions of themselves.

My “how” was through speaking and training from the stage, and one-on-one during interactions with others.

And so, I discovered my why once I:

1)     uncovered my passion

2)     decided on my purpose statement

3)     figured out the “why me”, and finally, the how…

4)     Now, it’s time to help you discover your why.

In act 3 of this book I also discuss passion and purpose in detail, even going so far as to help you create your own purpose statement. Since the first step to finding your why relates to finding your passion, directly below I have included the exercise we share in act 3, and it is one of those that I feel belongs in both sections to make the book complete.

Excerpt from act 3

You can find your passion at any age.

Why bother striving to find your passion? Well, when you have discovered your passion, you become excited to wake up and start each day, you can battle colds and flus more readily, you smile more, your heart sings, and people can’t help but feed off your passion.

You can watch one of my videos to learn how to start the journey toward finding your own passion at www.coreypoirier.ca

Now, for Step 2. Since the roughly seven-minute video above will give you access to my strategy for finding your passion quickly, I’d like to shift my attention to purpose.

So what’s the difference between passion and purpose? As noted above, they both work together very well, and in fact, I use a formula to describe the result of combining the two:

PASSION + PURPOSE = SIGNIFICANCE (profits and impact often result automatically)

From my perspective, also as noted above, the difference between the two is that passion is what you’re doing (i.e., performing stand-up comedy), and purpose is why you’re doing it (i.e., to entertain people and make them forget about their troubles).

I mentioned earlier that stand-up comedy turned out to be just an extension of my true and real passion. It took a couple of years, but I ultimately discovered that my real passion is keynote speaking.

My real purpose is to inspire, motivate, educate, donate and entertain through my speaking engagements. This is, in fact, my personal mission statement:

To be the guy who inspires, motivates, educates, donates and entertains.

Using a more well-known example, Disney’s purpose, as defined by Walt himself, was “to make people, especially children, happy.” Perhaps realizing that adults are simply big children, Disney has changed its purpose in the years since. It is now “to make people happy.”

I believe that since Disney’s cast members know their employer’s purpose, they can serve in a way that continues to make it the “happiest place on Earth.”

This is the power of knowing one’s why. It allows me to serve and make decisions that stay aligned with my purpose, and it does the same for Disney and their employees.

Let’s shift the focus to you, and discuss how you can find and work toward your why (also known as your purpose).

First, you must discover your passion, and you can use the video above to help you do so, so don’t skip that step.

Once you know what your passion is, then you can set out to create your own mission (purpose) statement.

My belief is that once you know what your passion is, writing your mission/purpose statement is a whole lot easier.

Why should you have a mission/purpose statement? Almost every successful company (ones you have worked for perhaps) has a clearly defined mission statement, and I would argue it’s even more important for each of us to have a personal mission statement. This holds true even more so for those of us who are self-employed.

Let’s begin!

This exercise is really simple, albeit profound and very powerful.

All you need to do is fill out the following statement:

My name is ______________, my passion is ______________ and, therefore, my purpose is ________________.

To make it easier, I’ll give you an example.

My name is Corey Poirier; my passion is speaking to audiences about passion, purpose, legacy and customer service; and my purpose is to inspire, motivate, donate, entertain and educate.

This may take you some time, but if you can figure out and fill out this passion + purpose statement accurately, the profits, productivity, fulfillment and other benefits will soon follow.

Here’s another demonstration of how powerful it can be to understand your why.

Steve Jobs wanted Apple to be the company that was more than just computers. Harley-Davidson eventually realized they were a lifestyle company, not a motorcycle company, and they wanted to sell experiences rather than motorcycles.

Their whys? Apple wanted to be a more innovative computer company that both put a personal computer on every desktop and offered people solutions they didn’t even know they needed. Harley wanted to create lifestyle experiences rather than just sell motorcycles. These whys are so powerful that competitors of these firms (which mostly focus on what they do, not why) have essentially played second fiddle.

I mentioned Simon Sinek’s “Start With Why” as well. You can watch his video with a quick search of Simon Sinek on YouTube, and it will explain the why of these two industry giants in more detail

So now the question is

WHAT’S YOUR WHY?

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  • Felicia Reed
    on Nov. 10, 2018, 2:44 a.m.

    Awesome move to get the word out! Continued success! Thanks for featuring me with many greats! Felicia

  • Rich Bontrager
    on Nov. 17, 2018, 3:54 a.m.

    Thanks Corey, I look forward to reading the book, and sharing it as an "added bonus" to my fans and followers. Rich

  • Kim Seltzer
    on Nov. 18, 2018, 4:39 a.m.

    So excited for you and to read this book! You are rocking it! Thank you for all of your support and all that you do :)Kim Seltzer

  • Cora Lee Dunbar
    on Nov. 20, 2018, 6:04 p.m.

    Thanks so much Corey. I look forward to reading your book!!!

  • Tré Wee
    on Nov. 21, 2018, 11:27 a.m.

    Excited to get my hands on this! Go Go Go Corey!

  • Tamara Thompson
    on Nov. 21, 2018, 11:19 p.m.

    I plan on purchasing more for friends and family, can not wait for Christmas book giving gifts, nothing better then a new book to open for Christmas I am so sure!! One with so much insight as I know Corey has so much to offer with his really remarkable ways of expression and delivering really wonderful information. He has the key for the secret to success, really.

  • Joyce Blue
    on Nov. 25, 2018, 4:01 a.m.

    WooHoo!! Can't wait to share these! It's such an awesome book!!

  • John Tighe
    on Nov. 27, 2018, 1:08 p.m.

    Looking forward to it Corey! Best of luck - seems like you're well on your way to your target :-)

  • Amy Murphy
    on Dec. 5, 2018, 3:24 p.m.

    Thank you Corey! I look forward to working more with you!

  • Kelly Falardeau
    on Dec. 6, 2018, 7:15 p.m.

    I've met Corey in person and currently taking his TEDx program - this book will be just amazingly awesome, just because Corey is. :)