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Bill Rader

Bill Rader

Buffalo, New York

Bill is a life-long entrepreneur who sold his first company at age 18. After being paralyzed, he founded a company from his hospital bed to help cancer patients.

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About the author

Bill Rader is a life-long entrepreneur who sold his first company at age 18. To date he has launched five ventures, including his most recent Efferent Labs, Inc., and orchestrated multiple M&A’s. In Oct. 2014, Efferent was a winner in the worlds largest business contest 43North.

Bill started Efferent Labs after inventing the medical infusion device RxFusion in 2009. Since mid 2011, he has created alliances with major universities, merged a university sponsored startup into the company, and now hold patents to many promising technologies. Information available at

Bill writes the column "Leadership & Viewpoints" for Inc. and is a paid columnist for Forbes Media.  He has had more than 1,500,000 people read his stories.  In the past, Bill was a contributing editor to Triple D Publishing's Home Theater Magazine.

In 2015 Bill had a successful exit from the company he founded in 1998, Raland Technologies, LLC, a consulting and products company. He grew the company organically as well as through M&A. The company grew substantially during his leadership, landing it on the Inc. 500|5000 list with worldwide clients and operations.

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Success! The Venn Effect sold 140 pre-orders by June 4, 2018, was pitched to 76 publishers, and will be published by Isabella Media Inc.
Isabella Media Inc logo

$16 The Digital Effect

11 readers

Get first access to “the Venn Effect” in electronic format before anyone else, ready to read on most tablets, phones, and computers.
You will be supplied the electronic version after the final version is ready for print, but before printing occurs.

Ebook included

$25 The Print Effect

13 readers

Get first access to the print version of “the Venn Effect"
As soon as copies are ready, you will have your book shipped out first.
1 copy

1 copy

$5 shipping

$39 Limited Effect

1 reader

Get a rare limited edition of “the Venn Effect“, signed by the author.

After being fully paralyzed in 2011 Bill lost normal use of his predominate hand and rarely signs anything as it takes a lot of effort to do so.
Be one of the few that obtains a personally autographed edition.

1 signed copy + ebook version included.

1 copy + ebook included

$5 shipping

74 of 75 left

$69 The Angel Effect

8 readers

This level says - "Yes, Bill, I'm with you!"
Thank you for being an "Angel Investor." Every book pre-order counts. Every Angel Investor receives:
* 2 print books (signed by author)
* ebook version
* You will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as the launch events.

2 copies + ebook included

Free shipping

12 of 20 left

$249 Do what you love!

4 readers

You will receive a personal "Thank you" from the author.
Bill will also personally sign all 10 copies for you to keep, give away or donate.

After being fully paralyzed in 2011 Bill lost normal use of his predominate hand and rarely signs anything as it takes a lot of effort to do so.
Be one of the few that obtains a personally autographed edition.

Be amongst the limited number of patrons who will be named and thanked in the books acknowledgements, and receive an invitation to all launch events.

10 copies

$25 shipping

16 of 20 left

$499 The Venn Sponsor Pack

0 readers

Get 20 print copies of “the Venn Effect“ - great for a workshop or company retreat. + 1 signed by the author.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

21 copies

$25 shipping

15 of 15 left

$599 Office Effect Sponsor

0 readers

Get 25 print copies of “the Venn Effect“ - great for your company. + 1 signed by the author for yourself. A great and supportive way to get this essential book across the goal line.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.Bonus description

26 copies

$25 shipping

10 of 10 left

$699 The Venn Effect Interview

0 readers

Get two signed copies of “the Venn Effect” + Interview Bill for your publication, radio or tv show, magazine, podcast, etc.

2 signed copies, 23 additional to share with staff or production crew.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

25 copies

$25 shipping

4 of 4 left

$999 Corporate Effect Sponsor

1 reader

Get 40 print books (perfect for a company event or networking happy hour). Some or all books at this level can be signed if requested.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

40 copies

$65 shipping

4 of 5 left

$4999 The Venn Effect Sponsor

0 readers

Get 50 print books (perfect for a company event or networking happy hour). Bill will make a personal appearance at your event to sign books, conduct a limited version presentation of the Venn Effect multi-media presentation with Q&A session. (Locations for personal appearance - limited to lower 48 of USA, date for event to be determined and agreed upon)

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

50 copies

$50 shipping

4 of 4 left

$12000 The Keynote Effect

0 readers

Bill will be the Keynote Speaker for your event.

Ensure the success of your next big event by having Bill Rader as your keynote speaker! (excluding travel)
Bill will talk about entrepreneurship, do a meet and greet with your selected guests, and also be available to sign books.
100 print copies
+ 100 ebook copies

100 copies + ebook included

Free shipping

1 of 1 left

The Venn Effect

How one entrepreneur went from selling sea shells to treating cancer

How to find success at what you love, what you're good at, and what makes enough money.

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60,000 words
50% complete
8 publishers interested


Entrepreneurs can be made, but this one was born. 

    Bill Rader started his journey at a very young age, building his first standard rite of passage business, and grew it to the largest eleven-year-old owned and operated business in the community while obtaining his first education in business. These early trials propelled him to his first licensed business at age 16.

    Referred to as his first real business, as it had paid employees, licenses, insurance, and government run-ins - Bill grew this company and sold it while in his senior year of high school. He also learned his first and most valuable lesson in business:

    Do what you love!

    The Venn Effect holds the promise to be a game changer in entrepreneurship. Entrepreneurs can be born or made, as long as they learn, understand and employ these lessons learned from a life-long entrepreneur.

    The Venn Effect premise is simple: first do what you love then do what you know. Lacking either, failure is guaranteed. These are just two of the business lessons that Bill discusses in his popular keynote entitled the Venn Effect. Now, he is taking the keynote to book form, diving deeper into his world as an entrepreneur with not only lessons but tips on how to get ahead, be noticed and succeed - even if faced with a life-changing disease.

    The Venn Effect is a fast-paced, easy read. You will want to turn the page to see whats next. Just like with his speeches, Bill grabs his audience and is able to move them along through real-life experiences that can be both funny and thought-provoking.

    Let the Venn be part of your life!

  • Entrepreneurs will ask: “why can’t I do this?” - and they will employ at least one tip to further their enterprise.
  • Business Students will learn the right and wrong way to create and move a company forward.
  • The general public will say: “I can do this even with a disability or challenge”

The Venn Effect can be experienced by anyone who has a desire to succeed.  


The Venn Effect is a story with its pulse on contemporary culture, especially with Millennials, who are rapidly growing as leaders in the workplace. This generation looks for inspiration and loves stories of challenge and triumph. 

The Venn Effect draws from the authors past experiences to create a better future for himself and others. Similar to the best seller “The Art of the Deal” The books narrative opens with the history of the author, around the year 1978, then steps the user through trials, ups and downs of business through today.

In a similar fashion to the best seller “The Art of the Start” the book provides actionable information, providing a value to the reader.

The stories about the business life of the author are highlighted in his articles published on Forbes and Inc, and are used as part of the books narrative to highlight his lessons and tips.


Readers are expected to be startup and other entrepreneurs and business owners, business students or others who want a measure of entertainment sprinkled in with the substantive content. The story line, being a historical timeline, provokes the reader to go deeper and examine their ideas and methods.

The most important benefit of this book is the real life examples of both success, and also failure in business.  How one can leverage an idea and ultimately change the world of countless others.  The idea being, that anyone can take a few simple lessons and make their world better.


Primary Audience: 

Aspiring entrepreneurs including: business owners and leaders, leaning strongly into Millennials, whom might be thinking about  building a company. 

Most of these entrepreneurs can be found in the following type places and organizations:

  • Business Incubators and accelerators (there are thousands of business' in over 1400 incubators in US alone) I have visited several of these incubators already, and have assisted by giving speeches, mentoring and judging competitions over the last 3.5 years.  I will continue to do so and leverage each effort to promote and sell my book.
  • Business Schools   - I am associated with a couple of the top Business Schools including Harvard Business School, University of Rochester Simon School, and University at Buffalo. I will work to put this book on required reading list through my contacts at some of these schools. There are over 100,000 MBA graduates each year.
  • Venture capital firms - There are thousands of associated business with these firms.  I have a great read into these VC's through associations through several renowned and well known VCs.
  • Entrepreneurs in various stages of planning and development 
  • Entrepreneurial foundations
  • Societies and groups with disabilities including the National MS Society (motivation for those struggling with disabilities to see that they too can participate)

Secondary Audience:

  • Foundations and organizations with large memberships  such as 300,000 strong National Federation of Independent Businesses, or other organizations in Bill's professional space like the International Society of Pharmaceutical Engineers or the International Society of Electronic and Electrical Engineers. Both with memberships in the tens of thousands.
  • Readers of Forbes, Inc., Fast Company and Entrepreneur magazines both in print and online.  Millions read these publications, and Bill already has a forum to promote his book through his column.
  • Small Business Administration

Tertiary Audience:

  • Business consultants and advisors
  • Trainers, coaches, and speakers


Key marketing advantages:

  • Bill Rader, the author, is a respected leader, speaker and columnist. He has a warm and authentic presence on both stage and on camera. He is a capable spokesperson and likeable personality to carry the Venn Effect message.
  • Bill  has an extensive network of fans and possible endorsements.
  • Readers of his stories and columns number over 1,500,000 (Forbes, Inc., and Triple D Publishing)
  • Trademark applications for the Venn Effect are being submitted.
  • Currently considering a series of "Venn" books that cover in detail different areas in business using the Venn as the overarching guide.

Marketing plans for the book include the following:

  • Outreach to key influencers to promote the book via links on their social media and networks.  These include current pod casts and other friends with very large social media followings.
  • Outreach to college and universities with business schools and/or leadership programs.  Being associated with some of these schools, Bill has a reach through associates and alumni to a much larger community for promotion.
  • Leverage his 43North, University at Buffalo, University of Rochester and HBS email lists to promote the book.
  • Release of articles to key business outlets.
  • Traditional PR–talk radio interviews.  Having existing relationships with several business shows, Bill can request interviews and actually land them.
  • Use of pod cast interviews.  Bill has done pod cast interviews in the past, and has existing relationships with producers.
  • reviews. He will ask all early purchasers of his book to write reviews.
  • Social media strategy, primarily focused on LinkedIn and Twitter audience.


The Venn Effect has been described as a hybrid of three best sellers.  Bill's life and business experience has a similar tone,  and page turning effect that these examples:

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Guy Kawasaki - (2015) Published by Portfolio.  Guy uses his experiences over the years to give a step by step guide to starting a business.  His experiences and instruction are great and outline simple steps to taking an idea and turning it into a business.  The Venn Effect also shows steps in certain areas, but the story itself is the guide that uses real-life experiences to highlight the value off the information and tips presented.

The Third Wave: An Entrepreneur's Vision of the Future - Steve Case - (2015) Simon & Schuste.  Steve uses his experience and understanding of tech to tell a page turning story of business and what he contends is the "third wave" of business.  The business Bill Rader founded (Efferent Labs) is effectively what he talks about in his book.  The similarity that The Venn Effect provides is again the engagement with the reader that provides the page turning aspect and desire to learn more.  The main difference is the detailed examples of what to do, and not to do, that separates the Venn from Wave.

Trump: The Art of The Deal - Donald J. Trump - (1987) Random House. Mr Trumps Art of the deal is primarily a minute by minute review of his daily life in 1987.  It talks of deals and provides information and tips of his early success and failure in business.  Similar to the Art of the Deal, Bill starts in his early life, allowing a glimpse of where he came from, as well as how he has grown from his early experiences. The Venn Effect takes a different approach though.  Rather than a lot of self aggrandizing narrative, The Venn Effect concentrates the highs and lows in a introspective and "lessons learned" approach, not requiring the reader to read through minutia to get to the point.  

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change - Steven Covey (1989) Free Press. In his book Steve talks of "true north" and specific ways to create personal habit that lead to change.  The Venn Effect uses Bills real life experience to guide the reader and thus allows the reader to make small changes to alter their course to a better outcome.

8 publishers interested
Koehler Books logo Koehler Books

Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors.

Koehler Books offers you tremendous value, worldwide distribution channels and superior marketing guidance. Our authors span nearly every continent and every region and state in the US, and are consistently recognized nationally and globally for their work. Our titles are broad based and include nearly every major non-fiction and fiction genre.

For more information visit our Publishizer Author page:

Independent publisher

Business, Fantasy, Health, History, Journalism, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel


eBooks2go logo eBooks2go

eBooks2go, Inc., was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide.

Our Mission
eBooks2go is where dreams get published! We are devoted to grooming authors and publishers for long-term success. We strive to deliver high-quality products, sustainable marketing strategies, and a positive customer experience throughout the entire publishing process. Our experienced staff will directly work with you to help your books enthrall and entertain readers.

We Are the Catalyst for Your Writing Career
eBooks2go offers an array of simple and affordable solutions to assist self-publishing authors at every stage of the book publishing process. Our comprehensive service offering includes editing, print and eBook production, book marketing, cover designs, ISBN registration, and even website designs. We are the single source for all of your publishing needs.

Profit from Your Passion
eBooks2go is invested in your publishing goals! Follow your ambitions and contact us today to learn more about the personalized publishing experience we offer!

Hybrid publisher

All categories


Lulu Press, Inc. logo Lulu Press, Inc.

Since 2002, Lulu has enabled more than 1 million authors in more than 225 countries and territories to self-publish nearly 2 million publications. Our industry-leading tools, worldwide print network and global community help authors hone their craft and publish printed books and eBooks for FREE. Offering the largest Indie bookstore at and distribution services, you can sell in online bookstores around the world. With Lulu, authors are in control, forever owning the rights to their works, setting their own price and keeping 80 percent of their book profits and 90 percent of eBook profits.

Hybrid publisher

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United States

Prodigy Gold Books logo Prodigy Gold Books

The History
Prodigy Publishing Group was founded in 2009 and has been steadily publishing distinguishable trade paperback fiction since. Its flagship imprint Prodigy Gold Books is spearheading its journey with a fall 2017 line up that includes four novels by four authors sure to delight readers. Prodigy Gold Books is dedicated to publishing a variety of must-read books on a wide array of topics and genres.

The Mission
Our mission is to showcase established voices and to introduce emerging new ones—both fiction and nonfiction genres.

Hybrid publisher

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Bookmobile logo Bookmobile

Based in Minneapolis, Minnesota, Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more.

Service publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult


Gladiator Publishing Company logo Gladiator Publishing Company

Gladiator Publishing Co. has held a reputation in the Literary Industry for nearly 100 Years as a Writer-Loyal company. Nearly 100-years later, Gladiator Publishing Company still maintains that strong characteristic. We place our Authors publications first and foremost. You may hear many other "Publishing entities" state that they are "the first" to do this or the "originator/pioneer" of that. If everyone is using the same marketing, promotional, and advertising pipelines what makes them so original?

As the proud recipients of six-awards in 2018 for our innovative marketing techniques, media outreach, extremely low budget compared to the Global Industry Standard (72-83% cheaper), and an Author-inclusive style, it is no wonder we are the #1 Requested Publishing Service on the East Coast. We are staffed with industry-specific professionals that are dedicated to market and brand development.

Full Editing Services (substantive, copy, formatting, proofreading, story flow, line) are INCLUDED in the price. No hidden fees, no extra cost for something that Publishing Services should be more than happy to provide to benefit the manuscripts success. The industry has turned toward greed and away from literature. It's sick and inappropriate, it's ok to agree, they know it too.

Maintain 100% of your royalties in all formats.
Maintain 100% of your Copyrights, Intellectual Property, and Creative Control.

You be the Author and we'll be the Publisher.

Happy Writings!!

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United States

Happy Self Publishing logo Happy Self Publishing

We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the next steps in your book project:

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ShieldCrest Publishing logo ShieldCrest Publishing

ShieldCrest are book publishers based in the UK who fill that vital gap for talented authors where mainstream publishers are unwilling to give them that chance. We strive for excellence and invest in our authors and are listed in FreeIndex as the number one independent publisher in the UK for price quality and service rated author satisfaction. We publish books of all genres including; fiction, historical, biographies and children's books.

ShieldCrest publishing continues to grow rapidly with satisfied authors throughout the UK and overseas. Our range of products includes paperbacks, hardbacks and digitised e-books in all formats used globally in the myriad of e-readers.

In addition to the above, ShieldCrest provides a complete range of services including book design and layout, illustrations, proof reading and editing. For marketing we offer author web page, press releases, social media marketing packages and many other support services to help both first time and experienced authors get their books into the market quickly and maximise on the opportunities available.

These services enable us to guide our authors through the process as we transform their manuscript into a professional book, which can take its place with pride next to any famous author's book of the same genre.

The staff at ShieldCrest have many years experience in the book industry and this wealth of experience is put at the disposal of our authors.

Our clients include established authors such as Diane Marshall who has been acclaimed as the best writing talent to come from Scotland for years by The Scotsman newspaper, and Prof Donald Longmore OBE, who performed the first heart transplant in the UK and has sold thousands of medical books used by students throughout the world. We also recently released "Martin Foran-The Forgotten Man" by J.R. Stephenson, which features fraud within the police, abuse within the prison service and injustices in the courts and has been featured in the press and on TV.

Service publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Romance, Sci-Fi, Science, Sports, Technology, Thriller, Travel, Young Adult


  • Update #10 - Venn Effect Update #10 Dec. 4, 2018


    We’re here! 

    Today is the release day for “The Venn Effect”!

    Your preorders will start to mail in a few days!

    The hard ...

  • Update #9 - Venn Effect Update #9 Nov. 8, 2018


    We are getting close to the finish line, however the finish line is also a new starting line!  The book draft has had favorable reviews ...

  • Update #8 - Venn Effect Update #8 Oct. 7, 2018


    Today I am pleased to announce that the book The Venn Effect is in post writing reviews and illustration.

    Although I hit the deadline required ...

  • Update #7 - Venn Effect Update #7 Sept. 17, 2018


    I wanted to update you on where we currently stand in the publication process of The Venn Effect. I have been working hard to get the manuscript ...

  • Update #6 - Signed! June 3, 2018


    I am pleased to announce that Prodigy Gold Books and I have signed a publishing deal, with a release date of Nov 13, 2018, for ...

  • Update #5 - Nearing the finish line. May 26, 2018


    Thank you for your support.  We hit our first goal and are working to hit the final goal of 250 preorders. 

    This week ...

  • Update #4 - We’re half way through campaign May 16, 2018

    Thank you for helping to move this project forward!  We have had several publishers inquire about working with me to get this complete, however we ...

  • Update #3 - Getting close to first goal May 11, 2018


    Thanks for your support!  

    We are getting close to our first major goal - thanks to you!

    There are now 5 publishers that ...

  • Update #2 - We have some early interest! May 1, 2018


    We’re off and running. Please share this campaign with others. I have had over 100 people indicate they are going to reserve copies ...

  • Update #1 - The Venn Effect campaign has launched April 30, 2018


    Thank you for your interest in the Venn Effect.  Please take a minute to look at my offering again and consider supporting the publication ...

  • kim grant
    on May 1, 2018, 3:17 p.m.

    Looking forward to reading the Venn Effect and sharing your experience and insights with others!

  • Winthrop Thurlow
    on May 1, 2018, 4:29 p.m.

    Bill: Congratulations from the MedTech team! We're excited to read the book and are honored by your commitment to the MedTech Association.

  • Jack Hirsh
    on May 4, 2018, 7:28 p.m.

    Looking forward to reading our signed copy. Best of Luck, Jack and Dena

  • Jaymie Collette
    on May 6, 2018, 3:28 a.m.

    Congratulations! One of your first employees, here (heh!). I'm sure you'll hit 100 copies before your deadline and Wayne and I are looking forward to reading The Venn Effect!

  • Jonathan Strimling
    on May 6, 2018, 9:06 p.m.

    Bill - Best wishes with your launch. I'm sure it will be well-received!

  • Dan Nilles
    on May 8, 2018, 5:12 a.m.

    Alright Bill, pre-order is complete. I look forward to reading your book.


  • Joseph Ulisano
    on May 16, 2018, 1:18 a.m.

    Good luck! We love you! Dorina, Joe and Gianna Ulisano

  • Donald Johnson
    on May 31, 2018, 2:52 a.m.

    Saw the post on USS James Monroe Facebook Group. Glad I could help, Shipmate. Expect this to help me make my Veterans Posts more effective. Donald Johnson, EM1(SS) USN Retired (SSN-584, SSBN-622B, SSN-715, SSN-595, SSN-591)