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Bill Rader

Bill Rader

Bill is a life-long entrepreneur who sold his first company at age 18. After being paralyzed, he founded a company from his hospital bed to help cancer patients.

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Success! The Venn Effect sold 140 pre-orders by June 4, 2018, was pitched to 76 publishers, and will be published by Prodigy Gold Books.
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$16 The Digital Effect

11 readers

Get first access to “the Venn Effect” in electronic format before anyone else, ready to read on most tablets, phones, and computers.
You will be supplied the electronic version after the final version is ready for print, but before printing occurs.

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$25 The Print Effect

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Get first access to the print version of “the Venn Effect"
As soon as copies are ready, you will have your book shipped out first.
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$39 Limited Effect

1 reader

Get a rare limited edition of “the Venn Effect“, signed by the author.

After being fully paralyzed in 2011 Bill lost normal use of his predominate hand and rarely signs anything as it takes a lot of effort to do so.
Be one of the few that obtains a personally autographed edition.

1 signed copy + ebook version included.

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$69 The Angel Effect

8 readers

This level says - "Yes, Bill, I'm with you!"
Thank you for being an "Angel Investor." Every book pre-order counts. Every Angel Investor receives:
* 2 print books (signed by author)
* ebook version
* You will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as the launch events.

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$249 Do what you love!

4 readers

You will receive a personal "Thank you" from the author.
Bill will also personally sign all 10 copies for you to keep, give away or donate.

After being fully paralyzed in 2011 Bill lost normal use of his predominate hand and rarely signs anything as it takes a lot of effort to do so.
Be one of the few that obtains a personally autographed edition.

Be amongst the limited number of patrons who will be named and thanked in the books acknowledgements, and receive an invitation to all launch events.

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$499 The Venn Sponsor Pack

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Get 20 print copies of “the Venn Effect“ - great for a workshop or company retreat. + 1 signed by the author.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

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$599 Office Effect Sponsor

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Get 25 print copies of “the Venn Effect“ - great for your company. + 1 signed by the author for yourself. A great and supportive way to get this essential book across the goal line.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.Bonus description

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$699 The Venn Effect Interview

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Get two signed copies of “the Venn Effect” + Interview Bill for your publication, radio or tv show, magazine, podcast, etc.

2 signed copies, 23 additional to share with staff or production crew.

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

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$999 Corporate Effect Sponsor

1 reader

Get 40 print books (perfect for a company event or networking happy hour). Some or all books at this level can be signed if requested.

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$4999 The Venn Effect Sponsor

0 readers

Get 50 print books (perfect for a company event or networking happy hour). Bill will make a personal appearance at your event to sign books, conduct a limited version presentation of the Venn Effect multi-media presentation with Q&A session. (Locations for personal appearance - limited to lower 48 of USA, date for event to be determined and agreed upon)

All sponsors will be named and thanked in the books acknowledgements, and will receive an invitation to the exclusive soft-launch event, as well as all other launch events.

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$12000 The Keynote Effect

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Bill will be the Keynote Speaker for your event.

Ensure the success of your next big event by having Bill Rader as your keynote speaker! (excluding travel)
Bill will talk about entrepreneurship, do a meet and greet with your selected guests, and also be available to sign books.
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The Venn Effect

How one entrepreneur went from selling sea shells to treating cancer

How to find success at what you love, what you're good at, and what makes enough money.

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Business
Buffalo, New York
60,000 words
50% complete
8 publishers interested

Synopsis

Entrepreneurs can be made, but this one was born. 

Bill Rader started his journey at a very young age, building his first standard “rite of passage” business - a yard care service while only ten years old - and grew it to the largest 10 year old owned and operated business in the community while obtaining his first education in business.  These early trials propelled him to his first licensed business at age 16.

Refereed to as his first “real” business, as it had paid employees, licenses, insurance and government run-ins - Bill grew this company and sold it  while in his senior year of high school.  He also learned his first and most valuable lesson in business:

Do what you love!

The Venn Effect holds the promise to be a game changer in entrepreneurship. Entrepreneurs can be born or made, as long as they learn, understand and employ the lessons learned from a life-long entrepreneur.

The Venn Effect premise is simple: first “do what you love”, then “do what you know.” Lacking either, failure is guaranteed.  These are just two of the business lessons that Bill discusses in his popular keynote entitled “the Venn Effect” and now he is taking the keynote to book form, diving deeper into his world as an entrepreneur with not only lessons but tips on how to get ahead, be noticed and succeed - even if faced with a life changing disease.

Bill is not the kind of speaker or writer that is typical.  He has never been a “me too” person, having always strived for separation by difference through originality.  This is displayed through his experiences and success.

The Venn Effect is a fast-paced, easy read, providing the reader a desire to turn the page to see whats next.  Just like with his speeches, Bill grabs his audience and in a non-threatening way is able to move them along through real life experiences that can be both funny and thought provoking.

  • Entrepreneurs will ask - “why can’t I do this?” - and they will employ at least one tip to further their enterprise.
  • Business Students will learn the right and wrong way to create and move a company forward.
  • The general public will say - “I can do this even with a disability or challenge”

The Venn Effect can be experienced by anyone who has a desire to succeed.  Let the Venn be part of your life!

Outline

The Venn Effect is a story with its pulse on contemporary culture, especially with Millennials, who are rapidly growing as leaders in the workplace. This generation looks for inspiration and loves stories of challenge and triumph. 

The Venn Effect draws from the authors past experiences to create a better future for himself and others. Similar to the best seller “The Art of the Deal” The books narrative opens with the history of the author, around the year 1978, then steps the user through trials, ups and downs of business through today.

In a similar fashion to the best seller “The Art of the Start” the book provides actionable information, providing a value to the reader.

The stories about the business life of the author are highlighted in his articles published on Forbes and Inc, and are used as part of the books narrative to highlight his lessons and tips.

READER BENEFITS

Readers are expected to be startup and other entrepreneurs and business owners, business students or others who want a measure of entertainment sprinkled in with the substantive content. The story line, being a historical timeline, provokes the reader to go deeper and examine their ideas and methods.

The most important benefit of this book is the real life examples of both success, and also failure in business.  How one can leverage an idea and ultimately change the world of countless others.  The idea being, that anyone can take a few simple lessons and make their world better.

Many chapters open with a quote designed to inspire or inform the reader, highlighting the  contents of the chapter that follows.  Some of the quotes that will be used are well known and easily recognized, but it is the obscure thought provoking quotes that  have been found and used by the author, that will make the reader stop, think and highlight for future reference and use.

PROPOSED TABLE OF CONTENTS

The book is currently being written so the following Table of Contents is subject to change or expansion.

Forward:

First and only 4-time Fortune 500 CEO has agreed to write a forward for this book.  I may also do hybrid forward of other top, well known and internationally recognized executives. 

Prologue -  (the prologue will be used to set the book up with information to assist in the understanding the authors early motivations)

  1. Early Life
  2. An entrepreneur is born
  3. The Venn

Section 1: The Quest Begins - (This is the beginning of the authors Sectionjourney in business with the early formation of his personal Venn.  In this section the author will describe not only the back story, but give real world examples of the "How and why" that he used to start formulating his Venn)

  1. Do What You Love!
  2. Aye Calypso - the power of the mailed letter
  3. Life Is good - success is sweet

Section 2: Do what you know! - (Often times early success can bring with it overconfidence.  In this section the author discusses failure and start to his next circle in his Venn.  He gives real life examples of  "do's and don'ts" to assist the reader in examining their purpose in an attempt to provide some soft direction for success)

  1. Failure Happens
  2. Make it quick
  3. The victory in failure

Section 3: Timing is everything - (A key in business is knowing where to be and when.  In this section the author goes into what the difference between a great idea and a great idea at the right time looks like)

  1. Its all about the timing
  2. Applying lessons
  3. The power of Mentors and Advisors
  4. The Hybrid Effect

Section 4: The Effect comes full circle - (In life one accumulates experience and with the experience, knowledge. This part of the book goes into the nuts and bolts of past lessons that can be used to formulate a successful business.  He talks about how past success and failure can be called upon to direct a successful business and grow the business into a large success) 

  1. To hire or contract
  2. The Raland Effect
  3. Success and failure in M&A
  4. When its time to change

Section 5: My Venn Effect - (this is where the book looks at the Venn and finds the missing link "Purpose".  The Venn, if respected, can lead a person to tier ultimate success be it money or purpose.  In this section, the author talks about the reality of finding your Venn and the ultimate power in doing so)

  1. The diagnosis and the big hit
  2. Change can be difficult - but inspired
  3. You can change the world
  4. How to know you have found your Venn 

Section 6: Tell the world - (The Venn Effect is powerful and can lead to unexpected results.  In this section the author shares benefits of the Venn and finding or creating your own personal Venn)

  1. Something Ventured Something gained
  2. Get out of the office
  3. The greatest lessons of my Venn

Audience

Bill has done many speeches and lectures around the country  to audiences of up to 3000.  These audiences have been comprised of entrepreneurs, students or those wanting top be in business - (what Mark Cuban calls "wantra-preneures") 

He speaks mainly on entrepreneurship, but adds his personal experience rather than just "book knowledge".  Attendees have demonstrated that they are the most interested in the trials and tribulations of business experienced by someone that has done it, sometimes the hard way.

In his book he tells the reader of his adventures, lessons and rewards.

We would expect a similar audience for his book:  Those wanting to know how to "do it" as an entrepreneur. From a person starting a flower shop to the entrepreneur that is trying to create the next billion-dollar "start-up", he provides guidance that will be of use from day one.

He talks about his motivation as a person with Multiple Scleroses in the fast paced world of business.  It's hard for anyone, but for one with a disability you must push through adversity to obtain success. 

Primary Audience: 

Aspiring entrepreneurs including: business owners and leaders, leaning strongly into Millennials, whom might be thinking about  building a company. 

Most of these entrepreneurs can be found in the following type places and organizations:

  • Business Incubators and accelerators (there are thousands of business' in over 1400 incubators in US alone) I have visited several of these incubators already, and have assisted by giving speeches, mentoring and judging competitions over the last 3.5 years.  I will continue to do so and leverage each effort to promote and sell my book.
  • Business Schools   - I am associated with a couple of the top Business Schools including Harvard Business School, University of Rochester Simon School, and University at Buffalo. I will work to put this book on required reading list through my contacts at some of these schools. There are over 100,000 MBA graduates each year.
  • Venture capital firms - There are thousands of associated business with these firms.  I have a great read into these VC's through associations through several renowned and well known VCs.
  • Entrepreneurs in various stages of planning and development 
  • Entrepreneurial foundations
  • Societies and groups with disabilities including the National MS Society (motivation for those struggling with disabilities to see that they too can participate)

Secondary Audience:

  • Foundations and organizations with large memberships  such as 300,000 strong National Federation of Independent Businesses, or other organizations in Bill's professional space like the International Society of Pharmaceutical Engineers or the International Society of Electronic and Electrical Engineers. Both with memberships in the tens of thousands.
  • Readers of Forbes, Inc., Fast Company and Entrepreneur magazines both in print and online.  Millions read these publications, and Bill already has a forum to promote his book through his column.
  • Small Business Administration

Tertiary Audience:

  • Business consultants and advisors
  • Trainers, coaches, and speakers

Author

Bill Rader

Bill Rader is a life-long entrepreneur who sold his first company at age 18. To date he has launched five ventures, including his most recent Efferent Labs, Inc., and orchestrated multiple M&A’s. In Oct. 2014, Efferent was a winner in the worlds largest business contest 43North.

Bill started Efferent Labs after inventing the medical infusion device RxFusion in 2009. Since mid 2011, he has created alliances with major universities, merged a university sponsored startup into the company, and now hold patents to many promising technologies. Information available at www.efferentlabs.com

Bill writes the column "Leadership & Viewpoints" for Inc. and is a paid columnist for Forbes Media.  He has had more than 1,500,000 people read his stories.  In the past, Bill was a contributing editor to Triple D Publishing's Home Theater Magazine.

In 2015 Bill had a successful exit from the company he founded in 1998, Raland Technologies, LLC, a consulting and products company. He grew the company organically as well as through M&A. The company grew substantially during his leadership, landing it on the Inc. 500|5000 list with worldwide clients and operations.

More about Bill.

Promotion

Bill Rader is a self-promoter and has had great success in business by marketing himself to build his business over the years. But now he has the power of the 43North organization behind him as well.  Leading a 43North/StartupNY company has advantages in that there is a governmental element that could aid to success of promotion through the networks of groups associated with NY State - all in the target demographic for this book.  Bill success in promotion is evident over the last year and a half.  Bill has raised over a million dollars in investment for his startup just by talking to people who fit the investment aspects of his company.

Key marketing advantages:

  • Bill Rader, the author, is a respected leader, speaker and columnist. He has a warm and authentic presence on both stage and on camera. He is a capable spokesperson and likeable personality to carry the Venn Effect message.
  • Bill  has an extensive network of fans and possible endorsements.
  • Readers of his stories and columns number over 1,500,000 (Forbes, Inc., and Triple D Publishing)
  • Over 6000 twitter and linkedin followers.
  • Trademark applications for the Venn Effect are being submitted.
  • Currently considering a series of "Venn" books that cover in detail different areas in business using the Venn as the overarching guide.

Marketing plans for the book include the following:

  • Outreach to key influencers to promote the book via links on their social media and networks.  These include current pod casts and other friends with very large social media followings.
  • Outreach to college and universities with business schools and/or leadership programs.  Being associated with some of these schools, Bill has a reach through associates and alumni to a much larger community for promotion.
  • Leverage his 43North, University at Buffalo, University of Rochester and HBS email lists to promote the book.
  • Release of articles to key business outlets.
  • Traditional PR–talk radio interviews.  Having existing relationships with several business shows, Bill can request interviews and actually land them.
  • Use of pod cast interviews.  Bill has done pod cast interviews in the past, and has existing relationships with producers.
  • Amazon.com reviews. He will ask all early purchasers of his book to write reviews.
  • Social media strategy, primarily focused on LinkedIn and Twitter audience.

Possible Endorsers List:

A list of business entrepreneurs, authors, CEOs is available upon request. These include Fortune 500 C-level leaders, Top University CEO. To protect the privacy of those relationships they are not shown here.

Competition

The Venn Effect has been described as a hybrid of three best sellers.  Bill's life and business experience has a similar tone,  and page turning effect that these examples:

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Guy Kawasaki - (2015) Published by Portfolio.  Guy uses his experiences over the years to give a step by step guide to starting a business.  His experiences and instruction are great and outline simple steps to taking an idea and turning it into a business.  The Venn Effect also shows steps in certain areas, but the story itself is the guide that uses real-life experiences to highlight the value off the information and tips presented.

The Third Wave: An Entrepreneur's Vision of the Future - Steve Case - (2015) Simon & Schuste.  Steve uses his experience and understanding of tech to tell a page turning story of business and what he contends is the "third wave" of business.  The business Bill Rader founded (Efferent Labs) is effectively what he talks about in his book.  The similarity that The Venn Effect provides is again the engagement with the reader that provides the page turning aspect and desire to learn more.  The main difference is the detailed examples of what to do, and not to do, that separates the Venn from Wave.

Trump: The Art of The Deal - Donald J. Trump - (1987) Random House. Mr Trumps Art of the deal is primarily a minute by minute review of his daily life in 1987.  It talks of deals and provides information and tips of his early success and failure in business.  Similar to the Art of the Deal, Bill starts in his early life, allowing a glimpse of where he came from, as well as how he has grown from his early experiences. The Venn Effect takes a different approach though.  Rather than a lot of self aggrandizing narrative, The Venn Effect concentrates the highs and lows in a introspective and "lessons learned" approach, not requiring the reader to read through minutia to get to the point.  

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change - Steven Covey (1989) Free Press. In his book Steve talks of "true north" and specific ways to create personal habit that lead to change.  The Venn Effect uses Bills real life experience to guide the reader and thus allows the reader to make small changes to alter their course to a better outcome.


8 publishers interested
eBooks2go logo eBooks2go

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Our team of dedicated professionals at Koehler Books promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We also offer you tremendous value, worldwide distribution channels and superior marketing guidance. Köehler Books offers both hybrid and independent publishing. Our authors span nearly every continent and every region and state ...

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Lulu Press, Inc. logo Lulu Press, Inc.

Since 2002, Lulu has enabled more than 1 million authors in more than 225 countries and territories to self-publish nearly 2 million publications. Our industry-leading tools, worldwide print network and global community help authors hone their craft and publish printed books and eBooks for FREE. Offering the largest Indie bookstore at Lulu.com and distribution services, you can sell in online ...

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Prodigy Gold Books logo Prodigy Gold Books

The History Prodigy Publishing Group was founded in 2009 and has been steadily publishing distinguishable trade paperback fiction since. Its flagship imprint Prodigy Gold Books is spearheading its journey with a fall 2017 line up that includes four novels by four authors sure to delight readers. Prodigy Gold Books is dedicated to publishing a variety of must-read books on a ...

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ShieldCrest Publishing logo ShieldCrest Publishing

ShieldCrest are book publishers based in the UK who fill that vital gap for talented authors where mainstream publishers are unwilling to give them that chance. We strive for excellence and invest in our authors and are listed in FreeIndex as the number one independent publisher in the UK for price quality and service rated author satisfaction. We publish books ...

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Based in Minneapolis, Minnesota, Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more.

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Gladiator Publishing Co. has held a reputation in the Literary Industry for nearly 100 Years as a Writer-Loyal company. Nearly 100-years later, Gladiator Publishing Company still maintains that strong characteristic. We place our Authors publications first and foremost. You may hear many other "Publishing entities" state that they are "the first" to do this or the "originator/pioneer" of that. If ...

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We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the ...

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  • Update #6 - Signed! June 3, 2018

    Hello,

    I am pleased to announce that Prodigy Gold Books and I have signed a publishing deal, with a release date of Nov 13, 2018, for ...


  • Update #5 - Nearing the finish line. May 26, 2018

    Hi,

    Thank you for your support.  We hit our first goal and are working to hit the final goal of 250 preorders. 

    This week ...


  • Update #4 - We’re half way through campaign May 16, 2018

    Thank you for helping to move this project forward!  We have had several publishers inquire about working with me to get this complete, however we ...


  • Update #3 - Getting close to first goal May 11, 2018

    Hi,  

    Thanks for your support!  

    We are getting close to our first major goal - thanks to you!

    There are now 5 publishers that ...


  • Update #2 - We have some early interest! May 1, 2018

    Hi,

    We’re off and running. Please share this campaign with others. I have had over 100 people indicate they are going to reserve copies ...


  • Update #1 - The Venn Effect campaign has launched April 30, 2018

    Hello,

    Thank you for your interest in the Venn Effect.  Please take a minute to look at my offering again and consider supporting the publication ...


  • kim grant on May 1, 2018, 3:17 p.m.

    Looking forward to reading the Venn Effect and sharing your experience and insights with others!

  • Winthrop Thurlow on May 1, 2018, 4:29 p.m.

    Bill: Congratulations from the MedTech team! We're excited to read the book and are honored by your commitment to the MedTech Association.

  • Cindy Black on May 2, 2018, 3:29 a.m.

    Hope it’s published soon!

  • Bren Hubbard on May 4, 2018, 4:30 p.m.

    Looking forward to reading this!

  • Jack Hirsh on May 4, 2018, 7:28 p.m.

    Looking forward to reading our signed copy. Best of Luck, Jack and Dena

  • Jaymie Collette on May 6, 2018, 3:28 a.m.

    Congratulations! One of your first employees, here (heh!). I'm sure you'll hit 100 copies before your deadline and Wayne and I are looking forward to reading The Venn Effect!

  • Jonathan Strimling on May 6, 2018, 9:06 p.m.

    Bill - Best wishes with your launch. I'm sure it will be well-received!

  • Dan Nilles on May 8, 2018, 5:12 a.m.

    Alright Bill, pre-order is complete. I look forward to reading your book.

    Dan

  • Greg Gdowski on May 10, 2018, 4:46 p.m.

    Good luck Bill!

  • Joseph Ulisano on May 16, 2018, 1:18 a.m.

    Good luck! We love you! Dorina, Joe and Gianna Ulisano

  • Jennifer Tucker on May 31, 2018, 1:07 a.m.

    Looking forward to reading it!

  • Donald Johnson on May 31, 2018, 2:52 a.m.

    Saw the post on USS James Monroe Facebook Group. Glad I could help, Shipmate. Expect this to help me make my Veterans Posts more effective. Donald Johnson, EM1(SS) USN Retired (SSN-584, SSBN-622B, SSN-715, SSN-595, SSN-591)

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