Synopsis

Starting a business is hard, and growing that business can be even harder. Y-Combinator cofounder Paul Graham once defined a startup as a “company designed to grow fast.” For tech startups, growth is more than a defining aspect of the business. It may be the most important indicator of long-term success. As a 2014 McKinsey & Co. report explains, “If a health-care company grew at 20 percent annually, its managers and investors would be happy. If a software company grows at that rate, it has a 92 percent chance of ceasing to exist within a few years.”

Every year millions of companies fail simply because they don't prioritize Marketing early enough. The underlying issue is that most people don't know that there are tons of $0 growth strategies that can be implemented, that don't cost any money. So how do the top startups gain traction and scale without funding? Is it actually possible to grow your business without a big budget for ads? Andrew Lee Miller is an accomplished early-stage startup marketing expert who's taken 3 young companies to multi-million dollar exits. Over the past 15 years, Andrew has strategized and hacked dozens of startups' growth to millions in revenue, and in this book, he's expanding on the lessons he's taught at seminars, events and classes around the world, as well as in his award-winning online course.

In $0 Growth, for the first time ever, Andrew Miller will teach bootstrapped entrepreneurs and founders exactly how to scale organically via 10 different channels without spending one single dollar on paid advertising. In this book, you will learn, step by step, exactly how Andrew has scaled companies via Public Relations, Search Engine Optimization, App Store Optimization, Email Marketing, Social Media Marketing and more. After reading this book you will be able to implement the lessons to drive growth of your business without needing to outsource, hire a marketing team or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics.

As Head of Marketing for various early-stage tech companies around the globe, Andrew drove growth for 3 multi-million dollar startup exits from Dubai to Silicon Valley. After that third exit, many startup founders started reaching out asking him for advice, and boom, AndrewStartups was born! In the years since, he has focused primarily on helping founders with launching and optimizing early-stage startup growth campaigns through either advising bootstrapped companies or consulting. To date, he has driven traction for over $22,000,000 in funding rounds as a consultant, launched new apps for corporations like BBVA and Tinder’s parent company Match Group.

Sales arguments

• 10k followers on LinkedIn and 5k followers on Instagram, all entrepreneurs and business owners.
• 5k subscribers to his email list, all business owners and startup founders, with more than 1k email contacts in the press and media industry at large publications.
• 15+ podcasts guest appearances, which will be a main channel to focus future book sales, also has several planned speaking engagements in 2021.

Similar titles

• Hacking Growth: by Sean Ellis, Crown Business, 2017. The difference is this is theory and high-level ideology and not actual step by step instructions on how to grow.
• Bullseye Marketing: By Luis Gudema, Wedgewood Press 2018. The difference is he gives small actionable tips and I give step by step breakdowns to each of the biggest marketing channels out there right now. Straight from 10+ years of in-the-trenches testing.
• The 1-page marketing plan: by Allan Dib, Page Two (May 5, 2018). This book helps you establish a marketing plan, but not how to execute it. My book actually breaks down how to execute each strategy.

Audience

For any new business owner, startup founder, and entrepreneurs ages 20-40 who are trying to scale their business without big budgets. Anyone who needs to learn how to do their own marketing rather than hire consultants or outsource. This book is for them. This book is for the executors, the implementors, the doers.

Advance praise

"We purchased Andrew's course for $2000 and his methods are no BS and straight to the point. His lessons on which are the best free tools saved us at least $2000 alone. I'm excited to see that he's put all of the lessons into a cheap book because now it's available for everyone, as it should be. It's super valuable." - Florian Ughetto, Founder EasyWeddingGeorgia.com

"There's no way I would have ever been able to get this business off the ground without Andrew's PR and Lead Gen techniques. I can't thank him enough," - Sean Minton, Founder, Resort Youth

"Andrew's by far the best growth teacher I've ever had, and I've read and attended a lot of classes, because teaches nothing but time and money-saving tactics that actually scale. Everything is actionable. You can implement everything right after you read it." Michelle Maltbia, Founder, BangleAndBand

"Andrew's online course was $2000 and it was an amazing value for me because I learned Marketing tactics and strategies that I immediately used in my next startup job and earned that money back x10!" - Juhi Patell, Growth Hacking Course Student

"Andrew teaches things that are so simple but hard to ever think of on your own like how to do PR from scratch, it all makes sense but you can tell he's taking a long time to perfect it. His lessons are amazing."- Larry Yoon, Growth Hacking Course Student