Synopsis

From birth, her family’s ties to America’s greatest stain on justice placed her at the heart of a movement for Black lives.

In Advance Your Legacy, Amberly shares her personal journey through life, how she

tapped into her power and started living everyday more generously and unapologetic. The power broker and cultural influencer  has penned her girls’ guide on how to carry forth accomplishments, beliefs and values for generations to come. She demonstrates, through her stories of success and failure, how to leverage influence to change people’s thoughts and behavior with 5 strategic power moves. 

Outline

Preface: If You Can’t Be the Sun, Be a Star! | The importance of pushing through fear of the unknown to honor our ancestors and pave the way for those behind us.

Chapter 1: Decide How You Want To Be Remembered | If you are feeling lost or confused about your purpose in life, this chapter will challenge you to think about how you can use your talents, treasures and time to serve others around you.

Chapter 2: Attract Your Tribe | You may already be tagging photos of you and your friends with #SquadGoals, but this chapter teaches you how to build and manage a tribe with 3 types of people who will support your dreams.

Chapter 3: Develop Your Personal Brand | What do you want people to come to you for? This chapter confronts the many ways society dictates who we are or where we should be going. Amberly shares how living a life of authenticity has brought her freedom. Read this chapter to discover ways to be you and find your own way.

Chapter 4: Understand Sometimes It Snows In April | Have you ever been blindsided by a break-up or an ended friendship?  Have you fallen off the wagon while trying to lose weight?  This chapter addresses ways you can deal with disappointment and tells you exactly how to bounce back from failure faster.

Chapter 5: Adjust Your Attitude About Failure | This chapter empowers you to think differently about your mistakes so that you can market them as lessons learned and preserve the legacy of your personal brand.

My Personal Plan Of Action: A guided journal for tracking your personal lifestyle, girlfriend group and business goals.

Audience

My book avatar is an 18 - 24 year old Black woman who is a college student or recent grad looking for a leadership development or help with personal branding.  She is self aware and uses technology and her education as a platform for difficult dialogues on the intersection of race, gender and class identity.  She is seeking a guide for achieving new goals and efficient ways to manage her own life and relationships while she advance in her career and advocates for the needs of her community.
With the saturation of negative stereotypes and myths about Black women in the media, the Advance Your Legacy book will be a fresh perspective for readers.  

Truth is Black women are beating out ALL other groups, no matter the race or gender, when it comes to overall college enrollment. (
Danielle[1])

Half of all Black women ages 18-24 are pursuing higher degrees.

According to the data, 9.7 percent of Black women are enrolled in college.

Mainstream media has little coverage on the progress in Black women's achievements and lacks in its representation of the variety of differences of Black women in general.  The educated Black women has very few representatives that she can identify with because Black women simply aren't being asked to share their experiences and the few that have seldom are highlighted in mainstream media.

"More than 38,000 journalists work at 1,400 US newspapers, but only 4,700 are minorities. That is an average of three non-white journalists per newsroom, according to the most recent survey of 
American Society of News Editors[2]. " (Michael A Deas[3])

As a way to address this need for more diversity in the media and in an effort to change the conversation in a way that centers Blackness, a collective of active, primarily African-American Twitter users who have created a virtual community known as Black twitter.  

Black Twitter is influencing Pop Culture and galvanizing activist movements.

And with popular hashtags like #YouOKSis and #BringBackOurGirls becoming recognized all over the world, it’s impossible to ignore how Black Twitter has been able to affect change and raise awareness. (
Stereo Williams[4])

My work as a Student Diversity Affairs professional and family background as the cousin of Emmett Till, has allowed me to influence young Black women about personal branding for leadership and success in their own lives with my 5 strategic power moves.

Important Links: 

The Outlook for the Future: Black Women’s Lead Is Likely to Widen[5]
The Power of Black Twitter by Stereo Williams[6]

[1]: http://www.clutchmagonline.com/2014/02/know-black-women-lead-groups-college-enrollment-watch/
[2]: http://asne.org/content.asp?pl=140&sl=130&contentid=130
[3]: http://www.aljazeera.com/indepth/opinion/2014/04/new-media-old-problem-where-diver-2014414635267559.html
[4]: http://www.thedailybeast.com/articles/2015/07/06/the-power-of-black-twitter.html
[5]: http://www.jbhe.com/news_views/64_degrees.html
[6]: http://www.thedailybeast.com/articles/2015/07/06/the-power-of-black-twitter.html

Promotion

Online Communities

I have a very active and engaging following on Instagram and Facebook.  I also host the Institute for Leadership and Change podcast.  I have built a loyal fan base from previous lifestyle blogs and youtube channels that I ran. I currently have an email list that I will send information to as well.

Offline Communities

I am a member of the world's largest African American women's organization, Delta Sigma Theta Sorority, Inc. I plan to use network with chapters, colleges and student organizations that these members are affiliated with to sell books.  I advise several other nationally recognized chapters of Black student organizations on college campuses such as NAACP, Liga Filipina, Phi Beta Sigma Fraternity, Inc., and NCBW (National Congress of Black Women).  NCBW shared their support for the Advancing Your Legacy book on their individual and student org Instagram and Facebook accounts creating delivering reviews and social proof for the book promotion.

First Thirty Days:

Email Sequence Marketing

Mini-Course

Webinars

Blog Posts

Content Upgrades

Viral AYL Bundle Giveaways

Long Term Marketing Plans

Video Marketing is a great way to get the word out about a new product and so, I will be recording videos about each chapter and releasing them through my social media accounts.  I also plan to do some guest blogging for other influencers with larger audiences. Another long term goal for continued sales includes a 5 Day Personal Branding challenge, a 30 Day #SquadGoals challenge hosted through email marketing and a 6 week online course that provides further coaching on the 5 Power Move strategies discussed in the Advance Your Legacy book. 

Competition

Be You Live Civil by Karen Civil[1] | To reach the heights Karen Civil has – CEO and cultural influencer and digital renaissance woman – she had to first become mentally fit, which wasn’t always easy growing up in Elizabeth, New Jersey. After taking the reigns of her destiny through online communities, marketing and blogging, Karen found the keys to her continuous success. Be You and Live Civil; Tools for Unlocking Your Potential Living Your Purpose incorporates Karen’s personal journey through life, how she unlocked her purpose and how you too can gain mental strength through self-motivation, positive attitude, understanding and accepting yourself. (70 pages)
Minding Her Business by Ivy Ejam[2] | This book is for that woman who is tired of an ordinary life, working a 9-5, never making enough money, never having enough time to enjoy her life. For that woman who knows she could do better but first needs to understand that she must feel she deserves better in order to get it. For that woman who is tired of getting her heart broken and hast lost a piece of her self confidence each time she does. (152 pages)
Bigger Than Me by Monyetta Shaw[3] | Bigger Than Me is full of motivation and inspiration from the heart. As they say, the truth is stranger than fiction. This book draws lessons from real-life experiences. We all experience pain and disappointment. This book gives a purpose to the pain and shares lessons of self-love and growth. If you're heartbroken from a relationship, going through a struggle in life, or just desiring to live a more fulfilling life, this book is for you. Take your life to the next level. (54 pages)
The Girl Print by Valeisha Butterfield Jones[4] | Award-winning entertainment executive turned political appointee to U.S. President Barack Obama, Valeisha Butterfield Jones, shares with readers her meteoric rise from unpaid intern for music mogul Russell Simmons to Executive Director. In an intimate account, The Girlprint provides young women with a proven blueprint to propel their dreams into action and prepares readers for the harsh realities faced when pursuing the career of their dreams. This obsessive and almost compulsive account of the drive and talent it takes to have it all brings to life the unglamorous, yet rewarding side of the business and the tools needed to accelerate to the top.
The Power Playbook by La La Anthony[5] | The Power Playbook is the empowering guide to forging professional success, establishing financial independence, and finding balance for a truly satisfying life.The author of the #1 New York Times bestseller The Love Playbook, La La Anthony is again opening up her playbook to share her no-nonsense advice. La La is a self-made entrepreneur with a successful fashion line, a cosmetics company, a reality show, and a budding acting career to her credit. From humble beginnings, she created a career that she loves through sheer determination and hard work, and now she shares her hard-won wisdom on how her readers can do the same. (256 pages)

Advance Your Legacy is different from the above titles because Amberly's life experiences  are unique to her background as a sheltered  and overprotected Black girl from the South Suburbs of Chicago influenced by the historical lineage of Emmett Till and his loving mother Mamie Till Mobley.  Amberly became a power broker in the movement for Black lives by launching her career and her own brand around empowering college students in Upstate New York to create the freedom she wanted in her life and for those who follow her.

[1]: http://www.amazon.com/You-Live-Civil-Unlocking-Potential/dp/0692558934/ref=sr_1_1?ie=UTF8&qid=1463050405&sr=8-1&keywords=karen+civil+book
[2]: http://www.amazon.com/Minding-Her-Business-Journal-Extraordinary/dp/1519273037/ref=sr_1_1?ie=UTF8&qid=1463050493&sr=8-1&keywords=Minding+Her+Business+by+Ivy+Ejam
[3]: https://www.amazon.com/Bigger-Than-Me-Monyetta-Shaw-ebook/dp/B01DC6BCMI?ie=UTF8&*Version*=1&*entries*=0
[4]: http://www.amazon.com/Girlprint-Valeisha-Butterfield-Jones/dp/0692026258?ie=UTF8&keywords=The%20Girl%20Print%20by%20Valeisha%20Butterfield%20Jones&qid=1463050676&ref_=sr_1_1&s=digital-text&sr=8-1
[5]: http://www.amazon.com/Power-Playbook-Rules-Independence-Success/dp/0451473469/ref=sr_1_1?ie=UTF8&qid=1463051069&sr=8-1&keywords=The+Power+Playbook+by+La+La+Anthony