Synopsis

We can automate ads, conversion funnels, workflows, email campaigns and more. But in the age of automation and artificial intelligence, how does a brand set itself apart?

From the smallest business to the biggest, the brand that helps more with a human touch wins the most customers.

We do business with other humans we get to know, like and trust - even when that looks like a brand.

So how is a business supposed to be more human? By always helping. That's the key to successful marketing in today's Relationship Economy.

My hope with this book is this: my media & marketing journey, and the lessons I’ve learned, will help others put modern marketing and all of the tools at our disposal to work for a blessed life.

> I hope this book helps you work from home so you’re with your children more often.
> I hope this book helps you find your passion so you love Mondays.
> I hope this book directs your company to the new world of inbound marketing.
> I hope this book helps you find the right marketer to set and implement the right strategy.
> I hope this book changes the world for one person.

Sales arguments

• Shouting above the noise of other brands doesn't work. But helping others does.
• Consumers hold the power in today's economy. Reaching them continues to become increasingly difficult.
• I've worked with a diverse background of businesses to see how being helpful makes you noticeable and memorable.
• I may have a foreword written by an influencer such as David Meerman Scott or Kevin Miller (The Ziglar Show).

Similar titles

• They Ask You Answer, Marcus Sheridan, Wiley, 2017 - Similar in showing how helping others answer their questions can help. Diffe
• Marketing Rebellion, Mark W. Schaefer, Schaefer Marketing Solutions, 2019 - Similar in the idea that consumers hold the power. D
• The New Rules of Marketing and PR, David Meerman Scott, Wiley, 2015 - Similar in digital marketing ideas. Different in adding po

Audience

Marketers, business owners, entrepreneurs.

Advance praise

(Praise for my previous work that led to this book)
This book doesn’t waste words. It simply drips value on every page.
Let me just cut to the chase—I love this book. I love Dan Moyle’s vision and what he’s trying to get other businesses to understand and see. The guy has “been there, done that”—someone that has truly “walked the walk” to be able to produce such a work. By reading this book, you’ll have a clear path laid out before you by which you can find the right person to steer that massive ship within your organization called “Content.” This book doesn’t waste words. It simply drips value on every page and it’s the only of its kind that I’ve seen addressing this massive problem of finding a content manager for you organization. Do yourself a big favor….READ IT.
Marcus Sheridan, author of They Ask, You Answer