Synopsis

Most business owners are so close to their business that they struggle with how to communicate it clearly in the most effective way.

As a result, a few standouts thrive while the rest are left feeling confused and clueless. The rest fall prey to trends, shiny objects, and hopeful wishing rather than strategies that actually help them connect with customers on social media. 

In today’s saturated digital landscape, social media users' attention spans have plummeted to just two seconds, and many great businesses remain their industry's best-kept secret. Business owners often fall into the trap of chasing vanity metrics, creating polished content that lacks "pull," or posting frequently while remaining invisible to their ideal clients.

To make matters worse, there is so much information out there that it just leaves people feeling overwhelmed and unable to take action because they don't know what to do next.

While technically proficient, many entrepreneurs and independent creators struggle to bridge the divide between their internal expertise and external market demand, leaving them lost amongst these shiny objects and ineffective trends rather than building genuine authority.

Business owners and creators find themselves lost amongst the different social media platforms and strategies, and lacking for a few proven plans that actually work. This leaves them feeling listless and despondent.

Your business' online brand doesn't just belong to you - it's how you are perceived by customers, potential customers, partners, and the outside world. The ones who take control to shape the conversation around their brand are the ones who are winning big at this game.

The authors of 'BrandBlitz' have set to the task of casting aside the confusion with the clarity of sparkling spring water. The book provides a complete end-to-end system that entrepreneurs are starving for. In this book they will find the actual techniques, strategies and hacks that move the needle forward.

This book is co-authored by a powerhouse duo who have lived the strategy. Danny Flood is a ten-time best-selling author of books like 'Unlimit,' 'Dr. Growth' and 'Buy Your Own Island' and the founder of the School of Growth Hacking, having traveled to over 45 countries teaching marketing to thousands of students globally.

He is joined by Christian Pedersen, a branding expert specializing in founder-led storytelling. Together, they combine decades of in-the-trenches experience, transforming the "starving artist" narrative into a scalable, revenue-generating machine.

Sales arguments

• The market need for this book is critical; in today’s hyper-saturated digital landscape, consumer attention spans have plummeted to just fewer than four seconds due to phone addiction.
• With AI rapidly commoditizing content, "Founder-Led Branding" is no longer optional but essential for survival.
• BrandBlitz addresses the "Visibility Gap" where talented entrepreneurs remain invisible because they lack the specific systems to bridge the divide between their internal expertise and external market demand.
• Unlike many generic business books which stretch a single idea across 200 pages, the authors bring a tested, data-driven methodology to marketing.
• This collaboration offers a rare duality: Christian Pedersen’s psychological approach to "breaking the visibility gap" and becoming "chosen, not viral," fused with Danny Flood’s tactical growth systems for scaling revenue

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Audience

BrandBlitz is written for ambitious expert-entrepreneurs, coaches, and service-based founders (ages 25–45) who possess high-level technical expertise but struggle to translate their skills into a magnetic personal brand that drives scalable revenue. This book targets a specific segment of the booming creator economy: Coaches, Consultants, and Solopreneurs who are moving away from "faceless" lead generation toward "Founder-Led Branding". As AI commoditizes generic content, building human trust has become the single most valuable asset for these founders. Demographics: The core readership consists of digital nomads, startup founders, and information product creators. Psychographics: They are motivated by freedom and autonomy but paralyzed by the "shiny object syndrome" of modern marketing. They are looking to move beyond vanity metrics (going viral) to becoming "Chosen" (deep and profitable) by their ideal clients.

Advance praise

"Indeed Danny is the real deal, a genuine Growth Hacker who has a deep technical/creative and psychological understanding of the discipline. He is one of the few who understands the law of reciprocity and has excellent soft skills, he genuinely does try to offer value to people." — Gary O’Toole, Growth Dynasty

"‘Brilliant’ would be an understatement in describing the work Danny has done for me... His technical expertise is unparalleled; he is at the forefront of all innovations that come along. But more importantly, he understands how to present products in a way that displays them in their best light. One certainty is that I could never have succeeded as well as I have without a top mind such as his on my side." — Dr. Mark A. Borun,

"Danny is the social media master, my number of followers are going through the roof and I got a huge spike in downloads -- over 4,000 in one day! Highly recommended." — Jasper Ribbers, #1 best-selling author

"This is a book that stands out from the rest. I have read a couple of books written by Danny and love his no nonsense style... His attitude to life is great and his approach to marketing is refreshing. There is some great content in this book and I have no doubt that anyone that reads it will learn from it... His ideas can be implemented fast making this a practical guide." — Lloyd Hester, William Lloyd Associates

"More generous with killer tips than most gurus are with their hyped up 4-figure courses! Danny Flood gives you every tool you’ll need to punch above your weight. But only if you’re one that can handle them... Just read it. Then go get shit done. Better! Faster! More!" — AppSumo Review