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Bio: Jack Bobo is a food futurist and the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors to improve the health of people and the planet.

Quote: “Assuming the contract looks good I am happy to move forward with the publishing offer.”

Goals: Pre-sell 500 copies and get picked up by a traditional publisher to improve upon the idea further.

Approach: Pre-sell Sponsor Packs with 1:1 online chats about The Halo Effect, which included 100 copies ea., and promote to email list.

Results: Jack pre-sold 2 bonuses with his 1:1 online chats, plus almost 400 other readers pre-ordered single copies.

Publisher: Mango Publishing Group

View his ‘Health’ proposal at