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Leena Olaimy, author of Fundamentalist

Bio: Leena Olaimy is a Dalai Lama Fellow and Fulbright Scholar who has been researching terrorism since 9/11. She’s a social entrepreneur working at the intersection of peace, economy, and environment.

Quote: “I signed with BK, who has a distribution agreement with Penguin Random House.”

Goals: Pre-sell 1,000 copies and get traditional distribution with a credible publisher.

Approach: Pre-sell a $15 ebook and offer an infographic as incentive to pre-order the paperback.

Results: Leena pre-sold 211 ebooks, plus 75 other readers pre-ordered single copies.

Publisher: Berrett-Koehler

View her ‘Politics’ proposal at