Synopsis

Hi, my name is Azhar Khan. The author of the upcoming book Culture.

I invite you to join me on a journey as I write this book and an accompanying interactive digital book to help people across the world become more aware of their own self-cultural identity.

Our world is being torn apart by politically motivated people who want us to believe that our race and colour divides us, and as a species, the human race, we should fight for control of the planet and its resources.

But what if we knew better?

In the last century, in virtually every community on the planet, you will find multicultural communities. African born Americans and Chinese born Europeans. The world changed generations ago, but the rhetoric hasn't.

I was born in Zimbabwe, Africa and I am now a citizen of Australia. My heritage hardly defines me, but I know when you read my name above you placed me in a box. It's not your fault. It's how we have been conditioned to think. To really know me, you would need to know my self-culture and identity and you can't tell that by reading my name, or by the colour of my skin, or even by knowing my heritage. That may have been the case a century ago, but it's no longer the case now. People of all cultures have colonised the planet for generations, yet we aren't recognising this as a species.

This book will help you define your self-culture, and help the human race as a species discover how to co-exist positively by embracing our differences and celebrating our time as custodians of our planet in the short journey called life.

In this book you will discover:
-how as individuals, we influence and determine our own realities.
-how to master the power of self-improvement for yourself and others.
-why understanding self-culture is the ultimate personal development journey.
-what understanding self-culture does to an individual in team environments.
-Master globally how peoples self-culture affect your life and business.

Self-Culture in the context of this book will be focused on the strengths that define the practices of an individuals identity. Through this book, I will share with you how to practice self-culture in life and leadership and refine your purpose and objectives whilst aligning your personal brand and organization for success.

This includes exercises and processes to build and reflect on:
-Personal identity - Who am I?
-Interpersonal-skills - How do I relate or not relate to others?
-Multiculturalism - How do I mix or not mix cross-culturally?
-Define my Character, Behaviour, Personality, Values - What defines me?
-Where am I going?
-What am I doing?
-What is it I am not doing?
-What is my truth?
-What is my calling or purpose?
-Why am I here, in this place, NOW?

I hope and trust that you share my excitement about creating both the print and interactive digital versions of this book by joining me as a backer. I look forward to hearing about your experiences and sharing the stories and tools that are helping others work in this new way.

By backing this book you give yourself and others like you permission to change how we move forward as a species.

Sales arguments

• Globalisation is not slowing down, and multi-cultural communities are growing everywhere. This book aims to facilitate the cross-cultural influences beyond the first generation of pioneers and settlers identity.
• Discover how as individuals we influence and determine our own realities and master the power of self-improvement for yourself and others by understanding self-culture is your identity and the ultimate personal development journey
• Master globally how peoples self-culture affect your life and business.
• Discover what understanding self-culture does to an individual in team environments and how to apply this as a Leader of excellence.

Similar titles

• "The Culture Solution" by Matthew Kelly, published by Blue Sparrow in Jan. 2019 - Teaches you to value your employers as contributors. We take this to the next level by sharing how to align values for massive transformations.
• "Organizational Culture and Leadership" by Edgar H. Schein, published by Wiley in Dec. 2016 - This book clarifies Culture academically for leaders. I've enhance my book to cut through the jargon and give you a functional experience.
• "The Culture" by James C. Hunter, published by JDH Publishing in Sep. 2017 - This book uses metaphors and story to tell a tale of Culture. Mine too take the reader on a journey of experiences that led to the book being written.

Audience

Culture is aimed at entrepreneurs, executives, recruiters or anyone leading a project or team. It will be full of stories about how companies both large and small are developing cultures and counter cultures to grow and support their teams.

Advance praise

"Azhar is a fair and focused leader ready to initiate his skills and the skills of those around him to efficiently complete key tasks. I am proud to have worked alongside Azhar for two years as he led a number of significant retail initiatives; both as his subordinate and peer. Azhar is a man who manages to motivate the motivators and innovate the innovators. He carries himself with calm grounded wisdom, balanced with a distinctly fun and playful approach to creativity. Azhar is someone you can count on to come up with rewarding and unique brand models and has the sharpened planning experience to form effective deployment strategies. It has always been a pleasure to work with Azhar and I wish him continued success in his future projects."
Isaac Moody - Creative at Apple 

"Azhar was a passionate mentor, very respected by the team for his coaching and mentoring of the team whilst at Apple. Azhar's passion and care for people is nothing short of "Excellence". The team listened to feedback and discussed options for further development with a drive to exceed expectations. Azhar displayed many skills in leadership, coaching and mentoring in his day to day activities while at Apple."
Rich Bates - Senior Leader - Apple 