A NO-NONSENSE APPROACH TO GETTING IN SHAPE
Fitness sucks. Or at least, that’s how many people feel about it. The problem isn’t fitness itself; it’s the nonsense, the misinformation, and the unrealistic expectations that come with it. Fitness Sucks! But It’s OK is a no-BS guide for the everyday person who hates working out but knows they need to do it.
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Despite the booming fitness industry, worth over $30 billion in the U.S. alone, millions of people still feel left behind, frustrated, or even ashamed of their lack of progress. They’re bombarded by influencers flaunting flawless physiques and quick-fix hacks, all while juggling work, family, and emotional burnout. Research shows that nearly 80% of adults don’t meet recommended activity levels, and the top reasons cited are lack of motivation, time, and confusion about where to start. These aren’t just surface-level excuses; they’re symptoms of deeper mindset barriers. Fitness culture too often overlooks the emotional and psychological challenges that keep people stuck, making them feel like failures instead of offering real tools to grow. This book steps in where standard advice fails, by calling out the bull, identifying root causes, and offering a brutally honest roadmap out.
Fitness Sucks! But It’s OK isn’t a meal plan or a workout program, it’s a mindset makeover. Anthony Moreno’s method dismantles the three biggest blocks to progress: procrastination, lack of motivation, and lack of education. Through real client stories, tough love, and humor, readers learn to shift their inner dialogue and start building a lifestyle based on self-honesty and sustainable habits. Instead of chasing unrealistic ideals, readers will:
With over 15 years of hands-on experience training clients from all walks of life, from senior citizens and new moms to semi-pro fighters I bring grit, humor, and empathy to an industry known for smoke and mirrors. A former British Army Private and Royal Air Force Firefighter, Anthony has faced and overcome physical and mental extremes, experiences that now shape his unfiltered approach to fitness. Since moving to the U.S., he’s launched his own training business, mentored up-and-coming fitness coaches, and developed a cult following for his honest, no-BS coaching style. While he’s not a traditional academic, Anthony holds advanced certifications in personal training, MMA conditioning, and senior fitness, and he’s helped hundreds of clients transform their health from the inside out. This book distills the same insights that have helped them finally say, “I get it, and I can do it.”
Adults who struggle with fitness motivation and consistency and crave a different approach.
Excuses...everyone has them, and I was no exception. Anthony's book, Fitness Sucks, is a real-world, no-nonsense confrontation of the challenges we face when it comes to fitness. His refreshing approach—honest, witty, and relatable—was exactly what I needed to realize that perfection isn't a prerequisite for progress. I always thought I had to have the perfect gym routine or an ideal lifestyle to succeed, but Anthony's perspective shattered those myths and gave me the motivation to start, imperfections and all. It's more than just a great read; it's a game-changer. Anthony's insights helped me embrace fitness in a way I never thought possible.
Linda Murray Bullard, "The Business Plug"
We just finished reading our sneak peak into Fitness Sucks! and found it to be an energizing, no bullshit guide that’s as applicable to personal health as it is to leadership, mindset, and community. Whether you’re deep into fitness or simply trying to become a better version of yourself, the book breaks down excuses, procrastination, and misinformation with humor, honesty, and real world wisdom.
As co founders of Cattyshack Cat Cafe, where we juggle animal rescue, content creation, and a high energy cafe environment, this book provides tools and perspective not just for fitness, but for staying mentally strong and consistent. The principles of accountability, habit building, and mindset rewiring resonate FAR beyond the gym. We highly recommend it to anyone, from fitness novices to nonprofit leaders, who want to stop making excuses and start making change! Bravo on a great read!
Andrew & Amber Owners of CattyShack Cafe a powerhouse of creativity and community that’s redefining the game. Together they have turned coffee, cats, and connection into a business that WORKS, with both claws out and zero apologies!
“As someone that has struggled to stay motivated with fitness, this book is a swift punch in the gut. There's plenty of 'how to' books out there, but this one bulldozes the nonsense that keeps most people stuck. Whether you think you love fitness or you’ve always hated it, this book will smack you with the truth and finally get you on track. No fluff, no hype—just the real talk you need."
- Braxton Wood,
Founder of hitmoxie.com/ Award-winning consultant / Social Media Influencer / Brand Advisor
Anthony Moreno is a no-BS personal trainer and the owner of Boutique Fitness, where he’s built a reputation for cutting through the noise of the fitness industry to help people get real results. With years of hands-on experience and a passion for making movement accessible, Anthony specializes in designing programs that work for real people—not just gym rats or Instagram influencers. His approach is refreshingly straightforward: no gimmicks, no shame, just honest guidance and consistent support. Whether someone is brand new to exercise or trying to get back on track after setbacks, Anthony meets them where they are and helps them move forward.
He gained national attention as a featured contestant on The Blox, where his authenticity and relentless work ethic stood out. But long before the cameras rolled, Anthony was already helping clients from all walks of life rediscover their strength—physically and mentally. His signature programs, including Fitness Sucks! But It’s OK and Water, Walks, and Whoop-Ass, blend practical fitness strategies with humor and tough love, empowering people to ditch excuses, move their bodies, and feel damn good doing it.
Anthony’s philosophy about fitness places progress above perfection and longevity above the scale. Through his work, he continues to challenge toxic fitness narratives and prove that anyone, at any level, can build a strong, confident, and sustainable relationship with movement.
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What’s more, plenty of people who look amazing, such as those social media influencers telling you to stop eating dairy to get a six pack, are far from healthy. Take bodybuilders for example. They may look like the epitome of health on stage, but the truth is that they are severely dehydrated and nutrient deficient. The severe calorie deficit required to get to that level of lean combined with the avoidance of water before competition to make their muscles bulge even more takes a toll. It gets to the point that just holding those poses and flexing is a strenuous ordeal that takes them weeks to recover from, and we’re not even going to discuss the *ahem* “performance-enhancing-totally-natural-oh-they’re-just-supplements” that many use... But I digress.
Many of the people who call themselves fitness experts are simply people who were in your shoes and did somethings to lose weight or get ripped and now think they can tell you exactly how to move or what to eat to get results just like theirs. It doesn't’ work that way. Fitness sucks because this cache of unqualified “experts” makes so much noise it leaves you feeling confused, overwhelmed, and frozen so you wind up back on the couch watching Friends reruns and snacking on a bag of crisps instead of in the gym. All this noise surrounding fitness means you suck at fitness.
The good news is that I work with people every day who suck at fitness and turn them into people who used to suck at fitness, and I can do the same for you through the pages of this book.
You suck because . . .
There are three categories that most people fall under when it comes to health and fitness. I even created a nifty Excel table for you! For each of these categories I’ll give you one of many stories I’ve personally experienced with clients. I’ll just change their names ever so slightly and avoid hurting anyones feelings but first allow me to explain what these categories are.
● Procrastination – Ah yes, the thief of time! Everybody is guilty of this in some sense. When given the choice of doing something instantly gratifying but not good for us or something worthwhile and fulfilling but having to work hard for it, we tend to choose the former. Many of your excuses will fall under the category of procrastination.
When I first decided to venture on my own I had a bunch of potential clients who all claimed to be ready to start working out on a one to one basis. The majority of them were people who were already participating in the group classes I held at a well known company who we’re going to refer to as - Tangerine Hypothesis. Some even went as far as saying they’d be willing to pay for both the group classes and one on one training. It all seemed very promising but I found out pretty quickly that there was always an excuse as to why people don’t commit. In this case, procrastination!
One of these eager clients was a lady in her mid forties who we’re going to call Kirsty. Now Kirsty was the type of lady who always complained about her weight and shape but never did anything about it. So I suggested she attend classes at Tangerine Hypothesis. But alas, she always had a reason not to. “The group thing isn’t for me, plus I never have time based on their schedule and it’s about 15 minutes from my house so I need something closer. I just wish there was something for me to do at home because there’s a gym in my building.” So the natural solution I came up with was to offer her a home program, but she said that she wouldn’t be motivated on her own. So my next offer was to train her in her building. Of course in the moment she agreed and scheduled a time and day for us to meet. I added her on social media, programmed a nice assessment session, made sure I followed up and gave her reminders and asked her questions about the facility, made sure to set some time specifically for her and when the day came, I received a text message. “Hey, I’m so sorry please don’t kill me but I can’t work out today something came up.”
If you’ve ever been stood up, or had plans suddenly canceled, then you know exactly what I was feeling at that moment. “Something came up” doesn’t quite explain what happened, but I understood that unexpected things do genuinely come up and that perhaps she didn’t want to talk about something private. So I told her that I understood and we could just reschedule. We rescheduled for another day, when that day came, she rescheduled to another day the next week. When that day came, she rescheduled to another day a week after. All the while, I have this woman’s social media and she has a tendency to post often so I know that she’s not too busy and that she often finds time to go out, party, drink and eat like there is no tomorrow most days of the week. (side note: nothing wrong with that as long as it doesn’t interfere with your goals) Finally I sent her a message. “Hey it seems like we can’t quite settle on a time and day that works for you so just hit me up when you know 100% you can make it.”
To which she responded … nothing! I didn’t think much of it, obviously she saw and read the message and I assumed she’d get back to me. I mean, she sounded very eager and we had a good relationship going. I was nothing but professional and diligent throughout. She clearly had a problem that I could help her with and she knew about my abilities as a trainer and the results my clients were achieving.
About two weeks later I saw that she posted something on her social media about how hard it was to lose weight and I reached out again. “Hey I hope whatever comes up is resolved, I saw what you posted and I’m here to help if you want me, so if you’d like to continue with what we were going to do, I have some really good ideas on how to proceed that I know will work for you! I'm available at these times and days, if not, that’s fine too just let me know :)”
“Oh my god, yes! I was going to text you today, that’s so crazy! OK how about Wednesday at 5am? I’m super motivated and I want to do it before work, or is that too early for you?”
“Not a problem! If you’re sure you can make it this Wednesday at 5am then I’ll be ready. I’ll confirm with you on Tuesday.”
I text on Tuesday. We confirm. Wednesday comes and take a wild guess at what happens? Yup, she doesn’t show. Not only does she not show, she doesn’t respond to text messages and the calls go to voicemail. I don’t know her door number but even if I did I wouldn’t have bothered because I got the message loud and clear at 5am in the bloody morning. She’s not coming. I give it a week and receive nothing from her but guess what I see on social media? Her out on a weeknight pounding shots and eating like there’s no tomorrow with of course, another sob story about how she can’t lose weight. At this point she has me questioning if it’s me. Did I do something? Was I too pushy? Not pushy enough? Do I need a better sales pitch? Have I offended her?
After some soul searching and better structuring of my reservations for sessions. After working with hundreds of different people, of different ages, genders, races, etc and finding similar behaviors and patterns, I came to the conclusion that some people just procrastinate and that is not a reflection of me or my abilities. That’s a personal problem of theirs. Something they need to work on that I can’t help them with…. Or could I? We’ll get to the answer a little later.
● Lack of Motivation – Motivation is our desire or willingness to do something. To be truly motivated, you must identify the “why” behind your surface level desire. Why do you want to do this? This is almost completely psychologically driven and something you must figure out. In fitness we often focus on the physical, but your desires and goals are usually deeper than that.
“Hey I’m Humphrey, I used to play basketball but nowadays I am 70 years old, I have a severe disability in both legs. I suffer from Sjogren’s disease. I forget most things and am about as strong as a 5 year old girl.” This is exactly how my client, who we’re going to refer to as Humphrey, introduced himself to me during one of our Christmas parties. He came with his wife, my long term client who we’ll refer to as Suzie and he was as depressed and unmotivated as they came. And at the risk of sounding insensitive or insulting, why wouldn’t he be? It sounded like he didn’t have much going for him. He was basically telling me that he was done so why would I not listen to him right?
If someone had a lack of motivation it was Humphrey. He certainly didn’t come to that party with the hopes of changing his life or improving upon it. He just wanted to get out of the house which was, in itself, a challenge. As the night went on Humphrey got to meet some of the trainers working for me at the time and some of my other clients. At first I could tell that he didn’t feel comfortable. Most people there were half his age or younger! And between the music, the people, Suzie being a social butterfly and him not being able to move about so much, Humphrey grabbed a small glass of white wine, went to that solitary place in his mind and he sat quietly in a corner.
That is until I saw him. I had gone out to get some ice down the road because I always find myself rushing around when there’s a party going on. I want to have everything ready but I have a tendency to want to do too much in the time I actually have. In this case I had everything, except for ice! When I arrived I obviously had to greet everyone and received the mandatory abuse from my staff for being late to our party and as I was frolicking around I spotted Humphrey out of the corner of my eye.
It was weird to me because everyone seemed to be socializing except for this one guy whom I’d never met, sitting there in the corner. So naturally, I wanted to know who this guy was. I walked over, grabbed a chair and sat next to him. Suzie was over to the side speaking to another member and saw me pull up a chair so she promptly introduced me. That’s when he said his famous line. I’m not going to lie, I was taken aback, it was both odd and sad to hear a grown man say those words. Those words told me immediately everything I needed to know about this man. He was depressed and had a severe lack of motivation.
I laughed it off and so did he. One of those moments where you’re joking but not really. I took that moment to praise Suzie as a way to open a conversation about his situation, seeing as Suzie was the closest one in the room to his age, (as far as he knew anyway) I figured it would be a good way for him to have a different perspective. He agreed that Suzie was both looking and feeling much better since starting with us and I asked him if he had been this way for a long time or if his regressions were recent. This, he told me, had been a steady decline that was slowly progressing through the years. “I bet you haven’t seen many people with the amount of problems I have.” He laughed. I laughed too, Suzie laughed, the lady Suzie was speaking with laughed also, and an older looking gentleman chuckled a little further away.
He looked around amused but somewhat confused at everyone laughing at his comment. Then he looked at the lady Suzie was speaking to and noticed she had a walker and she definitely wasn’t so far from his age. That lady was another one of my clients. At sixty five years old, with two knee replacements, a herniated back, rotator cuff tear and several pounds overweight. The gentleman who chuckled was another member, 62 years old, one bad shoulder, one bad knee, and recently diagnosed with a heart condition.
All of a sudden Humphrey realized that he wasn’t surrounded by people too different from him and that he wasn’t exactly outmatched when it came to his conditions. His posture changed and he sat upright, he looked at the gentleman and said “Oh boy, I guess this guy gets all the broken ones huh?” tipping his glass in the gentleman’s direction with a smile and gesturing to him to join us. As the other member walked over I offered my seat and excused myself and allowed them to speak. A while later Humphrey came over and asked. “Hey, please be honest. Is there anything you could do for me?”
At first sight, this guy is a challenge for any trainer or even medical specialist. I could have said “I’m sorry but no.” and it would have been perfectly justified. Just an hour or so ago he was completely unmotivated and had given up on life. Now, he’s asking me if there’s anything I can do for him. The occasion didn’t call for conversations about business but it’s always a good time to help someone, so I responded with a question. “How much are you willing to pay?” I didn’t really say that, obviously I’m joking! I said yes and told him to come with Suzie during her next session.
● Lack of Education – How can you achieve something without understanding the steps? How do you get started if you don’t know where to start? Fitness is full of nuance. The right exercise, done at the wrong time, or in the wrong way could set you back six weeks. The same exercise done in a different way, or at a different time in your fitness journey can propel you past a plateau. Education can help you figure out these nuances. Unfortunately, because of the way the fitness industry has been taken over by uneducated influencers, it’s hard to cut through the noise.
Story time: One of my first clients who we’ll call Ronald was a gentleman who in his fifties felt like he knew enough about fitness to not need any help from everyone. Everyday he woke up at about 6am. Took his two dogs out for a walk, did about 50 push ups, 50 sit ups, had his usual breakfast - coffee with two sugars and milk. Had a bacon, egg and cheese sandwich with some extra bacon, a glass of orange juice, then went about his day. Ronald was a self made entrepreneur who owned several businesses and some buildings, so he was definitely a busy man. His days were so busy that he wouldn’t eat anything else until about 3pm. By that point the hunger would be too much to bear so he would find anything near him, usually some fast food place. After that he didn’t eat again until later in the evening around 9pm where again the hunger would set in and he would gorge on any leftovers or snacks available around the house.
This routine was his standard for the five years or so, but as far as he was concerned he was healthy as can be! At least that’s what he first told me when we met. Ronald was convinced that he was living a healthy lifestyle and that his routine was an exemplary one. “I’m 58 years old and I feel great! I do my daily routine and honestly I don’t think you need to do much more at my age. I think I’m healthier than most people my age and probably healthier than some people half my age!” So was he living a healthy lifestyle? I mean he wasn’t wrong about most people his age. Unfortunately there are a lot of people in their fifties who don’t exactly do much when it comes to taking care of their health. Not to mention that he had a consistent routine in terms of his nutrition, exercise and rest. (more on those three things later!) and he seemed very happy with what he was doing. “Sounds great! So um, what do you need me for? It sounds like you’re pretty confident about yourself and what you’re doing. How can I help?”
This guy sounded like he had it figured out so why did he need me? “Well I think I have a good routine and I think I’m healthy but am I? I went to the doctor and my blood pressure is high. He told me I shouldn’t be eating so much bacon and that I should exercise more but I think I exercise a lot! And I also have this belly but it doesn’t make sense because I hardly eat and I do daily exercise so I don’t get it.”
“I’m going to agree with your doctor here. I’m going to need more information about you and I’d have to do a physical assessment but what is your goal here? What are you trying to achieve and how do you think I can help you?”
“Honestly , I just want to feel healthy and better about myself. I want to get rid of my belly but I feel like I do so much without getting the results I want and I don’t know what to do.”
“Well the way I see it, you’ve been doing something consistently for several years which has led you to where you are now. You’re not happy with where you are, so something needs to change. As a matter of fact several things have to change but I like to implement small, long lasting changes so let’s start with a complimentary assessment session, where I’ll be able to identify what changes need to be made.”
As a fitness professional I hear this kind of thing often. People doing what they consider to be “healthy” based on the fact that they’re being proactive in something or based on common misconceptions. A common example is cutting out carb because you’ve heard they’re bad for you, spoiler alert, they’re not bad! Here’s the thing, by any standard Ronald was doing more than the average individual in his age range and he was keeping to some consistency which again is more than the average individual but there were certain aspects of this routine and his lifestyle that needed to change in order for him to achieve his goals. His problem? Lack of education!
Once we addressed the lack of education, Ronald saw results. First, his stomach started shrinking, and then, his blood pressure moved toward a healthy range. The exercise routine that kept you fit in your twenties may not work when you’re over fifty. The same can be said for diet. Ronald had motivation and wasn’t procrastinating, as indicated by his consistent exercise routine. What he was missing was the right information to act on now that he was a man in his fifties.
My approach to teaching fitness combines tough love with a slow, manageable progression so you develop a fitness habit that takes you through the rest of your life. If no one has ever shown you tough love, allow me the honor of being the first to do so, because honestly, no one else cares about you or your goals. Well, that’s a bit harsh. I do! And your mom might, but for the most part, no one else does unless your goals affect them directly. If you want to achieve anything, then you need to see these excuses for what they are, and you have to be the one to do something about it. Whatever your goal is - lifting heavier than your high school bully, or running a marathon, I want you to get what you want. No one else will do it for you. Which leads us into our next topic - determining your why.
Figuring out where you suck the most can help you immensely. You want to identify your trouble areas, look at your current habits and change them. When you excel in and correct one of these areas, the others get better too. Getting balanced will have you feeling and looking better, the pillars are all intertwined. So, let’s keep it simple, for each of these pillars I will pose just some of the most common questions and problems, and offer solutions.
“We should all aim to meet the basic definition of healthy, free of illness or injury. We should aim to be physically, emotionally and psychologically healthy.”
Exercise:
The first and obvious one is, are you getting enough exercise? Well, what is enough exercise? According to the American Heart Association, for adults, 30 minutes to an hour of physical activity that gets your heart rate relatively high, at least three times a week, is considered enough for general health. That could well be a sport, the gym, or anything that gets you moving. And no, walking to work or any other area that you’re already used to is not enough, especially if it’s something you do daily. I’m talking about an extra 30 minutes to an hour of physical exertion. What you’re doing now is clearly not enough if you want your body to change. I don’t care how winded you get from walking up a flight of stairs or whether you have a physically demanding job. If your body isn’t changing, it's simply not enough!
You may be wondering what kind of exercises you should do? This depends on what you think will get you moving and stick with it. A lot of people sign up for a gym just to walk on a treadmill. If you’re planning to do that, invest in a treadmill and stay home! Better yet, go running outside! Because unless you’re extremely determined and have a fantastic, progressive, treadmill-specific program and your only goal is to run on a treadmill for a long time, doing that at a gym is (mostly) a waste of your time. Pick something that targets as many elements of fitness as you can.
That means something for your heart and lung health. Something for your muscles, tendons, ligaments, joints and bones. Something for your flexibility, mobility, agility and endurance. And finally, do something that you enjoy. It doesn’t have to be a gym! Join a club, go outside, try something new! There are literally thousands of options to choose from. Here are some unique types of fitness that you may not have heard of to get you inspired. (Disclaimer: I am in no way, shape or form involved with any of these models or businesses I just happen to think they’re cool alternative forms of exercise):
Goat Yoga. Yup, yoga with goats. It’s exactly what it sounds like and honestly, I think it’s awesome!
Trampoline classes. Want to channel your inner child and get some fitness while you’re at it? Why not bounce around and not be told off for doing so?
Underwater cycling. Awesome for people with arthritis or injuries because you’re underwater! Well, your body is submerged but your head stays above the water.
Rock climbing. Want to feel adventurous and be in the great outdoors without actually having to be in the great outdoors? This could be the choice for you! All the fun of climbing boulders without the need for bug spray.
Day breaker parties. The concept here is pretty simple, dance, laugh, sing and have a whole fitness party with a bunch of like minded fun people who like to party as much as they like to workout.
“Why work out when you can get surgery?” Unfortunately, I hear this far too often, usually followed by, “My friend/neighbor/cousin/etc. had surgery and they look amazing!” Ugh, I really want to take a plank of wood to someone’s kneecaps when they say this. As far as I’m concerned this is a lazy approach, not to mention an unsafe and not always sustainable one. Why would you want to mutilate your body?
With that said, there are situations where surgery is necessary. Our bodies are very malleable, but some things, like excess skin from rapid weight loss, stretch marks, specific injuries and psychological conditions have no other solution than surgery. It’s when people choose surgery out of pure vanity and laziness that I hold a bit of judgment, primarily because it isn’t the healthiest or most natural solution.
“Should I do cardio, weights or both?” It all boils down to your personal goals and how these movements tie in to those. Ideally, you want to have a good, all-round routine that incorporates both disciplines, but neither are inherently wrong or right. The question you should ask when considering any form of physical activity is, “Is this in line with what I’m trying to achieve?” Not too sure? Do more research, or consult a licensed and experienced trainer.
“I want to look like [someone you admire]. How can I make that happen?” This one is straightforward. If you find an idol or an ideal body type that you aspire to have, do what they do, how they do it, when they do it. Start from what you can do now (at your level, with your resources) and slowly progress until you are at their level. If that seems far-fetched, then so are your goals. Maybe you need to reconsider what you want, assess where you are and what you would have to do to get to that ideal. You can’t buy a $1 million mansion on a $10 budget. In the same way, you can’t look like an action hero if you can’t even do a push up. Honestly consider where you are and what it would take to get where you want to be.
“Who can help me?” You’re going to want to seek out certified experts in this field, people like personal trainers, athletes, coaches, physical therapists (if you have an injury or chronic illness) and doctors. Family and friends are also a consideration, however, unless they’re experts in fitness they’ll serve you better as support systems. You could also consider fitness communities, but those are usually found once you actually start. Best to start with the guidance of an expert, these people can identify any physical imbalances, limitations or trouble areas as you start and progress through a fitness program.
“It doesn’t have to be a gym! Join a club, go outside, try something new!”
Nutrition:
Are you eating what you need for your goals? If your answer to this is, “I think I eat relatively healthy. I have salads and stuff,” then I already know the answer. No, you’re not eating what you need. Are you tracking what you consume? You don't have to obsess over it, but if you really want to ensure that you're eating right, it's important to understand the calories you’re taking in. I’ll make it simple, if you want to get smaller, eat less. If you want to get bigger, eat more.
This is an extremely simplified understanding of what you could do. If you want some sciency stuff, you should find out your basal metabolic rate (BMR) which is how many calories you should consume to maintain your body functioning at whatever your current weight is. Then if your goal is to get smaller you should reduce the calories you consume slightly, to be below your BMR. Or, if you want to get bigger then you should consume slightly above your BMR.
Ideally, for health purposes, you should aim to have balanced meals with a bit of everything. That includes proteins, carbohydrates and fats. “But carbs are bad!” “I’m on the paleo diet.” “I do keto.” Listen to me carefully, diets are short-term solutions to long term problems. As humans, we are designed to use a bit of everything we consume. Just make sure that what you’re putting into your body on a regular basis isn’t completely full of shit (fast food, processed meals, high sugar, high fat, high salt), have a bit of everything in moderation and you’ll be fine. Unless you have specific health conditions or specific goals, in which case you will have to do some more research on what you should be consuming to get to your goal.
Put down the gummy bears and pick up something a little bit more natural. The claims that fruits are too high in carbs and sugar aren’t completely false, but these carbs and sugars are actually good for you. So put down the oreos and pick up a piece of fruit when you want something sweet. Your mom was actually right, as gross as some veggies are, a diet rich in vegetables can lower blood pressure, reduce the risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar, which can help keep appetite in check.
“What about protein? That’s the most important thing right?” Protein is found throughout the body—in muscle, bone, skin, hair, and virtually every other body part or tissue. It’s not the most important thing but it’s definitely something to pay attention to. It makes up the enzymes that power many chemical reactions and the hemoglobin that carries oxygen in your blood. At least 10,000 different proteins make you what you are and keep you that way. Protein is made from twenty-plus basic building blocks called amino acids. Because we don’t store amino acids, our bodies make them in two different ways: either from scratch, or by modifying others. Nine amino acids—histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, and valine—known as the essential amino acids, must come from food.
I know, I know. Some of you don’t eat meat. Listen, I love animals as much as the next person but we can’t deny the nutritional value of any type of meat. Whether it be land dwellers, birds or fish, the fact is that animals provide an array of macronutrients that are beneficial to our development. Do we HAVE to eat them to have a balanced diet? Are there alternative sources of macronutrients from other organisms? I guess it depends who you’re speaking to. In any case, I’m speaking about real meat not Dino-nuggies!
While we’re on the subject of nutrition, add grains to your diet. Grains are naturally high in fiber, helping you feel full and satisfied — which makes it easier to maintain a healthy body weight. Whole grains are also linked to a lower risk of heart disease, diabetes, certain cancers and other health problems.
“How do I know if something is healthy?” If you’re starving (and I mean literally about to die of hunger), and I give you something considered “unhealthy,” will it nourish you? Will you survive? The answer is yes. Could you have something better? Of course! But you wouldn’t die of hunger because it’s deemed “unhealthy,” would you? You have to stop thinking of food in terms of “good” and “bad” and more in terms of its usefulness in relation to what you need. “Is this mocha-loca-choca double fudge, frosty coffee shake healthy? It says it has 36 grams of protein, so that’s healthy right?” Something like this may seem healthy because of its high protein content, but it’s loaded with sugar. Does your goal include consuming copious amounts of sugar? If it doesn’t fall in line with your goals, then don’t have it. Does what I’m about to consume fall in line with what I’m trying to achieve? - THAT is the question you should ask yourself.
“How much should I eat?” What is your goal? Trying to lose weight? Have less calories than you use. Want to get bigger? Have more calories. Trying to lean out? Be more mindful of the sort of food products you’re consuming and when you’re consuming them. Food intake is going to boil down to a simple formula: calories in vs. calories out. In other words, are you consuming more energy than you’re using? As a simple rule of thumb, have at least three solid meals a day. Solid meals include all major food groups with a lot of different vegetables and as boring as it may seem you’ll see better results if you only drink water with your food. Vegetables and fruit (that are not tainted with harmful pesticides and other preservatives) are wonderful for humans.
Bonus tips: 1) If other species don’t eat what you’re eating, it's probably best not to have it either. 2) If it spoils quickly, it’s probably good for you. For example, fruit and vegetables that are left out will spoil in a short span. If the food you’re considering doesn’t, it may have something added to it. An additive for example, is a substance added to food to enhance its flavor or appearance to preserve it. A lot of our foods are filled with additives that could potentially be considered unsafe, or unhealthy. Several studies show that some additives could cause issues like hyperactivity amongst children, while others have been correlated with certain cancers and heart diseases.
An example of this comes from an excerpt from Natasha Longo who is an author for Wake Up World, an online platform for a range of authors, covering topics such as; physical health, emotional health, spiritual growth, political awareness, sovereignty, human rights, social and environmental sustainability. In her article she states that a particular study into additives showed “High fructose corn syrup causes insulin resistance, diabetes, hypertension, increased weight gain, and not to mention it is manufactured from genetically modified corn.” Her example shows how careful we should be with what we consume. In some European countries, some additives or any food containing them, are banned or come with a warning label. Yikes!
“Should I do the (insert popular diet of the times)” Generally, no. Diets are temporary fixes, not lifelong solutions. I’ll acknowledge that some diets restrict your calorie intake tremendously and “work.” Not healthily, since they deplete you of vital minerals, nutrients and vitamins... but there’s no disputing that they get the job done. Another reason I say no to diets is that you are trying to create healthy habits in line with your goals, not just get quick results. Or at least that’s what you should want for optimal, enduring health. How does that happen? By having a bit of everything in moderation.
“Who can help me?” The best thing to do is seek out a certified expert’s opinion. Look for dieticians, nutritionists and doctors in your area. These are the people who can give you clear, specific instructions and guide you in your individual nutrition journey. But Anthony, what about weight watchers, Jenny Craig, Atkins, Keto, Paleo, etc. Here's the thing. I don't think that people who are serious about their goals should use those avenues. I'm trying to provide a no-nonsense approach to this. I want the best guaranteed results. So, in my humble opinion the best resources are the ones I'm mentioning. If you want the best results, as soon, safely and effectively as possible, then going with an expert is the best resource in my opinion. Anything that promises quick results or is designed around a cult-like model and requires you to buy into the model, just doesn’t quite do it for me.
“If it doesn’t fall in line with your goals, then don’t have it.”
Rest
Do you get at least six to eight hours of sleep a day? Do you give your body enough rest after you do something strenuous? Rest is a major component of health and fitness. When you do anything strenuous you need to give your body time to recover. I refer to anything mentally or physically strenuous also. Plenty of research suggests that humans need anywhere between six to eight hours of sleep just to function regularly.
Can’t get those hours during the night? Try and take a nap here and there. Also, in terms of muscles, you need about 48 to 72 hours for them to recover after resistance training. Rest doesn’t have to mean doing nothing. You can actively rest by doing less strenuous activities and still keep moving. The point is that you need to have some form of a rest or disconnect, that’s how we function. We do stuff, rest, recover and start again.
“I just don’t know how to relax. I'm always anxious.” I hear you, life can get pretty hard sometimes and as much as I’d like to think so, working out and eating right isn’t always the solution. I know plenty of people who eat healthy and work out regularly and still suffer from anxiety. The above mentioned examples are good methods to cope with anxiety and they cost nothing!
Read a book. Hey you’re doing it right now, go you!
Everybody knows about yoga and its benefits for stretching but the real magic is in detaching from reality and focusing on your breathing and meditating. Yoga is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control and still the mind.
Not into stretching or being at one with yourself? I get it, sometimes the scariest place to be is alone with your own thoughts. So why not try and go out to the great outdoors and let mother nature help you? Exposure to forests strengthens our immune system, reduces blood pressure, increases energy, boosts our mood and helps us regain and maintain our focus in ways that treeless environments just don’t. Almost anyone can reap the rewards of a short sojourn to the woods. The Japanese call it "shinrin-yoku" or "forest bathing." Even 20 minutes in a forested space is enough to produce positive changes in the body.
Although I’m Roman Catholic by denomination, I can’t say that I practise my faith religiously. However, even I can’t deny the seemingly healing quality of prayer. Prayer can foster a sense of connection, whether it's to a higher power, what a person finds important in life or their values. Prayer also implies the context of a relationship with a higher being rather than a solitary journey. Praying within a relationship with God that feels loving and supportive may help with managing stress and life's challenges.
Take some time for yourself. But like, really take time for yourself. Even if you’re about to burst because you have so much going on. Pause for a second and do something for you, go take a 20 minute bubble bath or make yourself a cup of tea. Tea is the best!
“I’m too sad/depressed which makes me unproductive, which then makes me feel anxious, which then stresses me out and makes me even sadder.” The point of this book is to inspire, uplift, motivate and get you on your way to success. Everybody sucks, you included but that doesn’t mean that we beat ourselves up for it. It’s part of who we are, a bunch of idiots sucking at everything then moving on. Sadness is and should be considered a part of life, NOT a constant state of being. Actively work on trying to achieve some happiness or worse case, work towards not being so sad. Here are some examples of how to do that:
Force yourself to smile. OK, try not to be a complete creep about this and definitely don’t look into the mirror and smile while crying. Instead, when you’re feeling a little down, smile and then (if you’re not bawling your eyes out) smile looking into a mirror. Just a few seconds a couple of times throughout the day will suffice. A smile releases a chemical reaction in the brain, along with some hormones including dopamine and serotonin. Dopamine makes us feel happier. Serotonin reduces stress.
Talk to someone about your woes and troubles. You’d be surprised how much clarity you’ll get and the type of solutions that you can come up with when you openly speak to someone else about your worries. Don’t have any to speak to? Speak to God, or a God, or any other type of deity, consciousness, belief system, overlord, public figure, etc etc. Whatever you believe in or don’t, talk to him/her/them/they/that.
Have you considered music? Deane Alban, one of the founders of Bebrainfit.com has this to say about how music affects the human brain: One of the ways music affects mood is by stimulating the formation of certain brain chemicals. Listening to music increases the neurotransmitter dopamine. Dopamine is the brain’s “motivation molecule” and an integral part of the pleasure-reward system. It’s the same brain chemical responsible for the feel-good states obtained from eating chocolate, orgasm, and runner’s high. Interestingly, you can further increase dopamine by listening to a playlist that’s being shuffled. When one of your favorite songs unexpectedly comes up, it triggers a small dopamine boost. Playing music with others or enjoying live music stimulates the brain hormone oxytocin. Oxytocin has been called the “trust molecule” and the “moral molecule” since it helps us bond with and trust others. There’s evidence that the oxytocin bump experienced by music lovers can make them more generous and trustworthy.
With that in mind, consider putting together a ‘feel good’ playlist. Music is deeply tied to our emotions and having to actively put together a playlist means that you’ll have to search and figure out what songs and melodies make you feel good emotionally. Once you’re done, you’ll have a playlist of nothing but upbeat and positive songs that you’ve chosen for yourself. This is a sure way to subconsciously feel better. Your subconscious brain will think “these noises make me happy”, which forces your conscious brain to go “I don’t know why but I’m kind of happy now”. Boom! Science!
“I don't always sleep at the same time” Create a simple routine and stick to it! We are creatures of habit, when we’re sad and spiral out of routines we feel worse. Force yourself to get out of bed at a certain time and distract yourself with small achievable tasks for the day. Give yourself credit every time you achieve the smallest of tasks. Eventually having succeeded at small things, you’ll start to give yourself slightly bigger and more ambitious tasks until you’re back in the swing of things.
“Should I still rest even if I’m not tired or sore?” Some people claim that they don’t need rest, or that they don’t feel sore after their workouts. Besides, what muscle does a rest day work anyway? Don’t be stupid. Whatever your goal is, you still need rest! The way muscle-building or even progressing through any fitness program works is: You go hard, break up tissue and fibers, then rest and repair, giving the body time to adapt and come back stronger. If that is not happening, you’re asking for exhaustion and fatigue, which will then lead to faulty movement patterns, which will lead to injury and then you won’t be able to use those glorious muscles.
“I don’t really need that much rest, besides I have too much work.” In 2010 the American College of Physicians, conducted a study where the objective was to determine whether sleep restriction attenuates the effect of a reduced-calorie diet on excess adiposity. Researchers split subjects into two groups: one that slept 8.5 hours per night and another group that slept only 5.5 hours per night. The group was composed of 10 overweight nonsmoking adults (3 women and 7 men) with a mean age of 41 years and a mean body mass index of 27.4 kg/m². Both groups were then put on a regulated calorie deficit for two weeks.
In terms of weight loss, both groups lost the same amount of weight given that their calorie deficit was equated for. Here’s the interesting part. The sleep deprived group lost 60% more muscle mass and 55% less fat than the group that got adequate sleep. This study seems to suggest that sleep has a powerful effect on not only muscle recovery, growth, and retention but also fat loss.
“Who can help me?” Sensing a theme? You’re going to want to look for certified experts like psychologists, psychiatrists, sleep experts, meditation practitioners, massage therapists and doctors. These people can help you with your emotional and psychological well being, as well as your sleep patterns and routines, which we now know tie in directly with your rest.
“The point is that you need to have some form of a rest or disconnect, that’s how we function. ”
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Cheering you on from Denver—can’t wait to dive in!
robin
Way to go buddy, glad to see you achieving great things
Teach me how to get buff
Cant wait to read it.
Congrats!
Very happy for you. Cant wait to read the book.
Love your work, can’t wait to read it!
Good luck Anthony.
Preorder complete Master Anthony!
One step after the other Anthony! Un abrazo
#Familia
😁
De nada hope you reach your goal.. Pelayooooo
Wishing you the best !!! You got this !!!
Well done, Coach Anthony!
Can't wait to read!
So proud of you for following a dream, and showing others anything is possible, because that’s what you’re doing by writing this book and sharing your knowledge and mindset on fitness, you help others shift mindset to delusions and wishes to “I can do this” mentality. Thanks for helping me along the way!
Better be a fucking free bonus. Paperback books cost $7 idk what this shit is
All the best, Anthony! I believe in you brother!
Do not forget Mr Mister.
So proud of you, bro!!!
Congrats on the book! I I am looking forward to reading it.
LFGGGGG
Congrats on launching your book!
Brilliant. Proud of you. Upwards and onward!
Best. Trainer. Ever. (And still allows some cookies)
Well done, look forward to reading once published ✌️👊👏
LETSSS GOOOOO
Can’t wait to read this book primo - well done!
I better get fit
i love you 😘
Oooh boy, does it suck! But you help me through it every day. Wishing you continued success!
Hola Anthony, estoy segura que vas a tener un buen éxito. Con este libro. No puedo esperar a tenerlo para aprender y enfocarme en mis habilidades físicas, gracias por todo tu esfuerzo y por toda tu ayuda, bendiciones y mucho éxito.
Congratulations! This is an incredible accomplishment! I can't wait to dig in. You are the BEST! Katie Wears
Congratulations Anthony Moreno.
Blessings
Kenishea
Can't wait to have this book change my life and fitness journey.
Congratulations, wish you the best
Congratulations! Can’t wait to read it!
Te felicito y con la ayuda de Dios vas a vender muy bien, estaba el sink digital entonces había olvidado 🫣
Can’t wait to get the book dude! Love it!
Good luck!
Excited to see you succeed!
Looking forward to your work, Friend.
on Jan. 21, 2026, 3:28 a.m.
Happy to support you!! 💪❤️