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LinkedIn Mastery for Veterans and Transitioning Service Members

Adam Braatz

The most effective method to land your dream job, elevate your career, and cultivate a platform of influence after service.

LinkedIn Mastery for Veterans and Transitioning Service Members will teach America's heroes the most effective, proven methods to leverage LinkedIn in order to secure substantive post-service employment, elevate their careers, cultivate fruitful professional networks, and establish powerful platforms of influence.

  Career & Success   50,000 words   50% complete   13 publishers interested
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428 preorders
$10,600.00 funded

Ended

Synopsis

Many veterans struggle with their transition to the civilian working world after military service. Despite the prevalence of desirable traits in veteran employees and an abundance of incentives for employers, the employment data on career reintegration for veterans remains nonetheless disappointing:

According to the Call of Duty Endowment and ZipRecruiter, 33% of veterans are underemployed, and vets are nearly 16% more likely to be underemployed than non-vets. Veterans are 70% more likely to take a step back in seniority in their first post-service job, and 36% less likely to make a seniority jump.

It doesn't have to be this way, and the answer lies in the power of the world's largest professional database: LinkedIn.

By leveraging LinkedIn I have personally risen from the ashes of veteran underemployment, achieved promotions, landed my dream job, built a diverse and expansive platform of influence, cultivated a powerhouse professional network, and developed lucrative entrepreneurial ventures.

I've helped countless others do the same.

In this book I explore both strategic and tactical approaches to networking in order to give readers a comprehensive understanding of LinkedIn best practices, all with the specific nuance of the veteran and military community in mind. Areas of consideration include:

- The career transition mindset
- Hybrid networking strategies and etiquette
- Profile optimization and visual completion
- Network cultivation and stewardship
- Leveraging the LinkedIn database
- Content creation and influence
- Get the job and elevate your career
- Business and fund development
- Company pages and entrepreneurship
- ...and more!

Look, I've been there -- as a newly-transitioned vet, I was salaried at near-poverty wage without benefits despite having a Master's degree and over a decade of work experience. Every promotion and career opportunity I've been able to unlock since then has been a direct result of the approach that I share in this book. It's time to share this important information with the world!

Sales arguments

  • As of 2020 there are 9 million employment-aged veterans in the United States. 6.5% unemployment rate. Every year 250,000+ new veterans transition from active duty to the civilian workforce. Each one of them is briefed in their Congressionally-mandated transition assistance course that LinkedIn is of paramount importance, but are provided minimal guidance on how to properly leverage the platform. There is a never-ending, enduring audience for this content.
  • This book should be in every US base exchange (the Wal-Mart of military bases) on every installation around the world. It could even be sold to the Department of Defense in order to furnish the book to all service members.
  • Additionally, non-veterans or retired veterans who understand the value of LinkedIn will purchase these books to donate to transitioners and service members. There is absolutely a huge potential market for this, but there has yet to be a traditionally published, high-quality, definitive guide from one with personal relevant experience on the matter. I believe it to be a huge opportunity.
  • I have an active cross-platform followership of appx 30k, 15k of which are on LinkedIn, where I have garnered appx 1.4 million content views annually. (Can provide analytics to verify)
  • I have been published in Stars and Stripes, been a guest on The Ambitious Vet, Lessons Learned for Vets, Military Veteran Dad, Boots About Business, and my blog can be found on www.adambraatz.com. I won 2019 Social Media Influencer of the Year from the Military and Veteran Community Choice Awards.

Audience

Veterans and transitioning service members seeking substantive employment, career growth, network cultivation, or brand platform development. In other words -- holistic, post-service fulfillment!

Advance praise

Adam is a wealth of knowledge and truly one of the most compassionate people I've come across. I've already seen a large increase in my interactions and my connection response rates on LinkedIn. He is truly one of the best resources on networking and all things LinkedIn I've seen. -- Lawrence W.

I really appreciate how he broke it down into simple, clear-cut steps while going into detail on functionality and visibility. 10/10 would recommend. -- Alex W.

Adam was invited to coach and guide our team through the process of understanding how impactful LinkedIn can be for our jobs. I learned more with Adam than I could have ever dreamed possible. Truly amazing! -- Keenan P.

Adam Braatz

About the author

By day I serve as Vice President of Communications & Programming for the Wisconsin Veterans Chamber of Commerce, where I work to amplify Wisconsin businesses by empowering veterans and military families, veteran business owners, and veteran-friendly businesses.

I have always been an educator at heart. My purpose lies in helping others overcome obstacles, grow, and realize the joy of unleashing their true potential. This enduring purpose has manifested into a truly diverse, interdisciplinary career. I am thankful for each and every adventure, and the incredible professionals I have met along the way. The common thread throughout my wide range of experiences has been a passion for empowering those in need.

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Amplify Publishing Group

Amplify Publishing is a leading hybrid publishing company best known for its work with thought leaders and industry experts across various industries. With comprehensive editorial, design, marketing, production, and distribution services, our authors have the support of an experienced publishing team while still retaining full approval and intellectual property rights.

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Ballast Books

250 copies • Partial manuscript.
Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building. We help our authors sell more books, secure more keynotes, do more consulting, earn more customers, and book more media appearances.

We want to work with the best of the best: Former Special Operations Forces, CEOs, big thinkers, industry-leading experts. Top-performing people with experiences worth sharing and skills that translate into a larger message and goal.

We've seen particular success with military memoirs, but we've also recently hired a children's book specialist, so we run the spectrum of genres. We're a small but growing team and take pride in dedicating more time and energy to all our authors than traditional publishers.

Hybrid publisher , United States All categories
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HigherLife

500 copies • Completed manuscript.
HigherLife allows authors to retain all your publishing rights and you pay no publishing fee. Your only cost is to purchase at least 2,500 copies of your book from the initial press run, and this cost typically amounts to a 60%-80% discount off retail. You benefit from a full publishing team of experts: editors, designers, publishing and marketing strategists, copyeditors, copywriters, who know how to take your message and craft it as well as any New York Times best-selling publishing house would do.

Hybrid publisher Worldwide 18 categories
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Hybrid Global Publishing

250 copies • Partial manuscript.
Hybrid Global Publishing is a full service Hybrid Publishing Company dedicated to helping authors, speakers, and entrepreneurs get their message out by writing and publishing a book. We offer developmental editing, publishing, distribution, and marketing services for independent authors who are interested in speaking on stage, becoming more visible in the media, and establishing more credibility. The team has a combined 80 years of experience in publishing and has held editorial, management and marketing positions at major publishing houses, including The Free Press, Crown, Random House, and Avon.

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Mascot Books

Mascot Books is a full-service hybrid publisher dedicated to helping authors at all stages of their publishing journey create a high-quality printed or digital book that matches their vision. With comprehensive editorial, design, marketing, production, and distribution services, our authors have the support of an experienced publishing team while still retaining one of the highest royalty percentages in the business.

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Panoma Press

500 copies • Completed manuscript • Looking for non-fiction books, specializing in business, self-help and health and wellness books.
Panoma Press is based in the UK and is an award-winning independent publisher of 200+ license and translation deals negotiated for our authors, 50+ awards won by our authors and their books, and we sell books in thousands of bricks and mortar stores and online retailers, not just Amazon!

Hybrid publisher Worldwide 7 categories
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Something or Other Publishing

250 copies • Completed manuscript.
SOOP is a small virtual publishing company headquartered in Madison, Wisconsin, with a core team based in the US and additional contractors around the world. SOOP currently focuses on curating a small number of volumes for publication each year to enable its team to dedicate a great deal of time to working with its authors directly - not just on the manuscript, but also on platform-building and promotion.

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1106 Design, LLC

Dear Author,

You worked hard to write your manuscript; finally, it's ready to release. You know that expert assistance is needed, but perhaps you didn’t realize that working with a publisher is no longer necessary—especially publishers who charge fees to produce your book upfront and "share" more of your revenue whenever a book is sold.

1106 Design is an author services company. We offer all the editorial and design services you’d expect from a publisher, transforming your manuscript into a market-ready book. But here's the difference: we help you secure print-on-demand printing and worldwide distribution in your name. This means you earn several dollars more for every book sold instead of a meager “royalty.”

We understand that your book is not just a passion project but also a potential source of income. That's why we offer a range of services tailored to your needs at affordable prices. Depending on your manuscript's word count and complexity, our packages range from $4,000 to $10,000. And here's the best part: after this one-time investment, every penny of net revenue from book sales goes directly to you, never to us.

If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. You can download a free PDF of my book, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood Industry," and request a free, no-obligation consultation.

1106 Design has been in business since 2001 and is rated A+ by the Better Business Bureau. We are a “Highly Recommended Expert” at IngramSpark.com and rated "Excellent" at Alli, The Alliance for Independent Authors, at SelfPublishingAdvice.org, where you can find a "watchdog list" of the best and worst publishing services companies.

How can we serve you today?

Sincerely,
Michele DeFilippo, owner

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Atmosphere Press

250 copies • Partial manuscript.
Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

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Bright Communications LLC

Looking for all types of books, including fiction, children's books, health, memoir, business books, and cookbooks
Bright Communications LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founding CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. Our team of expert editorial, design, and marketing pros help authors go from idea to completed books and retain 100% of the rights to their work. We also offer four custom publishing packages and a $1900 self-publishing assist program.

Service publisher United Kingdom, Canada, United States 60 categories
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eBooks2go

100 copies • Completed manuscript.
eBooks2go, Inc. was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide. We offer an array of simple and affordable solutions to assist self-publishing authors at every stage of the book publishing process. Our comprehensive service offering includes editing, print and eBook production, book marketing, cover designs, ISBN registration, and even website designs. We are a single source for all of your publishing needs.

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Grammar Factory Publishing

Grammar Factory is known for helping entrepreneurs, business leaders, and subject matter experts become first-time authors of world-class nonfiction books that build their authority and grow their business.

Over the past 8 years, we’ve helped more than 200 business owners write and publish books that grow their business.

Service publisher United States, Canada, Australia 34 categories
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IngramSpark

Ingram is a rather large company with several different divisions and supplies books to bookstores and libraries in over 200 countries around the world. Ingram also has a print on demand digital printing company, Lightning Source. IngramSpark is the platform that combines those two services together. At IngramSpark, we work with authors and independent publishers to print their books for orders they need (no minimum order) and we have a way to list the books as available for sale to all of Ingram’s 39,000+ customers- distributors, bookstores, retail outlets, libraries, etc., so you never miss a sale. You would provide us with the print-ready digital files (one for the cover and one for the interior) and we print the books as they are sold through our distribution partner’s websites. We pay you for those sales approximately 90 days later. The compensation you earn is based on the retail price you set, minus the wholesale discount you offer our distribution partners, minus the print cost.

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  • Update #5 - HERE WE GO! Sept. 30, 2022

    Well folks, the time is finally fast upon us. What a (time consuming) adventure!

    Thanks again for your support and patience. I'm super proud of how …


  • Update #4 - LinkedIn Mastery UPDATE Aug. 31, 2021

    Hi everyone!

    Thanks again for your support of my project. Things are coming along, slowly but surely, and I'm still optimistic about getting this book …


  • Update #3 - THANK YOU! June 26, 2021

    Good morning,

    The pre-order campaign for my upcoming book "LinkedIn Mastery for Veterans and Transitioning Service Members" has officially come to a close, and I am …


  • Update #2 - 3 Days Left - Thank you! June 15, 2021

    Good morning all,

    I just wanted to say THANK YOU for your support. I can't believe there are only 3 DAYS left in the pre-order campaign. I …


  • Update #1 - Update on the pre-order campaign May 30, 2021

    Hi everyone!

    As you know, I endeavor to get my book into as many veterans' hands as is possible. This important information is going to …


Please log in to comment.

  • Grace DeWolff
    on May 18, 2021, 4:13 p.m.

    AHA! I found the field for notes. :P Sorry I don't know how to use a computer. (Maybe I DO need to read your book?)
    Anyway - this is a really great thing you're doing. From one educator to another - congrats.

    • Adam Braatz
      on May 19, 2021, 11:24 a.m.

      Thanks Grace! I really appreciated the share on Facebook, as well. You're the best!

  • Ashley Tyler
    on May 19, 2021, 1:35 a.m.

    Please donate your book to someone or an organization that really needs it.

  • Alicia Minns
    on May 19, 2021, 2:34 a.m.

    Please donate for us.

    • Anonymous
      on May 19, 2021, 2:40 a.m.

      Will do! Thank you!!!

  • Clinton Armstrong
    on May 19, 2021, 6:20 a.m.

    Congrats sir! Thanks for taking care of our vets! Keep pushing! Second To None!

  • Joey Utah
    on May 19, 2021, 10:36 a.m.

    Make mine out to Airman Utah please!😂

    Great shit brother, so excited to see where this takes you and how it helps other vets. Keep spreading the positive vibes.

  • Eric Hoffman
    on May 19, 2021, 10:48 a.m.

    Love what you do.

    Your zeal, humor and innovative nature is matched by your mastery of tools like LinkedIn to help a vulnerable population.

    Thanks Adam

  • Kevin W. McCarthy
    on May 19, 2021, 3:17 p.m.

    Hi Adam,

    I've shared this with several colleagues who are actively involved in helping veterans. Hopefully, you'll see some additional supporters.

    I used Publishizer to successfully fund and launch and book so I'm supporting your effort as as a pay it forward. I'm not your target audience so please use my book as a gift to a worthy veteran.

    Be On-Purpose!
    Kevin

  • Seth Kastle
    on May 21, 2021, 1:20 a.m.

    Best of luck with your new project - I know you will keep impacting the veteran community in amazing ways!

    Seth

  • Mike Topolovich
    on May 25, 2021, 12:52 a.m.

    Hey, Adam congratulations on the book. If you could please donate my copies to veterans who would like them, I would appreciate it.

  • Karen Gambichler
    on May 25, 2021, 2:20 a.m.

    Adam,
    I'm ordering this for my son, an Army 30 yr. vet.
    He retired nearly 3 yrs ago (Lt.Col.) and has had a difficult time in the transition. Joined right out of high school. Plus, his dad is a 30 yr Air Force vet. Military life is all he has ever known. Thank you for writing this book. I only hope it will help Steven. I can't believe how that little baby boy at our CMD District dinner in Troy has grown. I so much enjoy your posts with you two.
    Karen

    • Adam Braatz
      on May 26, 2021, 12:53 p.m.

      So great to hear from you Karen, and thanks for your support!!!

  • John Vogt
    on May 26, 2021, 1:36 a.m.

    Congratulations! Thanks for all that you do and I look forward to reading your book.

  • Janelle Thompson
    on May 26, 2021, 6:01 p.m.

    Hey, Adam! I'd like my copy donated to a service member in need. Also excited to hear Heroes for Healthcare is going to try to promote your book in any way possible.

  • Mary Kolar
    on May 29, 2021, 6:51 p.m.

    Hello Adam, please send one book to me and provide the additional books to veterans you choose. Mary

  • David Evans
    on May 29, 2021, 8:35 p.m.

    Congrats on the book brutha. Looking forward to reading it. D&B...In the lead!

  • Lezlee Masson
    on June 1, 2021, 9:55 p.m.

    I’ll do anything for your autograph!! I’m so proud of you!!!!!!!!

  • Joseph Hadacek
    on June 1, 2021, 11:29 p.m.

    Congrats on the upcoming release and looking forward to the read!

  • Jesse Frewerd
    on June 4, 2021, 3:19 p.m.

    Hey Adam, looking forward to reading it, I hope you make your goal!

    All the best,
    Jesse

  • LOUIS LOPEZ
    on June 7, 2021, 6:56 p.m.

    I just recently started terminal leave and look forward to reading your book.

  • Tony Divish
    on June 8, 2021, 12:26 a.m.

    Thanks for pulling all this information together! Much appreciated!

  • Lisa Cross
    on June 8, 2021, 4:18 a.m.

    Please donate! Good luck with your campaign.

  • Lisa Cross
    on June 8, 2021, 4:20 a.m.

    Please donate! Good luck with your campaign.

  • Kit Amidzich
    on June 9, 2021, 4:59 p.m.

    Please give my book to the Command Post program!

  • Garrett Stangel
    on June 11, 2021, 2:32 p.m.

    Please donate 3 of the books and send me one copy. Thanks Adam. Happy to support the mission.

  • Mike Collins
    on June 11, 2021, 2:42 p.m.

    I'm looking forward to receiving your book and putting it to great use on LinkedIn. Cheers!

  • Mike Doble
    on June 14, 2021, 2:09 p.m.

    Times are changing and up to date ways to make the move from uniform to a successful civilian career are so important. Thanks for putting this together Adam!

  • Jeanne Frost
    on June 15, 2021, 1:12 p.m.

    Thanks Adam! I’m looking forward to reading your work. I’ve finally found the support network that has been needed for a long time.

  • Radek Ciesielski
    on June 15, 2021, 2:03 p.m.

    Been tracking you for some time Adam. Best of luck and keep pushing brother! Radek

  • Kari Miller
    on June 15, 2021, 3:35 p.m.

    Hi Adam, Please donate my order to a veteran. Thanks, Kari

  • Mark Chappel
    on June 16, 2021, 6:11 p.m.

    Adam, get me 5 copies, donate the other 15 to vets who can use them.
    Thanks
    Mark

  • Amy O’kroley (Strohmenger)
    on June 16, 2021, 11:23 p.m.

    Please donate to a vet in need. Amazing work that you are doing. Thank you for your service and your dedication to help others.

  • Paul Shaw
    on June 17, 2021, 12:34 a.m.

    Looking forward to it Adam! Love Paul and Mel

  • James Gilley
    on June 17, 2021, 12:41 a.m.

    I love and miss you very much my brother. I'm so proud of what you're doing and the man you've become.

  • Gene Dooley
    on June 17, 2021, 12:57 p.m.

    You're doing it, buddy! Proud of you! - Gene

  • Hassan Kamel
    on June 25, 2021, 7:37 p.m.

    Wishing you all the best. You passion and dedication for this topic has always shown. I can’t wait to see what else you will be able to accomplish and help people with.

Rewards

$25

Pre-Order Supporter

96 readers

Pre-order my book and you will be one of the first to receive a copy, personally signed with my thanks, plus:

BONUS 1: An invite to the remote launch party (date TBA), with giveaways, guest appearances, and other fun!

Includes:

  • 1 physical copy
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$98

Pre-Order SQUAD BUNDLE

13 readers

Pre-order this BUNDLE OF FOUR signed LinkedIn guides and you will be one of the first to receive your copies, plus BONUS 1 (details above), and:

BONUS 2: You and a colleague will be invited to join my exclusive professional branding mastermind Facebook Group.

Includes:

  • 4 physical copies
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$245

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Pre-order this BUNDLE OF TEN signed LinkedIn guides and you will be one of the first to receive your copies, plus BONUSES 1 & 2 (details above), and:

BONUS 3: A one-on-one, personalized remote LinkedIn strategy session with yours truly ($96 value).

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Pre-order this BUNDLE OF TWENTY signed LinkedIn guides and you will be one of the first to receive your copies, plus BONUSES 1, 2, & 3 (details above), and:

BONUS 4: I will feature you/your organization in my newsletter and social media celebrating your generous support.

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Pre-order this BUNDLE OF FIFTY signed LinkedIn guides and you will be one of the first to receive your copies, plus BONUSES 1, 2, 3, & 4 (details above), and:

BONUS 5: I will host an exclusive remote seminar w/Q&A on LinkedIn profile optimization, growth strategies, and content creation for your team or organization.

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