Synopsis

Over 50% of employees are not engaged in their work and are not feeling valued. Many don't even believe their skills are being utilized to the highest extent as just 20% of US Workers think their jobs use their talents. In today’s world, you’re already dealing with a major obstacles:
- The amount of competition in your space
- How quickly people become distracted
- Being just like everyone else in your space

So, are you different from the competition or are you better than them?
No matter what your profession is, you need a signature of adding value that is not about what you do, but rather how you do what you do that makes you uniquely you. For that, do you know the real answers to these questions:
- What sets you apart from others in your field?
- What will make people more likely to hire you or reward you?
- What will make people respect you, listen to you and do what you say?

Once you know the answers to these questions you will:
- Gain more clarity in what you should be doing and how to proceed
- Understand what sets you apart from everyone else and how to use that to your advantage
- Know how to communicate more clearly and effectively
- Feel empowered and more confident to take the steps to move forward

The Bubbly Side of Life is helping corporations, entrepreneurs, CEO's and leaders to differentiate themselves from the crowd by building their own personal branding accordingly to their personality and use it to their advantage for the final goal of celebrating their small and big goals. This will help you to develop a happy, healthy and harmonious environment in your workplace.

The Bubbly Side of Life is that point when you are truly living the life you dream of and most importantly celebrating all moments along the way (preferably with a glass of bubbly) because quite frankly, those are the most important ones. And in order to get there, you must be willing to step out of the box you think you’re supposed to be in, learn how to differentiate yourself and then use it to your advantage.

Once a teacher, always a teacher, Vicki pinpointed her personal brand and how she was able to differentiate herself from everyone else.
The author studied under branding pioneer, Sally Hogshead and started teaching others how to brand themselves so that they could ultimately live their very own Bubbly Side of Life.

Sales arguments

• Vicki is an Influencer Member at IAW-International Association of Women.
• Vicki has a Social Media following of over 17,000 people following Vicki for either branding advice or to celebrate everyday moments together.
• Vicki will be sharing blog posts with other female entrepreneurs/business coaches who coach business professionals in areas other than branding.
• Eola Hills Winery has offered to host the book launch party with an invitation to everyone who pre-orders to attend.
• Vicki’s Pinterest reach has 80K monthly viewers.

Similar titles

• Reinventing You, Dorie Clark, Harvard Business Review Press; Reprint Edition (September 12, 2017) This book is all about redefining who you are while Living Your Bubbly Side of Life is about showcasing more of who you already are.
• Just Do You-Authenticity, Leadership and Your Personal Brand, Lisa King, Ingenium Books (November 12, 2019) This book is focused on leaders/managers.
• Choosing Happier, Jem Friar, Imaginal Publishing (April 3, 2017) This book is focusing solely on the mindset of happiness.

Audience

This book is for the new college graduate competing in the marketplace, the corporate executive climbing the corporate ladder or the aspiring entrepreneur wanting to level up, eliminating their competition while celebrating every moment along the way.

Advance praise

“I can recommend Vicki Sowa for any of your marketing, branding, mindset, or business related needs. I recently had the pleasure of working with her to tackle my branding needs. I’ll admit starting the program I wasn’t completely sure it would work for me since I have been trying to define my brand for over 2 years with little success.
In just 2 hours, I came away completely evolved, with so much clarity, having a new tag line and knowing exactly how to portray my business. I now have all the words and wisdom to be able to accurately project my brand moving forward.”
- Wendy Gerhardt, Spiritual Business Coach.

“I truly recommend working with Vicki Sowa if you’re looking to get more clarity on what your business would be focused on, what makes you unique, how people see you and how that leads you to take empowered action. I first met Vicki over 2 years ago and have seen her help 100s of entrepreneurs get some clarity on how they stand out from the competition. If you have the opportunity, work with Vicki to get clarity, see how others see you and take that empowered action in order to get faster results.”
- Penny Kelly, Founder of Marketing Profit School.