Synopsis

In "Myth, Meaning, and Marketing" Jessica Ann peels back the layers of society and culture to deconstruct what it means to be human in a world driven by technology and algorithms. Ann’s fascinatingly original perspective on the radical convergence of marketing and culture speaks to the innate human desire for meaning and purpose after the fetish of consumerism wears off. Combining social commentary, research, and raw vulnerability, Ann tows the line between hope and despair through magical realism.

When the book opens, Ann is a young girl paralyzed by fear, questioning her ability to create art and pursue meaning. Through storytelling, analogies and a deep questioning around what it means to be human, she slowly lets go of fear and embraces a new way of being that runs counter-culture to how we’re taught.

This book is a part confession, part memoir and part invitation to explore the deeper truths of society, guiding you towards poignant insights to evolve your brand. With authenticity, humor and originality, the author guides us into the new paradigm of a life well-lived.

Sales arguments

• Jessica's dynamic conversation on her podcast weaves entertainment and information to deliver actionable content.
• The author was an official speaker at SXSW Interactive in March of 2016. She gave Keynotes at the Content Marketing Conference in Las Vegas in May and at Google NYC.
• Jessica’s work has been featured in The Huffington Post, Elephant Journal, Thought Catalog, The Good Men Project, and Apple's "New and Notable" and "What's Hot" lists.
• Jessica Ann is the CEO and Creative Director of Jessica Ann Media.

Similar titles

• “Team Human” by Douglas Rushkoff, published by W. W. Norton & Company, January 2019: Rushkoff’s fiery distillation proposes urgent thoughts on civilization and human nature whereas Ann’s book finds ways to strategically leverage the magic that happens with emotional storytelling.
• “This is Marketing” by Seth Godin, published by Portfolio, November 2018: Godin’s book shows you how to do work that matters for people who care. Ann has a similar approach but uses personal anecdotes and stories of entrepreneurs trying to remain human in a tech-driven world.
• “Marketing Rebellion: The Most Human Company Wins” published by Publisher Services, January 2019. Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. While Mark's book challenges what it means to be a marketer today, Ann takes these concepts to another level and challenges what it means to not only be a marketer but a human today.

Audience

This book speaks to three main target audiences: Marketers, Entrepreneurs, and C-level Execs who want to build their personal brand.