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Our Journey to Corporate Sanity

Ayelet Baron

A journey of possibilities for the 21st century leader who wants to create a new path for business as a force of good in the world.

It may change your life and possibly then help others around you also imagine what is possible for people and business in the 21st century.

  Business & Money    Leadership   120,000 words   75% complete   12 publishers interested
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$7,622.00 funded

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WHAT IS OUR JOURNEY TO BUSINESS COMMON SENSE?

Our Journey to Business Common Sense shares not only Ayelet's journey, but real life stories of 21st century leaders who are living and working in new ways. The book invites you to fire up your imagination and discover your own pathways and tap into your own journey.

Ayelet helps us fix what is broken in today's business world by reminding us that there is nothing new and we have everything we need to create healthy organizations. She will introduce you to over 35 global leaders who are paving the way. And she'll share ancient wisdom that continues to resonate and provide “seven signposts" of the 21st century organization.

Through research and conversations, Ayelet shares a collective vision of business in the 21st century and introduces you to the big shifts that are already underway. You'll meet people from across all generations and from around the globe who are taking greater control of their lives, leaving behind antiquated practices that no longer serve them.

These 21st century leaders are C-Suite executives and entrepreneurs (many of whom you've heard of), who are changing the world and creating new ways of collaborating, forming unlikely partnerships and engaging communities. They demonstrate that our need for trust, building strong relationships and a sense of belonging are making a comeback. Increasingly, people want to be part of something bigger than themselves and make an impact in their lives and on the world.


WHO IS THIS BOOK FOR?

Our Journey to Business Common Sense is written for all 21st leaders who want to understand how to thrive in this fast paced, ever changing world and create healthy, people-centric organizations. If you're someone who doesn't fit in a box — whether you're an entrepreneur or employee — you will benefit from looking at the world through a new prism - one where human values triumph.

This book is a journey for those who love to travel. You will receive an itinerary, a travelogue, and there is no need to fasten your seat belt or know where the oxygen mask is. It's for people who want to join us in this journey of co-creating a new path for business and people in this century.

If you're searching for short cuts or magic pills this isn't the book for you. Instead, you'll find real life stories, tough questions and new approaches to help you imagine what's possible and a (gentle) push to pick yourself. Each of the “seven signposts" provides an assessment to help you get closer to becoming a true 21st century leader.

BOOK OUTLINE

In today's fast paced world, the organizations that are re-inventing themselves are the ones that are moving to the edges with purpose. They value dialogue and understand that people are at the center of everything. What's new is old. Our currency is trust.

Leg I - Setting the Stage for Our Journey (Expeditions 1-3)

There is nothing new. We have everything we need to start fixing what's broken in business today and we need to do it holistically. Creating a more humane world will require more than new organizational models that shift the deck chairs on a sinking ship. It will force a complete rethinking of the nature of organizations, work and life.

Ayelet's dream is to inspire people to move into a 21st century mindset. The human-to human economy means that business is personal in the 21st century. Global world economies and the human spirit will thrive if more organizations and their leaders embrace this new business mindset and replace the myth of work-life balance with a 21st century LIFEworking approach. The traditional separation between life and work no longer serves us.

Leg I of the book looks at why we need to develop a 21st century mindset, where we have lost common sense and why we need to regain it to thrive and build whole organizations and connected communities.

Expedition 1: Welcome to the 21st Century
Expedition 2: Putting A Stake in the Ground
Expedition 3: Un-conditioning. When in Doubt, Begin

Leg II - Key Signposts of the 21st Century Business World (Expeditions 4-10)

Once we choose a mindset of possibilities, we can shift our focus to a world of life and work where people are at the heart of business. Leg II dives into the seven key signposts of 21st century business to show how today's leaders can shape a new way of thinking about life and work. Ayelet also shares innovative new ways of working that are currently under the radar.

Each Expedition shares an overview of the signpost, in-depth and first person real life stories of 21st century leaders who are on this journey with highs and lows they faced. Each assessment will help you think about where you are and what is possible. It is by no means a cookie cutter approach. The baseline philosophy Ayelet fosters is that we are each unique and no one has the answers for us. We have to actually do the work to become whole again as individuals and organizations.

Expedition 4: In Search of Conscious Leaders
Expedition 5: At the Heart of Meaning Making and Shared Purpose
Expedition 6: Becoming Whole: A 21st Century Mindset
Expedition 7: Integration: It's Time to Bring the Team Back Together
Expedition 8: New Ways of Being
Expedition 9: Co-Creating Possibilities: Connected Networks, Trusted Communities and Unusual Partnerships
Expedition 10: LIFEworking: Picking Yourself

Leg III - Creating the 21st Century Organization on the Edge (Expeditions 11 - 12)

Leg III of Our Journey to Business Common Sense describes what we need to do to regain our common sense. It also summarizes the stories of 40+ 21st Century leaders who generously share their journeys. Ayelet provides a call to action that extends beyond the book and outlines how everyone can get engaged in making shifts happen in our open and connected world.

Expedition 11: Thriving in the 21st Century
Expedition 12: Our Call to Action

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HOW YOU CAN HELP

Hi there - it's me, Ayelet. Before we go any further I want to thank you from the bottom of my heart. I could not be on this journey without you and my amazing community of kindred spirits and co-creators.

I'd love for you to choose a backer level that you're most excited about and pre-order this book (and any rewards that come with it).

If that's not an option for you, you can help by spreading the word. Please share with anyone who you think would benefit from experiencing this book and journey. You can also share more widely via Facebook, Twitter, LinkedIn and whatever other community you are a part of.

We all have a story and we are all on this same journey together. Thanks again for being part of our journey! Your support means the world to me. More than words can say.

One more thing. If you were wondering why you see multiples of 18, it's because the number 18 is symbolic of giving life. That's why we are using multiplies of 18. And your support helps bring my book and our journey to life.

BREAKDOWN OF EXPENSES

I've opted to use Publishizer to self-publish my book for a couple reasons. It not only helps to make the book come to life but I'm equally excited about this opportunity to engage and connect with my community. To truly make this a co-creation, which is what the 21st century is all about, we need to be in this journey of imagining what's possible together.

Here is where the money is going:

Proofreading Editor
Content Editor
Book Design + layout
Printing costs
Marketing and Art
Story transcriptions
Campaign Administration Costs

--->Total budget : $15,555

Thank you so much for your support. It truly means the world to me.

Ayelet Baron

About the author

Ayelet has transformed her career in the past few years. Her last role after over a decade at Cisco Systems was as Chief Strategy and Innovation Officer for Cisco Canada, where she helped propel Canada from the sixth to the second-largest revenue-generating country for Cisco. Most recently, she was an Innovator in Residence at Roche/Genentech where she introduced new ways of working.

Longing to share her experiences and observations from the trenches (and get off the corporate treadmill), she began writing and speaking about the future of work and life. As a global business futurist, she has shared her purpose of bringing common sense back to business in hundreds of keynotes and articles presented and published across the world.

Ayelet is the real deal thought leader. She loves talking about 21st century business and what is possible for business as a force of good, where people are at the heart of business. She predicts that two-way conversations are making a comeback and knowing how to tap into technology will fundamentally transform your business when you understand the importance of trusted relationships. As co-creator of CreatingIs, she envisions creating new markets instead of competing ones, building connected networks and communities and working in abundance rather than scarcity.

Ayelet lives in San Francisco and her passions besides writing and speaking, include time in nature, cooking healthy meals, reading, conversations and the ocean. She is on the Board of One Heart Worldwide, focused on maternal health, and a big supporter of No Kid Hungry.

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ClearSky Publishing

ClearSky is a new imprint for us. We only have two titles here so far. Our original imprint is FB Publishing. We have been in business for 4 years now and have enjoyed a great deal of success.

We offer an excellent royalty structure attractive to our current authors, basically 18% to 40%. Royalty will vary based on how many books you sell at events and speaking opportunities. You can see details on our about us page ClearSkyPublishing.com

Traditional publisher Worldwide 18 categories
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Cooperative Press

500 copies • Completed manuscript.
Cooperative Press is an independent publisher with a 60+ title specialty backlist. Our founder, the author of a dozen books with various major publishers, has spoken at South by Southwest and at O'Reilly's Tools of Change digital publishing conference on niche publishing. She is also currently on the board of the Independent Book Publishers Association and launching a new service for library ebook sales.

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Agora Publishing

Agora Publishing is a Canada-based not-for-profit organization, founded in 1997 with the aim of making book publishing accessible to all writers across Canada and internationally.

We are the only hybrid book publisher which is also a cable TV show producer; newspaper publisher; social media marketer and search engine marketing organization.

Do you have a Twitter following of at least 5000?

We will interview eligible authors for 15 minutes for our cable TV show broadcast.

If your raw interview footage generates at least 1000 views within a four day period, we will air your interview on our cable TV show.

Contact us for more information.

Applications are due Saturday, May 29, 2021.

#authors #bookmarketing #writers #tv

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Mascot Books

Mascot Books is a full-service hybrid publisher dedicated to helping authors at all stages of their publishing journey create a high-quality printed or digital book that matches their vision. With comprehensive editorial, design, marketing, production, and distribution services, our authors have the support of an experienced publishing team while still retaining one of the highest royalty percentages in the business.

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Morgan James

500 copies • Partial manuscript • Looking for entrepreneurship, business, self-help, and personal growth.

Morgan James Publishing has revolutionized book publishing—from the author’s standpoint, earning 29 NY Times and over 100 USA Today and Wall Street Journal best sellers. We teach authors strategies to leverage their books and grow their businesses—adding value while staying out of the way. Evidenced by more Major Media best sellers than most publishers our size. Regularly ranked by Publishers Weekly as the most recognized and one of the fastest-growing publishers in the nation, Morgan James is reported to be “the future of publishing.”

Hybrid publisher United Kingdom, Canada All categories
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Motivational Press

250 copies • Completed manuscript.
Motivational Press is a top publisher today in providing marketing and promotion support to our authors. Our authors get favorable rates for purchasing their own books and higher than standard royalties. Our team is at the forefront of technology and offers the most comprehensive publishing platform of any non-fiction publishing house including print, electronic, and audiobook distribution worldwide. We look forward to serving you.

Hybrid publisher Worldwide 11 categories
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BookFuel

From Manuscript to Market.

We help authors self-publish their books by providing the professional services needed to get books into book stores.

Services offered include: Editing, Cover Design, Print Layout, eBook Conversion, and Distribution.

Our unique Boost program allows authors to have their books created for $2,399.

The process is guided by a dedicated Account Manager, who's goal is to produce the book the author envisioned.

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Dog Ear Publishing

A publishing services company dedicated to delivering amazing results to our authors. From manuscript development and editing to book design to effective marketing tools, Dog Ear delivers. Our dedicated team of publishing professionals have spent years in both the 'traditional' and self publishing worlds.

We know how to build, distribute, and market great books.

Dog Ear authors pay less and make more than authors from ANY other publisher. Visit http://dogearpublishing.net to learn more.

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Mill City Press

100 copies • Completed manuscript.
Mill City Press coordinates distribution, printing, and self-publishing services for authors who are also going through a full publishing process with us for their book with one of our publishing packages which include interior formatting, ISBN assignment, bar code, distribution, etc.

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OpenBook Creative

We are a hands on, personalised service for self publishing authors. We look after all of the details of producing a professional quality print and/or eBook, from cover and interior design, typesetting, photography, ISBNs, printing, eBook conversions and distribution. We take the mistakes, and headaches out of publishing your own book.

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ShieldCrest Publishing

ShieldCrest are book publishers based in the UK who fill that vital gap for talented authors where mainstream publishers are unwilling to give them that chance. We strive for excellence and invest in our authors and are listed in FreeIndex as the number one independent publisher in the UK for price quality and service rated author satisfaction. We publish books of all genres including; fiction, historical, biographies and children's books.

ShieldCrest publishing continues to grow rapidly with satisfied authors throughout the UK and overseas. Our range of products includes paperbacks, hardbacks and digitised e-books in all formats used globally in the myriad of e-readers.

In addition to the above, ShieldCrest provides a complete range of services including book design and layout, illustrations, proof reading and editing. For marketing we offer author web page, press releases, social media marketing packages and many other support services to help both first time and experienced authors get their books into the market quickly and maximise on the opportunities available.

These services enable us to guide our authors through the process as we transform their manuscript into a professional book, which can take its place with pride next to any famous author's book of the same genre.

The staff at ShieldCrest have many years experience in the book industry and this wealth of experience is put at the disposal of our authors.

Our clients include established authors such as Diane Marshall who has been acclaimed as the best writing talent to come from Scotland for years by The Scotsman newspaper, and Prof Donald Longmore OBE, who performed the first heart transplant in the UK and has sold thousands of medical books used by students throughout the world. We also recently released "Martin Foran-The Forgotten Man" by J.R. Stephenson, which features fraud within the police, abuse within the prison service and injustices in the courts and has been featured in the press and on TV.

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Virtualbookworm Publishing

Virtualbookworm (VBW) Publishing was founded by a writer frustrated by the long wait time and occasional heartbreak often associated with the publishing industry. After researching the various "alternatives," he discovered a number of subsidy publishers that would publish any author ... for a price. Unfortunately, many reviewers (and readers) thumb their noses at books from such houses, since all it takes is cash to get published by them.

Then he discovered self publishing and the endless opportunities it presented. However, such a venture requires countless hours of research of printers, proofreaders, artists, etc. And after publication, even more time is consumed trying to market the book.

So, Virtualbookworm.com was established as a "clearinghouse" for authors, since it offers virtually everything under one roof. Although we now charge setup and design fees, those costs are kept to a minimum so as to cover all expenses. And, as with "traditional" publishers, we carefully review each manuscript and only offer contracts to authors who truly have exceptional manuscripts. We don't print garbage, and we want our authors to proudly say they were published by Virtualbookworm. If we accept your book for publication, you can rest assured that it will be sold next to other quality books, and not just work that had enough money behind it. And, you'll receive some of the best royalties in the business!

Since our initial costs are so low, we want your books to sell as much as you do.

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Time to Move On (inspired by Tom Petty)

40 readers

“Which way do I go?
It's time to move on, time to get going
What lies ahead I have no way of knowing
But under my feet, baby, grass is growing”

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Life is a Highway (inspired by Tom Cochrane)

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“Life's like a road that you travel on
When there's one day here and the next day gone
Sometimes you bend and sometimes you stand
Sometimes you turn your back to the wind”

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On the Road Again (inspired by Willie Nelson)

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“Just can't wait to get on the road again
The life I love is makin' music with my friends
And I can't wait to get on the road again”

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(1) Digital collection of 21st century quotes from 21st century leaders
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$108

Both Sides Now (inspired by Joni Mitchell)

20 readers

“I've looked at clouds from both sides now
From up and down and still somehow
It's cloud illusions I recall
I really don't know clouds at all”

(1) Digital copy of Our Journey to Business Common Sense
(1) Digital collection of 21st century quotes from 21st century leaders
(1) Paperback book for you + (1) Paperback book to share: for you to send to a person or organization of your choice
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Thank you inside the book!

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$252

Sky Fits Heaven (inspired by Madonna)

4 readers

“Traveling down this road
Watching the signs as I go
I think I'll follow the sun
Isn't everyone just
Traveling down their own road
Watching the signs as they go
I think I'll follow my heart
It's a very good place to start”

(1) Digital copy of Our Journey to Business Common Sense
(1) Digital collection of 21st century quotes from 21st century leaders
(1) Paperback book for you + (2) Paperback books to share: for you to send to friends or organizations of your choice
(1) Limited edition signed Hardcover book

(1) “Co-create with us,” a 60-minute group video chat with Ayelet and Tim McDonald in conversation about co-creation and community in the 21st century

Thank you inside the book!

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Fly Away from Here (inspired by Aerosmith)

1 reader

“Do you see a bluer sky now
You could have a better life now
Open your eyes
No one here can ever stop us
They can try but we won't let them”

(1) Digital copy of Our Journey to Business Common Sense
(1) Digital collection of 21st century quotes from 21st century leaders
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(2) Limited edition signed Hardcover books

(1) The Future of Work: Building Connected Networks for the 21st Century ebook

“Talk with me:” 60-minute Google group Hangout / group video chat with Ayelet in conversation about Our Journey to Business Common Sense and how to shift into a 21st century mindset by practicing abundance and seeing possibilities everywhere. We understand that aligning people around shared purpose and simplifying work is at the heart of success. Ayelet goes deeper to help you understand the major shifts that are coming to the future of work and how to prepare for them. Explore the changes we are all facing and have your questions answered about the shifts we need to make to build 21st century organizations. Mutually agreed time will be determined.

Thank you inside the book!

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Up Where We Belong (inspired by Joe Cocker and Jennifer Warnes)

1 reader

“Some hang on to used to be
Live their lives looking behind
All we have is here and now
All our lives, out there to find
The road is long
There are mountains in our way
But we climb a step every day”

(1) Digital copy of Our Journey to Business Common Sense
(1) Digital collection of 21st century quotes from 21st century leaders
(1) Paperback book for you + (10) Paperback books to share: for you to send to friends or organizations of your choice
(5) Limited edition signed Hardcover books

(1) “Talk with me:” 60-minute Google Hangout / video chat with Ayelet in conversation about Our Journey to Business Common Sense and how to shift into a 21st century mindset and the future of work. Explore the changes we are all facing and bring your questions about the shifts we need to make to build thriving 21st century organizations.

(1) “Soar with me:” two 60-minute private one-on-one video chats or in-person (San Francisco Bay area) conversations on how to become a 21st century leader and any coaching you need.

A "Seat at the conversation table": Join Ayelet and her friends to co-create a dinner party at Casa Tranquility, Ayelet’s home. Pull up a chair for a healthy interactive dining experience. You will leave enlightened about what’s possible in the 21st century. Travel not included. Location in San Francisco Bay Area.

Thank you inside the book!

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Moonshot (inspired by Buffy Sainte Marie)

0 readers

“We wish you bon voyage
And when you get there we will welcome you again
And still you'll wonder at it all
See all the wonders that you leave behind
The wonders humble people own”

(1) Digital copy of Our Journey to Business Common Sense
(1) Digital collection of 21st century quotes from 21st century leaders
(25) Paperback books for your organization or company
(10) Limited edition signed Hardcover books

(1) 90-minute Interactive keynote for your organization. Ayelet will deliver a tailor made presentation for your journey. Your leaders will discover how they can shift to a global 21st century mindset. We will discuss the seven key signposts for how to build thriving 21st century organizations and practical steps that will help your leaders make an impact in their day-to-day work. We will also learn from stories of 21st century global leaders from large corporations, non-profits and entrepreneurs.Travel not included for this journey.

(1) 2-hour customized co-creation session for up to 10 members of your organization, following the interactive keynote, to discuss key opportunities you can tackle with a smaller group. It will be a real life demonstration of how to drive 21st century conversations that drive action. Travel not included. This meeting will happen on same day as the keynote.

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