Based in Monaco and of dual Spanish and British heritage 🇬🇧🇪🇸, I bring over 20 years of experience at the intersection of marketing & communications, creativity, business growth, and innovation — building brands and ventures across sectors where technology, performance, and design converge.
My career began in Formula 1 Management, where I learned that precision, speed, and vision are essential not just in racing, but in business. I later held C-level leadership roles at top-tier creative agencies like M&C Saatchi, leading global campaigns and strategic advisory for high-profile clients including the Government of Monaco, the Spanish Government, and other international institutions — fostering brand equity through impactful MarCom and creativity.
As a multi-entrepreneur, investor, and advisor, I am passionate about enabling deep tech and advanced technology ventures to shape the future. I proudly Co-Founder & President of Avantgard Group, an investment firm, and Bernico Vanguard, a high-performance maritime defence engineering company. I am also Founding Partner of The Wattio, a pioneering electric and hybrid shipbuilding company advancing sustainable innovation in the Blue Economy.
In my current role as Executive Board Member (CMO & Growth) at Hispano Suiza, I lead global marketing and brand strategy for one of the world’s most iconic automotive marques — blending timeless luxury with cutting-edge hypercar performance (+1100HP).
Certified as a Marine Skipper and an active mentor in DIANA (Defence Innovation Accelerator for the North Atlantic, NATO) — a program dedicated to accelerating dual-use deep tech innovation — I advocate for a bold vision: combining technical excellence with financial sophistication to create long-term value in Deep Tech and Dual-Use innovation.Based in Monaco and of dual Spanish and British heritage 🇬🇧🇪🇸, I bring over 20 years of experience at the intersection of marketing & communications, creativity, business growth, and innovation — building brands and ventures across sectors where technology, performance, and design converge. My career began in Formula 1 Management, where I learned that precision, speed, and vision are essential not just in racing, but in business. I later held C-level leadership roles at top-tier creative agencies like M&C Saatchi, leading global campaigns and strategic advisory for high-profile clients including the Government of Monaco, the Spanish Government, and other international institutions — fostering brand equity through impactful MarCom and creativity. As a multi-entrepreneur, investor, and advisor, I am passionate about enabling deep tech and advanced technology ventures to shape the future. I proudly Co-Founder & President of Avantgard Group, an investment firm, and Bernico Vanguard, a high-performance maritime defence engineering company. I am also Founding Partner of The Wattio, a pioneering electric and hybrid shipbuilding company advancing sustainable innovation in the Blue Economy. In my current role as Executive Board Member (CMO & Growth) at Hispano Suiza, I lead global marketing and brand strategy for one of the world’s most iconic automotive marques — blending timeless luxury with cutting-edge hypercar performance (+1100HP). Certified as a Marine Skipper and an active mentor in DIANA (Defence Innovation Accelerator for the North Atlantic, NATO) — a program dedicated to accelerating dual-use deep tech innovation — I advocate for a bold vision: combining technical excellence with financial sophistication to create long-term value in Deep Tech and Dual-Use innovation.
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