A platform-first blueprint to fundraise from book idea, and build loyal audience before you publish
Every year, thousands of authors take the “quick” path: finish the manuscript, pour money into marketing, and pray for readers. The result? Disappointment, wasted dollars, and books that disappear into silence. Some waste years revising manuscripts to get a publishing deal from traditional methods.
The Smart Publishing Guide for Authors flips the script: a platform-first blueprint that helps you pre-fund your launch, position your message to attract the right readers, partners and publishers with a validated concept.
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Every year, thousands of authors pour months of work and thousands of dollars into publishing the “quick way.” They finish the manuscript, hire designers, run ads, and hope for traction—only to realize that hardly anyone is reading. The result? Disappointment, wasted marketing dollars, and books that vanish into silence.
The Smart Publishing Guide for Authors flips the script. Instead of waiting until after publication to think about readers, sponsors, or sales, this guide shows you how to build a Minimum Viable Author Platform (MVAP) first. You’ll learn how to pre-fund your launch, position your book so the right readers instantly connect, and create offers and partnerships that grow your income far beyond royalties.
This is a roadmap for authors who want their book to be seen and matter. You’ll discover how to:
-Validate your idea and message before you write.
-Build a one-page author platform that attracts readers, sponsors, and publishers.
-Pre-sell your book to prove demand and generate revenue early.
-Package your story into pitches that land speaking gigs, partnerships, and media.
It will help you to think beyond the book so your idea becomes the launchpad for a career, a movement, or even a media platform.
Whether you’re writing your first book or relaunching a stalled project, the Smart Publishing Guide equips you with the tools to skip guesswork and start strong. your book is the beginning of a business, a platform, and a legacy.
Authors
Ari brings a blend of finance expertise and four years of startup experience to help authors bring their books to life. He is the founder of Mint Mantis Inc., an agency dedicated to empowering both artists and authors by providing a holistic approach to creative careers. Ari transitioned from working with artists to smart publishing and now manages both groups, guiding them through essential stages like audience building, pre-launch strategy, and securing sponsorships.
With over a decade in finance and a passion for creative entrepreneurship, Ari leverages his background to bridge the gap between creativity and business. Through Mint Mantis, he offers strategic tools and mentorship to ensure that authors and artists not only complete their projects but also thrive in their careers. His approach equips creatives with the skills to think like business owners and navigate the competitive landscape of publishing and the arts
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