Publish Smart, Not Fast
Think your book will sell itself? Think again. In a market where 98% of books fade into obscurity, this guide flips the script—turning your book into a launchpad for impact, influence, and income. Learn the proven strategies to stand out, connect with readers and brands, and create a ripple effect that goes far beyond the page
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Smart Publishing: Guide for Authors is a game plan for turning your book into a sustainable business. Designed for first-time and self-published authors, this guide confronts the challenges of publishing head-on and provides a fresh, practical approach to stand out in today’s crowded market.
In a world where millions of books compete for attention, Smart Publishing introduces the Minimal Viable Author Platform (MVAP)—a lean, scalable system inspired by startup methodology. a lean, scalable system that helps you validate your idea, connect with readers, and attract sponsors before your book is even published. Inspired by startup strategies, MVAP enables you to test and validate, build early momentum and create new revenue streams through workshops, apps, and brand partnerships.
With actionable insights, real-world examples, and a focus on entrepreneurial thinking, Smart Publishing redefines success. It’s not just about selling books—it’s about building a creative career that lasts. If you’re ready to go beyond the page and make your book the foundation of something bigger, this guide is your essential starting point.
Authors
Ari brings a blend of finance expertise and four years of startup experience to help authors bring their books to life. He is the founder of Mint Mantis Inc., an agency dedicated to empowering both artists and authors by providing a holistic approach to creative careers. Ari transitioned from working with artists to smart publishing and now manages both groups, guiding them through essential stages like audience building, pre-launch strategy, and securing sponsorships.
With over a decade in finance and a passion for creative entrepreneurship, Ari leverages his background to bridge the gap between creativity and business. Through Mint Mantis, he offers strategic tools and mentorship to ensure that authors and artists not only complete their projects but also thrive in their careers. His approach equips creatives with the skills to think like business owners and navigate the competitive landscape of publishing and the arts
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