Synopsis

More and more people are realizing that the language we think, speak, and write often seems to be outdated or isn’t expressing how we see and feel the world. People begin to tweak words, create neologisms, and change narratives. One of the more recent examples was when “social distancing” felt like “distant socializing” and we transformed it into “physical distancing”. When we change our language, we change how we perceive and live in this world.

In many daily situations, we could easily transform our language from deconstructive formulations to more life-giving ones. When others create new conscious words, we immediately resonate with their uplifting meaning. Unfortunately very often, the patterns of “how we say it” and “the stories-we-live-by” are stronger than our good intentions. Often we are not aware how we can shift our language.

speakGreen offers a variety of conscious expressions as micro-interventions the reader can easily integrate into day-to-day vocabulary. Practical examples are: Turning “no” messages into constructive statements: "peace!" instead of "no war!" Expressing language full of life, also at work: "due date" instead of "deadline", "teams" instead of "units", "human beings" or "human sources" instead of "human resources". Promoting insightful daily communication: "yes, and" instead of "yes, but".

The book is filled with many practical green-red examples from daily communication, coaching, business, women at work, children, love, peace, conflict transcendence, positive affirmations, and much more. When speaking GREEN, we encourage others to co-author their language and their lives too. Together we are shifting paradigms and world views. Our words create positive ripple effects and ultimately, we transform the world. speakGreen!

Sales arguments

• The power of word-of-mouth will energize the initial momentum to pre-launch the book
• 138K likes and followers of speakGreen Facebook page
• 2.342 friends on Facebook and 1.003 connections on LinkedIn + 1,000 engaged email subscribers
• Public appearances in 1-2 podcasts and offering 2-4 webinars so far in 2020

Similar titles

• “Nonviolent Communication: A Language of Life” by Marshall B. Rosenberg (2003) Puddledancer Press - NVC is one of the roots of speakGreen and a comprehensive communication approach. speakGreen inspires with language from various areas of life. It promotes co-creating a GREEN, life-giving vocabulary.
• “Words Can Change Your Brain: 12 Conversational Strategies to Build Trust, Resolve Conflicts, and Increase Intimacy” by Andrew Newberg & Mark Robert Waldman (2012) Brilliance Audio - The purpose of the speakGreen book is increasing our consciousness for our personal and collective language and inspiring social change. It isn’t a self-help book, and it contains countless inspirations.
• “Positively Speaking: The Art of Constructive Conversations with a Solution Focus” by Paul Jackson and Janine Waldman (2011) The Solution Focus - This book is a 6-week training program of the Solution Focus. The speakGreen book is about Claudia’s initiative which promotes shifting personal and collective language patterns for our emerging futures.

Audience

Those creating change and transformations based on language.

Advance praise

"SpeakGreen is an uplifting book at first read, but then it becomes much more, one could almost create a daily discipline of just focusing on one word, that could transform a world. Words shape reality, they can make or break prisons and hide or create possibilities. SpeakGreen is simply a book about the fascinating art of being consistently aware of the difference."

--Dr. Hany Shoukry, Researcher in Human Development - University of Oxford Brookes Coaching for Emancipation, Coaching for Social Change

"I loved this eye-opening walk through Claudia’s SpeakGreen initiative, as it is inspired by her lived global experience and evidenced with examples across many areas of life. SpeakGreen sparks an opportunity to tweak our perspectives, then language, and finally our worlds in a refreshingly simple yet powerful way.

Claudia has taken time to explore the many layers that underpin the effects of language on social, cultural, and political norms. I’m highly aware of the language I use as an intuitive business coach and hypnotherapist but there were many nuggets for me to reflect on as I read on. Words Create Worlds provides valuable insight for communications professionals, coaches anyone that wants to leave a positive impact on the planet really! The words we speak really do create our reality and
that of the people around us."

--Sarah Potter, Business coach, hypnotherapist and author of Activate Your Life and The Change Myth