Neal Schaffer is an authority on helping innovative businesses digitally transform their marketing. Founder of the digital marketing consultancy PDCA Social, Neal serves as a Fractional CMO for several companies.
Neal Schaffer is a global leader in guiding companies through their digital transformation. A social media strategy consultant, international keynote speaker, and professor of social media marketing and social selling at 3 different universities, Neal plans to publish his 4th book, The Business of Influence, next year and help every business leverage the potential of influencer marketing.
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$20 Savvy Marketer
217 readers
Preorder 1 book:
And as a HUGE thank you, you'll get:
• First run copy of The Business of Influence
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
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$60 Influencer Mastermind Pack
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• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
• One month free membership to my new Business of Influence Mastermind, exclusive to those who purchase this package, featuring weekly webinars and coaching calls to allow me to give you hands-on influencer training.
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$200 Free Influencer Marketing Coaching
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• 60 minute personal consulting on influencer marketing for your business or how to become a social media influencer for yourself
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$500 Become Part of The Business of Influence
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and you'll be featured in my book!
If you are an influencer, brand, influencer marketing tool, or agency that has a great influencer marketing case study to share, this package ensures that your story - assuming it passes editorial quality control - gets featured in my book.
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$1500 Tap Neal's Brain for Influencer Marketing Advice
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• Your case study or product featured in the book, where appropriate
• 8 Hours of Private Consulting with Neal: Whether you're an influencer marketing platform, agency who works - or wants to work with - influencers, or a brand looking to do more with influencer marketing, Neal can help you with customized advice for your specific organization.
75 copies + ebook included
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$2500 Host Your Own Business of Influence Workshop
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• First run signed copy
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• Your name Acknowledged in the book
• Invite to workshop led by Neal Schaffer on either leveraging influencer marketing for business or how to become a social media influencer, delivered custom-made for your organization.
125 copies + ebook included
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$5000 Hire Neal Schaffer to Speak
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• First run signed copy
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• Keynote talk, Neal share his unique experience working with large brands such as Microsoft and All Nippon Airways as part of their influencer marketing campaigns as well as working with influencers through his PDCA Social social media agency and offer your audience insight on how everyone can leverage social media to become more influential.
250 copies + ebook included
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Hi Everyone!
Well, here we are in September - this journey has taken the better part of a year, but I'm excited to say that after finishing another chapter today I have only two chapters yet to write and, by my estimation, should be at the 55,000 word mark. Very excited to finally finish this and be able to share this with you!
With that in mind, I wanted to give you an update on my publishing situation. As an author, you either self-publish, work with a publisher, or work with a company that provides you a hybrid approach. My first two books I self-published, my 3rd book I worked with a publisher (Wiley), and for my 4th book I am leaning towards working with a publisher for a variety of reasons. I have already begun negotiations with a few publishers and hope to make an announcement as to who my publisher is - or if I decide to self-publish - when my manuscript is hopefully completed and submitted at the end of this month.
Working with a publisher means that my book won't be published until the Spring of 2019. However, while slower than self-publishing, it also ensures the highest quality and widest distributed product, and thus I believe - if I end up working with the right publisher - that the pluses outweigh the minuses. Either way I will keep you informed, and if you are a publisher and haven't heard back from me, please feel free to message me for an update. Thank you.
On a completely different note, my first two books were about LinkedIn and I still work with many companies on their LinkedIn marketing as well as Social Selling, including the business school executive education program that I created for Rutgers University "Social Selling in a Digital World." I find that many corporate professionals, whether they be salespeople as part of a Social Selling program or general employees as part of an Employee Advocacy program, lack general understanding of LinkedIn and its potential.
Although I haven't updated my two LinkedIn books published in 2009 and 2011, I did publish a free ebook called Maximizing LinkedIn for Business back in 2015. Due to contractual commitment with a client, parallel to writing The Business of Influence I have worked on revising this free ebook and am happy to announce that I just completed it last week. Feel free to download it from - and share - the following link:
https://nealschaffer.com/maximizing-linkedin-for-business
I have many books to write, actually:
First things first, though - I am hoping the next update will give you more visibility as to the publisher and estimated publishing date of The Business of Influence. Until then, enjoy the ebook, and have a productive September!
Warm regards,
Neal Schaffer
P.S. I am 18 books away from hitting the 500 mark and getting my book exposed to more publishers. Any help you can provide at sharing my Publishizer page (https://publishizer.com/the-business-of-influence/) with your network would be greatly appreciated! THANK YOU!