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The Business of Influence

Neal Schaffer

The Business of Influence teaches anyone to tap their business into the influencer economy and achieve massive results.

  Business & Money    Self-help   60,000 words   25% complete   Published by HarperCollins Leadership
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$10,860.00 funded

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Update #12 - [The Business of Influence - Update #12] Free Influencer Marketing Webinar Today + New Podcast + Time to Submit Your Case Studies! Dec. 19, 2018

Hi Everyone!

Just wanted to send you a few quick updates before we head into the holidays...

1) Free Influencer Marketing Webinar - TODAY!

Sorry for the last minute notification, but if you are on my NealSchaffer.com email list or follow me in social media, you would have hopefully seen this information. Just in case, I'm doing a free webinar two hours from now on How to Find and Engage with Your First 100 Influencers. Hope you can make it! You can register here: https://app.livestorm.co/agorapulse/how-to-find-and-engage-your-first-100-influencers

2) In Publisher Negotiations...

I cannot make an official announcement yet, but I have agreed in commercial terms with a major publisher and am now in contract review phase. The contract stipulates that the manuscript will be submitted before the end of the year, so I hope to be able to announce my publisher and publishing timeline in the next 12 days! STAY TUNED!

3) Please Submit Your Case Studies!

For those of you who purchased the $500, $1500 or $2500 package, the time has come for you to submit your case studies for consideration in the book! Please send your case studies, which can be as short or as long as you want (they will not be published as is but worked into the content in an appropriate chapter at an appropriate length), to neal@nealschaffer.com. I must receive your case studies by EOD Monday, December 24th for consideration. Thank you! If you are interested in having your case study featured but did not purchase one of these packages, please email me as well to see how we can upgrade your purchase.

4) Did You Hear My Latest Podcast?

After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at it. Should businesses keep trying to do the same thing? Or is it time for a next generation, new approach to social media marketing that takes into account the fact that we are now entering our second decade of implementing organic social? This episode also includes my latest thoughts on influencer marketing, so make sure you give it a listen here: https://nealschaffer.com/social-media-marketing-2dot0/

That's all for today everyone. Wishing every one of you the happiest of holiday seasons!

Warm regards,

Neal Schaffer

https://nealschaffer.com