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Gene Hsu

Gene Hsu

Irvine, California

Gene is American Born Chinese with 20+ years of experience leading people, projects, and cross-cultural teams in Greater China (from Country Manager to Consultant and Sales Director to Entrepreneur)

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About the author

Gene is as American as football and apple pie while also 100% fluent in Mandarin Chinese, so he fully immerses himself in every cross-cultural interaction where he discovered the critical importance of EMPATHY and SELF-AWARENESS as the primary gateways into social acceptance and long-term success.

He believes the world would be a better place if China and America got along, and his MISSION is to help Americans and Chinese get along better by creating content that triggers positive imagination and purpose-driven curiosity for his podcast listeners, YouTube viewers, webinar attendees, and Meetup members.

From teaching cross-cultural management to Chinese executives in Chinese, mentoring Chinese MBA students, partnering with local Chinese, and hosting Meetup events in China, to marrying a traditional Chinese lady and raising his ABC son in America, the personal stakes for Gene are as high as the impact on his business that he can reach more people with his unifying message and blueprint for achieving harmony across the dichotomies of Chinese and American culture.
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Success! The China Leadership Dilemma has already sold 25 pre-orders , was pitched to 3 publishers , and is in discussions with publishers .

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Update #6 - Worried about your business in China? June 23, 2020

US and China have been in a trade war since 2019!

Now, COVID-19 Global Pandemic is accelerating tensions, misinformation, and mistrust between China and America, while the US is facing its own protests and political uncertainty.

So, I am finally committed to writing a book that aims to improve US-China relations one cross-cultural relationship at a time, and The China Leadership Dilemma is now available for pre-order.
   
80/20 RULE FOR CHINA BUSINESS

  • 20% of business success is affected by macro, geopolitical matters
  • 80% of business success is affected by individual relationships


The China Leadership Dilemma conditions you to focus only on CONTROLLABLE FACTORS that affect 80% of your business results, and it is a blueprint for developing more constructive relationships 


with your counterparts in China, regardless of the UNCONTROLLABLE factors.


The antagonist is my INNER VOICE that continues to remind me of my Western, democratic values, telling me I'm right in my approach, and dismissing all possibilities of UNKNOWN UNKNOWNS.For you the reader, you will discover a new MINDSET for risk management in China.  


CHINA RISK MANAGEMENT

There is no way to manage risk when you only consider what your perceive on the surface, so the best way to protect yourself and maximize your success rate is to know what people (Chinese) think and how things actually work in China.