Hi Everyone! 

Thanks for following along on this book writing quest and wanted to share a few updates: 

1.  The Framework for the book is making progress.  The real heavy lifting will kick into high gear once the pre-order campaign wraps up, but chapter titles, outline, and the basic framework is now out of my brain and on a computer document - that's good. 

2.  New Promo Item and some History

There's a new 3 Book Bonus dedicated to my first-ever Facebook Page and side business, Line of Dance.  I started designing t-shirts for our studio festivals and turned it into a small side business in 2008.  When we had our son Christian in 2009, I'd take care of designs, Facebook engagement, contests, and shipping orders all during his nap times.  Eventually, as our family started growing, it became harder and harder to keep up with it.  

Nevertheless, there are still Line of Dance t-shirts in stock.  So anyone that orders the 3 book promo will receive 2 Line of Dance t-shirts (while supplies last). 

3.  So far, there are 4 publishers that have expressed interest in the Choreography of Customer Service.  Once the campaign is finished, and I've submitted my outline and framework, the team here at Publishizer will pitch my book to over 20 publishing companies as well.  (insert slightly worried but excited emoji here)

4.  Rainy Days

There's an old American Express commercial where Tiger Woods talks about rainy days. How it's on days like that he has the chance to be lazy, to be a fan, to relax.  

Then comes the hook, "there are no rainy days."  Tiger Woods, pictured practicing his golf swing in the rain, then says, "my life is about never settling...".  

For all of us business owners, this pandemic could have easily been seen as more than just a rainy day - maybe a monsoon would be more accurate.  

At least for me, there were a few rainy weeks early on when we weren't sure. if or when we could reopen.  So I allowed myself to coast, to settle, to stay busy with my kids just enough to remove the tread from my drive to return to work.  

The payment for that would come in the form of a prolonged transition back into work mode.  I was lethargic, indecisive, and full on the Turkish Delight of rainy days.  

Rainy Days are an opportunity to differentiate.  

To know that 99% of the people out there are doing the standard rainy day immediately makes not settling a Top 1% behavior, just by showing up when it's tough.  In many ways, this pandemic has given us so many similar opportunities.  

Are we showing up when others are staying home or closing down? 

Are we training and developing our teams in adverse conditions when everyone else is waiting for things to get better? 

Are we in a relentless pursuit of incremental improvement while the other 99% are in search of a quick fix? 

This rainy season hasn't been easy, but if you stay on the attack, you'll be easy to differentiate even when the rain clears up.  

Thanks for reading and stay tuned for more updates!

Chris