The Movement Economy by Ash Kumra

Ash Kumra

Los Angeles, California

Ash Kumra is an award winning entrepreneur, author, public speaker and talk show host recognized twice by the White House as an entrepreneur making an impact. He is currently the co-founder of Youngry - a media company whose mission is to unite the entrepreneurship ecosystem with mentorship driven content to help early stage entrepreneurs and creators become successful.

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About the author

Ash is currently helping run Youngry (a media company informing, inspiring and elevating young & hungry minded entrepreneurs to thrive). He is an authority on entrepreneurship, social media & branding by authoring the book series "Confessions from an Entrepreneur", spoken to over 10,000 people and has been cited in 100's of articles including Forbes Magazine, Huffington Post, American Express Forum, Entrepreneur Magazine, Startup America/Up Global, LA Times, OC Register, Tedx & The White House. Ash has also hosted over 100 interview with business mavens, authors, entrepreneurs and celebrities who have achieved their dreams and goals.

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Ankur Garg

Co Founder & Chairman of the Board at Youngry, Entrepreneur and Speaker.

Ankur K Garg (AKG) has accumulated over ten (10) years of leadership experience in building brands and guiding innovative start-up companies. An accomplished corporate strategist and marketing guru, his vision and expertise in business performance have driven remarkable growth in brand recognition, marketing presence, and overall customer loyalty. His proficiency in developing loyal clientele and command of design/marketing within the IT consulting industry is highlighted by his accomplishments at Crimson Lab Corporation.

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+Free SWAG at the book launch party and connections to entrepreneurs
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+ An honorable mention with hyperlinked company in Ash Kumra's personal entrepreneur email newsletter that reaches over 100,000 entrepreneurs nationwide.

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The Movement Economy

The Next Wave of Entrepreneurship

How to create and leverage a crowd to maximize results and a win/win for everybody.

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	Business & Money Entrepreneurship
	40,000 words
	25% complete
	15 publishers interested
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Synopsis

Starting a movement is not about the entrepreneur, it's about the followers. It's about them. And then it's about us. It's never about "I" or "me".

The global economy is becoming more collaborative every day. It has brought new disruptive models to giant existing industries–as well as those that fund them–leveraging the internet to create massively scalable businesses and brands.

In The Movement Economy, Ash Kumra and Ankur Garg–two national speakers, founders and entrepreneurs– share not only why it's possible to start a movement, but how.

This book is teaches entrepreneurs the real-life strategies used to create movements and become a change for millions around the world. It teaches how to create and leverage a crowd to maximize results and a win/win for everybody.

Learn from entrepreneur luminaries who have created movements that have empowered millions and generated hundreds more. Learn how brands, now worth $100 million dollars each, unite people on common ground with a shared objective to mobilize together and spread a message across a nation very quickly.

This book was inspired by Youngry co-founder's Ash Kumra & Ankur Gargs national entrepreneurship movement that spanned over 50 locations, 50,000 entrepreneurs, over 150 endorsers and close to six figures generated (all within 90 days!). Ash Kumra and Ankur Garg have spoken to over 10,000 people and have been cited in 100’s of articles including Forbes, Huffington Post, American Express Forum, Entrepreneur Magazine, Startup America/Up Global, LA Times, OC Register, Tedx & The White House.

Outline

Part 1- Introduction

How Ash Kumra and Ankur Garg surrounded themselves with entrepreneurs years before they we're ready to create a movement.

Part 2- Conception

How to get started as an entrepreneur who is trying to create a movement and why understanding the changing economy is a necessary first step.

Part 3- Tapping the Crowd

Crowdfunding is revolutionizing how founders and entrepreneurs can share, fund and gain momentum around their idea.

Part 4- Flow

The elements of the Flow: Focus, Love, Opportunity, Win and how to use them to gain the most for your brand or venture and start a movement.

Audience

The primary market for this book are young entrepreneurs ready to create change and impact the global community. A large majority of entrepreneurs and creatives are turning to disruptive models to get their message out there, raise funds, and start a national movement, very quickly.

A successful crowdfunding round not only provides your business with needed cash, but creates a base of customers who feel as though they have a stake in the business' success, and entrepreneurs today are leveraging the vastly increasing options available to them. Not only that, these platforms allow tens of millions of people access to new business projects and ideas, and hundreds of millions of dollars have funded by people across the globe.

There are more than 600 crowdfunding platforms around the world, with fundraising reaching billions of dollars annually, according to the research firm Massolution.
$16 billion crowdfunded in 2014, over $35 billion in 2015 and estimated to surpass VC investments in 2016.
World bank predicts global crowdfunding could grow to $96 billion by 2020
US Equity Crowdfunding volume at $1.2 Billion in 2015
75-100% growth in US equity crowdfunding volume of capital raise in 2016, approx. $3.5 to $4 billion
12.5+ million people annually back projects on Kickstarter.

Promotion

Ash and Ankur are backed by several of their businesses and partnerships including Youngry and others. This book is for this audience of entrepreneurs, founders and movers directly, and will be the main medium to obtain preorders.

Email Power For Movement Economy Promotions:

Youngry List: 1.5 million
Ash Kumra Personal List: 150,000
Ankur Garg Personal List: 250,000
Shredz Social Media: Over 3 million followers across Instagram, Facebook and Twitter.
Youngry Social Media: Over 100,000 across Instagram, Facebook, Twitter and Linkedin.

Press/Media (you can grab links from here).

Speaking Events Information:

2015/2016 Ash and Ankur has spoken to over 100 colleges and organizations spanning over 10,000 people.
We have secured a 30 plus event tour spanning April to June 2017 across the country. Participating organizations include WeWork, Viacom & The Mayor Of New York City. We will also be creating a documentary discussing the Movement Economy to be shared across the nation's audience.
We will be doing an international crowdfunding campaign for Youngry starting in April 2017 in tandem with the tour. Audience potential is over 10,000,000 million people and we will be offer exclusive packages for Movement Economy book promo items to help with presales etc.

Additional Promotions For 2017:

-A 20 city event tour starting Spring 2017 across major content partners and hubs working with Youngry.com. We will establish awareness and relationships on these platforms to push this book into our extended network.

-Larger orders and corporate sponsors will come from pre-existing relationships and new ventures. These will also act as distribution points for the book during preorders.

-Speaking engagements will boost awareness and preorders for the book, which Ash and Ankur are both actively scheduled for.

-The Movement Economy radio show will host entrepreneur guests to discuss topics in the book and bring concepts to life.

To date we have helped emcee, produce and/or be a media partner for top conferences/summit spanning over 10,000 people in total.

Media Highlights

Competition

The Thank You Economy

By Gary Vaynerchuk

Published by HarperBusiness; 32075th edition (March 8, 2011)

This book speaks to an evolving economy that's changing the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. Vaynerchuk reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth. The Movement Economy embraces Vaynerchuck's insight on the changing economy and teaches readers how to leverage to enhance your brand image and following. It cover aspects of crowdfunding and gaining support for a larger cause.

Tribes: We Need You to Lead Us

By Seth Godin

Published by Portfolio; 1 edition (October 16, 2008)

This book helps leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. The Movement Economy is all about mobilizing an audience towards a common direction. It's complements finding your tribe by harnessing the power of a strong brand and how you can influence the people around and how they can influence the people around them for one common purpose.

Outliers: The Story of Success

By Malcolm Gladwell

Published by Back Bay Books; Reprint edition (June 7, 2011)

This book explains how leaders make change in any type of industry. Gladwell explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Understanding cause and effect is a crucial aspect in creating movements. The Movement Economy takes this reasoning a step further and teach readers how to create change and impact by leveraging the power of the crowd.

Uprising: How to Build a Brand – And Change the World – By Sparking Cultural Movements

By Scott Goodson

Published by McGraw-Hill Education; 1 edition (February 17, 2012)

This book teaches how to find out what moves people to action, and then create a way to support and enhance that movement with your product, service, or craft. Like The Movement Economy, it's about creating a win-win strategy with customers, partners and followers to enhance the brand image in the minds of more and more people. Both books focus on gaining loyalty and influencing public opinion.

15 publishers interested

	Management Impact 500 copies • Partial manuscript • Looking for management books. Management Impact, and imprint of Boom NL, offers the most relevant management content in eight areas: organization, strategy, change, processes & projects, innovation, leadership, and personal growth. Relevant is Management Impact, by working only with the best management authors. Thanks to the very intensive cooperation with experts and professionals, we know exactly what is happening in the market and we respond to this. Through a clear and structured layout, you know immediately what type of content is involved. Can you use the content immediately in practice (getting started), it is a topic that is very popular in the market (trending), it is a case (best practice) or it is an introduction to a theme (knowledge base). Traditional publisher Business & Money, Business & Money, Career & Success, Career & Success, Journalism, Technology & the Future Worldwide
	Agora Publishing Agora Publishing is a Canada-based not-for-profit organization, founded in 1997 with the aim of making book publishing accessible to all writers across Canada and internationally. We are the only hybrid book publisher which is also a cable TV show producer; newspaper publisher; social media marketer and search engine marketing organization. Do you have a Twitter following of at least 5000? We will interview eligible authors for 15 minutes for our cable TV show broadcast. If your raw interview footage generates at least 1000 views within a four day period, we will air your interview on our cable TV show. Contact us for more information. Applications are due Saturday, May 29, 2021. #authors #bookmarketing #writers #tv Hybrid publisher All categories Worldwide
	HigherLife 500 copies • Completed manuscript. HigherLife allows authors to retain all your publishing rights and you pay no publishing fee. Your only cost is to purchase at least 2,500 copies of your book from the initial press run, and this cost typically amounts to a 60%-80% discount off retail. You benefit from a full publishing team of experts: editors, designers, publishing and marketing strategists, copyeditors, copywriters, who know how to take your message and craft it as well as any New York Times best-selling publishing house would do. Hybrid publisher Children Fiction, Literary Fiction, Mind & Body, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future Worldwide
	Lulu Press, Inc. Since 2002, Lulu has enabled more than 1 million authors in more than 225 countries and territories to self-publish nearly 2 million publications. Our industry-leading tools, worldwide print network and global community help authors hone their craft and publish printed books and eBooks for FREE. Offering the largest Indie bookstore at Lulu.com and distribution services, you can sell in online bookstores around the world. With Lulu, authors are in control, forever owning the rights to their works, setting their own price and keeping 80 percent of their book profits and 90 percent of eBook profits. Hybrid publisher All categories United States
	Mascot Books Mascot Books is a full-service hybrid publisher dedicated to helping authors at all stages of their publishing journey create a high-quality printed or digital book that matches their vision. With comprehensive editorial, design, marketing, production, and distribution services, our authors have the support of an experienced publishing team while still retaining one of the highest royalty percentages in the business. Hybrid publisher All categories
	Morgan James 500 copies • Partial manuscript • Looking for entrepreneurship, business, self-help, and personal growth. Morgan James Publishing has revolutionized book publishing—from the author’s standpoint, earning 29 NY Times and over 100 USA Today and Wall Street Journal best sellers. We teach authors strategies to leverage their books and grow their businesses—adding value while staying out of the way. Evidenced by more Major Media best sellers than most publishers our size. Regularly ranked by Publishers Weekly as the most recognized and one of the fastest-growing publishers in the nation, Morgan James is reported to be “the future of publishing.” Hybrid publisher All categories United Kingdom, Canada
	Motivational Press 250 copies • Completed manuscript. Motivational Press is a top publisher today in providing marketing and promotion support to our authors. Our authors get favorable rates for purchasing their own books and higher than standard royalties. Our team is at the forefront of technology and offers the most comprehensive publishing platform of any non-fiction publishing house including print, electronic, and audiobook distribution worldwide. We look forward to serving you. Hybrid publisher Mind & Body, YA Fiction, Business & Money, Career & Success, Health, Fitness & Dieting, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture, Sports & Outdoors, Travel Worldwide
	Next Chapter 250 copies • Completed manuscript. Next Chapter is a Rapid Versatile Publisher (RVP) that combines the professionalism and quality of traditional publishing with the creative freedom of independent publishing. We have published dozens of bestsellers, and take pride in the transparency of our business. There are no hidden fees or small print. Join us today and take your writing career to the next level. Hybrid publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Publishing Push LTD We have taken new authors and helped them sell thousands of copies all over the world. We have worked with best selling authors and helped them increase sales by over 500%. We obsess over book marketing. We even wrote a book on it. We are now seeking excellent novels we can publish. Hybrid publisher Literary Fiction, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Personal Growth & Self-Improvement, Science, Society & Culture, Sports & Outdoors, Technology & the Future United Kingdom
	Rethink Press 250 copies • Partial manuscript • Looking for self-help books for entrepreneurs, business owners, consultants and coaches. Rethink Press publishes those who need their authoritative niche book professionally produced to increase their influence, impact and income. We are a hybrid publisher; our business model allows authors to pay for book production costs (editing, proofing, design, typesetting, etc) up front through one of our publishing packages. Hybrid publisher Business & Money, Career & Success, Personal Growth & Self-Improvement, Technology & the Future Worldwide
	Authors Unite 250 copies • Partial manuscript. Authors Unite helps you become a profitable author and make an impact. We take care of printing and distribution through major online retailers, developmental editing, and proofreading with unlimited revisions. We take care of the entire process for you from book cover design all the way to set up your backend so all your book royalties go straight to your bank account. We can also help with ghostwriting if you prefer not to have to figure out all the steps on how to write a book yourself. With our book marketing services, you don’t need to worry about figuring out all the steps on how to market a book or how to become a bestselling author. We’ve helped hundreds of authors become bestselling authors on Amazon, USA Today, and The Wall Street Journal. We take care of the entire book launch process for you to help you sell thousands of copies of your book and become a bestselling author. View case studies here: https://authorsunite.com Service publisher Children Fiction, Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
	BookFuel From Manuscript to Market. We help authors self-publish their books by providing the professional services needed to get books into book stores. Services offered include: Editing, Cover Design, Print Layout, eBook Conversion, and Distribution. Our unique Boost program allows authors to have their books created for $2,399. The process is guided by a dedicated Account Manager, who's goal is to produce the book the author envisioned. With BookFuel, authors retain 100% of their rights, ownership of their files, and all their royalties. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Dog Ear Publishing A publishing services company dedicated to delivering amazing results to our authors. From manuscript development and editing to book design to effective marketing tools, Dog Ear delivers. Our dedicated team of publishing professionals have spent years in both the 'traditional' and self publishing worlds. We know how to build, distribute, and market great books. Dog Ear authors pay less and make more than authors from ANY other publisher. Visit http://dogearpublishing.net to learn more. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	ShieldCrest Publishing ShieldCrest are book publishers based in the UK who fill that vital gap for talented authors where mainstream publishers are unwilling to give them that chance. We strive for excellence and invest in our authors and are listed in FreeIndex as the number one independent publisher in the UK for price quality and service rated author satisfaction. We publish books of all genres including; fiction, historical, biographies and children's books. ShieldCrest publishing continues to grow rapidly with satisfied authors throughout the UK and overseas. Our range of products includes paperbacks, hardbacks and digitised e-books in all formats used globally in the myriad of e-readers. In addition to the above, ShieldCrest provides a complete range of services including book design and layout, illustrations, proof reading and editing. For marketing we offer author web page, press releases, social media marketing packages and many other support services to help both first time and experienced authors get their books into the market quickly and maximise on the opportunities available. These services enable us to guide our authors through the process as we transform their manuscript into a professional book, which can take its place with pride next to any famous author's book of the same genre. The staff at ShieldCrest have many years experience in the book industry and this wealth of experience is put at the disposal of our authors. Our clients include established authors such as Diane Marshall who has been acclaimed as the best writing talent to come from Scotland for years by The Scotsman newspaper, and Prof Donald Longmore OBE, who performed the first heart transplant in the UK and has sold thousands of medical books used by students throughout the world. We also recently released "Martin Foran-The Forgotten Man" by J.R. Stephenson, which features fraud within the police, abuse within the prison service and injustices in the courts and has been featured in the press and on TV. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Virtualbookworm Publishing Virtualbookworm (VBW) Publishing was founded by a writer frustrated by the long wait time and occasional heartbreak often associated with the publishing industry. After researching the various "alternatives," he discovered a number of subsidy publishers that would publish any author ... for a price. Unfortunately, many reviewers (and readers) thumb their noses at books from such houses, since all it takes is cash to get published by them. Then he discovered self publishing and the endless opportunities it presented. However, such a venture requires countless hours of research of printers, proofreaders, artists, etc. And after publication, even more time is consumed trying to market the book. So, Virtualbookworm.com was established as a "clearinghouse" for authors, since it offers virtually everything under one roof. Although we now charge setup and design fees, those costs are kept to a minimum so as to cover all expenses. And, as with "traditional" publishers, we carefully review each manuscript and only offer contracts to authors who truly have exceptional manuscripts. We don't print garbage, and we want our authors to proudly say they were published by Virtualbookworm. If we accept your book for publication, you can rest assured that it will be sold next to other quality books, and not just work that had enough money behind it. And, you'll receive some of the best royalties in the business! Since our initial costs are so low, we want your books to sell as much as you do. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide

Entrepreneurs work around the clock, seven days a week. "Why?" You might ask- because they choose to work for their own dream and divine purpose. They want to not only create jobs for the global economy, but they also want to create a movement. There are plenty of ways to get started at building your dream and turning it into a reality. If you feel like you have what it takes to become an entrepreneur, let's dive into the ways to creating funding for you dream.

The author hasn't added any updates, yet.

Guy Vincent
on Oct. 6, 2016, 6:39 p.m.

reply

Go Ash! Wishing you success with your campaign :)

Zia Haq
on Nov. 8, 2016, 4:51 a.m.

reply

Good luck, can't wait to get my hands on this book

GABRIEL GOMEZ
on Nov. 15, 2016, 11:57 p.m.

reply

Good Luck! -GymHit

Mark Thimmig
on Nov. 18, 2016, 11:45 p.m.

reply

Can't wait to get my copy of your new book!

deleted deleted
on Nov. 29, 2016, 9:11 p.m.

reply

Looking forward to it.

Ajit and Neeta

Minh Tran
on Dec. 6, 2016, 5:10 a.m.

reply

Good luck!

Rishi Mallik
on Jan. 8, 2017, 2:13 a.m.

reply

Keep it up!

Michael Sawitz
on Jan. 24, 2017, 8:10 p.m.

reply

I'm extremely excited for you Ash. I know there will be relevant content for startups included and I will be happily sharing those words of wisdom with startups here at FastStart.studio. Well Done.

Tanja Damha
on Jan. 25, 2017, 10:46 p.m.

reply

Keep going! Congrats on the book!

Cam Kashani
on Jan. 27, 2017, 3:37 a.m.

reply

Keep that passion burning bright. - Cam

Tracy Kwiker
on Jan. 27, 2017, 10:54 p.m.

reply

I wish you and Youngry the best of success!

Danielle Center
on Feb. 1, 2017, 1:51 a.m.

reply

Looking forward to this book!! Its not just a book its a movement! YEAH!!

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Ash Kumra

About the author

Ankur Garg

The Movement Economy

Synopsis

Outline

Audience

Promotion

Competition