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The Value Plan

Philip Sugai

How to Create Future-Proof Products & Services

The Value Plan is a practical, hands-on, proven step-by-step guide written to help anyone develop successful, future-proof products and services that create long-lasting value.

  Business & Money   76,000 words   100% complete   Published by Routledge
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Update #12 - Wishing you health, safety and peace of mind! April 8, 2020

Hello from Kyoto,

I know that you (and the world) have many other important things to focus on, so please excuse my very brief email interruption!  

First, and most importantly, I would like to send you my heartfelt wishes for health and safety during this incredibly challenging time.  I only hope that you, your family, and all those close to you are healthy, safe and managing to deal with this difficult situation as painlessly as possible.

Because it's been so long between updates, I just wanted to let you know that things are continuing to progress with the transition of The Value Plan into "Building Value from Marketing: A Step-by-step Guide" to be published by Routledge later this year.  I submitted the final manuscript in mid-February, and it is now under review by their editorial team in the UK.

They've also decided on a final cover design (attached here), which I actually really like (and hope you do too)!  

As we get closer to a final publication date, I will be back in touch.  But between now and then, I will do my best to not fill your email inbox with minor details.  If in the meantime you see or hear about any stories or acts by companies, groups or individuals that show the benefits of a value-focus (rather than Profit-at-all-costs focus), I'd appreciate any and all examples that you can share.

Again, wishing you and all of those close to you health, safety and peace of mind over the coming weeks and months.

Best regards,

  Philip