Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. https://www.linkedin.com/in/philipsugai/
Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.
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Hello from hot & humid Kyoto!
First, I'd like to thank you for subscribing to my campaign, and for your support as I continue on my quest to find a global publishing partner to work with me.
The good news is that I now have 197 pre-orders, so I am 40% of the way to the 500 that I need to get a literary agent from Publishizer working with me. If you've already pre-ordered a copy of The Value Plan or one of the larger packages, THANK YOU!! You've helped me to get to the #1 position in the Business & Money section of this publishing competition. If you're still thinking of offering support, please let me know if there is anything specific I can help you with related to your business challenge with The Value Plan.
This week a new article that I wrote about The Value Plan and the future of the global Advertising industry will be published in Campaign Asia. I will send the link in my next update after it's published.
I'll also be interviewed by the founder of Leanpub, Len Epps on Thursday for his podcast on book publishing. Once that is live, I will also let you know where to find it.
Finally, if you haven't seen it, I sent a press release out on The Value Plan crowdfunding campaign, and it has reached news outlets globally.
Here it is on AsiaOne, but it's been covered in 85 media outlets across the world, and I'll be following up with editors to try to see if they can help me spread the story why this is such a fundamental time to focus on value beyond the bottom line.
https://www.asiaone.com/business/value-plan-marketing-value-beyond-bottom-line
Thank you again for your help and support, and if you have any further suggestions for things that I could/should be doing to support this campaign, please feel free to email me at: psugai@mail.doshisha.ac.jp
Best regards,
Philip