Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. https://www.linkedin.com/in/philipsugai/
Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.
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Hello from (still incredibly hot and humid) Kyoto,
First, I'd like to let you know that we just passed 250 pre-orders for The Value Plan! :-) This is all within the first 8 days of the campaign, so with three full weeks left, I'm hoping we can power well past 500 pre-orders by August 30th. Thank you again for helping me get this far.
Second, as promised, here is my latest article on the future of Advertising agencies, and how a value focus versus value washing is critical for a sustainable future. In order to read the full article, you'll need to register for free on Campaign Asia site:
Finally, my interview with Len Epp at Leanpub went well, and the full podcast for this interview should go live on August 21st. I'll share it with you as soon as it goes live.
Thank you again for your interest in my campaign and for your support, and please keep cool in this very hot summer heat.
Best,
Philip