Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. https://www.linkedin.com/in/philipsugai/
Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.
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Hello from Kyoto and to week 3 of my 4-week crowdfunding campaign.
I’m not sure if you’ve seen the numbers, but I’m currently 65% of the way to my goal of 500 pre-orders by August 30th! With the help of a number of people making huge investments in this project (THANK YOU!), I’ve been able to get to this point. So I only need 175 more pre-orders between now and the end of the month.
Based on these results, The Value Plan is currently #3 overall in terms of the active campaigns on Publishizer (the two books that are ahead of me already have 600+ pre-orders… The #1 book has 800+ pre-orders..I have no idea how they’ve been able to do this!). BUT, I’m currently #1 in the Business Impact Challenge.
And in case you’re looking for extra content related to The Value Plan, two new things have happened this week that I’d like to share with you:
1. I was just featured on a 60+ minute podcast with Len Epp, the co-founder of Leanpub, and his Frontmatter podcast here.
Woven into our discussion of value, marketing and how companies can thrive in today’s complex hyperconnected world are some stories of the creation of The Value Plan and some of the pitfalls I’ve had along this journey. I hope you’ll take the time to listen and pass this onto anyone who you think it could be helpful to.
2. To celebrate the closing of this crowdfunding campaign and together with Jason Ball at Business in Japan in Tokyo, I’ve organized a lunchtime workshop in Tokyo on The Value Plan and how the concepts can be applied successfully to business here in Japan and globally. If you are in Tokyo on August 30th, I’d love to see you there! Please register using this link.
I’d like to thank you again for choosing to subscribe to this update through Publishizer, and if you could continue to help me spread the word about this campaign and the contents of The Value Plan, I’d deeply appreciate it!
Only 175 more pre-orders to go!
Best,
Philip