Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.
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$20 EARLY BIRD!
146 readers
1 Copy of the book "The Value Plan" PLUS:
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$499 MARKETING TEAM PACK
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25 copies of the book "The Value Plan" for you and your team PLUS:
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$999 VALUE FOCUSED MARKETING POWER-UP
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Hello from Kyoto!
I just wanted you to know that this afternoon brought me up to 417 pre-orders, and I've received a number of sincere promises from former students, colleagues and peers from around the world letting me know that they plan to pre-order soon.
But just to make sure that I don't have an uncomfortable time on Friday during my presentation on The Value Plan in Tokyo, I'm wondering if you could help me make one last outreach effort to friends and colleagues who might be interested in The Value Plan process and framework.
I just posted a new article on LinkedIn Pulse "Is your startup value focused? 3 Tips to help you unleash new sources of value" this afternoon that gives a few key insights from inside the book. Please feel free to share this with your network if you think they can receive value from what I've written.
https://www.linkedin.com/pulse/your-startup-value-focused-philip-sugai/
Thank you again for all of your help and support as I have worked through this (very challenging) process. I'm learning a ton of new things, and if you see any last-minute things that I should be doing to help get past the 500 pre-order goal, PLEASE let me know.
Wishing you continued success, and I hope you have a great rest of your week.
Best,
Philip Sugai