Synopsis

Many people desire to start and operate their own business, although most people do not know how to do this right.

Why? They don’t have the experience or knowledge of "how" to start a business to create success rather than failure. Some think they can just "give it a try"; or "use their gut"; or "just figure it out"; however, most will likely join the over 75% who the Bureau of Labor Statistics (BLS) indicates fail.

Today we are learning that there is now even a larger fail rate the BLS statistics. This is due to the Covid-19 crisis. No-one planned for this - well, almost no one. If you follow the principles in the Venn Playbook you will have a much greater propensity for success because you didn't "just wing it" you planned for success.

You will win the startup game with my playbook.

The Data:
Millennials are the largest generation alive today. This global population is in the process of reshaping the economy. The unique experiences and ways of thinking and living will change the ways we operate business for decades to come.

• 47% - Millennial generation individuals interested in starting a business.
• 7.5 - The average number of companies started by a person now versus up to four in previous generations.

The data is clear, but not everyone is an entrepreneur, nor should everyone attempt be an entrepreneur.

However, all people interested in being an entrepreneur should have a playbook to refer to which provides them guidance along their path.

The Venn Playbook is a deep dive into the principles presented in Bill's book "The Venn Effect: an entrepreneurs guild to success through purpose" that led him on his path to starting, growing and selling successful business'.

Using the Venn Playbook as a guide, readers will be able to gain actionable information to move from a purpose-driven startup, through the valley of death and on to profit and security.

I am writing this book because I have had numerous people ask me to help them with their startup or mature business. Most seemed to know their purpose, but all needed a lot of help with the common considerations in business.

Bill Rader, the author, is a respected leader, speaker and columnist. He has a warm and authentic presence on both stage and on camera. He is a capable spokesperson and like-able personality to carry the Venn Playbook message.

Sales arguments

• Bill is a celebrated author, keynote speaker and lecturer with advanced praise of his previous book: The Venn Effect.
• Bill is a recognized thought leader. His opinions and expertise are sought after by other CEOs, and leaders. Bill’s thought leadership is highlighted at: https://www.billrader.com/
• Bill has over 2,000,000 readers of his stories on Forbes, Inc and in other magazines.
• Bill has been featured in over 50 interviews in print media, podcast, video podcast and television.
• Foreword by leading business executive.

Similar titles

• The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Guy Kawasaki - (2015) Published by Portfolio. Bill uses the principles of the Venn to outline simple steps to taking an ideas and turning them into a business. The Venn Playbook provides detailed information to answer the questions most have but don’t want to ask.
• The Third Wave: An Entrepreneur's Vision of the Future - Steve Case - (2015) Simon & Schuster. Steve uses his experience and understanding of tech to tell a story of business and what he contends is the "third wave" of business. The Venn Playbook provides engagement with the reader that provides the page turning aspect guiding reader. The main difference is the detailed examples of what to do, and not to do, that separates the Venn from Wave.
• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change - Steven Covey (1989) Free Press. In his book Steve talks of "true north" and specific ways to create personal habit that lead to change. The Venn Playbook uses Bills real life experience to guide and instruct the reader answering the questions all have at one time or another.

Audience

Aspiring entrepreneurs including: business owners and leaders, leaning strongly into people who might be thinking about starting or building a company.

Advance praise

Carl J. Yankowski, former CEO Palm Computer, Reebok, and COO of Sony Electronics said: "Bill has applied his underlying principles in life to all his business ventures... this book is helpful to any business"

Dr. Roger Firestein, Senior Faculty International Center for Studies in Creativity State University New York: "Bill delivers"

Dr. Spencer Rosero, University of Rochester: "Details the life lessons of serial entrepreneurship"

David Sakmyster: 5.0 out of 5 stars Experience Venn's Effect - It is a Game Changer
As an MBA grad, I've read countless business books, analyzed hundreds of business cases and sat through endless speaker presentations, but I must say I've never experienced anything as refreshing, powerful and unexpectedly down-to-earth as Bill Rader's Venn Effect. I wish we'd had something like this--and someone like him--to present the real-life ups and downs of the world of entrepreneurship; but not only that -- this has enough kernels of truth about so much more, from risk-taking to social behavior and business lessons that can apply to all facets of life. Read this book, you'll be hard-pressed to find a better payoff!

Amazon Customer: 5.0 out of 5 stars Must read. Personal and business growth roadmap.
A must read for just about anybody. Bill combines personal stories, published writings, and narrative about his own successes, failures, and growth as he learns and grows his personal Venn Diagram. A guidebook for a path to success in business and life, no matter what life throws at you. It is an easy, quick read which is hard to put down. Stimulating, light, and informative style of writing makes this an easy, educational, fun read. Should be on your list to read and give to all bosses, employees, teachers, and students.

GoodReads 5 Star Author