First Year Lessons for the Female Entrepreneur
This Won't Be Pretty is written from the perspective of an introvert with bouts of anxiety. Could I create a successful business? Absolutely. And if I can do it, any woman can.
Ended
Women entrepreneurs are often portrayed as aggressive, high-heeled Alphas who are out to disrupt the status quo or create the next new beauty solution. Some are. Many are not. As a female entrepreneur with no formal business education, just a lot of drive and grit, I started my marketing business without any real guidebook or role model. I'm an introvert with bouts of anxiety and writing is my passion. Could I create a successful business? Absolutely. And if I can do it, any one can. This book is based on my first year of business and the lessons I learned.
This book is based on a year's worth of blogs from my business website, pulling those that had the highest engagement from my network. I expanded on each blog and the context in which it was written and the lesson I learned. The topics include creating boundaries, establishing a support network, cultivating meaningful business partners, creating boundaries, organizing your time, and did I mention creating boundaries? At the end of every chapter is an "End of Chapter Wrap Up" with a short work plan to put the lessons of the chapter to practical use for each reader.
This book is for women entrepreneurs in the first years of starting a business, or thinking about starting a business. It provides a roadmap of the likely obstacles they will face and how they can use their innate strengths to be successful.
Telling stories since she was 6 years old, Cassandra has been writing in multiple capacities for over 30 years. She studied Creative Writing at Miami University of Ohio, then focused on trauma writing during her Graduate Studies at the University of Louisville. Her thesis, "To Teach, To Write, To Heal: Trauma Narratives in the Classroom" was presented at the Northeast Modern Language Association conference in 2012. Cassandra has since been an advocate for trauma writing and is a regular practitioner.
As a teacher, Cassandra taught writing and career studies at various community colleges, technical schools and was most recently a Rhetorical Writing Lecturer at the University of North Carolina-Charlotte.
Before and after her teaching career, Cassandra worked in marketing in both highly technical industries such as energy management and as the Director of Marketing at a Charlotte non-profit. After a decade of working for others, she founded Next Page Brand Strategies in 2017 and began working for herself. Next Page provides content marketing and branding solutions to small businesses including law firms, recruiting agencies, construction companies and non-profits.
When she's not working or writing, she is practicing yoga, walking her dog, Max, or binge-watching true crime documentaries.
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Boyle & Dalton was founded in 2014 and publishes works of fiction, non-fiction, and poetry. The world of publishing is changing, we're changing with it. Our founder Brad Pauquette, conceptualized a hybrid model that balances the financial and rights model of self-publishing with the quality controls and production excellence of a traditional publisher. Our designers and editors produce exceptional books that are distributed in both print and digital formats to all major retailers, including Amazon.com and BarnesandNoble.com. Boyle & Dalton carefully consider all submissions for publication, based on manuscript quality. We do not accept erotica or children's books.
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250 copies • Partial manuscript.
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Thank you so much for subscribing to my book proposal, "This Won't Be Pretty: First Year Lessons for the Female Entrepreneur" on Publishizer. I've had a …
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25 copies of the autographed limited edition of the book "This Won't Be Pretty" for you and your team + Free invitation to the book launch for you and 2 members of your team + Your company's name mentioned in the book as a Sponsor + A half day workshop for your team teaching the tools from my book.
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