How to optimize your profile, make meaningful connections, and create compelling content that drives results.
Got five minutes a day? Then you can master LinkedIn. Optimize your profile, make meaningful connections, and create compelling content to land your dream job or grow your business.
Ended
"I've been on LinkedIn for years, and I have no idea what I've gotten out of it."
If you've ever said that to yourself, then this book will change your life.
Bold claim for a book about how to use a social network? And yet when you figure there are over 600 million professionals engaging in business on LinkedIn who don't know who you are, but soon will, the claim may be an understatement.
The challenge you face today is nobody knows who you are. You aren't doing what you need to grab their attention and earn their respect. That's why you're not landing the job, getting the sale, or attracting the right connections to help you grow your career or business.
There's a quick 3-step process to turn this experience around:
In 60 Days to LinkedIn Mastery you'll learn exactly how to do this, one easy step at a time. Each day you'll open to a new, brief chapter that contains a simple yet powerful tip with clear instructions on how to overhaul your profile, connect with your ideal audience, or create content that makes the right impact.
You'll learn how to:
You also get access to special bonus tips from more than 30 top LinkedIn experts who contributed unique insights to this book.
Primary audience: Executives who are under pressure from their marketing teams and peers to do something on LinkedIn.
Secondary audience: Entrepreneurs who see opportunities through thought leadership on LinkedIn.
Tertiary audience: All active LinkedIn users.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013
Gary Vaynerchuk
HarperBusiness
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly - July 31, 2017
David Meerman Scott (Author)
Wiley
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
Offers a wealth of compelling case studies and real-world examples
Includes information on new platforms including Facebook Live and Snapchat
Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
The Art of Social Media: Power Tips for Power Users Hardcover – December 4, 2014
Guy Kawasaki
Portfolio
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More Paperback – March 19, 2015
Dave Kerpen
McGraw-Hill Education
Harness the power of social media to attract new customers and transform your business!
More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories.
Likeable Social Media shows you how to:
Engage customers and crowdsource innovation online
Create content that resonates with consumers and provides value
Integrate social media into the entire customer experience
Effectively deal with criticism and negative feedback on social media
Grow your audience across social channels, and much more
One Million Followers: How I Built a Massive Social Following in 30 Days - October 9, 2018
Brendan Kane
BenBella Books
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling Paperback – April 24, 2018
Melonie Dodaro
CreateSpace Independent Publishing Platform
LinkedIn is an untapped goldmine of leads but few people understand how to convert those leads into clients.
The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.
LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.
You will learn:
How to turn your LinkedIn profile into a client-attraction magnet
Social selling best practices and LinkedIn etiquette
How to send LinkedIn messages that command a response
The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust
How to stay top of mind in your network and more importantly with your potential prospects
How to convert cold LinkedIn prospects into high-value clients
How to turn LinkedIn into a lead generation machine for your busines
Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series) 3rd Edition
Ted Prodromou
Entrepreneur Press
Find and Network with the Right Professionals
You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You'll learn how to:
Make online connections that are as strong as those made in person
Use content marketing to build and promote your thought leadership profile
Build trust with prospective clients by exploring similar interests and groups
Develop a closing process that convert connections to clients
Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even Google
The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search - April 2, 2019
Wayne Breitbarth
Greenleaf Book Group Press
4th edition of the world's most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app
Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you.
LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals.
Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential.
The Power Formula for LinkedIn Success will help you:
Set yourself apart from the LinkedIn masses and build a powerful professional network
Attract and engage with people who need your products, services, or skills
Locate the right people for business partnerships and revenue opportunities
Discover insider information about employers, customers, and competitors
Find a great new job—many times when you're not even looking for one!
LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!
Additional books for reference:
https://www.amazon.com/LinkedI...
https://www.amazon.com/LinkedI...
https://www.amazon.com/Stacked...
https://www.amazon.com/LinkedI...
https://www.amazon.com/Linked-...
Author, entrepreneur, TEDx speaker, and LinkedIn expert, featured in over 20 publications like TIME, Business Insider, Fortune, Forbes, Inc., and Entrepreneur.
250 copies • Completed manuscript.
Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products.
If the name sounds familiar, it's because it's a variation of the name of the publishing company used in the television series Castle. For those unfamiliar with the premise, the show featured a mystery writer who follows a police detective for research and winds up writing an entire series of books based on the cases they work on together. Having become friends during the run of the series, the imprint's founders (both authors themselves), thought they'd pay homage to the show and brought Black Pawn Press to life.
In forming Black Pawn, we knew we wanted to do things a little differently. Instead of focusing on specific genres and tailoring to industry standard demographics, we're more interested in allowing people to simply tell their stories. Whether it's based on actual events, or if it's something they've allowed their imaginations to conjure, we're going to give them the opportunity to share their work with readers in both print and electronic formats. While other publishers are constantly worried about the bottom line, money isn't our driving force. Good people are, and it's sometimes those people who are being overlooked by mainstream publishing houses. Just take a look at some of the titles we've released so far and those in development, and you'll discover everything from a real-life mystical experience to the basis of several upcoming feature films and television concepts.
So when you think of Black Pawn Press, think of us as a publishing house where we firmly believe that imagination has no boundaries.
Elite Online Publishing is based in Utah & Texas, and will help put your self-published book out into the world to grow, become a #1 bestseller, and give you a foundation of credibility, powerful marketing appeal, and new contacts. We have been in business for over 6 years and have helped over 150 authors become bestsellers.
500 copies • Completed manuscript.
Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting, or entertaining message to share with the world. Using a unique, goal-oriented approach to publishing, we combine our business and publishing knowledge to help our authors set and attain goals for their readers, their brands, and their books. And many of those books have gone on to win international awards and recognition.
250 copies • Completed manuscript.
Through our imprints and series, we've published over 800 books. Our goal with all of our imprints and series is to make the author happy and achieve their goals. Part of publishing with us includes the creation of an AHAbook on AHAthat which is a great way to have your content amplified in social media.
250 copies • Completed manuscript.
Isabella Media Inc is a Rhode Island-based, family-owned, mainline publishing organization with a mission to discover unknown stories. We combine unknown or little known authors’ undiscovered potential with Isabella Media Inc’s unique approach to publishing to provide the highest quality books to readers about stories they may not find anywhere else. It’s our desire to find unique stories that drive us.
250 copies • Completed manuscript.
Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration, and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors. Our titles are broad-based and include nearly every major non-fiction and fiction genre.
Looking for entrepreneurship, business, self-help, and personal growth books.
Morgan James Publishing has revolutionized book publishing—from the author’s standpoint, earning 29 NY Times and over 100 USA Today and Wall Street Journal best sellers. We teach authors strategies to leverage their books and grow their businesses—adding value while staying out of the way. Evidenced by more Major Media best sellers than most publishers our size. Regularly ranked by Publishers Weekly as the most recognized and one of the fastest-growing publishers in the nation, Morgan James is reported to be “the future of publishing.”
500 copies • Completed manuscript • Looking for non-fiction books, specializing in business, self-help and health and wellness books.
Panoma Press is based in the UK and is an award-winning independent publisher of 200+ license and translation deals negotiated for our authors, 50+ awards won by our authors and their books, and we sell books in thousands of bricks and mortar stores and online retailers, not just Amazon!
Looking for cookbooks, design, craft books, art, non-fiction and photography.
Prensa Press a boutique publishing house and creative studio with a mission of working with passionate writers, chefs, artists, architects, designers and dreamers to help craft their stories and bring them to print. We are a small team located between Mexico City and Chicago that is selective in the projects that we take on to ensure each client has our entire focus. We are flexible in our approach to each individual project and like to take risks, experiment in new mediums and techniques and tell each story in its own unique fashion.
Dear Author,
You worked hard to write your manuscript; finally, it's ready to release. You know that expert assistance is needed, but perhaps you didn’t realize that working with a publisher is no longer necessary—especially publishers who charge fees to produce your book upfront and "share" more of your revenue whenever a book is sold.
1106 Design is an author services company. We offer all the editorial and design services you’d expect from a publisher, transforming your manuscript into a market-ready book. But here's the difference: we help you secure print-on-demand printing and worldwide distribution in your name. This means you earn several dollars more for every book sold instead of a meager “royalty.”
We understand that your book is not just a passion project but also a potential source of income. That's why we offer a range of services tailored to your needs at affordable prices. Depending on your manuscript's word count and complexity, our packages range from $4,000 to $10,000. And here's the best part: after this one-time investment, every penny of net revenue from book sales goes directly to you, never to us.
If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. You can download a free PDF of my book, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood Industry," and request a free, no-obligation consultation.
1106 Design has been in business since 2001 and is rated A+ by the Better Business Bureau. We are a “Highly Recommended Expert” at IngramSpark.com and rated "Excellent" at Alli, The Alliance for Independent Authors, at SelfPublishingAdvice.org, where you can find a "watchdog list" of the best and worst publishing services companies.
How can we serve you today?
Sincerely,
Michele DeFilippo, owner
250 copies • Partial manuscript.
Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.
250 copies • Partial manuscript.
Authors Unite helps you become a profitable author and make an impact. We take care of printing and distribution through major online retailers, developmental editing, and proofreading with unlimited revisions. We take care of the entire process for you from book cover design all the way to set up your backend so all your book royalties go straight to your bank account. We can also help with ghostwriting if you prefer not to have to figure out all the steps on how to write a book yourself.
With our book marketing services, you don’t need to worry about figuring out all the steps on how to market a book or how to become a bestselling author. We’ve helped hundreds of authors become bestselling authors on Amazon, USA Today, and The Wall Street Journal. We take care of the entire book launch process for you to help you sell thousands of copies of your book and become a bestselling author.
View case studies here: https://authorsunite.com
100 copies • Partial manuscript.
Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more. In addition, we manage eBook conversions and produce galleys, and regularly provide short-run reprints of 750 copies or fewer for major publishers such as Graywolf Press.
100 copies • Completed manuscript.
eBooks2go, Inc. was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide. We offer an array of simple and affordable solutions to assist self-publishing authors at every stage of the book publishing process. Our comprehensive service offering includes editing, print and eBook production, book marketing, cover designs, ISBN registration, and even website designs. We are a single source for all of your publishing needs.
If you want to engage in thought leadership on LinkedIn in order to grow your business, find a job, or progress in your career, there are three primary things you must do:
The purpose of this book is to make it easy for you to engage in these three activities by giving you 60 tips, one tip per day, each of which takes just a few minutes to read, and in all but a few cases just a few more minutes to implement. If you spend 10 minutes per day reading and implementing what you learn in this book, you will be a master of LinkedIn at the end of 60 days. You will then be able to make connections and create content that bring you the results you want in your professional life.
These tips are based on real-world experience, not merely skimming the Help section of the LinkedIn website. I know the tips work, because they’re based on my own experience. But my LinkedIn experience today is a far cry from what it was a few years ago.
I was one of the early adopters of LinkedIn. I remember getting a business card from someone I met at a networking event, putting their email into LinkedIn, and sending them an invitation, only to have them respond angrily, “How dare you put my personal info into a public online database! What is this LinkedIn thing anyway?!”
I’m sure that guy know what LinkedIn is today. With 600 million users, LinkedIn is the largest professional social network. And yet just a few years ago if you had asked me what value I had gotten out of LinkedIn I would have had to say “I’m not sure.”
Like many people on LinkedIn I treated it like a database of online resumes. I kept mine up to date, but since I was running a business, my marketing agency MWI, I wasn’t looking for a job, and I wasn’t even sure what my goal was. Every once in a while I would use to look for someone to hire, and I would sometimes screen potential employees by looking at their profiles. That was all LinkedIn was to me.
Then LinkedIn bought the Pulse blogging network, and I had a reason to spend a little more time on LinkedIn. At the time, I was writing for Forbes and I decided to test whether an article I had written on Forbes would get any attention on LinkedIn. I copied and pasted one of my Forbes articles to LinkedIn, and was blown away when it was read 14,000 times and received hundreds of comments. This was many times the attention that same article received on the Forbes website.
I repeated this process multiple times and always, LinkedIn out-performed Forbes with the same content. And not by just a little bit, but by a long-shot.
I then began to research how to write successful articles for LinkedIn, and published unique content for the platform. I created articles that were read over a hundred-thousand times and received thousands of comments.
Then LinkedIn pulled the rug out from under me.
In late 2017 LinkedIn changed their feed algorithm and stopped displaying articles in the feed as prominently as before. Now, it was all about posts.
At this point, it’s necessary to clarify a few terms:
Feed - The never-ending stream of content that shows up when you go to LinkedIn’s homepage.
Article - On LinkedIn, this refers to what is essentially a blog post. They can be thousands of words long and include rich text editing with pictures, graphics, links, and video. When you create an article on LinkedIn this activity will show up in the feed on the homepages of your connections. That is, it will show up to a certain percentage of your connections.
Post - A post is limited to 1,300 characters. There is no rich text editing available in posts. You can upload images or video that display that the bottom of the post. You can also include links to content, and LinkedIn will automatically preview this content at the bottom of the post.
Algorithm - The automatic system by which LinkedIn determines what content will show up in someone’s feed, and what won’t. When LinkedIn changes the algorithm, marketers cry.
When LinkedIn changed its algorithm to favor posts instead of articles, I felt like I had been robbed. I was just getting the hang of articles and attracting real attention!
No matter, one must carry on, so I began researching how to succeed in the feed. I came across an instructive blog post by Josh Fechter, who had generated millions of views on his LinkedIn posts, and dove in to see if I could duplicate his success.
Fechter’s posts followed a certain format.
Every sentence was on a separate line.
Each sentence was short and punchy.
He started out with something catchy like “It was the worst day of my life.”
Then he would go into detail and tell a story.
There was always a story.
Then he would tie it up in a nice lesson that was helpful and inspiring.
There were no images, no links, and no video.
Just plain text.
He also focused on getting comments, which drive virality on LinkedIn (more about this later in this book).
I copied his format, well enough that I enjoyed similar levels of success. I was also able to create posts that attracted millions of views. Fechter’s writing format because known as “broetry,” and I mastered it to the point where both he and I were featured in a Buzzfeed article where a professor of poetry at College of the Holy Cross critiqued our work.
I was praised for my “concise and direct language” and how “the tension between the direct and professional tone and the latent emotional underpinnings of this poem spark an explosive recognition — the speaker, though he had failed at balancing family and career, has been granted a second chance.” The professor ended by stating “...we as an audience share in his joy as the speaker continues to invite us into the conversation and asks us whether we too have struggled with the very same questions this speaker raises.”
My posts resulted in far more than literary praise. I found clients for my marketing agency, MWI, or rather, because of my content clients found me. I created an entirely separate, 6-figure business from the attention I gained on LinkedIn. I received paid speaking invitations. And of course there were all the new friends and relationships I built.
I suppose there was nowhere to go but down. No sooner had I enjoyed a few months of success with my posts on LinkedIn, getting hundreds of thousands of views on even the worst of my short-form content, then LinkedIn changed the algorithm once again. This time, native video was where they began to funnel the vast attention of the network. However, while plain text posts have never quite regained the glory, they weren’t killed the way articles were, and as of the publishing of this book once can still gain a respectful amount of attention with nothing more than plain text posts.
If one thing is certain, it is that LinkedIn will change the algorithm in the future, and once again, marketers like myself will cry themselves to sleep, only to remount the next day and continue the battle for attention.
This book is designed to help you with short-term tactical information that may change, but also long-term tips that will work as well 50 years from now as they do today, regardless of how LinkedIn changes.
The 60 tips contained in this book, as well as the bonus tips from our guest authors, are organized into five sections.
In the first section, you’ll find general tips focused on your mindset. Read these tips first.
In the last section, you’ll find more general tips, but that are only applicable once you’ve processed the rest. Read these last.
The middle three sections correspond to the primary areas of activity listed at the beginning of this introduction, that is; profile optimization, quality connections, and compelling content.
If you’re an absolute beginner, read this book front to back, one tip per day. If you are closer to the expert side of the spectrum you’ll find this book to be a helpful reference, and you may pick up a few pro tips you hadn’t thought of.
I hope that regardless of your level of expertise on LinkedIn, you will find this book helpful, interesting, and perhaps even entertaining.
Enjoy!
Sandra Long, author of LinkedIn for Personal Branding: The Ultimate Guide, recommends using first person language consistently throughout your entire profile.
1st person is when you say “I did this…”
3rd person is when you say “Tommy did this…” when talking about yourself.
“1st person should be used liberally within your profile sections such as education, experience, volunteering, projects, and summary,” Long says.
Writing in the first person is personal, friendly, warm. Writing in the third person is formal, stiff, professional, cold, distant. It makes your LinkedIn page sound like a Wikipedia entry.
If you care about creating meaningful relationships on LinkedIn (which is what the vast majority of those I’ve surveyed say they want) then write the way you speak, as though you were meeting an old friend in a cafe to chat.
When you’re writing your bio or summary on LinkedIn, make the first three lines count, because that’s all people see at first until they expand the view. This applies to both mobile and desktop. If you don’t hook the viewer with what’s in the first three lines of your bio, they’re not going to read the rest. You might be saying amazing things in the middle or at the end of your bio, but if people aren’t reading them, it doesn’t matter how amazing they are.
So what should you put in those first three lines? It depends on who you are, but think about these questions when writing your opener:
- What is your goal?
- What is your genius zone, the thing that makes you special or gives you an unfair advantage?
- Who is your audience?
- What content (i.e. words, phrases, ideas) will trigger their interest and get them to expand your summary to read the rest of it?⠀
Nathan Hirsch, CEO of the virtual assistant marketplace Freeup, says "Think of your LinkedIn bio as your personal elevator pitch. If you connect with someone on your LinkedIn profile and they visit your page, what do you want them to know within the first 10 seconds? Who are you? Who do you help? How do you add value to the world?"
Sandra Long, author of LinkedIn for Personal Branding: The Ultimate Guide, coaches her clients to think of the LinkedIn Summary as more of an introduction. “The word ‘summary’ might prompt people to create a historical type overview which is often repetitive and boring for the reader.”
Oooh, I know some people are going to disagree with me on this one.
Sometimes I get flack for saying you should connect to lots of people on LinkedIn. People assume I want you to connect with anyone and everyone.
That is NOT what I’m saying.
What I say is that if you have valuable knowledge, you have an obligation to share it with as many people as possible.
Imagine you had the cure for cancer. Would you say "I only want to share this with people I've met in person."
No way!
You'd try to get it to every single person in the world who has cancer or who might know someone who has it.
Granted, you don't have the cure for cancer, but if you have something that can help someone else, even in a lesser way, you still have the obligation to share it with as many people as possible. That means max out your profile at 30K connections and then attract followers on top of that.
So make lots of strategic, high quality connections, and then share your knowledge about sales, marketing, operations, HR, coding, psychology, or whatever it is that is your genius zone. The world needs you.
I think the guys at Publishizer wanted me to use this update feature several times during this campaign, but...well, here we are :)
Great news, …
$21 Sold out
60 readers
1 copy of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
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57 readers
1 copy of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
If you missed the early bird discount, you can still get great discounts by pre-ordering 2 or more copies, plus there are some amazing bonuses you may want to take advantage of, so check out the other options first!
Includes:
$42
3 readers
2 copies (one for you and one for a friend) of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$49
6 readers
Get immediate access to my 60 Days to LinkedIn Mastery email course (an email per day, each email containing a LinkedIn tip) plus 2 copies (one for you and one for a friend) of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$89
3 readers
This bundle includes one of my famous 10-minute "LinkedIn Video Teardowns." For 10 minutes I do a screen capture as I go through and analyze your LinkedIn profile as fast as I can, given you personalized tips on how to optimize your profile.
Normally $99 by itself, not only do you get the profile analysis, you'll also get 3 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Crazy value here, not only do you get a discount on the audit that I normally charge $99 for, you're then getting the books free!
Includes:
$99
1 reader
5 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" so you can give them to everyone in your office + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$189
2 readers
10 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" (be the most popular person in your office) + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$399
1 reader
Not only will you get lifetime access to my $500 Influential Executive: LinkedIn online masterclass, which comes with access to group coaching and an exclusive community of other LinkedIn thought leaders, you'll also get my new $49 email course version of "60 Days to LinkedIn Mastery," AND you'll also get 30 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Seriously, I rarely discount the masterclass to this level, let alone give away books along with it, so even if you were only signing up for the online masterclass this is a great deal!
Includes:
$789
0 readers
I sell these audits all the time for $989, and you're going to get not only a $200 discount on the audit, you'll also get 20 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$1000
1 reader
50 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$1789
0 readers
Alright, I NEVER offer this discount on this LinkedIn profile audit + rewrite service. Seriously, you're going to get me in trouble with the people who have paid full price. Not only do we audit your profile across 13+ key areas, we rewrite the content based on my 7 Systems of Influence framework. We take care of EVERYTHING, including updating your profile, to get it in tip-top shape.
Not only are you getting a $1,200!!! discount, you'll also get 50 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$2250
5 readers
I started my marketing agency MWI in 1999, and stumbled my way forward until 2013. It was only then that I began to build my personal brand and engage in thought leadership, reluctantly at first, but then I realized it was a great vehicle to serve others while also growing my business. I've now been featured in over two dozen publications, I've appeared on national and international TV and radio as well as over 70 podcasts, I've written books, and delivered a TEDx talk and spoken at many more events. The best part is once I set up the right system, I could focus on helping people and the business growth took care of itself. It was selling without selling, and it generated millions in revenue for my business, taking MWI from two partners working from home to an international agency with offices on three continents.
Now I coach entrepreneurs to do what I did in masterminds like this one where we learn to grow our personal brands, engage in thought leadership, and make a difference.
Who: You, me, and 9 other successful entrepreneurs like you who are givers, have a growth mindset, and are ready to make a difference in the world. Note: Groups are limited to 10 individuals each, and your company must be doing at least $1M in revenue (if your company is under that but you really want in, contact me).
Where: Online via Zoom video call.
When: Once a month for two hours.
What: If we did nothing else but hung out and networked with each other, you'd leave each meeting saying "That was amazing, more than worth it, and I can't wait to do it again!" But you're going to walk away with so much more than that!
Before you join a mastermind I will do a 2-hour, one-on-one coaching session with you where we will:
Learn about The 7 Systems of Influence framework. I will walk you through a detailed process of how to clarify your vision, find your genius zone, and identify your ideal audience. This will give you the confidence to get started.
Develop a customized 90-day "Influence & Impact Plan" just for you, based on your vision, skills, and resources. You'll know the exact next steps to make your vision reality. You'll learn how to build a team, processes, and systems around you to create long-term, positive influence.
Create a personal brand statement. Learn how to talk about who you are, what you do, and who you do it for in a clear and concise manner that attracts attention and helps you focus on your zone of genius.
Then, each two-hour mastermind is divided into three parts:
1. Learn. 15 min presentation, 10 min Q&A - I or another expert I bring in presents on a topic related to influence. It may be how to write a book, get PR in top publications, land paid speaking gigs, optimize your LinkedIn profile, or one of a hundred other possible topics.
2. Share + Support. 5 min each participant - Share what you're working on and what's getting in the way. Other members, myself, and guest experts support by asking questions to get clarity and providing feedback and suggestions.
3. Plan. 3 min each participant - Share your next steps.
In between meetings we'll have a private online group where members can network, ask questions, and get coaching.
Through the coaching, mastermind, and group, you will be challenged about how you lead and motivate your team members, partners, customers, and how you serve others in your network. Your ideas will be put to the test and you will serve others as you share your experiences and thoughts. It will not only change the course of your life, but your relationships and your business as you create a plan to take your influence to the next level, inspire and motivate a broader audience, and create real impact.
Investment: Normally priced at $1,500 per month, as part of this pre-order campaign you can join for 50% off, or just $750 per month (3 months due up front). What you'll learn during these masterminds are the same lessons that generated millions for my business. I guarantee you will easily 10x your investment during the first six months of this program or I will personally coach you at no extra cost until you do.
Blake is a successful entrepreneur and investor, with businesses that generate over $60 million in annual revenue, and investments totaling over $150 million and he's in the group. He says:
"I'm personally inspired by other entrepreneurs who are out killing it in their respective industries, who are proving to the world that good people can be successful, and who care about helping others. This is my tribe. I get energy, motivation, enthusiasm and ideas when I'm around these like-minded entrepreneurs. Personally, I'm not inspired by the Grant Cardones and Tony Robbins of the world because they don't seem real to me. I identify most with good people, who are working hard, making a difference in their companies - who are creating companies where their people can become the best versions of themselves - professionally AND personally. I am inspired by people who help others in meaningful ways, who make an impact in individual lives naturally - who are generous and have an abundance mentality."
Blake is exactly the type of leader I want in these masterminds. Do you want to become friends with Blake and entrepreneurs like him and have their support to market your business, share your message, and make a difference by building your personal brand? Then join Blake, me, our expert guests, and the other entrepreneurs in these masterminds to create your Influence & Impact Plan to build your personal brand, your business, and yourself.
And you'll also get 50 copies of my book, "60 Days to LinkedIn Mastery," so you have no lack of what to send your clients and partners for holiday gifts. You'll get a free invitation to the book launch, and you ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Note: All mastermind members are screened to make sure that they:
- Have a business doing at least $1M per year.
- Want to build long-term businesses and NOT get rich quick schemes.
- Are community-focused.
- Are committed to their goals.
- Give more than they take.
Includes:
$5000
0 readers
My normal speaking fee is $15K, but I'm pulling out all the stops for this campaign. Here's what you get with this package:
1. I will deliver an inspirational, entertaining, and informative presentation on LinkedIn, full of tips that will leave your attendees saying "Wow, that was hilarious! And I learned so much, I've got tons of great tips I'm going to go implement right now!" I know that's what they'll say because that's the kind of testimonial I get when I speak.
2. 50 copies of "60 Days to LinkedIn Mastery" to give out to attendees (we can negotiate providing more at a bulk rate if you have a larger audience).
Bring me in to speak at your event or present at your company.
Note: Travel and lodging not included.
Note: If event is scheduled prior to book launch, then the 50 books will be sent to you upon publication for you to distribute as you see fit, and ALL attendees will receive immediate, free access to my 60 Days to Email Mastery email course ($49 value, per attendee).
Includes:
$7500
0 readers
If you're an executive or entrepreneur and you know you need to make an investment in personal branding but you're not sure where to start, this is the place.
Normally priced at $10,000, this quick-start coaching bundle includes:
1. A 1-day in-person coaching session. I will travel to your location and we'll work through my 7 Systems of Influence framework. I will take you step-by-step through a detailed process to clarify your vision, find your genius zone, and identify your ideal audience. This will give you the direction and confidence to get started, knowing you're on the right path.
2. 90-day Influence & Impact Plan. During our face-to-face we'll create this plan based on your vision, skills, and a thorough audit of your resources. You'll know the exact next steps to make your vision reality. You'll learn how to build a team, processes, and systems around you to create long-term, positive influence.
3. A full audit + rewrite of your LinkedIn profile (a $2,989 value).
4. A PR placement in Forbes, Inc., Entrepreneur, or another top business publication (a $3,000 value).
5. A 2-hour follow up call 3 weeks after our initial meeting to monitor progress.
6. Unlimited email support.
You'll also get 75 copies of my book, "60 Days to LinkedIn Mastery," to give to your friends next Christmas/Hannukak/Kwanzaa/Festivus. You'll also get a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
$10000
1 reader
Six months of the service
Normally $2,500 per month, this service includes:
1. A full audit + rewrite of your LinkedIn profile (a $2,989 value by itself!).
2. A connection campaign that will add hundreds of high-quality, relevant connections to your LinkedIn profile every month.
3. 3x per week ghostwritten posts to establish yourself on LinkedIn as an expert in your field. These posts are written by the experts at my company to get people commenting bring attention your way.
Not only are you getting a $5,000 discount, you'll also get 100 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.
Includes:
on Oct. 9, 2019, 1:16 a.m.
Hello. And Bye.