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Josh Steimle

Josh Steimle

Boston, Massachusetts

Author, entrepreneur, TEDx speaker, and LinkedIn expert, featured in over 20 publications like TIME, Business Insider, Fortune, Forbes, Inc., and Entrepreneur.

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About the author

Josh Steimle is an author, speaker, and entrepreneur. 

He is the author of Chief Marketing Officers at Work, with 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. The book was recognized in Success Magazine as one of the 5 Best Business Books of 2016.

Josh has also written, or been featured in, over 300 articles in publications like TIME, Fortune, Forbes, Inc., Mashable, TechCrunch, Fast Company, Business Insider, and Entrepreneur.

Josh is a TEDx speaker, has presented to audiences in Asia, Europe, the Middle East, Latin America, and North America, and has been interviewed on local, national, and international radio and TV programs and on more than 60 podcasts on topics related to technology, marketing, personal influence, and entrepreneurship.

Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to  CEOs and other executives.
Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 listForbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs.

Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy.

Josh holds a Masters of Information Systems Management from Brigham Young University (BYU). Josh started his marketing agency while a student at BYU where he won the BYU Business Plan Competition in 2001. Josh was named the Young Entrepreneur of the Year in 2002 by the Utah chapter of the Small Business Administration.

Josh lives on a farm near Boston with his wife, two children, and 28 horses, and is an avid reader, trail runner, triathlete, and skateboarder. He is an active member of The Church of Jesus Christ of Latter-day Saints (aka “Mormons”) and served a mission for his church to Manaus, Brazil. He is fluent in English and Portuguese, can get by in Spanish, and continues his quest to learn Mandarin after living in Shenzhen, China for two years.

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If 60 Days to LinkedIn Mastery hits 500 pre-orders by Saturday 15 June 2019 6 A.M. UTC, then it will be pitched to 22 traditional publishers when the campaign ends. If 60 Days to LinkedIn Mastery hits 250 pre-orders by Saturday 15 June 2019 6 A.M. UTC, then it will be pitched to 47 independent publishers when the campaign ends. If 60 Days to LinkedIn Mastery hits 100 pre-orders by Saturday 15 June 2019 6 A.M. UTC, then it will be pitched to 58 hybrid publishers when the campaign ends. If 60 Days to LinkedIn Mastery hits 50 pre-orders by Saturday 15 June 2019 6 A.M. UTC, then it will be pitched to 37 service publishers when the campaign ends. If 60 Days to LinkedIn Mastery hits 500 pre-orders by Saturday 15 June 2019 6 A.M. UTC, then it will be pitched to 164 publishers when the campaign ends.
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Publishizer is a crowdfunding literary agency. If 500 pre-orders is reached, then we pitch this proposal to traditional publishers. If not reached, then it gets pitched to non-traditional publishers.


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Join me for a two-day LinkedIn mastermind in Boston at the Westin Waterfront Hotel, two night's lodging and all meals included!

You'll network with other heavy hitters who are just like you–they've been so focused on their businesses that their LinkedIn profiles are woefully out of date. We'll fix that, including redoing your headshot with our on-site, professional photographer.

We'll talk about LinkedIn strategies specifically for the corner-office, how to engage in thought leadership, how to use LinkedIn to attract top talent and keep it, and how to inspire your team.

I'll also bring along guest experts to broaden your perspectives on what's possible on LinkedIn and how you can use it to grow your company.

We'll have other activities and free time to make sure you are able to network with other attendees and form valuable business relationships.

And you'll get 20 copies of my book, "60 Days to LinkedIn Mastery," personally autographed for you and your friends. You'll get a free invitation to the book launch, and you ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

Note: All attendees are screened to make sure that they:

- Have a business doing at least $5M per year.

- Want to build long-term businesses and not get rich quick schemes.

- Are community-focused.

- Are committed to their goals.

- Give more than they take.

25 copies + ebook included

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$9989 ON-SITE WORKSHOP w/PHOTOG ($20K value!)

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I normally charge $20K to do an all-day corporate workshop on LinkedIn, but this time only, this is a crazy discount you can get, because I want to move a lot of books for this campaign!

Here's what you'll get:

1. I will deliver an inspirational, entertaining, and informative all-day (6 hour), hands-on workshop on LinkedIn, full of tips that will leave your attendees saying "Wow, that was hilarious! And I learned so much! I can't believe how much better my LinkedIn profile is!"

2. 50 copies of "60 Days to LinkedIn Mastery" to give out to attendees (we can negotiate providing more at a bulk rate if you have a larger audience).

3. 10 seats/licenses to my Influential Executive: LinkedIn online masterclass, a great training program for your leadership, sales, or marketing teams.

4. I'll also bring a professional photographer to shot new headshots, on the spot, and provide them to attendees for use on LinkedIn and anywhere else they need it! That's worth $200 per attendee right there!

Note: Travel and lodging for myself and photographer not included.

Additional note: If event is scheduled prior to book launch, then books will be sent to attendees upon publication and all attendees will receive a digital copy immediately following the event. All attendees will also get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

50 copies + ebook included

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This isn't for everyone, but if you are an executive or entrepreneur and you believe your business could add millions in annual revenue if you engaged in effective thought leadership (this is exactly what I did for my business) then here's your chance to get my one-on-one executive coaching at a steep discount, plus we'll throw in my company's LinkedIn Done-For-You service (normally $2,500/month, or $30K for one year) for free!

This package includes:

1. A full audit + rewrite of your LinkedIn profile.

2. A connection campaign that will add hundreds of high-quality, relevant connections to your LinkedIn profile every month and get you towards that 30K connection limit.

3. 3x per week ghostwritten posts to establish yourself on LinkedIn as an expert in your field. These posts are written by the experts at my company to get people commenting and make your posts go viral.

4. One-on-one executive coaching (normally $10K/month). Includes:

- An in-person, 1-day onboarding session, anywhere in the world (within reason, I'm not climbing Everest with you). Note: My own travel and lodging is included, you are responsible for yours. I can come to you, or we can meet up in the Bahamas.

- 2x monthly coaching call.

- Unlimited email support.

- Opportunities for PR in top-tier publications, guest appearances on podcasts, introductions to literary agents, and more!

And of course on top of the $50K discount you'll get 100 copies of my book, "60 Days to LinkedIn Mastery," personally autographed for you and your friends–you won't have to guess what to give everyone next Christmas/Hannukak/Kwanzaa/Festivus! You'll also get a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

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60 Days to LinkedIn Mastery

How to optimize your profile, make meaningful connections, and create compelling content that drives results.

Got five minutes a day? Then you can master LinkedIn. Optimize your profile, make meaningful connections, and create compelling content to land your dream job or grow your business.

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Business #1 in Business
40,000 words
75% complete
3 publishers interested


"I've been on LinkedIn for years, and I have no idea what I've gotten out of it." 

If you've ever said that to yourself, then this book will change your life.

Bold claim for a book about how to use a social network? And yet when you figure there are over 600 million professionals engaging in business on LinkedIn who don't know who you are, but soon will, the claim may be an understatement.

The challenge you face today is nobody knows who you are. You aren't doing what you need to grab their attention and earn their respect. That's why you're not landing the job, getting the sale, or attracting the right connections to help you grow your career or business.

There's a quick 3-step process to turn this experience around:

  1. Optimize your profile
  2. Make high-quality connections
  3. Create compelling content

In 60 Days to LinkedIn Mastery you'll learn exactly how to do this, one easy step at a time. Each day you'll open to a new, brief chapter that contains a simple yet powerful tip with clear instructions on how to overhaul your profile, connect with your ideal audience, or create content that makes the right impact.

You'll learn how to:

  • Define your vision and create the right LinkedIn goals.
  • Choose your genius zone and focus.
  • Discover your ideal LinkedIn audience that will soak up what you have to say.
  • Build your "personal brand tagline" that quickly explains who you are, what you do, and who you do it for, and draws your ideal audience in.
  • Craft a bio people will read and that makes strangers say "I feel like I know you!"
  • Identify and successfully connect with your ideal audience.
  • Create content that gets attention, comments, and drives real results.

You also get access to special bonus tips from more than 30 top LinkedIn experts who contributed unique insights to this book.


  • Foreword
  • Introduction
  • The 7 Systems of Influence
    • Vision
    • Genius Zone
    • Audience
    • Content
    • Action
    • Collaboration
    • Love
  • Section 1 - Optimize your profile
    • Day 1
    • Day 2
    • Day 3
    • etc.
  • Section 2 - Connect to your ideal audience
    • Day 20
    • Day 21
    • etc.
  • Section 3 - Create compelling content
    • Day 40
    • Day 41
    • etc.


Primary audience: Executives who are under pressure from their marketing teams and peers to do something on LinkedIn.

Secondary audience: Entrepreneurs who see opportunities through thought leadership on LinkedIn.

Tertiary audience: All active LinkedIn users.


  • Including guests in book with millions of followers and email subscribers whom they will push the book to.
  • Email list - 4K+
  • LinkedIn followers - 36K, and track records of attracting millions to posts.
  • PR - Access to placements in Forbes, Inc., Entrepreneur
  • Speaking engagements - Have spoken at hundreds in the past, have retained a booking service, shooting for 40 engagements focused on the topic of this book during the next year.
  • Guest on podcasts - Have been on 60+, constant stream of requests, can easily do several a month.
  • Podcast host - Have secured a position to produce ongoing LinkedIn focused episodes for B2B focused podcast with 100K monthly downloads.
  • Facebook group - Influencer Inc, 4K+ members.
  • Professional website - 11-12K monthly unique visitors.


Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013

Gary Vaynerchuk


New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly - July 31, 2017

David Meerman Scott  (Author)


When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers

Offers a wealth of compelling case studies and real-world examples

Includes information on new platforms including Facebook Live and Snapchat

Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The Art of Social Media: Power Tips for Power Users Hardcover – December 4, 2014

Guy Kawasaki


By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More Paperback – March 19, 2015

Dave Kerpen

McGraw-Hill Education

Harness the power of social media to attract new customers and transform your business!

More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. 

Likeable Social Media shows you how to: 

Engage customers and crowdsource innovation online 

Create content that resonates with consumers and provides value

Integrate social media into the entire customer experience

Effectively deal with criticism and negative feedback on social media

Grow your audience across social channels, and much more

One Million Followers: How I Built a Massive Social Following in 30 Days - October 9, 2018

Brendan Kane

BenBella Books

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling Paperback – April 24, 2018

Melonie Dodaro

CreateSpace Independent Publishing Platform

LinkedIn is an untapped goldmine of leads but few people understand how to convert those leads into clients.

The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.

You will learn:

How to turn your LinkedIn profile into a client-attraction magnet

Social selling best practices and LinkedIn etiquette

How to send LinkedIn messages that command a response

The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust

How to stay top of mind in your network and more importantly with your potential prospects

How to convert cold LinkedIn prospects into high-value clients

How to turn LinkedIn into a lead generation machine for your busines

Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series) 3rd Edition

Ted Prodromou

Entrepreneur Press

Find and Network with the Right Professionals

You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:

Make online connections that are as strong as those made in person

Use content marketing to build and promote your thought leadership profile

Build trust with prospective clients by exploring similar interests and groups

Develop a closing process that convert connections to clients

Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even Google

The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search - April 2, 2019

Wayne Breitbarth

Greenleaf Book Group Press

4th edition of the world's most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app 

Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. 

LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. 

Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. 

The Power Formula for LinkedIn Success will help you:

Set yourself apart from the LinkedIn masses and build a powerful professional network

Attract and engage with people who need your products, services, or skills

Locate the right people for business partnerships and revenue opportunities

Discover insider information about employers, customers, and competitors

Find a great new job—many times when you're not even looking for one!

LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!

Additional books for reference:

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If you want to engage in thought leadership on LinkedIn in order to grow your business, find a job, or progress in your career, there are three primary things you must do:

  1. Optimize your profile.
  2. Make meaningful connections.
  3. Create compelling content.

The purpose of this book is to make it easy for you to engage in these three activities by giving you 60 tips, one tip per day, each of which takes just a few minutes to read, and in all but a few cases just a few more minutes to implement. If you spend 10 minutes per day reading and implementing what you learn in this book, you will be a master of LinkedIn at the end of 60 days. You will then be able to make connections and create content that bring you the results you want in your professional life.

These tips are based on real-world experience, not merely skimming the Help section of the LinkedIn website. I know the tips work, because they’re based on my own experience. But my LinkedIn experience today is a far cry from what it was a few years ago.

I was one of the early adopters of LinkedIn. I remember getting a business card from someone I met at a networking event, putting their email into LinkedIn, and sending them an invitation, only to have them respond angrily, “How dare you put my personal info into a public online database! What is this LinkedIn thing anyway?!”

I’m sure that guy know what LinkedIn is today. With 600 million users, LinkedIn is the largest professional social network. And yet just a few years ago if you had asked me what value I had gotten out of LinkedIn I would have had to say “I’m not sure.”

Like many people on LinkedIn I treated it like a database of online resumes. I kept mine up to date, but since I was running a business, my marketing agency MWI, I wasn’t looking for a job, and I wasn’t even sure what my goal was. Every once in a while I would use to look for someone to hire, and I would sometimes screen potential employees by looking at their profiles. That was all LinkedIn was to me.

Then LinkedIn bought the Pulse blogging network, and I had a reason to spend a little more time on LinkedIn. At the time, I was writing for Forbes and I decided to test whether an article I had written on Forbes would get any attention on LinkedIn. I copied and pasted one of my Forbes articles to LinkedIn, and was blown away when it was read 14,000 times and received hundreds of comments. This was many times the attention that same article received on the Forbes website.

I repeated this process multiple times and always, LinkedIn out-performed Forbes with the same content. And not by just a little bit, but by a long-shot.

I then began to research how to write successful articles for LinkedIn, and published unique content for the platform. I created articles that were read over a hundred-thousand times and received thousands of comments.

Then LinkedIn pulled the rug out from under me.

In late 2017 LinkedIn changed their feed algorithm and stopped displaying articles in the feed as prominently as before. Now, it was all about posts.

At this point, it’s necessary to clarify a few terms:

Feed - The never-ending stream of content that shows up when you go to LinkedIn’s homepage.
Article - On LinkedIn, this refers to what is essentially a blog post. They can be thousands of words long and include rich text editing with pictures, graphics, links, and video. When you create an article on LinkedIn this activity will show up in the feed on the homepages of your connections. That is, it will show up to a certain percentage of your connections.

Post - A post is limited to 1,300 characters. There is no rich text editing available in posts. You can upload images or video that display that the bottom of the post. You can also include links to content, and LinkedIn will automatically preview this content at the bottom of the post.

Algorithm - The automatic system by which LinkedIn determines what content will show up in someone’s feed, and what won’t. When LinkedIn changes the algorithm, marketers cry.

When LinkedIn changed its algorithm to favor posts instead of articles, I felt like I had been robbed. I was just getting the hang of articles and attracting real attention!

No matter, one must carry on, so I began researching how to succeed in the feed. I came across an instructive blog post by Josh Fechter, who had generated millions of views on his LinkedIn posts, and dove in to see if I could duplicate his success.

Fechter’s posts followed a certain format.

Every sentence was on a separate line.

Each sentence was short and punchy.

He started out with something catchy like “It was the worst day of my life.”

Then he would go into detail and tell a story.

There was always a story.

Then he would tie it up in a nice lesson that was helpful and inspiring.

There were no images, no links, and no video.

Just plain text.

He also focused on getting comments, which drive virality on LinkedIn (more about this later in this book).

I copied his format, well enough that I enjoyed similar levels of success. I was also able to create posts that attracted millions of views. Fechter’s writing format because known as “broetry,” and I mastered it to the point where both he and I were featured in a Buzzfeed article where a professor of poetry at College of the Holy Cross critiqued our work.

I was praised for my “concise and direct language” and how “the tension between the direct and professional tone and the latent emotional underpinnings of this poem spark an explosive recognition — the speaker, though he had failed at balancing family and career, has been granted a second chance.” The professor ended by stating “...we as an audience share in his joy as the speaker continues to invite us into the conversation and asks us whether we too have struggled with the very same questions this speaker raises.”

My posts resulted in far more than literary praise. I found clients for my marketing agency, MWI, or rather, because of my content clients found me. I created an entirely separate, 6-figure business from the attention I gained on LinkedIn. I received paid speaking invitations. And of course there were all the new friends and relationships I built.

I suppose there was nowhere to go but down. No sooner had I enjoyed a few months of success with my posts on LinkedIn, getting hundreds of thousands of views on even the worst of my short-form content, then LinkedIn changed the algorithm once again. This time, native video was where they began to funnel the vast attention of the network. However, while plain text posts have never quite regained the glory, they weren’t killed the way articles were, and as of the publishing of this book once can still gain a respectful amount of attention with nothing more than plain text posts.

If one thing is certain, it is that LinkedIn will change the algorithm in the future, and once again, marketers like myself will cry themselves to sleep, only to remount the next day and continue the battle for attention.

This book is designed to help you with short-term tactical information that may change, but also long-term tips that will work as well 50 years from now as they do today, regardless of how LinkedIn changes.

The 60 tips contained in this book, as well as the bonus tips from our guest authors, are organized into five sections.

In the first section, you’ll find general tips focused on your mindset. Read these tips first.

In the last section, you’ll find more general tips, but that are only applicable once you’ve processed the rest. Read these last.

The middle three sections correspond to the primary areas of activity listed at the beginning of this introduction, that is; profile optimization, quality connections, and compelling content.

If you’re an absolute beginner, read this book front to back, one tip per day. If you are closer to the expert side of the spectrum you’ll find this book to be a helpful reference, and you may pick up a few pro tips you hadn’t thought of.

I hope that regardless of your level of expertise on LinkedIn, you will find this book helpful, interesting, and perhaps even entertaining.


Day 7: Write your bio/summary in the 1st person.

Sandra Long, author of LinkedIn for Personal Branding: The Ultimate Guide, recommends using first person language consistently throughout your entire profile.

1st person is when you say “I did this…”

3rd person is when you say “Tommy did this…” when talking about yourself.

“1st person should be used liberally within your profile sections such as education, experience, volunteering, projects, and summary,” Long says.

Writing in the first person is personal, friendly, warm. Writing in the third person is formal, stiff, professional, cold, distant. It makes your LinkedIn page sound like a Wikipedia entry.

If you care about creating meaningful relationships on LinkedIn (which is what the vast majority of those I’ve surveyed say they want) then write the way you speak, as though you were meeting an old friend in a cafe to chat.

Day 15: Bio/Summary: Make the first three lines count.

When you’re writing your bio or summary on LinkedIn, make the first three lines count, because that’s all people see at first until they expand the view. This applies to both mobile and desktop. If you don’t hook the viewer with what’s in the first three lines of your bio, they’re not going to read the rest. You might be saying amazing things in the middle or at the end of your bio, but if people aren’t reading them, it doesn’t matter how amazing they are.

So what should you put in those first three lines? It depends on who you are, but think about these questions when writing your opener:

- What is your goal?
- What is your genius zone, the thing that makes you special or gives you an unfair advantage?
- Who is your audience?
- What content (i.e. words, phrases, ideas) will trigger their interest and get them to expand your summary to read the rest of it?⠀

Nathan Hirsch, CEO of the virtual assistant marketplace Freeup, says "Think of your LinkedIn bio as your personal elevator pitch. If you connect with someone on your LinkedIn profile and they visit your page, what do you want them to know within the first 10 seconds? Who are you? Who do you help? How do you add value to the world?"

Sandra Long, author of LinkedIn for Personal Branding: The Ultimate Guide, coaches her clients to think of the LinkedIn Summary as more of an introduction. “The word ‘summary’ might prompt people to create a historical type overview which is often repetitive and boring for the reader.”

Day 26: Connect with lots of people*.

Oooh, I know some people are going to disagree with me on this one.

Sometimes I get flack for saying you should connect to lots of people on LinkedIn. People assume I want you to connect with anyone and everyone.

That is NOT what I’m saying.

What I say is that if you have valuable knowledge, you have an obligation to share it with as many people as possible.

Imagine you had the cure for cancer. Would you say "I only want to share this with people I've met in person."

No way!

You'd try to get it to every single person in the world who has cancer or who might know someone who has it.

Granted, you don't have the cure for cancer, but if you have something that can help someone else, even in a lesser way, you still have the obligation to share it with as many people as possible. That means max out your profile at 30K connections and then attract followers on top of that.

So make lots of strategic, high quality connections, and then share your knowledge about sales, marketing, operations, HR, coding, psychology, or whatever it is that is your genius zone. The world needs you.

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