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Josh Steimle

Josh Steimle

Boston, Massachusetts

Author, entrepreneur, TEDx speaker, and LinkedIn expert, featured in over 20 publications like TIME, Business Insider, Fortune, Forbes, Inc., and Entrepreneur.

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About the author

Josh Steimle is an author, speaker, and entrepreneur. 

He is the author of Chief Marketing Officers at Work, with 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. The book was recognized in Success Magazine as one of the 5 Best Business Books of 2016.

Josh has also written, or been featured in, over 300 articles in publications like TIME, Fortune, Forbes, Inc., Mashable, TechCrunch, Fast Company, Business Insider, and Entrepreneur.

Josh is a TEDx speaker, has presented to audiences in Asia, Europe, the Middle East, Latin America, and North America, and has been interviewed on local, national, and international radio and TV programs and on more than 60 podcasts on topics related to technology, marketing, personal influence, and entrepreneurship.

Josh is the founder of MWI, a digital marketing agency with offices in Hong Kong, Singapore, China, the UK, and the US. He is also the founder and CEO of Influencer Inc, a publishing, training, and events company that provides personal branding and thought leadership services to  CEOs and other executives.
Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 listForbes recognized him as one of 25 Marketing Influencers To Watch In 2017, Josh was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs, and data from social media research firm Leadtail ranked Josh #11 on their list of People Most Mentioned and Retweeted by CMOs.

Josh consults with leaders in government on topics related to entrepreneurship and startups and has held various board positions and otherwise worked with non-profit entities related to adoption, education, entrepreneurship, economics, and government policy.

Josh holds a Masters of Information Systems Management from Brigham Young University (BYU). Josh started his marketing agency while a student at BYU where he won the BYU Business Plan Competition in 2001. Josh was named the Young Entrepreneur of the Year in 2002 by the Utah chapter of the Small Business Administration.

Josh lives on a farm near Boston with his wife, two children, and 28 horses, and is an avid reader, trail runner, triathlete, and skateboarder. He is an active member of The Church of Jesus Christ of Latter-day Saints (aka “Mormons”) and served a mission for his church to Manaus, Brazil. He is fluent in English and Portuguese, can get by in Spanish, and continues his quest to learn Mandarin after living in Shenzhen, China for two years.

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Success! 60 Days to LinkedIn Mastery sold 605 pre-orders by June 16, 2019, was pitched to 13 publishers, and is in discussions with publishers.

$21 EARLY BIRD! Sold out

60 readers

1 copy of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

1 copy + ebook included

Free shipping

0 of 60 left

$24 LATE BIRD :)

57 readers

1 copy of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

If you missed the early bird discount, you can still get great discounts by pre-ordering 2 or more copies, plus there are some amazing bonuses you may want to take advantage of, so check out the other options first!

1 copy + ebook included

Free shipping

$42 BRING A FRIEND

3 readers

2 copies (one for you and one for a friend) of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

2 copies + ebook included

Free shipping

96 of 99 left

$49 "60 DAYS" EMAIL COURSE ($88 value!)

6 readers

Get immediate access to my 60 Days to LinkedIn Mastery email course (an email per day, each email containing a LinkedIn tip) plus 2 copies (one for you and one for a friend) of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

3 copies + ebook included

Free shipping

3 of 9 left

$89 QUICK LINKEDIN PROFILE AUDIT ($99 value!)

3 readers

This bundle includes one of my famous 10-minute "LinkedIn Video Teardowns." For 10 minutes I do a screen capture as I go through and analyze your LinkedIn profile as fast as I can, given you personalized tips on how to optimize your profile.

Normally $99 by itself, not only do you get the profile analysis, you'll also get 3 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

Crazy value here, not only do you get a discount on the audit that I normally charge $99 for, you're then getting the books free!

3 copies + ebook included

Free shipping

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$99 SMALL BUSINESS PACKAGE

1 reader

5 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" so you can give them to everyone in your office + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

5 copies + ebook included

Free shipping

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$189 OFFICE PARTY BUNDLE

2 readers

10 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" (be the most popular person in your office) + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

10 copies + ebook included

Free shipping

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$399 FREE ONLINE MASTERCLASS ($689 value)

1 reader

Not only will you get lifetime access to my $500 Influential Executive: LinkedIn online masterclass, which comes with access to group coaching and an exclusive community of other LinkedIn thought leaders, you'll also get my new $49 email course version of "60 Days to LinkedIn Mastery," AND you'll also get 30 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

Seriously, I rarely discount the masterclass to this level, let alone give away books along with it, so even if you were only signing up for the online masterclass this is a great deal!

30 copies + ebook included

Free shipping

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$789 LINKEDIN PROFILE AUDIT ($989 value!)

0 readers

I sell these audits all the time for $989, and you're going to get not only a $200 discount on the audit, you'll also get 20 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

20 copies + ebook included

Free shipping

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$1000 50 COPIES

1 reader

50 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

50 copies + ebook included

Free shipping

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$1789 AUDIT + REWRITE ($2,989 value!)

0 readers

Alright, I NEVER offer this discount on this LinkedIn profile audit + rewrite service. Seriously, you're going to get me in trouble with the people who have paid full price. Not only do we audit your profile across 13+ key areas, we rewrite the content based on my 7 Systems of Influence framework. We take care of EVERYTHING, including updating your profile, to get it in tip-top shape.

Not only are you getting a $1,200!!! discount, you'll also get 50 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

50 copies + ebook included

Free shipping

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$2250 3 MONTH PERSONAL BRAND MASTERMIND MEMBERSHIP

5 readers

I started my marketing agency MWI in 1999, and stumbled my way forward until 2013. It was only then that I began to build my personal brand and engage in thought leadership, reluctantly at first, but then I realized it was a great vehicle to serve others while also growing my business. I've now been featured in over two dozen publications, I've appeared on national and international TV and radio as well as over 70 podcasts, I've written books, and delivered a TEDx talk and spoken at many more events. The best part is once I set up the right system, I could focus on helping people and the business growth took care of itself. It was selling without selling, and it generated millions in revenue for my business, taking MWI from two partners working from home to an international agency with offices on three continents.

Now I coach entrepreneurs to do what I did in masterminds like this one where we learn to grow our personal brands, engage in thought leadership, and make a difference.

Who: You, me, and 9 other successful entrepreneurs like you who are givers, have a growth mindset, and are ready to make a difference in the world. Note: Groups are limited to 10 individuals each, and your company must be doing at least $1M in revenue (if your company is under that but you really want in, contact me).

Where: Online via Zoom video call.

When: Once a month for two hours.

What: If we did nothing else but hung out and networked with each other, you'd leave each meeting saying "That was amazing, more than worth it, and I can't wait to do it again!" But you're going to walk away with so much more than that!

Before you join a mastermind I will do a 2-hour, one-on-one coaching session with you where we will:
Learn about The 7 Systems of Influence framework. I will walk you through a detailed process of how to clarify your vision, find your genius zone, and identify your ideal audience. This will give you the confidence to get started.
Develop a customized 90-day "Influence & Impact Plan" just for you, based on your vision, skills, and resources. You'll know the exact next steps to make your vision reality. You'll learn how to build a team, processes, and systems around you to create long-term, positive influence.
Create a personal brand statement. Learn how to talk about who you are, what you do, and who you do it for in a clear and concise manner that attracts attention and helps you focus on your zone of genius.
Then, each two-hour mastermind is divided into three parts:

1. Learn. 15 min presentation, 10 min Q&A - I or another expert I bring in presents on a topic related to influence. It may be how to write a book, get PR in top publications, land paid speaking gigs, optimize your LinkedIn profile, or one of a hundred other possible topics.

2. Share + Support. 5 min each participant - Share what you're working on and what's getting in the way. Other members, myself, and guest experts support by asking questions to get clarity and providing feedback and suggestions.

3. Plan. 3 min each participant - Share your next steps.

In between meetings we'll have a private online group where members can network, ask questions, and get coaching.

Through the coaching, mastermind, and group, you will be challenged about how you lead and motivate your team members, partners, customers, and how you serve others in your network. Your ideas will be put to the test and you will serve others as you share your experiences and thoughts. It will not only change the course of your life, but your relationships and your business as you create a plan to take your influence to the next level, inspire and motivate a broader audience, and create real impact.

Investment: Normally priced at $1,500 per month, as part of this pre-order campaign you can join for 50% off, or just $750 per month (3 months due up front). What you'll learn during these masterminds are the same lessons that generated millions for my business. I guarantee you will easily 10x your investment during the first six months of this program or I will personally coach you at no extra cost until you do.

Blake is a successful entrepreneur and investor, with businesses that generate over $60 million in annual revenue, and investments totaling over $150 million and he's in the group. He says:

"I'm personally inspired by other entrepreneurs who are out killing it in their respective industries, who are proving to the world that good people can be successful, and who care about helping others. This is my tribe. I get energy, motivation, enthusiasm and ideas when I'm around these like-minded entrepreneurs. Personally, I'm not inspired by the Grant Cardones and Tony Robbins of the world because they don't seem real to me. I identify most with good people, who are working hard, making a difference in their companies - who are creating companies where their people can become the best versions of themselves - professionally AND personally. I am inspired by people who help others in meaningful ways, who make an impact in individual lives naturally - who are generous and have an abundance mentality."

Blake is exactly the type of leader I want in these masterminds. Do you want to become friends with Blake and entrepreneurs like him and have their support to market your business, share your message, and make a difference by building your personal brand? Then join Blake, me, our expert guests, and the other entrepreneurs in these masterminds to create your Influence & Impact Plan to build your personal brand, your business, and yourself.

And you'll also get 50 copies of my book, "60 Days to LinkedIn Mastery," so you have no lack of what to send your clients and partners for holiday gifts. You'll get a free invitation to the book launch, and you ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

Note: All mastermind members are screened to make sure that they:

- Have a business doing at least $1M per year.
- Want to build long-term businesses and NOT get rich quick schemes.
- Are community-focused.
- Are committed to their goals.
- Give more than they take.

50 copies + ebook included

Free shipping

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$5000 I WILL SPEAK AT YOUR EVENT ($15K value!)

0 readers

My normal speaking fee is $15K, but I'm pulling out all the stops for this campaign. Here's what you get with this package:

1. I will deliver an inspirational, entertaining, and informative presentation on LinkedIn, full of tips that will leave your attendees saying "Wow, that was hilarious! And I learned so much, I've got tons of great tips I'm going to go implement right now!" I know that's what they'll say because that's the kind of testimonial I get when I speak.

2. 50 copies of "60 Days to LinkedIn Mastery" to give out to attendees (we can negotiate providing more at a bulk rate if you have a larger audience).

Bring me in to speak at your event or present at your company.

Note: Travel and lodging not included.

Note: If event is scheduled prior to book launch, then the 50 books will be sent to you upon publication for you to distribute as you see fit, and ALL attendees will receive immediate, free access to my 60 Days to Email Mastery email course ($49 value, per attendee).

50 copies + ebook included

Free shipping

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$7500 1ST MONTH EXECUTIVE COACHING BUNDLE ($10,000 VALUE!)

0 readers

If you're an executive or entrepreneur and you know you need to make an investment in personal branding but you're not sure where to start, this is the place.

Normally priced at $10,000, this quick-start coaching bundle includes:

1. A 1-day in-person coaching session. I will travel to your location and we'll work through my 7 Systems of Influence framework. I will take you step-by-step through a detailed process to clarify your vision, find your genius zone, and identify your ideal audience. This will give you the direction and confidence to get started, knowing you're on the right path.

2. 90-day Influence & Impact Plan. During our face-to-face we'll create this plan based on your vision, skills, and a thorough audit of your resources. You'll know the exact next steps to make your vision reality. You'll learn how to build a team, processes, and systems around you to create long-term, positive influence.

3. A full audit + rewrite of your LinkedIn profile (a $2,989 value).

4. A PR placement in Forbes, Inc., Entrepreneur, or another top business publication (a $3,000 value).

5. A 2-hour follow up call 3 weeks after our initial meeting to monitor progress.

6. Unlimited email support.

You'll also get 75 copies of my book, "60 Days to LinkedIn Mastery," to give to your friends next Christmas/Hannukak/Kwanzaa/Festivus. You'll also get a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

75 copies + ebook included

Free shipping

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$10000 6 MONTHS LINKEDIN DONE-FOR-YOU ($15,000 VALUE!)

1 reader

Six months of the service
Normally $2,500 per month, this service includes:

1. A full audit + rewrite of your LinkedIn profile (a $2,989 value by itself!).

2. A connection campaign that will add hundreds of high-quality, relevant connections to your LinkedIn profile every month.

3. 3x per week ghostwritten posts to establish yourself on LinkedIn as an expert in your field. These posts are written by the experts at my company to get people commenting bring attention your way.

Not only are you getting a $5,000 discount, you'll also get 100 copies of the autographed limited edition of the book "60 Days to LinkedIn Mastery" + a free invitation to the book launch. You ALSO get exclusive access to updates and an invite to join my book launch community where I'll be hosting giveaways, answering all your LinkedIn questions, and hosting LinkedIn expert guests.

100 copies + ebook included

Free shipping

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60 Days to LinkedIn Mastery

How to optimize your profile, make meaningful connections, and create compelling content that drives results.

Got five minutes a day? Then you can master LinkedIn. Optimize your profile, make meaningful connections, and create compelling content to land your dream job or grow your business.

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Business & Money
40,000 words
75% complete
12 publishers interested

Synopsis

"I've been on LinkedIn for years, and I have no idea what I've gotten out of it." 

If you've ever said that to yourself, then this book will change your life.

Bold claim for a book about how to use a social network? And yet when you figure there are over 600 million professionals engaging in business on LinkedIn who don't know who you are, but soon will, the claim may be an understatement.

The challenge you face today is nobody knows who you are. You aren't doing what you need to grab their attention and earn their respect. That's why you're not landing the job, getting the sale, or attracting the right connections to help you grow your career or business.

There's a quick 3-step process to turn this experience around:

  1. Optimize your profile
  2. Make high-quality connections
  3. Create compelling content

In 60 Days to LinkedIn Mastery you'll learn exactly how to do this, one easy step at a time. Each day you'll open to a new, brief chapter that contains a simple yet powerful tip with clear instructions on how to overhaul your profile, connect with your ideal audience, or create content that makes the right impact.

You'll learn how to:

  • Define your vision and create the right LinkedIn goals.
  • Choose your genius zone and focus.
  • Discover your ideal LinkedIn audience that will soak up what you have to say.
  • Build your "personal brand tagline" that quickly explains who you are, what you do, and who you do it for, and draws your ideal audience in.
  • Craft a bio people will read and that makes strangers say "I feel like I know you!"
  • Identify and successfully connect with your ideal audience.
  • Create content that gets attention, comments, and drives real results.

You also get access to special bonus tips from more than 30 top LinkedIn experts who contributed unique insights to this book.

Outline

  • Foreword
  • Introduction
  • The 7 Systems of Influence
    • Vision
    • Genius Zone
    • Audience
    • Content
    • Action
    • Collaboration
    • Love
  • Section 1 - Optimize your profile
    • Day 1
    • Day 2
    • Day 3
    • etc.
  • Section 2 - Connect to your ideal audience
    • Day 20
    • Day 21
    • etc.
  • Section 3 - Create compelling content
    • Day 40
    • Day 41
    • etc.

Audience

Primary audience: Executives who are under pressure from their marketing teams and peers to do something on LinkedIn.

Secondary audience: Entrepreneurs who see opportunities through thought leadership on LinkedIn.

Tertiary audience: All active LinkedIn users.

Promotion

  • Including guests in book with millions of followers and email subscribers whom they will push the book to.
  • Email list - 4K+
  • LinkedIn followers - 36K, and track records of attracting millions to posts.
  • PR - Access to placements in Forbes, Inc., Entrepreneur
  • Speaking engagements - Have spoken at hundreds in the past, have retained a booking service, shooting for 40 engagements focused on the topic of this book during the next year.
  • Guest on podcasts - Have been on 60+, constant stream of requests, can easily do several a month.
  • Podcast host - Have secured a position to produce ongoing LinkedIn focused episodes for B2B focused podcast with 100K monthly downloads.
  • Facebook group - Influencer Inc, 4K+ members.
  • Professional website - 11-12K monthly unique visitors.

Competition

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Hardcover – November 26, 2013

Gary Vaynerchuk

HarperBusiness

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.


The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly - July 31, 2017

David Meerman Scott  (Author)

Wiley

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers

Offers a wealth of compelling case studies and real-world examples

Includes information on new platforms including Facebook Live and Snapchat

Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.


The Art of Social Media: Power Tips for Power Users Hardcover – December 4, 2014

Guy Kawasaki

Portfolio

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”


Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More Paperback – March 19, 2015

Dave Kerpen

McGraw-Hill Education

Harness the power of social media to attract new customers and transform your business!

More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.

This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. 

Likeable Social Media shows you how to: 

Engage customers and crowdsource innovation online 

Create content that resonates with consumers and provides value

Integrate social media into the entire customer experience

Effectively deal with criticism and negative feedback on social media

Grow your audience across social channels, and much more


One Million Followers: How I Built a Massive Social Following in 30 Days - October 9, 2018

Brendan Kane

BenBella Books

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 


LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling Paperback – April 24, 2018

Melonie Dodaro

CreateSpace Independent Publishing Platform

LinkedIn is an untapped goldmine of leads but few people understand how to convert those leads into clients.

The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.

You will learn:

How to turn your LinkedIn profile into a client-attraction magnet

Social selling best practices and LinkedIn etiquette

How to send LinkedIn messages that command a response

The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust

How to stay top of mind in your network and more importantly with your potential prospects

How to convert cold LinkedIn prospects into high-value clients

How to turn LinkedIn into a lead generation machine for your busines


Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series) 3rd Edition

Ted Prodromou

Entrepreneur Press

Find and Network with the Right Professionals

You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:

Make online connections that are as strong as those made in person

Use content marketing to build and promote your thought leadership profile

Build trust with prospective clients by exploring similar interests and groups

Develop a closing process that convert connections to clients

Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even Google


The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search - April 2, 2019

Wayne Breitbarth

Greenleaf Book Group Press

4th edition of the world's most popular LinkedIn handbook—completely revised and updated, including tips for the mobile app 

Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you. 

LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals. 

Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential. 

The Power Formula for LinkedIn Success will help you:

Set yourself apart from the LinkedIn masses and build a powerful professional network

Attract and engage with people who need your products, services, or skills

Locate the right people for business partnerships and revenue opportunities

Discover insider information about employers, customers, and competitors

Find a great new job—many times when you're not even looking for one!

LinkedIn is one of the most powerful business tools on the planet—and The Power Formula for LinkedIn Success is your perfect step-by-step guide to mastering it!

Additional books for reference:

https://www.amazon.com/LinkedI...

https://www.amazon.com/LinkedI...

https://www.amazon.com/Stacked...

https://www.amazon.com/LinkedI...

https://www.amazon.com/Linked-...

https://www.amazon.com/LinkedI...

https://www.amazon.com/New-Rul...

12 publishers interested Express interest
Isabella Media Inc logo Isabella Media Inc

Isabella Media Inc is a Rhode Island-based, family-owned, mainline publishing organization with a mission to discover unknown stories. We combine unknown or little known authors’ undiscovered potential with Isabella Media Inc’s unique approach to publishing to provide the highest quality books to readers about stories they may not find anywhere else. It’s our desire to find unique stories that drives us.

Independent publisher

Children Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Cookbooks, Food & Wine, Corporate Culture, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Journalism, Money & Investment, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future

Canada, United States

Koehler Books logo Koehler Books

Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors.

Koehler Books offers you tremendous value, worldwide distribution channels and superior marketing guidance. Our authors span nearly every continent and every region and state in the US, and are consistently recognized nationally and globally for their work. Our titles are broad based and include nearly every major non-fiction and fiction genre.

For more information visit our Publishizer Author page: http://www.koehlerbooks.com/publishizer-authors/

Independent publisher

Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Science, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Atlantic Publishing Group, Inc. logo Atlantic Publishing Group, Inc.

For over 30 years Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products.

Hybrid publisher

Children Fiction, Mind & Body, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture

Worldwide

eBooks2go logo eBooks2go

eBooks2go, Inc., was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide.

Our Mission
eBooks2go is where dreams get published! We are devoted to grooming authors and publishers for long-term success. We strive to deliver high-quality products, sustainable marketing strategies, and a positive customer experience throughout the entire publishing process. Our experienced staff will directly work with you to help your books enthrall and entertain readers.

We Are the Catalyst for Your Writing Career
eBooks2go offers an array of simple and affordable solutions to assist self-publishing authors at every stage of the book publishing process. Our comprehensive service offering includes editing, print and eBook production, book marketing, cover designs, ISBN registration, and even website designs. We are the single source for all of your publishing needs.

Profit from Your Passion
eBooks2go is invested in your publishing goals! Follow your ambitions and contact us today to learn more about the personalized publishing experience we offer!

Hybrid publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Emerald Lake Books logo Emerald Lake Books

Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting or entertaining message to share with the world.

Using a unique, goal-oriented approach to publishing, we combine our business and publishing knowledge to help our authors set and attain goals for their readers, their brands and their books.

And many of those books have gone on to win international awards and recognition, thanks to Emerald Lake’s “Publish with Purpose” framework.

Learn more about our unique publishing process at https://emeraldlakebooks.com/brochure and https://emeraldlakebooks.com/amzpurpose.

Hybrid publisher

Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Science, Society & Culture, Technology & the Future, Travel

Worldwide

Happy About logo Happy About

Through our imprints and series, we've published over 800 books. Happy About and Super Star Press are for traditional books, 42 Rules is comprised of 42 five hundred-word articles and THiNKaha is comprised of 140 bite-sized quotes and seven blog posts. Our goal with all of our imprints and series is to make the author happy and achieve their goals.

A book is an asset that should be used by the author to drive more business. Whether that's speaking, consulting or selling more product, a book is designed to make you the recognized expert in your space...to help you be the thought leader.

Our job is to focus on the backend infrastructure and mechanics of publishing while you focus on marketing both your book and your brand. It's a partnership that we enjoy having with hundreds of authors and will share the best tools, techniques and processes we know to help you be successful. Part of publishing with us includes the creation of an AHAbook on AHAthat which is a great way to have your content amplified in social media.

Hybrid publisher

Mind & Body, Business & Money, Career & Success, Health, Fitness & Dieting, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture, Technology & the Future

Worldwide

Prensa Press logo Prensa Press

Prensa Press a boutique publishing house and creative studio with a mission of working with passionate writers, chefs, artists, architects, designers and dreamers to help craft their stories and bring them to print. We are a small team located between Mexico City and Chicago that is selective in the projects that we take on to ensure each client has our entire focus. We are flexible in our approach to each individual project and like to take risks, experiment in new mediums and techniques and tell each story in its own unique fashion.

Hybrid publisher

Children Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Journalism, Society & Culture, Travel

United States, Illinois, Mexico

1106 Design, LLC logo 1106 Design, LLC

Dear Author,

Congratulations on writing your book!

Options abound in today's publishing world, and it can be difficult to tell the difference between traditional publishers, hybrid publishers, subsidy publishers, and self-publishing companies.

1106 Design offers independent publishing as it was initially intended, with you, the author, as the publisher. We don't publish your book, you do, and we'll show you how with our signature hand-holding at every step.

We offer publishing-house-quality manuscript editing, cover design, interior design and layout, proofreading, eBook formatting, author websites, and book marketing assistance, to help you produce a beautiful, market-ready book. Then we'll help you obtain printing and distribution in your name, so 100% of the proceeds are paid directly to you.

Work with us, and you'll retain complete control of the creative process, your design files, and your revenue stream, and your book will be available for sale in a matter of months.

Here's a price summary of our most popular services for books 50,000 words and under:

Cover Design starting at $995
Interior Layout with Proofreading starting at $1,530
Copyediting: $36.30 per thousand words
Ebook Formatting starting at $775

You can find the prices for all our services here:

https://1106design.com/services/

Is it worth it? Click the links below to view our cover and interior design samples and customer reviews to decide for yourself:

http://1106design.com/samples/

http://1106design.com/customer-reviews/

If you would like a custom quote, please email your completed manuscript to md@1106design.com and let us know which services you need. Don't worry; we won’t share your manuscript with anyone else.

Questions? We'll be happy to talk to you. Please use this link to choose a convenient time:

https://calendly.com/1106design/talk-with-michele/

At 1106 Design, we love helping authors create great books! We hope to hear from you soon.

Sincerely,
Michele DeFilippo
Owner

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Atmosphere Press logo Atmosphere Press

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind.

Here’s what we stand for:

Honesty: because our mission is to be author-friendly, that means always giving honest advice about the ins and outs of the authorial life. We are dedicated to sticking by one of our founding precepts: “if I were the author, what would I want to know?”

Transparency: publishing is rife with dodgy behavior, from predatory vanity presses who promise the moon to traditional presses who make book changes without the author’s permission. We’re dedicated to letting you see the wizard behind the curtain, so you can rest easy that everything’s on the up and up.

Professionalism: with decades of combined years of writing, editing, designing, and publishing experience, our staff knows the ins and outs of the industry, and will be responsive and helpful. And of course, we will only publish books that truly contribute something wonderful to the world.

Kindness: as an author-friendly press, we take the word “friendly” seriously. A good publisher shouldn’t be just a business partner, but should be full of people you’d want to invite to dinner. Whether it be making a good joke or allaying your worries about being an author, kindness is our hallmark.

Making Your Book Awesome: we really can’t settle for anything less. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Authors Unite logo Authors Unite

We've now worked with 250+ authors.

Learn more about what we do and see some testimonials here: http://authorsunite.net/packages

We look forward to working with you.

Tyler & The Authors Unite Team

Service publisher

Mind & Body, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Bookmobile logo Bookmobile

Based in Minneapolis, Minnesota, Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

PRESStinely logo PRESStinely

At PRESStinely our most paramount purpose as a publishing service organization is to partner with authors and entrepreneurs to bring their creative projects to life. Deciding to be an author is terrific; determining to be a published author is impressive; deciding to properly write, edit, design, market and launch your book is a must. Collaboratively, we strategically move through the publishing process ensuring mistakes are avoided and the end product is not only a book you are proud of but will be used as a tool to build your brand.

Partnering with PRESStinely means you as the author retain all creative control, all future revenues from your book. Our approach is simple -1 - Partner with authors and entrepreneurs to guide them through the entire publishing process. 2 - Customize every package offered to fit each client's needs. Pricing for our partner services vary from $500 USD - $7,500 USD. 3- Provide the vision, skills, and tools necessary to ensure success. When our clients succeeds, we succeed. 4 - Identify gaps and opportunities to build a brand efficiently. 5 - Become our client's “right hand” and bring their creative vision to life.

You should spend as much time publishing and marketing your book as you did writing it, together we will leave a mark on the world.

Service publisher

Children Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

Introduction

If you want to engage in thought leadership on LinkedIn in order to grow your business, find a job, or progress in your career, there are three primary things you must do:

  1. Optimize your profile.
  2. Make meaningful connections.
  3. Create compelling content.

The purpose of this book is to make it easy for you to engage in these three activities by giving you 60 tips, one tip per day, each of which takes just a few minutes to read, and in all but a few cases just a few more minutes to implement. If you spend 10 minutes per day reading and implementing what you learn in this book, you will be a master of LinkedIn at the end of 60 days. You will then be able to make connections and create content that bring you the results you want in your professional life.

These tips are based on real-world experience, not merely skimming the Help section of the LinkedIn website. I know the tips work, because they’re based on my own experience. But my LinkedIn experience today is a far cry from what it was a few years ago.

I was one of the early adopters of LinkedIn. I remember getting a business card from someone I met at a networking event, putting their email into LinkedIn, and sending them an invitation, only to have them respond angrily, “How dare you put my personal info into a public online database! What is this LinkedIn thing anyway?!”

I’m sure that guy know what LinkedIn is today. With 600 million users, LinkedIn is the largest professional social network. And yet just a few years ago if you had asked me what value I had gotten out of LinkedIn I would have had to say “I’m not sure.”

Like many people on LinkedIn I treated it like a database of online resumes. I kept mine up to date, but since I was running a business, my marketing agency MWI, I wasn’t looking for a job, and I wasn’t even sure what my goal was. Every once in a while I would use to look for someone to hire, and I would sometimes screen potential employees by looking at their profiles. That was all LinkedIn was to me.

Then LinkedIn bought the Pulse blogging network, and I had a reason to spend a little more time on LinkedIn. At the time, I was writing for Forbes and I decided to test whether an article I had written on Forbes would get any attention on LinkedIn. I copied and pasted one of my Forbes articles to LinkedIn, and was blown away when it was read 14,000 times and received hundreds of comments. This was many times the attention that same article received on the Forbes website.

I repeated this process multiple times and always, LinkedIn out-performed Forbes with the same content. And not by just a little bit, but by a long-shot.

I then began to research how to write successful articles for LinkedIn, and published unique content for the platform. I created articles that were read over a hundred-thousand times and received thousands of comments.

Then LinkedIn pulled the rug out from under me.

In late 2017 LinkedIn changed their feed algorithm and stopped displaying articles in the feed as prominently as before. Now, it was all about posts.

At this point, it’s necessary to clarify a few terms:

Feed - The never-ending stream of content that shows up when you go to LinkedIn’s homepage.
Article - On LinkedIn, this refers to what is essentially a blog post. They can be thousands of words long and include rich text editing with pictures, graphics, links, and video. When you create an article on LinkedIn this activity will show up in the feed on the homepages of your connections. That is, it will show up to a certain percentage of your connections.

Post - A post is limited to 1,300 characters. There is no rich text editing available in posts. You can upload images or video that display that the bottom of the post. You can also include links to content, and LinkedIn will automatically preview this content at the bottom of the post.

Algorithm - The automatic system by which LinkedIn determines what content will show up in someone’s feed, and what won’t. When LinkedIn changes the algorithm, marketers cry.

When LinkedIn changed its algorithm to favor posts instead of articles, I felt like I had been robbed. I was just getting the hang of articles and attracting real attention!

No matter, one must carry on, so I began researching how to succeed in the feed. I came across an instructive blog post by Josh Fechter, who had generated millions of views on his LinkedIn posts, and dove in to see if I could duplicate his success.

Fechter’s posts followed a certain format.

Every sentence was on a separate line.

Each sentence was short and punchy.

He started out with something catchy like “It was the worst day of my life.”

Then he would go into detail and tell a story.

There was always a story.

Then he would tie it up in a nice lesson that was helpful and inspiring.

There were no images, no links, and no video.

Just plain text.

He also focused on getting comments, which drive virality on LinkedIn (more about this later in this book).

I copied his format, well enough that I enjoyed similar levels of success. I was also able to create posts that attracted millions of views. Fechter’s writing format because known as “broetry,” and I mastered it to the point where both he and I were featured in a Buzzfeed article where a professor of poetry at College of the Holy Cross critiqued our work.

I was praised for my “concise and direct language” and how “the tension between the direct and professional tone and the latent emotional underpinnings of this poem spark an explosive recognition — the speaker, though he had failed at balancing family and career, has been granted a second chance.” The professor ended by stating “...we as an audience share in his joy as the speaker continues to invite us into the conversation and asks us whether we too have struggled with the very same questions this speaker raises.”

My posts resulted in far more than literary praise. I found clients for my marketing agency, MWI, or rather, because of my content clients found me. I created an entirely separate, 6-figure business from the attention I gained on LinkedIn. I received paid speaking invitations. And of course there were all the new friends and relationships I built.

I suppose there was nowhere to go but down. No sooner had I enjoyed a few months of success with my posts on LinkedIn, getting hundreds of thousands of views on even the worst of my short-form content, then LinkedIn changed the algorithm once again. This time, native video was where they began to funnel the vast attention of the network. However, while plain text posts have never quite regained the glory, they weren’t killed the way articles were, and as of the publishing of this book once can still gain a respectful amount of attention with nothing more than plain text posts.

If one thing is certain, it is that LinkedIn will change the algorithm in the future, and once again, marketers like myself will cry themselves to sleep, only to remount the next day and continue the battle for attention.

This book is designed to help you with short-term tactical information that may change, but also long-term tips that will work as well 50 years from now as they do today, regardless of how LinkedIn changes.

The 60 tips contained in this book, as well as the bonus tips from our guest authors, are organized into five sections.

In the first section, you’ll find general tips focused on your mindset. Read these tips first.

In the last section, you’ll find more general tips, but that are only applicable once you’ve processed the rest. Read these last.

The middle three sections correspond to the primary areas of activity listed at the beginning of this introduction, that is; profile optimization, quality connections, and compelling content.

If you’re an absolute beginner, read this book front to back, one tip per day. If you are closer to the expert side of the spectrum you’ll find this book to be a helpful reference, and you may pick up a few pro tips you hadn’t thought of.

I hope that regardless of your level of expertise on LinkedIn, you will find this book helpful, interesting, and perhaps even entertaining.

Enjoy!

Day 7: Write your bio/summary in the 1st person.

Sandra Long, author of LinkedIn for Personal Branding: The Ultimate Guide, recommends using first person language consistently throughout your entire profile.

1st person is when you say “I did this…”

3rd person is when you say “Tommy did this…” when talking about yourself.

“1st person should be used liberally within your profile sections such as education, experience, volunteering, projects, and summary,” Long says.

Writing in the first person is personal, friendly, warm. Writing in the third person is formal, stiff, professional, cold, distant. It makes your LinkedIn page sound like a Wikipedia entry.

If you care about creating meaningful relationships on LinkedIn (which is what the vast majority of those I’ve surveyed say they want) then write the way you speak, as though you were meeting an old friend in a cafe to chat.

Day 15: Bio/Summary: Make the first three lines count.

When you’re writing your bio or summary on LinkedIn, make the first three lines count, because that’s all people see at first until they expand the view. This applies to both mobile and desktop. If you don’t hook the viewer with what’s in the first three lines of your bio, they’re not going to read the rest. You might be saying amazing things in the middle or at the end of your bio, but if people aren’t reading them, it doesn’t matter how amazing they are.

So what should you put in those first three lines? It depends on who you are, but think about these questions when writing your opener:

- What is your goal?
- What is your genius zone, the thing that makes you special or gives you an unfair advantage?
- Who is your audience?
- What content (i.e. words, phrases, ideas) will trigger their interest and get them to expand your summary to read the rest of it?⠀

Nathan Hirsch, CEO of the virtual assistant marketplace Freeup, says "Think of your LinkedIn bio as your personal elevator pitch. If you connect with someone on your LinkedIn profile and they visit your page, what do you want them to know within the first 10 seconds? Who are you? Who do you help? How do you add value to the world?"

Sandra Long, author of LinkedIn for Personal Branding: The Ultimate Guide, coaches her clients to think of the LinkedIn Summary as more of an introduction. “The word ‘summary’ might prompt people to create a historical type overview which is often repetitive and boring for the reader.”

Day 26: Connect with lots of people*.

Oooh, I know some people are going to disagree with me on this one.

Sometimes I get flack for saying you should connect to lots of people on LinkedIn. People assume I want you to connect with anyone and everyone.

That is NOT what I’m saying.

What I say is that if you have valuable knowledge, you have an obligation to share it with as many people as possible.

Imagine you had the cure for cancer. Would you say "I only want to share this with people I've met in person."

No way!

You'd try to get it to every single person in the world who has cancer or who might know someone who has it.

Granted, you don't have the cure for cancer, but if you have something that can help someone else, even in a lesser way, you still have the obligation to share it with as many people as possible. That means max out your profile at 30K connections and then attract followers on top of that.

So make lots of strategic, high quality connections, and then share your knowledge about sales, marketing, operations, HR, coding, psychology, or whatever it is that is your genius zone. The world needs you.


  • Update #1 - First (and last) Update! June 14, 2019

    I think the guys at Publishizer wanted me to use this update feature several times during this campaign, but...well, here we are :)

    Great news ...


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