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Jonathan Edwards

Jonathan Edwards

Jonathan Edwards is an Olympian, an All-American, a Division One recruit, and a coach of over twenty-five years.

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An Athlete's Guide To Winning In Sports and Life

The ultimate guide for athletes who have big athletic dreams and the parents and coaches who support them.

The ultimate guide for athletes who have big athletic dreams and the parents, coaches, and organizations who support them.

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Sports Parenting
Calgary, Canada
116,000 words
100% complete
4 publishers interested

Synopsis

As a coach of athletes, and a coach to other coaches, you get to a point of frustration where you think, "If only you just understood THIS(!) you'd get it."  That's what this book is about.  It's a very thorough outline of everything an athlete needs to understand in order to be a success in their sport.

Outline

Praise for An Athlete’s Guide To Winning in Sports and Life by Olympian Jonathan Edwards

“This is an important book for every athlete, parent and coach with big dreams.  This book should be by your side on your entire journey.  I highly recommend it.”

Ruben Gonzalez - Olympian (The world's only four decade Winter Olympian) - www.FourWinterGames.com

"For years, Jonathan described me as 'Pierre Inc.' because of my business like approach to the sport of bobsled and my ability to compete at the highest level.  It was an approach that led me to one Olympic gold medal as well as an Olympic silver medal in addition to eleven World Cup overall titles over a lengthy career.  The concepts that Jonathan outlines in his book, "An Athlete's Guide To Winning In Sports and Life" are the same one's that I used to have Olympic success and are what I teach to athlete's looking for success no matter what the sport.  I recommend every athlete, parent and coach should read this book and get to know these concepts if they want to be successful."

Pierre Lueders - Olympic Gold & Silver medalist, 11 x World Cup Overall Champion, and 2 x World Champion, along with dozens of world cup medals.

"As someone who has worked closely with the Napoleon Hill Foundation spreading the word of the most famous self-help book of all time, "Think And Grow Rich" I know a thing or two about success.  I've also been part of 50 books on the topic and speak worldwide.  I can tell you that "An Athlete's Guide To Winning In Sports and Life" by Jonathan Edwards is a MUST READ for anyone who is serious about being successful in sports at any level.  I highly recommend it."

Greg Reid - www.KeynoteSpeaker.tv . Speaker and author featured in over 50 books, 28 bestsellers in 45 languages.

As the world's leading expert in sponsorship for athletes we work with athletes at all levels across all sports including World Champions and Olympians, as well as global brands and athletic organizations.  So we know a thing or two about what it takes to succeed in high level sports.  Jonathan Edwards' book, "An Athlete's Guide To Winning In Sports and Life" is a must read for ANY athlete, parent or coach who is looking to have success at the highest level.  I highly recommend it!"  

Vickie Saunders - Owner - The Sponsorship Consultants  http://www.thesponsorshipconsu...

(I have included a copy of the Table of Contents below.  The page#'s are just an estimate at this point as we are still editing certain sections and the numbers will change.  But overall, these are the current subheading for each chapter which should give you an overview of the chapter themselves.)

Table of Contents

Foreword

Introduction………………………….…………………………....……..XX
There Are No Limits……………………………...…………….XX
What If………………………………………....…....…….…….XX
What You Will Hear…………………………....………....…….XX
Stop Chasing Fun. Understand Enjoyment……....……..…..XX
People Love To Tell You The Odds………………....………..XX
You Can Be Awesome……………………………………..…..XX
Sports Is Different Now. But Still The Same……………..…..23
Don’t Cut Corners………………………..……………..……XX
Unapologetically Obsessed……………..…...…………..……XX
How This Book Is Organized…………………………….…....XX
How To Attack This Book…………………………….…….…..24
Own This Book………………………………………..……......XX
I Love You………………………………………………….…...XX
I Want To Hear From You………...……………………….......27
Pay It Forward…………………..………………………......….XX
You Can’t Lose…………………………………………....…….XX

Section One: Your Approach To Your Sport

Chapter 1: Understanding The Big Picture……..……………........XX
How You Want It To Go……………………............................XX
How It’s Going To Go………………………...........................XX
Riding The Roller Coaster……………………………....……..XX
You Can’t Lose (Really)……………………………………......XX
Get Your Hopes Up……………………………………….….....33
Fall In Love With the Work, Not The Result………………....XX
No Drama……………………………………...........................35
Be So Damned Good They Have To Pick You………………xx
Conclusion…………………………………………………...….XX
Take Action With These Steps………………………..…...….XX

Chapter 2: Your Job As An Athlete…………………………..….......40
What Do Challenges Look Like?..........................................XX
Some Challenges Aren’t On The Field of Play!....................XX
What Do Opportunities Look Like?.......................................XX
Identify Your Challenges and Opportunities……………..…..XX
Conclusion………………………………...………………….....44
Take Action With These Steps………………………………...XX

Chapter 3: Decide What You Want...Now………………………......44
My Favourite Quote………………………………………......XX
Why You Won’t Decide What You Want……………………...XX
What Will Happen Once You Decide……………………..…..XX
You Don’t Need To Worry About The “How”.......…………....XX
Interested vs. Committed……………………………………...XX
Transitioning From Interested to Committed………………..XX
Coaching Interested Athletes vs. Committed Athletes……..XX
Being Committed to the Right Goal…………………....……..48
The Perfect Athletic Career…………………………...……....XX
It’s Never Good Or Bad It’s Just Feedback………..…….…..XX
Conclusion…………………………………………...……....….XX
Take Action With These Steps…..………………………........XX

Chapter 4: 100% Responsibility……………………………...……....52
Take 100% Responsibility for Everything………………....….52
Be Really Honest With Yourself and Others……………...….60
How British Cycling Beat The World……………………….....62
The Butterfly Effect……………………………………………..XX
Goals, Strategies, and Tactics………………………………...XX
Be Curious……………………………………………………....XX
Conclusion…………………………………………………….....65
Take Action With These Steps…………………………….......66

Chapter 5: Flying From Runway to 50,000 Feet………………......68
Runway…………………………………………..……....……...XX
Flight Level: 10,000……………………………....……...….....XX
Flight Level: 20,000…………………………….....……...…....XX
Flight Level: 30,000……………………………...……...…......XX
Flight Level: 40,000……………………………....……...….....XX
Flight Level: 50,000………………………………...…….........XX
Commit To Every Phase…………………………………….....64
Are You Boiling A Frog?...........…………………………...….XX
Take a Rest……….………..………………………...……........XX
You Have To Have Valleys To Have Peaks…...…………......72
Gratitude………………………………………...………….…...XX
Conclusion………………………………….……………....…...XX
Take Action With These Steps………...………….………......XX

Section 2: Preparing For Game Day





Chapter 6: It’s All About Peak State…………………...…………....XX
What Is Peak State……………………………………...……..XX
Why Peak State Is So Important…………………….…….….XX
How Do You Hit Your Peak State………………………….….XX
How Do You Know If You’ve Reached Your Peak State…...XX
Peak State Is Not The Point Of The Needle…………….…..XX
Conclusion………………………………………………....…....XX
Take These Action Steps…………………...………………....XX

Chapter 7: Understanding The Four Ages Of Every Athlete….....74
You Can’t Compare Yourself To An Outlier……….………….XX
Looking Long Term……………………………………………..XX
The Four Ages Of Every Athlete………………………….…..XX
Chronological Age……………....………………........XX
Biological Age………………………..………………..XX
Psychological Age……………………………...……..87
Training Age……………………………………….......XX
Putting It All Together…………………………………...……...88
Conclusion………………………………………………..……..XX
Take These Action Steps………………………………….…..XX

Chapter 8: Understanding The Three Key Abilities…………….....89
Physical Ability……………………………………………....…..91
Physical Ability Is The Easiest To Improve…………………...xx
Technical Ability……………………………………………….....xx
Tactical Ability……………………………………………….…...xx
How I Look At Athletes In Competition…………………...…..94
Conclusion……………………………..………………………..XX
Take These Action Steps……………………………………...XX

Chapter 9: The Three Layers…………………………….…………...xx
Belief In Your Abilities………………………………….……....xx
Life Skills………………………………………………………...xx
Resources To Develop Your Abilities…………………….…...99
Resource #1: Time……………..…………….…………...…....xx
Resource #2: Energy…………………………..………..…....102
It’s All About Recovery………………………………………….xx
Sleep……………………………………………....…....xx
Nutrition………………………………….…………......xx
Water……………………………………………..….….xx
Everything Else………………………....…………......xx
Your Largest Stressor:......................………………………....xx
How To Cure Your Allergies………………………………......114
Give Your Body a Rest From The Inside…………………....114
Elimination Diets Can Help………………………………......114
Your Immune System Is Like a Gas Tank…………………...116
Resource #3: Money……………..……………….…..………...xx
Fund Your Love Of Your Sport……………..……...…xx
Sponsorship……………….……………………..…....12
You = Athlete CEO……………….……………………..…....12
Conclusion……………………....……………………..………..XX
Take These Action Steps………………………...…………....XX

Chapter 10: How To Create An Environment So You Can Win And Lose…………………………………...……………………..…………..138
Avoid “Light Switch” Mentality”……..…………………...….…XX
Assembling Your Team...……………………………...……...135
When Your Coach Can Be Trying To Do Too Much………..xx
Training Should NOT Be Political…………...……...…….....xx
You’re Going To Need a Lot Of Help…………...………….....xx
The “Love” Of Parents, Family, Friends…...……...……….....xx
Friends………………………………………...……......xx
Family……………………………………..…………....xx
Parents…………..…………….……………….....140
The Car Ride Home……………………..….………….……..141
The Chief Athletic Officer……..………………………….…..135
Conclusion………………………………………………......….XX
Take These Action Steps…………………………………......136

Section 3:Train. Recover. Compete. Recover. Repeat





Chapter 11: The Primal Triad: Sleep, Eat, Move. Repeat…...…....xx
Sleep: It All Starts With Sleep...........................................xx
Eat To Train. Train To Eat…………………...……………..…...xx
Move………………………………………………………….......xx
Repeat………………………………………...........................152
More Is Not A Plan………………………………………….…...xx
Conclusion……………………………………………..……..….xx
Take Action With These Steps……………………....……….151

Chapter 12: Creating Your Toolbox………………………………...152
Start Bringing Up Your Weak Abilities…………………...…...xx
It’s All About “Qualities”………………………………..…….....xx
Motivation Comes From Within……………………...………...xx
When You’re a Hammer, Everything Looks Like a Nail….….xx
Hiring Coaches and Trainers To Improve Your Key Abilities………………………………………………………….168
Take Their Advice And Use It!.............................................157
Set Your Autopilot and Listen To Feedback……………....…..xx
The Two Types of Feedback (and the Kind in Between).......xx
How NOT To Respond To Feedback……………………….....xx
Decide How You Want The Feedback Presented……….....160
Macro and Micro Feedback………………………………….....xx
Ask For Feedback…………………………………………….....xx
Seek Counsel And Not Opinion……………………….……..162
Only You Can Give Yourself True Counsel………………..….xx
Hiring A Coach For Your Physical Abilities………………….163
Strength, Speed, Endurance,Mobility, Flexibility, Etc…..…...xx
The Best Program Is The One You Are Not On………...….164
Finding a Coach For Your Tactical Abilities………..…….....xx
Finding a Coach For Your Technical Abilities……………..174
Don’t Fall In Love With Your Coach………………………….183
You Will Probably Outgrow Your Coach…………………..…..xx
What To Do When Your Coach Leaves……………………..167
Conclusion…………………………………………....………….xx
Take Action With These Steps…………….…..…...………….xx

Chapter 13: Don’t Set Goals Set Projects……………………...….168
Step One: Who Must You Become?.........................xx
Step Two: Set Projects Around Your Abilities……….xx
The Physical Ability Project………………....xx
The Technical Ability Project………………..xx
The Tactical Ability Project…………….…….xx
Step Three: Set Projects Around Your Layers…………….xx
The Belief Project………………………….....xx
The Life Skills Project…………………....…..xx
The Resources Project………………….…...xx
It’s All Possible…………………………………………………..xx
Conclusion…………………………………………………...….XX
Take Action With These Steps……………………………......XX

Chapter 14: Goal Getting 101………………………………....……..174
Set Big Goals And The Little Goals Will Take Care of Themselves………………………………………………....xx
Better Goals Force Better Habits……………………..…...…..xx
S.M.A.R.T. Goals Suck………………………………………..177
S.M.A.R.T. Habits Rock…………………………………...…..178
“Realistic” Goals Are Horrible………………………….……..178
Setting Realistic Habits: The Key To Goal Attainment….....179
There Are No Unrealistic Goals. …………………………….172
Let’s Talk About Discipline…………………………………....180
Set Goals That Make You Feel Good………...…………..…..xx
Adopt The New Habits To Help You Get There………….....173
Adopt Habits To Reach Your Biggest Goals……………..…...xx
What To Do Once You Have Your Habit List?........................xx
Eliminate Old Habits That Keep You From Reaching Your Goals………………………………………………………....xx
Create New Habits To Complete Your Projects…………….175
Identify Your Current Bad Habits……………………………....xx
Eliminate The Bad Habits And Replace Them With New Habits………………………………………………………..xx
The One Sentence That Can Change Your Life…………....176
Adjust Your Habits For Better Project Results.……………..185
Make The Good Decision Once…………………....………….xx
Your Competition (And Your Teammates) Won’t Be Doing This………………………………………………………....187
Conclusion…………………………………………………...….XX
Take Action With These Steps………..……………………....XX

Chapter 15: Some Thoughts On Practice…………….…………...190
Playing Like You Practice and Practice Like You Play..…...190
It All Starts With Practice……………………...……………...191
Balance Is For Ballerinas………………………….…………...xx
The Myth Of The 10,000 Hour Rule………..…………..……192
It’s All About Deliberate Practice……..…………………….…XX
Why Momma Ain’t a Race Car Driver………………..………XX
Somedays You Punch The Clock…………………...……….195
Get The Ball Rolling………………….………………………….xx
Your Greatest Competitor Is Not Here……………..………….xx
Conclusion……………………....…………………………...….XX
Take Action With These Steps……………..………………....XX

Chapter 16: Dealing With Fear and Negative Thoughts…..…….212
Dealing With Fear…………………………....…………….….212
Fear Of Pain…………………………………………...….……470
The Answer To Fear Is Always “Progression”........................xx
Feel The Fear And Do It Anyway…………………………....198
Looking Forward To Feelings of Fear…………………...…..182
Replay Past Successful Experiences………………….....…...xx
Focus On What You Want. Not On What You Don’t Want…..xx
Dealing With Negative Thoughts………………………….....201
How To Instill Confidence In An Athlete Who Has Lost It..XXX
Let’s Talk About How The Body Works…………………….xxx
Conclusion…………………………………………………...….XX
Take Action With These Steps.……....................................204

Chapter 17: The Four Phases of Competence………………....…..xx
Phase 1: Unconsciously Incompetent……………………..….xx
Phase 2: Consciously Incompetent…………………………....xx
Phase 3: Consciously Competent…………...........................xx
Phase 4: Unconsciously Competent………………………......xx
Conclusion…………………………………...………………...208
Take Action With These Steps………………...………..…....208

Chapter 18: What Will Keep You From Reaching Your Goals...…xx
Your Dreams Are Yours and Yours Alone…………………….xx
The Words You Want To Hear That Are Rarely Spoken….....xx
Outgrowing Your Teammates……………………………….….xx
Don’t Share Your Dreams With Anyone.Until You’re Really, Really Ready………………………………………….....xx
Beware The Black Crab…………………………………….…..xx
This Is So Much Like Life!......................................................xx
The Number One Reason You Won’t Do What I Suggest….xx
Define What You Want And Need………………………….….xx
Environment Trumps Willpower……………………….……….xx
Bad Environment = Need For More Willpower……………..241
All Inputs Matter………………………………………………....xx
Dealing with Distractions…………………………………….....xx
Conclusion……………………...……………………………....XX
Take Action With These Steps………………………..……....XX

Chapter 19: Understand The Law Of Attraction……………….....205
It All Started With Albert Einstein……………………………...xx
Think Of What You Want. Not What You Don’t Want…….....xx
Replace a Negative With a Positive…………………………..xx
What This Might Look Like For You……………………….….xx
Use Words That Attract What You Want…………………......xx
Focus On How You Want It To Be………………………….....xx
Tame Your Limiting Beliefs………………………………….….xx
Trust Your Gut…………………………………………………...xx
Create Affirmations To Keep You On Track……………..…...xx
But What If Nothing Is Happening?........................................xx
Conclusion……………………………………………………....XX
Take Action With These Steps…………………………..…....XX

Chapter 20: Stay Inspired With Great Friends, Teammates And Stories……………………………………………………………………..xx
The Two Types Of People Around You…………………….....xx
Avoid Toxic People And Teammates.………………………....xx
Fill Your Mind With Inspiring Stories……………….………….xx
You Gotta Believe…………………………………….…………xx
It Starts With Belief In Yourself…………………..…………..259
Build Your Own Confidence………………………….………...xx
Find Examples of People Just Like You Who Have Made It.xx
Eliminate The Word Can’t From Your Vocabulary…………...xx
Beware Of What People Around You Believe…………...….261
What People Say About You Says More About Them Than It Does About You…………………………………………..xx
What You Believe In Is Up To You………………………...….XX
Conclusion……..………………………………………….....….XX
Take Action With These Steps…………….……………….....XX

Section Four: Game Day





Chapter 21: Make Game Day A Great Day………………..…....….264
How I Used To Think About Game Day……………………....xx
Finding Clarity…………………………………………………...xx
Understanding Your Opponent's Abilities……………….…..222
How To Learn Your Opponent's Abilities……………………...xx
Prepare For The Environment………………………………....xx
Prepare For The Venue……...…………………………...…..270
Conclusion……………………………….………………...…....xx



Take Action With These Steps……………………………......xx

Chapter 22: Visualize Your Way To Success…………………….272
How Visualization Works…………………………………..…...xx
Before Bed Can Be 7X As Effective…………………...…..….xx
First Thing In The Morning Works Too………………......…...xx
Visualize Doing Imperfect Perfectly……………………….…..xx
Have All Your Equipment Ready The Night Before…….…....xx
Forgotten Gear. No Excuse……………………….…………....xx
All Details Matter………………………………….……….…….xx
Why Talk About Equipment Here?…………………………...232
Get It All Organized To Avoid Having To Think…...….232
Conclusion…...…………………………………………...XX
Take Action With These Steps……………………..……...XX

Chapter 23: Get To Peak State…………………………...…..282
You Can’t Just Turn It On On Game Day…………..…..xx
Resist Turning To Outside Aids………………..………..xx
The Test You Can’t Cram For……………………..…….xx
Play Like You Practice And Practice Like You Play....235
Conclusion…………………………………...…………...XX
Take Action With These Steps…………...........................XX

Section Five:Get Results. Review. Keep The Lessons. Try Again.

Chapter 24: How To Learn From Losing........................................xx
E+R=O……………………………………………………….....294
Obedience To Your Goals…………………………..…………..xx
The Highs Aren’t So High And The Lows Aren’t So Low…...xx
You Win Some You Learn Some………………………….....297
The Five Stages of Loss and Grief……………………....…..245
Stage 1: Denial………………………………………...xx
Stage 2: Anger………………………………………....xx
Stage 3: Bargaining………………………………..…..xx
Stage 4: Depression…………………………….……..xx
Stage 5: Acceptance…………………………….…..247
Feel The Emotions And Work Through Them………………..xx
Dealing With In-Game Emotion……………………………...249
Being Challenged By Your Most Powerful Opponent...You.xxx
Dealing With Automatic Negative Thoughts........................306
Remove The Emotion……………………………………....258
Was The Competition Appropriate?.....................................308
Care Less For Big Breakthroughs………………………….….xx
Grading Your Win’s And Losses…………………………….....xx
Dealing With Injuries………………………………………....258
Concussed……………………………………….….....xx
Running Out of Gas Or Blowing A Tire?………….....xx
Getting Sick…………………………………..…….......xx
Getting Sick When The Off-Season Comes……......xx
Injuries Shouldn’t Be Part of The Plan……………….…….....xx
Conclusion……………………...…………………………….....XX
Take Action With These Steps……………………………......XX

Chapter 25: Equipment……………………………………....……….322
How NOT To Make Equipment Choices……………...……….xx
How Equipment Improves Your Abilities………………....….323
The Best Lesson I Learned From Playing Golf……………....xx
How Saving Money Can Hold You Back……………………...xx
How Technology Makes You Want More………………...…...xx
Conclusion………..…………………………………………......XX
Take Action With These Steps……………………....……....XX

Chapter 26: Learning How To Win……………………………….…..xx
Canada Vs. USA: A Battle of “Nice”………………….……...270
You Need To “Own” It……………………………………..….....xx
Playing Up……………………………………………………......xx
A Good Example of Playing Up………………….………….....xx
Playing Up With a Bad Outcome………………..………….....xx
Another Playing Up Example To Learn From…………….......xx
How Do You Know If Playing Up Is Right For You?......….....xx
Threatening Coaches: Play Up Or Else…………………........xx
How Always Playing ‘Up” Can Help/Hurt You…………...…...xx
Failing Early…………………………...………………………...XX
An Important Lesson About Losing……………………….....278
You Don’t Always Learn From Your Victories……………....278
Developing Character………………………………………....343
“Just ‘Testing. Thanks”.........................................................344
Conclusion……………………....…………………………...….XX
Take Action With These Steps…………………..…………....XX

Audience

The market for this book is athletes, parents, and coaches as well as organizations who support athletes.

Author

Jonathan Edwards is an Olympian, an All American, a Division One recruit, and a coach for over twenty-five years.  During that time he's worked with athletes from around the world in a variety of sports as well as their coaches.  He's seen first hand what makes athletes great as well as what makes athletes fail. But what makes him the most excited is taking an athlete who has been told that they are too slow, too short, too "this" or too "that" and helping them work through that noise and make their dreams come true.  That's what this book is all about.  Helping athletes, parents and the coaches and organizations who support them, reach their goals.

Promotion

So I currently have a facebook friend base of just under 5000.  I also have run a blog in the lacrosse niche for over fifteen years where I currently have 3500 active subscribers and a weekly newsletter that goes out to them.  I also have a youtube channel for that list that is 2268 strong, and have created an additional YouTube channel for www.AthleteSpecific.com which will support this book.  

I have an additional Facebook persona in the lacrosse space where I have an additional 1659 friends and followers from all over the world. Many are parents and coaches and administrators who would support a book like this.

There are obviously many marketing activities that can be done to promote a book like this.  From one to one outreach, to Facebook advertising targeting look alike audiences to clients who have already purchased product from my sites.  

Competition

I'm not really sure that there is a competitive book to this one exactly and that is why I wrote it. There are some books that are opposite in some aspects.  There are many self-help books that it might be lumped with.  Overall in the sports/sports parenting niche there are many books on the "how to play" category.  For example, you can buy a book on the technical aspects of any sport.  There are books about drills to run and ways with which to train.  These tend to focus only on the technical aspects and not with any way to integrate them into your training as a whole.  I throw these in the "More is the plan" category.  If we just do more we will get better.  This doesn't work.

There is another category of books out there that really bug me.  These are the books that cry that sports is broken.  That the game needs to be changed.  That we should give it back to the kids.  They kind of make me throw up in my mouth a little bit.  These books lament that sports are too competitive.  That the "professionalism" of youth sports is just too much.  But what I find is that these books are loved by the people and the athletes who really don't have what it takes to succeed anyway.  (That might be a little harsh, but it's true.)  I have never heard someone who follows the principles in my book complain.  The athletes who have what it takes to succeed don't ask the game to change, they change so that they can win the game.  They don't back down to the challenge, they rise up to meet it.  

So my book gives people the framework to make great decisions.  If they are trying to decide if they should find a strength coach or attend a recruiting camp, the book gives them the principles to make that decision.  It breaks down how to prepare, and then how to have, their best Game Day, no matter what the sport.

This book is full of practical advice, and every chapter ends with a conclusion as well as action steps so that a reader can jump right to a chapter and apply what they learn right away.

Sample

From the Introduction:

There are no limits.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?

Marianne Williamson from her book
A Return To Love

First and foremost I want to thank you for picking up this book. Many of the athletes I work with won’t read anything past a textbook that they have been assigned to read for school, so I appreciate that you are here.
This may be a really big read for you, and you may be thinking “I’m never going to get through this whole book, but I guarantee that if you read this entire book, you will reach your athletic goals faster than you ever thought possible..
I wish I had a book like this when I was starting out in sports. Although, I'm not sure if I would have had the guts to read it. There’s so much to learn when it comes to sports and our focus tends to be on the easy things. Either the ball is at your feet, the puck is on your stick, you’re lifting weights...or you’re not. It’s an on/off switch of training/no training, doing/no doing.
Then there is the whole idea of looking at those around you to see what it is you should be doing or not doing. An environment of constant self-comparison is a recipe for disaster and I want to help you so you know what it is you should focus on and what you should not!

What If



What if I told you that there was an activity you could be involved with where you could spend your time doing something that you really enjoyed. Would you be interested?
What if I told you that you might get in pretty good shape too? You might even get really buff. It would be hard work at times and you’re not going to like everything about it or all of the people involved while you do it, but it would teach you about hard work, dedication and time management. You’d also learn about healthy eating, visualization, meditation and maybe even some spirituality? (But in a cool way, not some woo-woo sort of way?)
What if I told you that by doing this activity, that you’d probably be introduced to after school, you may get a chance to travel around the United States and Canada. Maybe even the world! You’ll get to meet really cool people who are high achievers. Some own their own companies and others are the top performers in other companies earning hundreds of thousands and even millions of dollars a year or more.
And what if I told you that if you spent enough time and got really good at this activity that there might be a chance you could get to hang out with movie stars, actors and actresses and even other professional athletes? Sound good?
And finally, what if I told you that even if you ended up not liking this activity after a while you would still get to keep all of the cool characteristics you developed while you were doing it. Attributes like grit and determination. Working well with others. An ability to teach and to figure things out on your own and in a team setting. All of those skills and attributes would stay with you. Pretty cool, huh?
Well those are just some of the attributes you will develop as you continue with the sport, or sports, that you love. And this book is in your hands to help you do that.

What You Will Hear



In the sports world today you will often hear people talk about how crazy sports has become. You will probably hear your parents, or other parents talk about how kids don’t have any free time because they are playing so much. Or that there are so many tournaments and showcases an other opportunities to compete. Or that it’s all just so demanding and not “fun” anymore like it was when they were young.
You’ll hear people talk about how kids used to just play outside for hours and hours and you had to call them in for dinner. Those same people will rant about evaluations and the cost of equipment and tournaments, too.
The truth is, it’s different today than it was years ago and that requires a new way of thinking. Today’s sports aren’t good or bad or harder or more difficult than they were years ago, they are what they are and this book will help you navigate the current landscape of sports, and most importantly, how to win.

Stop Chasing Fun. Understand Enjoyment



A common mistake of athletes (and parents) around you is that sports should be “fun.” Countless studies have been done that interview kids in sports and everyone of them will tell you that the number one reason they play is that sports is fun.
Well...what else is “fun”? How about this for a list:
Xbox. Eating pizza. Playing games and watching movies. Going on a road trip. Hanging out with friends. Graffitiing a wall. Watching “fail” videos. Watching cat videos. Watching fail videos of cats. Watching videos of the Kardashians. (That was fun until people realized just how stupid it really was.)
The bottom line is that “fun” has a lot of definitions. If you ask one hundred people what is “fun” you’ll get a hundred different answers.
The problem with the word “fun” is that when something isn’t “fun” anymore then what do you do? You quit! When something isn’t fun you just stop and find something else to do and replace it. It’s usually an even exchange. “This thing stopped being fun so I replaced it with this other thing that is also fun.” While you might be bummed for a nano-second you quickly forget that thing you just gave up. It’s almost like apps on your phone. “Well, this game bores me so I’m going to swipe over here and play that game.” You don’t get sad by shutting down the app, you just leave and head to the next one.
I want to encourage you to stop using the word “fun” to describe your sport experience. Why? Because there are going to be times when sports isn’t fun. (Although I argue in Chapter 10 that your beliefs can change that in a heartbeat.)
No, sports isn’t always fun. But overall sports are “enjoyable.” I want you to replace the word “fun” with the word enjoyable. While the word “fun” and “enjoyable” can sometimes be interchanged the word “fun” has an aspect of amusement to it. The word “fun” can mean “to have a good time” or to “be entertained”. It’s a distraction from something else. But in the definition of the word “enjoyable” there is an aspect of satisfaction to it. There are benefits to having an enjoyable experience even when it’s difficult.
I remember playing lacrosse when I was young in an absolute downpour. The field was so muddy that pigs would have liked to play on the field we were on. At one point I got so much mud in my eye that the referee had to stop the game while I flushed out my eyes. Was it fun? Not particularly. Was it enjoyable? Heck yeah! We even lost!
Another time I almost got frostbite on my hands while competing in Switzerland. It was bitterly cold and our start house had no heat. My fingers were in so much pain that it took hours for them to warm back up. Fun? Not really. Enjoyable? You bet. I was training to go the Olympics on the side of an Alp in Switzerland! It was one of the best experiences of my life.
When you talk about sports being fun you open yourself up for quitting very easily, so stop calling sports “fun” right now. If something isn’t fun the people around you will wonder why you don’t quit. But when you talk about your situation as being enjoyable, you can be working your butt off in the hot or the cold and still be having fun. Make sense?
I find it interesting that people will come home from a practice or a game and think, “Well that wasn’t much fun. Maybe I should do something else.” Yet I never hear people say that about math! If you came home from school and said, “You know Mom, Dad, math just isn’t much fun anymore. I think I’m going to quit.” Your parents would have said, “Suck it up Princess. You need math for college so get back in there and tough it out!” You may even spend money on tutoring or extra help. You may take a different class to get caught up. But you wouldn’t even consider quitting because it’s a law that you complete it and it’s just not an option for you.
But so many people will just quit sports because it isn’t fun. If you are seeking only fun in sports you will quickly be disappointed. Why? Because you will run into a coach or teammates who want you to do more be more and have more. They are going to make you work and work hard. Why? Because sports is tough and the goal is to win. If you aren’t winning now you’re going to need to work harder. Is that going to be fun? Not all the time. But is it going to be enjoyable? You bet.

People Love To Tell You The Odds



People are quick to spew statistics to completely demoralize you like: only 3-5% of high school athletes get to play sports in college. Or that the odds of getting a scholarship is really small and you shouldn’t “get your hopes up”. Or my favourite, “Only three men in the whole country make the Olympic team every four years!” (Haha. Did that one.)
What all of those comments are basically saying is, “You are crazy to think that little ol’ you has a chance to become anything in this world.” I hate those people. (Hate is a strong word, I know, but if there is one thing I can’t stand it’s when older folks do what they can to stifle a young athlete's dreams because they don’t want them to be disappointed if they don’t make it.)
Listen, I know what you’re trying to do and I want to tell you before I go on that if you can shut out the negative thinking of those unmotivated people who come around you and spew that crap, you have a huge advantage. See, those same people will go buy a lottery ticket after work tomorrow hoping that they will somehow win a game that has even worse odds than what it is you are trying to do!
The world is full of negative thinking and you will end up hearing some of the worst of it. It won’t be a matter of “if” you hear it but “when” and the odds are you’ve already heard some of it. This book is designed to give you a plan to reach your goals and not just “hope” for them. I’m going to give you hope by giving you the tools to navigate this crazy world of sports. Whether your goal is to play in college, get a scholarship, compete professionally, or compete at the Olympic games I’m going to help you create a plan to do so and to insulate you from the people who are more than willing to say that you can’t. When you have a plan you have armour against the dream-stealers. Consider it your force field of confidence. When you have a plan, you have confidence. And when you have confidence you can make ANYTHING happen.

You Can Be Awesome



You have in your hand something that I wished I had as an athlete growing up. You see, you are probably a thousand times better than I was at your age. As the son of two musicians, I didn’t grow up in a household that was surrounded by sports. As an only child, I didn’t have any older brothers or sisters whose footsteps I could follow, or who could wrestle with me or play sports with me. There was no one to toughen me up athletically. No. My Mom was an Opera singer and my Dad was a Music Director.
While my Mom will attribute my athletic success to her brief stint as a high school soccer player, and the most famous “sport” photo of my Dad is him holding a baseball bat upside down, understand that I didn’t come from athletic genes.
However, I did have an “interest” in sports and I vividly remember that day in third grade losing every event in the Sports Day at the Nash School in South Weymouth, Massachusetts. I also remember getting my butt kicked. literally, by our schoolyard bully Michael that same day after school; he’s in prison now for other things, but that’s another story not worth telling. I loved Sports Day...but I hated getting my butt kicked.
I would play street hockey for hours with my friend Wayne in his driveway. I’d then go home and we would throw tennis balls on the roof of my parents house for even more hours with the lacrosse stick hoping it would hit the peak of the house just right so it would take a funny bounce and I would have to make some daring catch in the yard to get it. (No wonder I became a goalie.)
In fifth grade I started to play soccer, hockey, and lacrosse and after a slow, unathletic start, got pretty good at all of them, becoming an All-American in lacrosse and an Olympian in the sport of luge (wut?!). While I bumbled along like most kids, I didn’t really have a “plan”; or not one that was particularly laid out. My success in sports was fueled by my interest in the sports I played and my enjoyment in figuring them out. Along the way I had some good coaches and some really bad ones, too. I was just really interested in solving the challenge that sports provided. The love of the games helped me reach some pretty cool heights, like going to the Olympics and becoming a recruit to play at a Division One school in the NCAA.

Sports Is Different Now. But The Same.



I know that the world around sports is a lot different now than it was back when I competed. There are a lot more kids involved in sports, and since 2000 the business of training and coaching youth sports has exploded into a multi-billion dollar industry. I know because I have had my own strength and conditioning business and I’ve helped others market and grow their businesses by helping young athletes get better. We have more resources now than ever before to play, compete, and get better. Whether it’s a piece of equipment, a tournament, or a training facility, there are more opportunities than ever to participate and improve and more people who have the money to take advantage of all of those resources. It feels like a buffet in Las Vegas. The offerings are endless and it all looks so good, but not all of it is good for you.
I still feel that something is missing in today’s athletic environment. Sure, there are lots of tips and tricks and techniques available. You can go buy a new piece of equipment to help you improve your game. You can go buy the latest Under Armour mouthpiece that will supposedly help you breathe better, or you can go out this afternoon and join a gym to try and get bigger, faster, stronger. But what is missing is a plan, the glue, the stuff that holds all of these techniques together. What people are missing is the overall philosophy of thinking that helps athletes make great decisions at all stages of their career. While people are happy to complain about the environment of sports today and how it should change, I’d rather focus on you, the athlete, and what you need to do to navigate your current sports situation. People can complain all they want about how sports shouldn’t be professional so early. How kids are playing too much, too soon. How it’s all too much. But while those people complain, your love of your sport will carry you through all of that. Odds are the sport you participate in isn’t going to change fast enough for you to reap those benefits, I’d rather help you get through it all successfully, now. If you want to help change it later, go right ahead.
I wasn’t very good at sports when I was young even though I loved to play and could have played for hours. No one taught me about rest and recovery, which is essential to becoming an awesome athlete. The approach I took, and that you are probably taking, is “more” must be better. More games, more training, more equipment, more gear, more tournaments. Get seen, get a scholarship, and hopefully make the team. But what no one talks about, until this book, is how it all fits together and how YOU fit into the entire picture. That’s what this book is all about.
I’ve been a student of sports training and tactics for thirty years now and what I’m laying out in this book is more than just psychology and mindset. It’s an overall approach to your athletic career that will take you from the beginning, all the way through to your highest athletic result. Whether you’re just trying to make the high school varsity, or play professionally, this book will help you.
This book is here to help you become awesome at your sport. I want you to be awesome, probably more than you want it for yourself. Whether you picked this book up on your own or someone who loves you gave it to you as a gift. I want you to know that I believe in you! Let me say that again I believe in YOU!.
“Why do you believe in me? You don’t even know me?” You might ask yourself.  Here is why I believe in you: I didn’t have a person in my life like me when I was young, and I made it all the way to the Olympics; I only wish I knew then what I know now because I would have avoided so many pitfalls and training mistakes and probably extended my career a long way. If you desire to be your best. I can teach you how to achieve your best.  Understand, I am in your corner and I have your back on this stuff. So let’s get started.

Don’t Cut Corners



You know how when you run laps with your teammates some of them will cut corners. They won’t run the whole distance, they slack off the pace, and then coast along. They are the ones who only run hard when the coach is looking. You might even find yourself cutting corners sometimes. The athletes who don’t finish their lap all the way, will not get past the first chapter of this book. Don’t let that be you! Your goal is to read this book as fast as possible. Start at the beginning and cruise through it. Don’t skip pages and don’t cut out chapters. Every page of this book is designed to help you understand everything you need to know to reach your goals so leave no page unread. In a few pages I’ll share with you tips I learned when I went to Stanford University, about faster reading, reading comprehension AND critical thinking. These are techniques you will be able to apply to your schooling and everyday life.

Unapologetically Obsessed



When you decide that you want to get really, really good at your sport, you will immediately want to do more than other athletes around you. You’re going to want to get to practice early and to stay late too. You’re going to want to ask more questions of your coach, and of other coaches too. You’re going to want to miss a party to study the film of your last game. And you’re going to want to be more meticulous (look it up) in how you care for your equipment.
That’s just a partial list of some of the things you're going to want to do when you become obsessed with your sport.
People marvel at athletes who train and compete at a high level. They look in awe at their dedication to their craft. The general public can’t comprehend the amount of work, and time, and commitment to their obsession with the detail that surrounds their training. To their level of “compete” when they get out on the field of play.
When should you adopt that level of obsession? How about, now? How about last week, or last month, or last year? The sooner the better, really.
How “obsessed” should you be with your sport? That is completely up to you, but let me ask you, if you had to go to a surgeon tomorrow for surgery, how obsessed would you want him to be? The truth is, only you know how obsessed you need to be about your sport. Obsession is completely personal because your obsession satisfies a need inside you and no one else. To the outsider, they may think that what you do is out of the ordinary but that’s perfectly fine. They aren’t living your dream you are. And that is why it is so important to be:

“Unapologetically Obsessed”

You don’t have to apologize to anyone for what is perceived as your “obsession” with your sport. Your goals are yours and yours alone and how you make them happen is up to you. Only you know what will satisfy you when it comes to your effort. I know countless athletes who share the same story: Of returning to the friends or family members who gave them a hard time for all of the time they put into their sport, but who were so proud of them for going for their goals. It’s odd really. The same people who were doing their best to pull them away from their training and competing were the most proud of them when they came back. If only those people had been more supportive! Who knows where you can end up!

How This Book Is Organized



I’ve divided this book into five main sections:
Intro:     The Introduction (that you’re reading right now)

  1. Your Approach To Your Sport
  2. Train. Recover. Compete. Recover. Repeat.
  3. Game Day
  4. Get Results. Review.  Keep The Lessons. Try Again.

In the Introduction I want to inspire you to go after everything you want in sport. There is more opportunity now for you to succeed than ever before. And while it may seem there is more competition I don’t want you to focus on that. People will get injured, get tired, or quit, but you will persevere in the face of everything that can and will come against you.
In Section Two: Your Approach To Your Sport I want to give the mindset you need to navigate the sports path that you are on so you can win. It doesn’t really matter if you’re in high school or you are a pro trying to extend your career, the attitude you have in your head is what will take you further. One of my favourite quotes by Ralph Waldo Emerson reads, “What lies behind us and what lies before us are small matters compared to what lies within us. And when we bring what is within us out into the world, miracles happen.” You are bringing what is inside you to this world of sports and it will be awesome. In this section I’m going to give you an overall framework for how to think about training and competing and how to take advantage of all of the opportunities training and competing will provide you.
In Section Three: Train. Recover. Compete. Recover. Repeat., we’ll discuss your training and preparation for Game Day. I use the term Game Day because I think it’s appropriate to the largest number of athletes. Even if you’re a skier or a figure skater or a Nascar driver you can relate to the term Game Day as the day when it’s all gonna go down and you get to showcase your talents in comparison to your competitors.
In Section Four: Game Day, we’ll discuss how to be prepared and how to execute on your best Gameday experience so you have your best result. No matter how much work you do in Section Three, it doesn’t really matter if you can’t put in a good result on Game Day and I’ll reveal how to do that.
In Section Five: Get Results. Review.  Keep The Lessons. Try Again. we’ll discuss how to look at your Game Day results without losing your mind. Whether your Game Day results are good or bad, I’ll help you evaluate your results so you can keep improving while making you bulletproof the inevitable ups and downs of competition.
Finally, in Section Six: Ongoing Thoughts And Considerations, I’ll cover topics that every great athlete needs to be thinking of consistently. The topics in this section could be sprinkled throughout the book, however, I felt they deserved their own section because of their importance.

How To Attack This Book



“Before anything else, preparationis the key to success.”

Alexander Graham Bell. Inventor of the telephone, the metal detector, the wheat husker and the hydrofoil boat.

Just like you make a game plan for every competitive situation you are in, I wanted to give you a game plan for how to read this book so that you get the most out of it and win. When I wrote this book people asked me questions like, “Why is it so long? Nobody is going to read it.” And, “Why is the Table of Contents so long?” or, “Does every chapter need to have a Conclusion AND a Summary?” The answer was, “Yes”. And here’s why: I attended Stanford University for a Summer after I competed in the Olympics and one of the reasons I wanted to go there was to learn how really smart people think. So, that summer I signed up for a Faster Reading course which was one of the best investments I have ever made in my life.
In that course I learned how to read a nonfiction book. Books like the one you have in your hand. It also applied to school text books as well. I am sharing with you what i learned there. Would you like to read a book faster? Would you like to retain more of what you learn? Did you think that reading a book about how to win at sports would help you with your grades? Well, here it is. A step-by-step approach to reading that will change your life:

Step 1) Read the table of contents first.



Read the Section Headings and then go back and read the subheadings. This will give you an overview of the entire book and how it’s laid out. Just like scouting out a course before you run it, you’ll be faster if you do and slower if you don’t.

Step 2) Read the Introduction.  



This is where I’m going to lay out for you my approach to this whole process and why it will help you. Don’t just rush into the book. By listening to what it is I’m going to tell you, you will have an understanding of what’s to come.

Step 3) Read the Conclusion at the End of the Book.



You know that old saying, “Don’t spoil the story by reading the end first!” That’s bad advice when it comes to reading non-fiction or any story where you want to recall and remember what’s in it. It’s great when you’re watching a movie and you want to get surprised at the ending. You don’t want a “surprise” ending at the end of your athletic story do you? When you are reading a nonfiction book like this one you want to read the end first to see what the outcome is. You will get the idea of how this all fits together, so you have a framework for understanding my vision for you, and where I’m going to lead you. So read the last chapter and then…

Step 4) Read the whole book.



Now that you have an understanding of how the book is laid out, where it’s going, and how it’s going to get there, you are going to have better retention of the entire contents. By understanding what is coming next and how it all fits together you will better understand all of the concepts and how it all fits together. This will increase your retention and it will help you understand all of the concepts involved. Be sure to apply this approach to each chapter as well. Read the opening, then read the Conclusion and Summary and then go back and read the chapter from beginning to end.  This is powerful stuff so don’t discount the method. You will read faster and retain more.
The sooner you understand these concepts the sooner your game will improve.

Own This Book



If this book was loaned to you by someone, do yourself a favor and get online and buy your own copy. This book is meant to be written in and marked up. I want you to always have a copy nearby at all times and I want you to take this copy and mark it up. Dog ear it. Take notes. Journal in it. This shouldn’t be a nice and tidy looking thing on your bookshelf...it should be in your bag, beat up and read through multiple times so you can refer to it again and again.

I Love You



I spoke to a group of high school athletes once and told them that I loved them. I wanted them to know that I believed in what it was they were doing and that they could make their dreams come true. At the end of that talk, an athlete came up to me in tears and said, “You know, my father has never told me that he loves me.” I was shocked, but it made me realize that there are probably more athletes who grow up in environments like that. I don’t know if that’s you, but I want you to know that I believe in you, and I want you to know that I love you. Yes...I love you. We all need someone in our life who tells us they love us and I hope that you have that someone in your life. I know that it’s quite possible that you don’t have someone who is super-supportive of you or your efforts and want you to know that I love you. It’s quite possible that you are not in a place where you feel a lot of love directed at you, or to what you’re trying to get done. So understand this, I’m on your side. I want you to win. I want you to take all of what you’ve learned in this crazy sports scene and to take it with you for the rest of your life.

I Want To Hear From You



When you have a moment, send me a note at [email protected] I want to know who you are and what you’re doing. What sports are you involved in and what are your goals. Shoot me an email and tell me your story as it’s the “juice” that keeps me going. I respond to all my emails. :)

Pay It Forward



Finally, share this with someone who you know, like and trust. This book is fast becoming the most shared, gifted and otherwise referred to book of it’s kind and that starts with you. So take a picture of you with the book and post it to Facebook, share it on Twitter, Pin it, Instagram it. You name it. I sure would appreciate it.

You Can’t Lose



I wish you success and happiness and don’t forget...whether you win or lose in your sport, reach your dreams, or fall flat on your face, the lessons you will learn along the way will serve you for the rest of your life in ANY activity you choose. Work, school, life, or relationships, they will all be affected for the better. You will take these lessons with you your whole life.

I believe in you.

Jonathan Edwards - Olympian

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The author hasn't added any updates, yet.

  • Harald Rolfsen on Nov. 29, 2017, 11:16 a.m.

    I then expect a medal for nor in 2022😀

  • Barbara Bird on Nov. 30, 2017, 6:52 p.m.

    Congratulations, Jonathan! I know you have a lot of wisdom to share. Best of luck with your new book!

  • Robert Buonfiglio on Dec. 2, 2017, 8:45 p.m.

    Looking forward to the book!

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