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David C Winegar

David C Winegar

Helsinki, Finland

Author, trainer, coach, speaker, and applied neuroscience advocate. For 20 years he has been using the latest research to help people and organizations to achieve more.

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About the author

David C Winegar is an author, trainer, coach, speaker, and applied neuroscience advocate who travels the world helping organizations and individuals to achieve more through a better understanding of human behavior.   His work has taken him to four continents, coaching 1000 s of people, from more than 90 different countries. 

Before getting his MBA in organizational behavior and eBusiness from the University of Pittsburgh, he had an exceptionally diverse work background including; working at the Smithsonian Institution’s American History Museum, in the National Archives as a top-secret records declassification expert, and an International teacher of History and Geography in Helsinki, Finland.

Since receiving his MBA in 1995, he has been in no less than six tech start-up companies, 3 in the US and 3 in Finland, including a forerunner to Twitter and one of the first mobile email services.  For the last 11 years, he has been running his organizational development and coaching consulting firm Absolute-North which uses the latest psychological and neuroscience research to develop people.

His first book, The Elevator Pitch of You, uses insights into neuroscience to create a brain-friendly personal brand statement for use in social media and as a tool to build trustful relationships at work.  The response to his first book has been overwhelming selling hundreds of copies in the first six months on Amazon, Apple, and Google books.

David’s work has been with a broad spectrum of industries, everything from mobile gaming, and SAS companies, to industrial equipment, shipping, and machinery.  He has developed an experiential learning method called Artificial Experience Building, which uses neuroscience-backed research to better commit learning to long-term memory.

His practical insights into how to apply neuroscience to your life will provide you with a new set of tools to support you in your persistent pursuit of excellence.

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Success! BraInsights sold 68 pre-orders by Oct. 30, 2018, was pitched to 21 publishers, and will be self published.

$20 Neuroscience Freaks

23 readers

1 early release professionally produced eBook copy of Brainsights, your name in the "Thank you" credits of my book, plus an invitation to join my online community. The eBook will include live links to the original research and special early access to the online community and discussion forums moderated personally by the author.

Ebook included

$32 Beautiful Print

17 readers

1 full-color beautifully printed copy, inclusion in my "Thank You" page in the book, plus a special early access invitation to join my online community and the forums moderated personally by the author.

Note: The price is a little bit higher than some of the other publishers here because this book will contain full-color images, including original artwork produced by a renowned Finnish watercolor artist. The book has already been sample printed and it is of very high quality and well worth a couple of extra dollars.

1 copy

Free shipping

$50 1 + 1 for the one you Love

2 readers

2 full-color beautifully printed copies, plus 2 eBook copies, inclusion in my "Thank You" page in the book, plus two "early access" invitations to join my online community and access to special content including early release chapters, and special neuroscience insights.

4 copies

Free shipping

$175 VIP Art Lovers Pack!

0 readers

A full color, high quality, print of your choice of any of the 5 original pieces of artworks in the book painted by renowned Finnish watercolorist Kati Immonen - a truely beautiful gift. 1 printed copy of +1 ebook copy, your name in the "Thank You" section of the book and "early access" invitations to join my online community and access to special content including early release chapters, and special neuroscience insights.

1 copy + ebook included

$5 shipping

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$300 NeuroCoaching + 6

2 readers

10 copies of the book "BraInsights" + a 1/2 day (3.5 hours) of coaching either in person or via video. This is perfect either for a corporate team, a coach and a group of clients, or just a group of friends. Together we will identify the neuroscience theme, (e.g. trust, relationships, teams, conversational intelligence, habits etc.), your name in the "Thank You" section of the book and "early access" invitations to join my online community and access to special content including early release chapters, and special neuroscience insights for the group. A $1750 value.

Please note, the fee does not include travel or accommodations. Delivery will be agreed on after purchase. It is possible to also deliver this virtually at no extra costs.

10 copies + ebook included

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$1100 Company Performance Booster

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25 copies of the book "BraInsights" + Your name mentioned as a corporate sponsor in the book + 25 eBook copies + 1 day of free consultation on how to build high-performance teams through psychological-safety, emotional intelligence, and trust. Jump start your corporate performance and help your people understand how to use neuroscience to drive better performance. This is normally a $3500 program, but yours for just $1100 plus you get hard copies and electronic copies of my book.

Please note, the fee does not include travel or accommodations. Delivery will be agreed on after purchase. It is possible to also deliver this virually at no extra costs.

20 copies + ebook included

$10 shipping

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$1750 Corporate Keynote

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50 copies of the book "BraInsights" to give away at your next corporate event + an inspirational keynote speech by on insights into how to use neuroscience to re-wire your brain for success. Lifetime access to my neuroscience community site +50 eBook copies of my book "The Elevator Pitch of You: Using neuroscience to craft a unique and powerful personal brand statement." Includes online tool to build a personal brand statement step-by-step. Perfect for helping teams work better together through building better understanding and trust. A $4000 value.

Ebook included

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Update #1 - Memories, the connection between emotion and stress Sept. 30, 2018

Hi Everyone,

I wanted to thank all of you for your support for my book Brainsights and give you a little preview of what is in the book.  Today's preview is on memory.

There has been a lot of talk about memory in the press lately with the events going on in the US and the Supreme Court.  The memory is a fascinating subject and one that I enjoyed researching for the book.  Today I want to give you a bit from the book about the impact of emotion and stress on memory... Hope you enjoy this snippet.  David

Many of us would probably think that stress would have a decidedly negative impact on memory, but what the research shows is this is not always the case.

Memory can be positively impacted by stress, helping to encode memories to our brains in emotionally arousing experiences.  In a study from the University of California published in 2003 found that stress did enhance human memory. The researchers showed participants 21 slides from the “International Affective Picture System (IAPS)” which is a standardized database of pictures used in psychological research to study emotion and attention. They had participants view slides and induced stress using the cold pressor stress (CPS) method which plunges the participant's hand into a bowl of ice water for one minute. It is a well-known and reliable method for inducing stress and reliably producing the stress hormone cortisol in most humans.

They then tested the number of slides each participant could successfully recall. A successful recall was defined as an unmistakable description of what they saw.

The findings showed that those that were administered the stressful CPS after viewing the 21 slides had a significant increase in recall compared to a control group. On average the stressed group recalled 9.2 slides compared with the non-stressed groups 7.9 slide recall.  A 1.3 slide difference out of 21 slides might not sound like a big deal, but statistically, it is a highly significant and proof that stress can help us to commit to memory information.  (Cahill, 2003)

We see how lower levels of stress can enhance our memories if induced at a specific time in the memory commit process.  However, other research has shown that high-stress can also disrupt memory.

A study conducted by the University of Arizona and published in 2006 found that memory was positively impacted by stress for emotional aspects of an event but was a disruptor for non-emotional attributes of the same event.  (Payne, et al., 2006)

Researchers concluded that stress for an emotional experience will help to strengthen or preserve that memory, but it also tends to negatively impact the recall of the “neutral” elements of the emotional experience.  It is common for people with traumatic experiences to recall with vivid memory the emotionally charged details of an event, but to report gaps in their memory and general memory impairment around details that don’t have the heavy emotional connection.  Memories formed under conditions of high-stress are not the same as those that are formed under ordinary emotional circumstances.  (Payne, et al., 2006)

For many years I used the research findings from Dutch Psychologist Susanne Piët that anything not connected to emotion is forgotten in 18 seconds or less as a part of my sales pitch to organizations for using experiential training.

Dr. Piët was brought to my attention by one of the Dutch participants in a leadership program of mine who asked me if I knew her, because what we were doing fit so perfectly with her research.  I had not, but on investigation saw that this was exactly why our programs worked.

In the experiential roleplays we designed for participants there was always an emotional component to them.  The person they were meeting in the roleplay was angry, depressed, or indifferent and this made the experience not only more realistic but challenging.

There was also a clear element of stress in the roleplays.  We asked people to undertake difficult situations and my colleagues and I (all professional coaches) were there to make it difficult and challenging, and after several years of practice in being difficult employees, we were very good at it. We twisted words around and put people consistently in the “hot seat” to disrupt their S2 brains and keep them from fully delivering what they had planned to solve the problem at hand.  We were simulating the unpredictability of people in real-life.

I found very quickly that the reason people to our programs always felt that they got a lot out of the program was because we successfully combined the elements of emotion and stress to help them commit information to memory.