Topic: Business > Coaching, Entrepreneurship
Book title: Live Big
Publisher: BenBella Books
Unique strategy: Online course + client sponsor
Ajit pushed his campaign to two target audiences. First, were personal relationships who were interested in his online course, 3-day workshop or full day consult with him personally. This strategy alone earned him an extra 410 copies sold. Second, was his email subscriber list of coaches all over the world, who would not only directly benefit from his book but also jump at the opportunity to support his project. Both audiences pushed his total preorder level to 520 and amount raised to $23,365.
“With Publishizer, I got picked up by a phenomenal publisher.” –Ajit