The Emergence of A New Class of Business Leader
Embark on a hero’s journey from Chief Executive Officer-to-Chief Leadership Officer. This easy-reading story walks you into the future of business leadership. Learn the CLO precepts and practices to embrace the promise of being an authentic business leader. Regardless of whether you're an entrepreneur or CEO, you'll want to be a part of this truly profit-making business renaissance.
Ended
Exciting news! As of this morning, we've broken through to 25% of the minimum goal. Thank you!
The reception to the book is fascinating! The concept of a CLO has intrigue but we're so accustomed to CEOs that the specific need may not yet be realized. I am very confident that the tide will turn on the CEO-run business approach and shift to the CLO-led approach. Chief Leadership Officer plants a seed. I just can't tell you how long it will be until the fruit is visible on the tree!
Part of the challenge I have as a visionary or futurist is to bring people along with me into the future. With Purpose I was 25 years ahead of the market. With Strategic Story™ I was fifteen years ahead. With On-Purpose® I'm still ahead. Chief Leadership Officer is designed to bring the leader along the CLO path in a fun, yet disruptive way. As I walk readers into the future I anticipate their awareness of the CEO-system will create a growing discontentment. CLO will become the more apparent and holistic answer.
A "thought launch" has many of the qualities of a product launch except it is held in the mind and heart rather than a thing held in the hands. Being the thought leader for this feels quite isolated and alone which is all the more reason why your preorder is such an encouragement. You've demonstrated trust in me and shown you're willing to come along for the ride or at least cheer me on for my ride! Thanks!
Let me suggest, if you haven't already, download and read the opening chapters: Access The Prologue and Chapters 1-4 PDF Here. They set up the CLO Precepts. As they're written now, here is a sneak peak of them but give me grace to change them as the book moves toward completition.
1. The Age of Purpose
2. Why a Business Exists
3. What is Profit, Really
4. The Language of Leadership
5. Every Person is a Leader
6. The 3 Lives of Leaders
7. Compete Competency
Each CLO Precepts provides both a basis for why CLOs are the future as well a model, tool or lesson to inform those of us who lead.
Be On-Purpose!
Kevin
