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Angela Ognev

Angela Ognev

Singapore

I do things that fascinate and challenge me. I listen to "it'll be great if..." moments and aim to make those happen. I'm happiest when I lead interactive workshops and bring clarity to insights. Perhaps, I'll see you soon at an Orange Hive design workshop, or a Cut The Small Talk conversation on any important but taboo subject?

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Pre-orders

257

Funded

$6,335

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257copies
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Success! Customerology has already sold 257 pre-orders , was pitched to 2 publishers , and is in discussions with publishers .

$5 (This is not a reward.)

0 readers

This is a quick run-through of the rewards!
The book book and a launch party are there, of course, but perhaps beautiful candids/headshots (3 package sizes), an audio crashcourse, a team package, or a "commitment device" are more to your taste? Scroll down and see!
(Ceci n'est pas une "reward.")

1 copy + ebook included

Free shipping

$16 E-Book

39 readers

+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Heads up, it's about 21 sgd.

1 copy + ebook included

Free shipping

$25 Book Book (Hard copy)

43 readers

+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included! Heads up, it's about 32 sgd.

1 copy + ebook included

Free shipping

$34 Audio Crashcourse

3 readers

Get practical on-the-go. Get a song-length audio for each part/discipline!
Heads up, this reward is about 44 sgd.

+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included!

1 copy + ebook included

Free shipping

$43 "Focus Your Energy" Video

0 readers

Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
Heads up, this reward is about 55 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included!

1 copy + ebook included

Free shipping

$50 "Thank You" Mention

11 readers

Your name, company, and fun/useful sentence at end of book. I could write you a handwriting note, but printing your "thank you" lasts longer!
Heads up, this reward is about 65 sgd.

+ Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$77 Headshots!

14 readers

(Want more? See "Beautiful Candids" below!)
Need just a couple photos you love? Headshots/candids for you, at a weekday time I suggest, at Somerset or location I suggest (Blk 71 is possible). We'll do all we can in 10 comfortable minutes, you pick your top 8 to edit, and you get to keep all photos we took (about 30 ready-to-use photos)!
I photograph when you're relaxed: http://www.happinessisbeautiful.com
Heads up, this reward is about 100 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

1 copy + ebook included

Free shipping

36 of 50 left

$94 Commitment Device

1 reader

Need a commitment device to read and apply your learnings? Here's some social, financial, and time pressure: I'll check in with you for Q&A for a month. I'll pace out the readings for you but feel free to jump ahead.
Heads up, this reward is about 122 sgd.

+ Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$138 (Hubber's Candids!)

4 readers

(ONLY FOR HUB MEMBERS)
A great package for a mix of professional, casual, candid, and fun photos. Meet near 113 Somerset (or a location I suggest), during work hours, I'll suggest the time! We'll do all can for 30 minutes, and you pick top 20 for final tweaks. You keep everything (about 60 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 179 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$188 Beautiful Candids

5 readers

(Want more? See Beautiful Candids^2)
A great package for a mix of professional, casual, candid, and fun photos. Meet at your choice of CBD area, during work hours, you suggest the time! We'll do all can for 30 minutes, and you pick top 25-30 for final tweaks. You keep everything (about 80 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 245 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$270 "Prioritise Your Insights!" Session

2 readers

We'll get together, put all your customer information and insights on paper, prioritise, and make them actionable. (50 min in-person, 75 Skype screen share)
Heads up, this reward is about 350 sgd.

+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

1 copy + ebook included

Free shipping

$360 Beautiful Candids^2

0 readers

A great package for creative concepts, a website photo series, or headshots for the team. You suggest the time and place! We'll do all can for 60 minutes, and you/I pick top 30-50 for final tweaks.You keep everything (about 160 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 468 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

1 copy + ebook included

Free shipping

$390 A Deal for the Whole Team

0 readers

Get this package for up to 12 people, at once! (Value of $600)
Heads up, this reward is about 507 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$780 Hands-on with the Team!

0 readers

(Get in touch and we'll create something custom for your team.)
We'll start and wrap up with a session -- ideate, ask questions, design experiments, organise insights, up to you! (Each 50m in-person, 75 Skype.)
I write you a "thank you" note at the beginning of book.
Heads up, this reward is about 1065 sgd.

Plus, up to 12 of these... (These alone would be $1.1k)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personal video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$780 Team Portraits/Candids!

1 reader

Beautiful headshots/candids for everyone in the team, separately or together. We'll spend about 2 hours together -- this could be 8-12 individuals or pairs of co-founders; it can include a combination of creative concepts, photo series, or focus on authentic headshots. You suggest the time and place! Every person/team will walk away with about 20 options. You keep everything (about 450 photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 1065 sgd.

Plus, the set of digital Customerology products.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ E-Book (PDF and Kindle)
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$2900 Half-Day Retreat

0 readers

(Get in touch and we'll create something custom for your team.)
Exercise your brain in a completely new way with a hands-on customised workshop, involving the toolbook topics plus team bonding and creative confidence. I'll include your team in the "thank you"s at the beginning of book.
Heads up, this reward is about 3770 sgd.

Plus, up to 25 of these: (These alone would be $2.3k)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

25 copies + ebook included

Free shipping

$5300 All-Day Retreat

0 readers

(Get in touch and we'll create something custom for your team.)
Exercise your brain in a completely new way with a hands-on customised full-day workshop, involving the toolbook topics plus team bonding and creative confidence. I'll include your team in the "thank you"s at the beginning of book.
Heads up, this reward is about 6890 sgd.

Plus, up to 25 of these: (These alone would be $2.8k)
+We'll start and wrap up with a group session -- ideate, ask questions, design experiments, organise insights, up to you! (Each 50m in-person, 75 Skype.)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

25 copies + ebook included

Free shipping

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Update #11 - This is not a pipe -- it's a thinking tool for detectives. Nov. 27, 2015

(On positioning a product, or rather, "humanising" an offering.)

Thanksgiving is a day of gratitude, family, and peace.

It's followed, ironically, by Black Friday -- a day of crazy sales and materialism, the start of the holiday shopping season.

I thought this was a great opportunity to talk about positioning -- or rather, humanising!

In an effort to boost sales, the smartest companies figure out who they're selling to, and translate their offerings so it fits in the life/goals/aspirations of that person. For example:

But in a more serious note...

I really like Apple's targeted landing pages of gifts to buy "for the artist," "for the learner," "for fitness enthusiasts: https://www.apple.com/gifts/for-learners/

They sell the exact same laptop, with a different title: "gifts to spark their curiosity." They help you feel that your gift is perfect, relevant, and inspirational. They nudge you to feel like a great gift giver, parent, and friend!

I see this targeted messaging a lot in fitness -- snacks are not sold by nutrition facts but rather to people who take care of themselves, who want to "get strong," "bulk up," "slim elegantly," "live energetically," "indulge intelligently."

I really like the comparison between feature (ie, laptop specifications), and the benefit (ie, that I can run my favourite, RAM-intensive programs smoothly).

The next step for me is to explore what that benefit MEANS (ie, that programs running smoothly lets me be the best musician and creative I can be).

The example above is about a new notebook -- something to write in.
But really... it's a a place to untangle, get clear, express emotions, be understood, be disciplined about writing down all good ideas, and restart with a clean slate.

And more meaningfully, it's a way to crystallise concepts, turn business plan designs into actionable, and live mentally clear and emotionally in tune!


It takes time and conscientiousness to translate our personas -- the fictional people that our products/services benefit most, in specific ways -- into humanised offerings, but it's worth it. That translation creates understanding, attracts the right customers, and leads to more human (less robotic) businesses.

Enjoy your weekend!

Angela O

angelaognev@gmail.com