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Angela Ognev

Angela Ognev

Singapore

I do things that fascinate and challenge me. I listen to "it'll be great if..." moments and aim to make those happen. I'm happiest when I lead interactive workshops and bring clarity to insights. Perhaps, I'll see you soon at an Orange Hive design workshop, or a Cut The Small Talk conversation on any important but taboo subject?

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257

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$6,335

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Success! Customerology has already sold 257 pre-orders , was pitched to 2 publishers , and is in discussions with publishers .

$5 (This is not a reward.)

0 readers

This is a quick run-through of the rewards!
The book book and a launch party are there, of course, but perhaps beautiful candids/headshots (3 package sizes), an audio crashcourse, a team package, or a "commitment device" are more to your taste? Scroll down and see!
(Ceci n'est pas une "reward.")

1 copy + ebook included

Free shipping

$16 E-Book

39 readers

+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Heads up, it's about 21 sgd.

1 copy + ebook included

Free shipping

$25 Book Book (Hard copy)

43 readers

+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included! Heads up, it's about 32 sgd.

1 copy + ebook included

Free shipping

$34 Audio Crashcourse

3 readers

Get practical on-the-go. Get a song-length audio for each part/discipline!
Heads up, this reward is about 44 sgd.

+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included!

1 copy + ebook included

Free shipping

$43 "Focus Your Energy" Video

0 readers

Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
Heads up, this reward is about 55 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included!

1 copy + ebook included

Free shipping

$50 "Thank You" Mention

11 readers

Your name, company, and fun/useful sentence at end of book. I could write you a handwriting note, but printing your "thank you" lasts longer!
Heads up, this reward is about 65 sgd.

+ Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$77 Headshots!

14 readers

(Want more? See "Beautiful Candids" below!)
Need just a couple photos you love? Headshots/candids for you, at a weekday time I suggest, at Somerset or location I suggest (Blk 71 is possible). We'll do all we can in 10 comfortable minutes, you pick your top 8 to edit, and you get to keep all photos we took (about 30 ready-to-use photos)!
I photograph when you're relaxed: http://www.happinessisbeautiful.com
Heads up, this reward is about 100 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

1 copy + ebook included

Free shipping

36 of 50 left

$94 Commitment Device

1 reader

Need a commitment device to read and apply your learnings? Here's some social, financial, and time pressure: I'll check in with you for Q&A for a month. I'll pace out the readings for you but feel free to jump ahead.
Heads up, this reward is about 122 sgd.

+ Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$138 (Hubber's Candids!)

4 readers

(ONLY FOR HUB MEMBERS)
A great package for a mix of professional, casual, candid, and fun photos. Meet near 113 Somerset (or a location I suggest), during work hours, I'll suggest the time! We'll do all can for 30 minutes, and you pick top 20 for final tweaks. You keep everything (about 60 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 179 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$188 Beautiful Candids

5 readers

(Want more? See Beautiful Candids^2)
A great package for a mix of professional, casual, candid, and fun photos. Meet at your choice of CBD area, during work hours, you suggest the time! We'll do all can for 30 minutes, and you pick top 25-30 for final tweaks. You keep everything (about 80 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 245 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$270 "Prioritise Your Insights!" Session

2 readers

We'll get together, put all your customer information and insights on paper, prioritise, and make them actionable. (50 min in-person, 75 Skype screen share)
Heads up, this reward is about 350 sgd.

+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

1 copy + ebook included

Free shipping

$360 Beautiful Candids^2

0 readers

A great package for creative concepts, a website photo series, or headshots for the team. You suggest the time and place! We'll do all can for 60 minutes, and you/I pick top 30-50 for final tweaks.You keep everything (about 160 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 468 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

1 copy + ebook included

Free shipping

$390 A Deal for the Whole Team

0 readers

Get this package for up to 12 people, at once! (Value of $600)
Heads up, this reward is about 507 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$780 Hands-on with the Team!

0 readers

(Get in touch and we'll create something custom for your team.)
We'll start and wrap up with a session -- ideate, ask questions, design experiments, organise insights, up to you! (Each 50m in-person, 75 Skype.)
I write you a "thank you" note at the beginning of book.
Heads up, this reward is about 1065 sgd.

Plus, up to 12 of these... (These alone would be $1.1k)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personal video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$780 Team Portraits/Candids!

1 reader

Beautiful headshots/candids for everyone in the team, separately or together. We'll spend about 2 hours together -- this could be 8-12 individuals or pairs of co-founders; it can include a combination of creative concepts, photo series, or focus on authentic headshots. You suggest the time and place! Every person/team will walk away with about 20 options. You keep everything (about 450 photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 1065 sgd.

Plus, the set of digital Customerology products.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ E-Book (PDF and Kindle)
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$2900 Half-Day Retreat

0 readers

(Get in touch and we'll create something custom for your team.)
Exercise your brain in a completely new way with a hands-on customised workshop, involving the toolbook topics plus team bonding and creative confidence. I'll include your team in the "thank you"s at the beginning of book.
Heads up, this reward is about 3770 sgd.

Plus, up to 25 of these: (These alone would be $2.3k)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

25 copies + ebook included

Free shipping

$5300 All-Day Retreat

0 readers

(Get in touch and we'll create something custom for your team.)
Exercise your brain in a completely new way with a hands-on customised full-day workshop, involving the toolbook topics plus team bonding and creative confidence. I'll include your team in the "thank you"s at the beginning of book.
Heads up, this reward is about 6890 sgd.

Plus, up to 25 of these: (These alone would be $2.8k)
+We'll start and wrap up with a group session -- ideate, ask questions, design experiments, organise insights, up to you! (Each 50m in-person, 75 Skype.)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

25 copies + ebook included

Free shipping

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Update #16 - A/B Testing: Proving my intuition VS curiosity for truth Jan. 20, 2016

When I was the Chief Happiness Officer at Strikingly, I made many mistakes -- one instance was this: I A/B tested my new onboarding idea, with the goal of being right, and with a lot of self-confidence riding on the results.

I felt too embarrassed to acknowledge that mistake for several months!

Looking back, I realise it was a pretty natural, though serious, mistake to make. It's helped me learn things about my mindset, processes, and commitment to rigour. 

Here's what happened and what I'm practicing now...

It started with the joy of a new idea -- I was proud of my creativity and customer intuition, for coming up with this new onboarding process. 

I set out to test it. I expected it to work, of course.

I was passionate about the idea, and spent time making a really great "B" version to test against our normal "A" version. I built more than what was required for an initial test.

First week of results: great! Statistically significant. I shared my joy with my teammates.

Second week: not so good. Insignificant.

I was disappointed -- I felt that my previous excitement was unsupported and possibly incorrect. Now, my ego was more invested in the results coming out in my favour, as it seemed like they were before. 

I made the "B" versions "better," different from one another... making the A/B test essentially useless, because data wouldn't be able to explain the results.

We kept both versions up for a long, long time, because I really liked the concept, and it wasn't significantly worse (or better). The idea lost momentum, and I felt deflated.

Any metaphor could work, but let's do a food metaphor: an idea is sushi. 

I can go in wanting to notice the mix of freshness, creaminess, and wasabi, or I can expect it to be drab. It's likely I'll feel what I'm expecting to feel. This way of eating sushi would be poor science, because my expectations directly influence the result.

In contrast, an A/B test aims to be scientific -- it aims to show that an alternative idea is better, not by trying to prove it right... but by trying to prove it wrong.

If an idea is on track with the truth, it will confidently pass even tough tests. 

The A/B test is execution, and in some contexts, a low-hanging fruit.

But, testing grows out of a mindset of seeing everything in the world as an experiment, of acknowledging that we don't know, and expressing a desire to know.

The experiment mindset says that we can become aware of our biases and assumptions, and accept that conditions and facts will change.

The experiment mindset is easy in theory, much harder in practice.

How does one practice a mindset?

Here's a few things I'm practicing:

1. Acknowledge my excited intuition. Acknowledge emotional, egotistical attachment to the result of something, and aim to let it go.

I often say things like "I feel excited, and I can see my passion getting in the way of a fair assessment," or "I imagine that getting insignificant results on my test will mean that I have poor intuition and understanding... I acknowledge and let go of that fear."

It seems strange, but just acknowledging a feeling or fear helps it to calm down.

2. Justify all sides of the argument or test. 

I naturally support my idea more, so I need to take time to list out reasons for why our current execution, or alternatives, are better.

To quote Charles Darwin: 

“I had, also, during many years, followed a golden rule, namely, that whenever a published fact, a new observation or thought came across me, which was opposed to my general results, to make a memorandum of it without fail and at once; for I had found by experience that such facts and thoughts were far more apt to escape from memory than favorable ones.”

3. Practice seeing the uncertainty in everyday things. 

I do many things each day where I feel quite certain of the result -- sending a email, asking a question, sharing an idea. But, because I feel certain, when I get an unexpected result, I am frustrated, saddened, or angered.

I now try to say to myself, "I expect X, yes... but what if Y or Z?" If I feel these seemingly certain things are a little less certain, I can be more curious about the result. 

And then, I can be even more curious and open-minded about truely uncertain things... like A/B tests.

Happy Wednesday,

Angela O

angelaognev@gmail.com