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Angela Ognev

Angela Ognev

Singapore

I do things that fascinate and challenge me. I listen to "it'll be great if..." moments and aim to make those happen. I'm happiest when I lead interactive workshops and bring clarity to insights. Perhaps, I'll see you soon at an Orange Hive design workshop, or a Cut The Small Talk conversation on any important but taboo subject?

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Pre-orders

257

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$6,335

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Success! Customerology has already sold 257 pre-orders , was pitched to 2 publishers , and is in discussions with publishers .

$5 (This is not a reward.)

0 readers

This is a quick run-through of the rewards!
The book book and a launch party are there, of course, but perhaps beautiful candids/headshots (3 package sizes), an audio crashcourse, a team package, or a "commitment device" are more to your taste? Scroll down and see!
(Ceci n'est pas une "reward.")

1 copy + ebook included

Free shipping

$16 E-Book

39 readers

+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Heads up, it's about 21 sgd.

1 copy + ebook included

Free shipping

$25 Book Book (Hard copy)

43 readers

+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included! Heads up, it's about 32 sgd.

1 copy + ebook included

Free shipping

$34 Audio Crashcourse

3 readers

Get practical on-the-go. Get a song-length audio for each part/discipline!
Heads up, this reward is about 44 sgd.

+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included!

1 copy + ebook included

Free shipping

$43 "Focus Your Energy" Video

0 readers

Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
Heads up, this reward is about 55 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ Your name in print for making the book happen
+ An invite to the Aug celebration!
+ E-Book (PDF and Kindle)
Shipping included!

1 copy + ebook included

Free shipping

$50 "Thank You" Mention

11 readers

Your name, company, and fun/useful sentence at end of book. I could write you a handwriting note, but printing your "thank you" lasts longer!
Heads up, this reward is about 65 sgd.

+ Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$77 Headshots!

14 readers

(Want more? See "Beautiful Candids" below!)
Need just a couple photos you love? Headshots/candids for you, at a weekday time I suggest, at Somerset or location I suggest (Blk 71 is possible). We'll do all we can in 10 comfortable minutes, you pick your top 8 to edit, and you get to keep all photos we took (about 30 ready-to-use photos)!
I photograph when you're relaxed: http://www.happinessisbeautiful.com
Heads up, this reward is about 100 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

1 copy + ebook included

Free shipping

36 of 50 left

$94 Commitment Device

1 reader

Need a commitment device to read and apply your learnings? Here's some social, financial, and time pressure: I'll check in with you for Q&A for a month. I'll pace out the readings for you but feel free to jump ahead.
Heads up, this reward is about 122 sgd.

+ Ask your questions and receive new POVs via one personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$138 (Hubber's Candids!)

4 readers

(ONLY FOR HUB MEMBERS)
A great package for a mix of professional, casual, candid, and fun photos. Meet near 113 Somerset (or a location I suggest), during work hours, I'll suggest the time! We'll do all can for 30 minutes, and you pick top 20 for final tweaks. You keep everything (about 60 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 179 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$188 Beautiful Candids

5 readers

(Want more? See Beautiful Candids^2)
A great package for a mix of professional, casual, candid, and fun photos. Meet at your choice of CBD area, during work hours, you suggest the time! We'll do all can for 30 minutes, and you pick top 25-30 for final tweaks. You keep everything (about 80 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 245 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included!

1 copy + ebook included

Free shipping

$270 "Prioritise Your Insights!" Session

2 readers

We'll get together, put all your customer information and insights on paper, prioritise, and make them actionable. (50 min in-person, 75 Skype screen share)
Heads up, this reward is about 350 sgd.

+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

1 copy + ebook included

Free shipping

$360 Beautiful Candids^2

0 readers

A great package for creative concepts, a website photo series, or headshots for the team. You suggest the time and place! We'll do all can for 60 minutes, and you/I pick top 30-50 for final tweaks.You keep everything (about 160 ready-to-use photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 468 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

1 copy + ebook included

Free shipping

$390 A Deal for the Whole Team

0 readers

Get this package for up to 12 people, at once! (Value of $600)
Heads up, this reward is about 507 sgd.

+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$780 Hands-on with the Team!

0 readers

(Get in touch and we'll create something custom for your team.)
We'll start and wrap up with a session -- ideate, ask questions, design experiments, organise insights, up to you! (Each 50m in-person, 75 Skype.)
I write you a "thank you" note at the beginning of book.
Heads up, this reward is about 1065 sgd.

Plus, up to 12 of these... (These alone would be $1.1k)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personal video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$780 Team Portraits/Candids!

1 reader

Beautiful headshots/candids for everyone in the team, separately or together. We'll spend about 2 hours together -- this could be 8-12 individuals or pairs of co-founders; it can include a combination of creative concepts, photo series, or focus on authentic headshots. You suggest the time and place! Every person/team will walk away with about 20 options. You keep everything (about 450 photos.) My style? http://www.happinessisbeautiful.com.
Heads up, this reward is about 1065 sgd.

Plus, the set of digital Customerology products.
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and fun/useful phrase at end of book
+ E-Book (PDF and Kindle)
Shipping included! In-person: Singapore only.

12 copies + ebook included

Free shipping

$2900 Half-Day Retreat

0 readers

(Get in touch and we'll create something custom for your team.)
Exercise your brain in a completely new way with a hands-on customised workshop, involving the toolbook topics plus team bonding and creative confidence. I'll include your team in the "thank you"s at the beginning of book.
Heads up, this reward is about 3770 sgd.

Plus, up to 25 of these: (These alone would be $2.3k)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

25 copies + ebook included

Free shipping

$5300 All-Day Retreat

0 readers

(Get in touch and we'll create something custom for your team.)
Exercise your brain in a completely new way with a hands-on customised full-day workshop, involving the toolbook topics plus team bonding and creative confidence. I'll include your team in the "thank you"s at the beginning of book.
Heads up, this reward is about 6890 sgd.

Plus, up to 25 of these: (These alone would be $2.8k)
+We'll start and wrap up with a group session -- ideate, ask questions, design experiments, organise insights, up to you! (Each 50m in-person, 75 Skype.)
+ Need a commitment device to read, apply, and get your worth? Here's some social, financial, and time pressure: I'll pace out the readings and check in with you for Q&A for a month.
+ Ask your questions and receive new POVs via a personalised video! Will also include hypotheses about the target customer and product based on the disciplines in the book (from psychology to user experience design.)
+ Get practical on-the-go. Get a song-length audio for each part/discipline!
+ Your name, company, and blurb at end of book
+ Soft cover, to pass around and write on
+ An opportunity to include your case study and how you learned about customers
+ E-Book (PDF and Kindle)
+ An invite to the Aug celebration!
Shipping included! Singapore only.

25 copies + ebook included

Free shipping

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Update #17 - Making meaning from the "urgent" and the "important" Feb. 3, 2016

I've spent many weeks in a chaotic state,
shuffling between two seemingly contradictory extremes -- every task appears to be the most important, or every thing I do is an urgent response to some specific, perhaps insignificant, issue.

I ask: 

1. How do I focus when all priorities seem to be the most important?

2. How do I make meaning out of urgent busywork?

Here's what I've tried and seen work well!

1. RE: Most important priorities. 

a. On some days, every project and task seems like the most important one! 

A way I like to break down "must do"s into more concrete categories 
is by using Niel Nickolaisen model from Stand Back And Deliver.

Stakeholders ask two questions for each task:
Is it mission critical? (Can this type of business go on without it?) 
Is it market differentiating? (Does it bring in new customers, provide competitive advantage, or something similar?) 

Give tasks with yeses in "critical" 1 point, and those with yeses in "differentiating" 2 points!
Focus on tasks that are both critical and differentiating, or just differentiating. Partner or outsource or spend a passing level of energy on the others.

b. With a new venture, I easily dream big, getting detailed with things I want to launch a few years down the line. I feel as if I can do all of that right now.

To focus on what's critical now, I refer to Alistair Croll and Benjamin Yoskovitz 5-stage growth product model from Lean Analytics.

Empathy: figuring out a real problem, and a solution that people will pay for 
Stickiness: creating a product that keeps users around
Virality: growing the user base organically and artificially 
Revenue: establishing a sustainable, scalable business model in a healthy ecosystem 
Scale: streamlining growing the business

The focus should always be the earliest one that's still wobbly.

One easy way to figure out which stage to focus on is to ask each member of the team to independently pick their earliest, not-so-strong stage, and compare notes.

2. RE: Urgent busywork.

a. Sometimes, there are a billion tiny things that must be done ASAP. It's easy to end up with long lists of things to try, fix, start, ask, or meet about. I feel weighed down by such lists.

To reenergise in the face of urgent busywork, I link each tiny task with a bigger goal -- some impact to be made, behaviour to be changed, value to be enabled, or emotion to be aroused.

These user- or customer-centered goals are sometimes called "stories." Gojko Adzic and David Evans in Fifty Quick Ideas To Improve Your User Stories suggests naming milestones, tech releases, task bundles creatively, to honour the bigger impact at play. (They have 49 other specific, effective ideas!)

It feels great for me, and the teams I've worked with, to complete all of the tasks connected by a common mission. All of those little, urgent, tasks become more purposeful -- like single Lego pieces forming a badass castle.

b. Productivity is fuelled by many things, and passion is a particularly potent fuel. 

Sometimes, I have lots to do, and what I want to do most is not the most pressing thing. As I work on those other, not-so-passion-filled things, I keep thinking back to that project or feature that I am excited about. So, I decide I might as well dive into the thing that excites me!

Passion is what makes work energising. It increases productivity, engagement, and retention. (For research on this, see The Energy Project.)

When working with passion, I'm careful of two things:
+ find the root of what makes me excited, as its a great way to fan the flame and let that fire spread to other projects
+ notice where my ego is at stake, consider what failure would look like, and enforce my "everything is an experiment" mindset.
If a teammate is working on a feature they're excited about, I ask them questions around those two topics as well.

Happy Chinese New Year!
Angela O
angelaognev@gmail.com